NORR. Skandinavien-Magazin Topics, Dates & Rates 2017

Transcription

1 NORR Skandinavien-Magazin Topics, Dates & Rates 2017

2 NORR facts & contact SCANDINAVIA & OUTDOOR ENTHUSIASTS 2 NORR Skandinavien-Magazin NORR readers BOTH MEN AND WOMEN 54% male 46% female 39,7 years DEDICATED TO SCANDINAVIA 95% planning a multi-week trip to Scandinavia ECO-MINDED 90% are willing to spend more money on an ecofriendly product. Over 80% consider the environmental aspect as important when selecting a destination. WELL EDUCATED 52% with university degree ACTIVE IN NATURE 1. Hiking 92% 2. Kayaking 79% 3. Cycling 79% 4. Exploring nature 76% 5. Climbing 69% 6. Skiing 66% 7. Cities/sightseeing 61% 8. Food and drinks 58% 9. Camping 55% 10. Animal watching 50% WITH OUTDOOR NEEDS 89% are planning on buying outdoor clothing/equipment with the next year NORR is the German magazine for outdoor, travelling and lifestyle in all parts of Scandinavia. NORR Agency Metargatan Stockholm norragency.com NORR distribution With four seasonal issues a year, NORR inspires its readers in Germany, Austria and Switzerland to discover the beautiful northern landscapes and cultures. NORR stands for an active, conscious and eco-friendly way of travelling and exploring nature. Sales contact Karen Hensel T M karen@norrmagazine.com Editorial contact Philipp Olsmeyer T M philipp@norrmagazine.com Total circulation Outdoor shops* ca Subscribers ca Newsagents ca *more than 300 outdoor shops selected by our NORR Green Partners (more information on page 6) Readership in D/A/CH ca Travel fairs & partners ca Scandic hotels ca Leading outdoor fairs** ca **Scandinavian Village on the outdoor fairs ISPO (München) and OutDoor (Friedrichshafen)

3 NORR topics & dates 3 #1 Spring 2017 Outdoor Communities Surfers, bikers & climbers living their dream in Klitmøller, Åre & Henningsvaer Finland in the Forests Experiencing nature and culture on a historic hike in Sibbo National Park #2 Summer 2017 Into the Blue Some friends discover Ålands best bouldering spots by bike and kayak Summer in Stockholm The best outdoor spots in the city and short trips into the surrounding nature City Highlight: Aarhus City Highlight: Tromsø On Sale: March 10th On Sale: May 25th Booking deadline: February 3rd Booking deadline: April 21st Material deadline: February 8th Material deadline: April 26th #3 Autumn 2017 Mindful Mountaineering Climbing the Stetind on the path of the Norwegian eco-philosopher Arne Naess Bushcraft with baby Survival adventure of a young family in the untouched wilderness of Karelia #4 Winter 2017 City Highlight: Umeå Cosy Coldness Wonderful winter locations & lifestyle experiences in southern Scandinavia Fjell without Borders Cross-country journey through the highlands between Narvik and Kiruna City Highlight: Turku On Sale: September 21st Booking deadline: August 23rd Material deadline: August 18th On Sale: November 30th Booking deadline: October 27th Material deadline: November 1st

4 NORR print ads TRAVEL AND GREEN PARTERNSHIP ON PAGE 6 4 Ad formats & prices Spezial ad formats Supplements 2/1 1/1 2/5 Distribute catalogues, flyers, brochures, book samples etc. with NORR. < 30 g: 135 Euro/1000 < 50 g: 165 Euro/1000 Targeted distribution and stitched inserts on request. 1/2 1/3 Editorial ads Tell an authentic story about your product or brand in NORR. 1/2 1/3 From Euro Format Trim Size Bleed Size Price Production prices on request. 2/1 Full spread 390 x 244 mm 420 x 280 mm EUR 1/1 Backside Cover x 280 mm EUR 1/1 Inside Cover x 280 mm EUR 1/1 Full Page 188 x 258 mm 210 x 280 mm EUR NORR Spezial: 1/2 Horizontal 1/2 Vertical 188 x 120 mm 90 x 258 mm 210 x 236 mm 104 x 280 mm EUR EUR Present your focus region or subject in a distinctive special edition of NORR. 2/5 Intro Highlight 84 x 270 mm EUR 1/3 Horizontal 1/3 Vertical 188 x 80 mm 59 x 258 mm 210 x 95 mm 73 x 280 mm EUR EUR Prices & possibilities on request. Discounts: 2 ads: 10% 3 ads: 15% 4 ads: 20%

5 NORR digital ads 5 Online banners Content partnership Panorama Newsletter SOCIAL MEDIA SPREAD INCLUDED Box Rectangle norrmagazin.de ( vis/mon) Leading German website for Outdoor & Lifestyle in Scandinavia NORR Post (8 000 subscribers) High quality monthly newsletter to Scandinavia enthusiasts Online Advertorials Guides and informative articles linked to your products or offers Social Media Spread All sponsored content Is shared on social media and in the newsletter Format Price Panorama (web) Rectangle (web) Box (web) Exclusive Newsletter x 251 px 522 x 251 px 251 x 251 px 600 x 200 px 60 EUR/1 000 ad Impressions 45 EUR/1 000 ad impressions 25 EUR/1 000 ad impressions 500 EUR/ca subscribers Content partnership (advertorial, quiz, slide show) 900 EUR incl. social media Partner of the month (website and newsletter package): Panorama (min AI) + Exclusive Newsletter 950 EUR NORR quiz partner Illustrated competition linked to a NORR subject and your brand NORR Slide Show Partner Big format slide show linked to a NORR feature and your brand

6 NORR partnerships FOR DESTINATIONS AND TRAVEL COMPANIES FOR ECO-MINDED OUTDOOR BRANDS 6 NORR Travel Partner program NORR Green Partner program EDITORIAL PRESENTATION IN THE MAGAZINE Company profiles & travel offers Sponsored stories, guides & portraits 5% of the Green Parner ad proceeds go to the environmental foundation Naturarvet to save natural forests in Sweden + PRESENTATION ON NORRMAGZIN.DE/REISEN TAKING STEPS TOGETHER Green Partner idea: In the Green Partner program we cooperate with the leading outdoor brands regarding sustainability. We help them to spread their message to more than 300 retailers and ecology minded outdoor fans. Green Partner benefits: ü Editorial presentation in the magazine and online ü Presentation of new sustainable products ü ü Up to 50% discount on ads and banners Free magazines for own stores and retail partners Own partner page Online travel offers Links on relevant pages ARE YOU OUR NEW GREEN PARTNER? à TRAVEL PARTNER PACKAGES 1/4 page print advertorial + partner page + 3 online offers 1/2 page print advertorial + partner page + 6 online offers 1/1 page print advertorial + partner page + 12 online offers 2/1 page print advertorial + partner page + 12 online offers 600 EUR EUR EUR EUR Do you have a Code of Conduct for suppliers and/or staff? Do you work with reducing hazardous substances? How? Did you run through certification systems like bluesign, FWF etc.? Contact Karen Hensel T M karen@norrmagazine.com norrmagazin.de/green-parter