International Business Review presents: Craig Mack. Social Media Manager, Red Balloon. Tracy Macdonald

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1 Register before 30th January 2016 for a chance to WIN an Apple Watch EARLY BIRD - Register before 30th January 2016 and save $700 Early Bird Discount International Business Review presents: Future Social Content: 2015 Congress 17th-18th March 2016, Grace Hotel Sydney Investigating the future of social content, innovative strategy and exceptional content experiences Two focused days exploring: Intelligent social creation for 2016 The future direction for social content development Innovation in social content strategy Content 4.0 leading in compelling and ground breaking initiatives The evolution of social platforms and the impact on content creation Developing eﬃcient and scalable content strategies This conference launch is gathering some of the most inspiring and ground breaking global content professionals Speakers include: Andrew Mara Grant Baxter Craig Mack Roghan McKerlie Joanne Heggie Rod McGuiness Tom Edwards Tracy Macdonald Nigel Lopex McBean Ben Findlay Jordan Guiao Cameron Price Ruud Spiering Ahava KLiebtag Jarod Green Social Media Executive, Audi Australia Social Media Lead, ABC Head of Social Media, SBS Brand Strategy Lead, Twitter Social Media Manager, Hamilton Island Senior Manager, Content and Digital Marketing, Sony Music Social Media Manager, Red Balloon Global Content Manager with the Globalization Centre of Excellence, Intuit Founder, All Social Founder & Director, Rogues Gallery (aka Digital Content Jedi) Director, Social Marketing & Creative Services, Optus Author The Content Crown Winning at content on the web BE A Keren Flavell TownHall App Pty Ltd Michael Margolis Founder & CEO, Get Storied, USA REGISTER NOW: PH: , FAX: register@ibrc.com.au, SPONSOR AT THIS EVENT Researched & Developed by: Social Media Team Leader, Flight Centre, Australia Director, Head of Corporate Communications Deloitte Australia Founder, Radical Love

2 Intelligent content for 2016 Pioneering content is a must in today s hyper-connected global market place. Developing intelligent content in the experience age is crucial. The role of the content engineer has become more and more influential on your social strategy s success. Organisations are being called to focus on effective, liquid and intelligent content creation. It can be a big step to commit to producing innovative content that, when put to work for a brand, helps it drive profitable customer action. Outdated publishing models are one of the biggest challenges yet to be overcome in most organizations around the globe. But there are shining examples of companies that are doing it right. This two day event will ensure that social media professionals are introduced to the latest trends, innovations and ground breaking technologies in the realm of social content. Case studies and future insights will be shared from those leading the pathway towards originality, relevance and impact in social content creation. Topics covered will include: Building a framework for intelligent content Connecting content strategy with intelligent content Case studies of upcoming ground breaking social content Understanding omnichannel the next generation of content strategy Future strategies for social content planning key consideration for 2016 The evolving role of the content producer and social strategy Bridging the gap between relevant experiences and intelligent content Stories That Sell: What Content Marketing Can Learn from Content Engineering How to Take a Content-First Approach and Measure the Success of Your Content Strategy The long and short of content strategies for 2016 and lessons learnt Managing risk throughout content development upcoming risk factors Future Social Content is the first of an annual gathering of inspiring and pioneering content professionals. Convening content marketers, content strategists, social media managers, technical communicators, customer experience advocates, support personnel, software developers, information architects, data scientists, change managers, content evangelists. We look forward to seeing you there!

3 Day One REGISTRATION AND COFFEE DAY ONE WELCOME ADDRESS BY CONFERENCE CHAIR OPENING KEYNOTE ADDRESS: Social Content the onward journey and upcoming advancements The journey so far assessing the pathway through excellence in social content production Determining the next shift in technology and intelligent engagement Key next steps in pursuing pioneering and relevant social content Ahava KLiebtag, Author The Content Crown Winning at content on the Web THE EMERGENCE AND EVOLUTION OF SOCIAL VIDEO The growth and success of social video content. Emerging technologies that will drive social video content Creating successful social video content for your communities Jarod Green, Creative Director, RAD REFRESHMENTS AND NETWORKING THE GAP ANALYSIS HOW TO CREATE THAT COUNTS! The storytelling Chromosone Tips to Telling an Engaging Story How to stop chasing leads and start chasing likes The Content That Counts Formula How Do You Know What Content Your Cutomers Want Roghan McKerlie, Founder & Director, Rogues Gallery THE FUTURE DIRECTION FOR STRATEGY Investigating the next steps and possibilities in structured content, The 2016 view of analytics and ROI What can be anticipated around Metadata, SEO and Globalization Tracy Macdonald, Global Content Manager with the Globalization Centre of Excellence, Intuit (USA) CREATION AND THE KEY CONSIDERATIONS FOR AUDI AUSTRALIA An investigation into the content journey and production strategies developed How facebook and social media platforms look set to impact content creation How pioneering content can create productive engagement and great ROI Andrew Mara, Social Media Executive, Audi Australia THE EMERGENCE OF SOCIAL, AND HOW TO CREATE COMPELLING PIECES NOW AND IN YEARS TO COME How Flight Centre is preparing for a new wave of social content engagement The successful multichannel delivery and personalized content delivery in an agile world The role of the content creator in the coming years what can we expect from social content and how will this affect the role, team and organizational structure Joanne heggie, Social Media Team Leader, Flight Centre, Australia #RISK WHAT DO TO WHEN EVERYONE HAS AN OPINION ABOUT SOCIAL DELIVERY Looking at brand fails and key issues in social content strategy SBS examples of risk in social content multi channel delivery Models for addressing social content risk now and in the coming years Where is new risk emerging from how to comprehensively manage these throughout the content strategy Jordan Guiao, Social Media Head, SBS BREAK AND REFRESHMENTS WHY THE AUDIENCE IS KING AND MOBILE IS FIRST FUTURE CONSIDERATIONS Our current views still say Content is King and the latest buzz is - Mobile is First. The Audience is both King and First content, strategy, UX, CX, everything should be informed by the needs of and value given to the audience. The Audience is King future perspectives The changing definition of real time social content marketing There s more to life than Facebook... Craig Mack, Social Media Manager, Red Balloon, Former Social Media Manager Weight Watchers CLOSING INTERACTIVE DELEGATE DISCUSSION Interactive discussion THIS PROVIDES THE OPPORTUNITY FOR DELEGATES TO DISCUSS WITH THE PANEL THE PERTINENT ISSUES THEY FEEL RELEVANT. THE KEY FOCUS THEMES OF THE DISCUSSION WILL BE BASED AROUND: Innovation in social content strategy Content 4.0 leading in compelling and ground breaking initiatives The evolution of social platforms and the impact on content creation Ahava KLiebtag, Author The Content Crown Winning at content on the Web Roghan McKerlie, Founder & Director, Rogues Gallery Tracy Macdonald, Global Content Manager with the Globalization Centre of Excellence, Intuit (USA) CONFERENCE DAY ONE CLOSE DRINKS AND NETWORKING REEPTION LUNCH AND NETWORKING

4 Day Two COFFEE AND REGISTRATION DAY TWO WELCOME ADDRESS BY CONFERENCE CHAIR KEYNOTE OPENING: DAY TWO ADDRESS The future direction for social content creation a perspective from Twitter How Twitter s evolution looks set to impact the social content Driving social innovation through Twitter Social Content and the future of Twitter what every social content creator needs to recognise Grant Baxter, Brand Strategy Lead, Twitter HAMILTON ISLAND BUILDING A FRAMEWORK FOR INTELLIGENT WORKSHOP Intelligent content enables automated multi-channel delivery, adaptive content, improved content discovery, and personalized content delivery in an agile world. But the power of your content to respond to tight timelines, new customer requirements, and increasing costs is based on the quality of your content strategy. This workshop shows you how to put an intelligent content framework in place using structured content models, reuse techniques, metadata strategies, and agile best practices. By using intelligent content best practices content marketers can meet the needs of customers by creating, finding, packaging and delivering content in a hyper-personalized, omnichannel manner; where they are, in their language, using the device of their choosing. Rather than creating and recreating targeted content, intelligent content enables you to easily and automatically apply the 10 to 1 rule to your content, significantly increasing productivity and multiplying content with ease. Participants will learn: Basic principles of intelligent content marketing Opportunities for intelligent content How to get started with intelligent content Driving exceptional content campaigns the Hamilton Island experience Assessing the critical pathways through planning and governance Leading in responsive design and multi-channel content delivery Where content strategy and content marketing fit together Tom Edwards, Social Media Manager, Hamilton Island REFRESHMENTS AND NETWORKING HOW TO GET STORIED IN NEW WAYS IN THE YEARS TO COME The future direction for social content creation a perspective from Twitter The mission to humanize business and developing great content Advancing the emergent field of business storytelling Writing for multiple channels key considerations and new strategies Michael Margolis, Founder & CEO, Get Storied, USA CONFERENCE DAY TWO CLOSE SONY MUSIC - CREATION MANAGEMENT AS A CORE SKILL WITHIN YOUR BUSINESS. We are moving into a new era of marketing one where marketing s role has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. Successful companies aren t changing content to fit marketing s purpose they are actually changing marketing to fit a strategic content purpose. How to look at internal curation of content to create efficiency and optimized spend for content creation How to look t the development of content-driven experiences from a product development model rather than a campaign-centric mindset Moving beyond silos and how to prioritize against brand, product groups, globalization and other hurdles Cameron Price, Senior Manager, Content and Digital Marketing, Sony Music SPONSORSHIP & EXHIBITION OPPORTUNITIES Content 4.0 Forum offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target audience. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us - sponsorship@ibrc.com.au LUNCH AND REFRESHMENTS

5 2015 Congress 17th-18th March 2016, Grace Hotel Sydney REGISTER EARLY & SAVE UP TO $500 Package EARLY BIRD SAVE DISCOUNTED RATE SAVE Pay before the 30th January 2016 Pay before 12th February 2016 NORMAL RATE 12th February 2016 Conference Registration $ gst =$ $700 $ gst =$ $200 $ gst =$ % discount offered to local councils and universities and the discount will be calculated from the normal rate. FOR CHARITY DISCOUNT RATES: us: info@ibrc.com.au UNABLE TO ATTEND THE CONFERENCE 1st Delegate Name (Dr/Mr/Mrs/Ms) 2nd Delegate Name (Dr/Mr/Mrs/Ms) 3rd Delegate Name (Dr/Mr/Mrs/Ms) 4th Delegate Name (Dr/Mr/Mrs/Ms) Company Name: Address: Approving Manager (Dr/Mr/Mrs/Ms) Booking Contact (Dr/Mr/Mrs/Ms) F form. Credit Card Number Expiry date / Amex 4 digit code Amount $ Name of card holder PAY BY CHEQUE - CHEQUE ENCLOSED FOR $ PAY BY EFT - POST: Mail the form with payment to: PO Box 411, Wentworthville,NSW 2145 VENUE DETAILS EASY WAYS TO PAY PLEASE CHARGE CREDIT CARD Bankcard Visa Mastercard Diners Amex (3% Credit card fee will apply for Diners & Amex) rences - BSB A/C No with 255 George Street, Sydney Expected date of transfer.. EFT reference No I do not wish to receive any more mail from IBR conferences GROUP DISCOUNT For 3 or more people, phone FOR CONFERENCE PAPERS: info@ibrc.com.au CANCELLATION POLICY visit our web site or call PRIVACY POLICY Visit our web site at INSURANCE: any kind. Delegates are advised when registering for the workshop and booking cover, etc for any reason. IBR Conferences do not take any responsibility for any DISCLAIMER: IBR Conferences reserves the right to change the speakers, venue, dates or alter or delete items from the program as circumstances dictate and takes no responsibility for any errors, omissions and changes. ABN REGISTER NOW TE (Cheques payable to IBR conferences ) PHONE: (+61 2) FAX: C omplete and fax this r (+61 2) register@ibrc.com.au WEB: Grace Hotel Sydney 77 York Street Sydney 2000 Australia PH: (02) SPONSORSHIP OPPORTUNITIES sponsorship@ibrc.com.au