All about FASHION & STYLE 2014 MEDIA KIT

Transcription

1 All about FASHION & STYLE 2014 MEDIA KIT

2 CONCEPT is the first 100% Romanian fashion glossy magazine, launched in 2001, dedicated to true style, fashion and trends for local women. features both international and Romanian designers with spectacular fashion shootings, catwalk reviews and interviews with designers.

3 FASHION presents fashion trends, history of famous fashion personalities and designers. It inspires women as a true style guide. I match my jewelry with my wardrobe 319 I spend very much on cloths 208 I plan to buy a wrist watch 147 I'm very careful about how I dress 219 I like to be admired for my looks 133 Source: National Readership Survey, August 11 February 13

4 BEAUTY & SELF CARE The beauty section reveals the newest and outstanding ideas in make-up & hair, directly from the catwalk. Also, long features on beauty subjects come with recommendations from beauty experts, plus a complete guide to beauty and SPA saloons. Affinity Index I spend a lot on cosmetics 264 I use perfume every day 232 I caress myself buying something special I take some time for my personal care I'm careful about the way my hair looks I don't go out without fixing myself I buy expensive selfcare products Source: National Readership Survey, August 11 February 13

5 LIFESTYLE CULTURE MIX: books, movies, music, concerts, events & parties GOING OUT: best places to travel, famous restaurants & boutique hotels

6 STAR FASHION STYLE & ACCESSORIES Special sections are dedicated to luxury accessories and items BAGS JEWELRY SHOES

7 INTERIOR DESIGN & DECO We visit the celebrity houses and interiors that are inspiring for our every day lives. Affinity Index I take my inspiration from magazines 188 I'm very interested in interior decorations 174 I try to make some changes to my house: furniture, carpets 157 I look for new ideas to improve my housing conditions 151 Source: National Readership Survey, August 11 February 13

8 TRAVEL & DRIVING Affinity Index I travel with personal car I like discovering other countries, places, people I bought travel agency tickets I travel by plane I plan to travel in the next year Source: National Readership Survey, August 11 February 13

9 HEALTHY LIFE & LIVING Affinity Index I pay attention to the producer or brand of the nutriments I eat I prefer private medical practices I Try To Avoid To Eat Food With Many Fat I'm very careful about the medicines brand, producer Source: National Readership Survey, August 11 February 13

10 CIRCULATION BEAU MONDE VERSUS COMPETITION 11,470 12,450 8,651 ELLE The One Source: BRAT, July-September 2013

11 Percentage of Readers with Incomes > euro MAPPING Beau Monde Style is the greatest choice if you want to reach mature women with high spending power 50% 45% Beau Monde 40% Tabu 35% Glamour Joy Elle 30% 40% 45% 50% 55% 60% 65% 70% Percentage of Readers aged years old Source: National Readership Survey, August 11 February 13

12 READER S PROFILE 31,000 readers per edition (audience) 87 % women 75.3 % aged between years old 56.5 % have high education 62.6 % are main shopper in the family 62.4 % have high and medium household income 79.9 % live in large cities Source: National Readership Survey

13 SPECIAL PROJECTS & ADVERTORIALS We personalize messages for your brands with dedicated articles & products. The advertisers message is more visible and entertaining to read. Advertorial support your ads and complete them.

14 ANNIVERSARY EVENT Celebrated within a fashionable event & marked by the 2014 Crystal Globe Awards Fashion party, with minimalist set up, put together by projections & lights. Sponsors integrated into event: special section, ads at location, very good visibility & exposure Dancing mood set by the event s DJ & fashionable cocktails

15 SPECIAL EVENTS Perfect mix between fashion and going out Sponsors integrated into events Very good exposure pre and post events on print & online Large audience and very specific core target Top brands, best places

16 SPECIFICATIONS & RATE CARDS Format Format Format Format Format Format 1/1 page 2/1 page (spread) Cover 4 Cover 3 Cover 2 Opening spread 215x x x x x x Euro 8200 Euro 6000 Euro 5000 Euro 5800 Euro 9900 Euro Format Format Format Format Format Format Format 1/2 page 1/2 page 1/3 page 1/3 page 1/4 corner 1/4 page 1/4 page vertical horizontal vertical horizontal vertical horizontal 108x x x93 72x x138 54x x Euro 2800 Euro 2300 Euro 2300 Euro 1800 Euro 1800 Euro 1800 Euro Special Format Reverse Cover 430x Euro + production cost Special positioning and additional charges Right Hand Page 10% 3 or more formats on consecutive pages 20% Advertorials 15% Format Costs (booklet) copies sample max 4 pages max 8 pages max 16 pages more then 16 pages 0 Euro 26 Euro 44 Euro 88 Euro 132 Euro Insertion Costa / copies random specific page glued stitching 46 Euro 49 Euro 51 Euro 63 Euro

17 Beau Monde PRODUCTION SCHEDULE Production Schedule 2014 Issue Ad Booking Deadline Ad Material Deadline On Sale date February January 10 January 14 January 29, 2014 March February 7 February 12 February 26, 2014 April March 11 March 14 March 28, 2014 May April 11 April 15 April 30, 2014 June May 13 May 15, 2013 May 28, 2014 July - August June 10 June 13 June 28, 2014 September August 8 August 13 August 29, 2014 October September 9 September 12 September 30, 2014 November October 10 October 14 October 30, 2014 December-January 2015 November 10 November 13 November 29, 2014 Publisher: Burda Media Bucuresti Category: Women s Glossy Magazine Frequency: Monthly No. of pages: Cover price: 9.90 lei Rate card: 1/1 page: Euro Print run: 20,000

18 CONTACT Women glossy PORTFOLIO Men glossy IOANA VULPESCU Advertising Sales Manager Mobile: RAMONA COARĂ Brand manager Mobile: FLORENTINA PAUNA - LAUDA Group Advertising Director florentina.pauna@burda.ro Mobile: Family & Parenting - - Special Interest - 85th Buzesti Street, Floor 4 Bucharest, District 1 Phone: (+4) Fax: (+4)