English Swiss IT Magazine 2015

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1 English Swiss IT Magazine 2015 with SwissICT Magazin Leading association for information and communication technology in Switzerland MEDIA KIT PRINT ONLINE Valid from , price list no. 09

2 Swiss IT Magazine Media kit Swiss IT Magazine The leading magazine for IT decision makers and IT professionals in Swiss companies Swiss IT Magazine Publication frequency Monthly Publication day Monday Published for 15th year Language German Circulation Throughout German-speaking part of Switzerland and Germanspeaking areas near the border Internet Printrun copies Certified circulation (WEMF 2014) Total sold copies 6743 copies no. of subscriptions 2760 copies no. of SwissICT and ISACA subscriptions 3660 copies no. of free copies 323 copies Free circulation Total free circulation 1768 copies no. of free subscriptions 683 copies controlled circulation 1406 copies minus no. of free copies 321 copies Readers/target groups Swiss IT Magazine has become a must-read for the Swiss IT community: for decision makers for IT managers for IT professionals Contents News and trends, opinions and analysis Market overviews and tests Technical articles Case studies Product news IT management SwissICT Magazin: magazine for members of the leading association for Information- and Communication-Technology in Switzerland ISACA Switzerland Newsletter: magazine for members of the leading association for governance, risk, compliance and assurance in IT (published 4x per year) Qualified editors With qualified fulltime editors and its selection of noted freelance authors, Swiss IT Magazine has a highly respected editorial team in the Swiss IT media market.

3 Editorial calendar Media kit Swiss IT Magazine No. Week Publication date Advert deadline Focus 1/ Access control and time tracking ICT education and training in Switzerland Market Guide Energy efficient desktop PCs A3 office printers Storage concepts for SMB WLAN router Electronic and mobile payment Large-sized displays Fiber-optic internet: competitive and fast? Tablets over 10 inches 7/ Digital marketing 2015 Document scanners Software licence management / 15 years «Swiss IT Magazine» 3-D printers Mobile apps: strategies for SMB External harddisks M2M and internet of things status quo Virtualization: technologies and trends Subject to change We publish all changes in our «Media-Alert». Please register at System cameras Smartwatches

4 Advertisement sizes (magazine 210 x 297 mm) Media kit Swiss IT Magazine Size 2/1 double page spread 1/1 full page 1/2 page vertical 1/2 page horizontal Type area 348 x 280 mm 174 x 280 mm 85 x 280 mm 174 x 136 mm Trim size 420 x 297 mm 210 x 297 mm 103 x 297 mm 210 x 145 mm Size 1/4 page vertical 1/4 page 1/4 page horizontal 1/8 page horizontal Type area 40 x 280 mm 85 x 135 mm 174 x 65 mm 174 x 30 mm Trim size no bleed no bleed 210 x 70 mm 210 x 32 mm Trim size ads For bleed please add 3 mm all around Special advertisement sizes Additional options on request

5 Advertisement rates Media kit Swiss IT Magazine Size Type area Trim area* Price (1- to 4-color ads based on euroscale) width x height in mm width x height in mm CHF 2/1 double page spread 348 x x /1 174 x x /2 vertical 85 x x /2 horizontal 174 x x /4 vertical 40 x /4 vertical 85 x /4 horizontal 174 x x /8 horizontal 174 x x nd cover page 174 x x Outside back cover 174 x x Placement options 10% on gross price Advertorial 1/1 174 x /2 horizontal 174 x year-offer** 10 x 1/1 174 x x x 1/2 vertical 85 x x x 1/2 horizontal 174 x x Events 1 line with date, title, location and organizer, additional max. 200 characters description, incl. online publication Company News (with indication «published in cooperation with the mentioned company») ca characters text, ca characters title; Options: online publication + CHF 90.00, picture + CHF Product News 1/4 page with ca characters text, ca. 40 characters title, 1 box with company information (name, address, URL, logo) /2 page with ca characters text, ca. 50 characters title, 1 picture, 1 box with company information (name, address, URL, logo) * for bleed please add 3 mm all around ** without text connection, price for 10 ads in 12 months fix booking, start-issue selectable, no preferred positions, advance payment, no further discounts or agency comissions. For details please visit jahresangebot.sitm.ch. all prices in CHF, excl. VAT, prices subject to change

6 Job advertisements, training course, discounts Media kit Swiss IT Magazine Job ads, training course* Type area Trim size** Price print only (1- to 4-colour euroscale) width x height in mm width x height in mm CHF 1/1 174 x x /2 vertical 85 x x /2 horizontal 174 x x /4 85 x * Placement near «Karriere & Weiterbildung»; ** For bleed please add 3 mm all around Discounts* Runtime 12 months CHF Discount from % from % from % from % from % from % * on gross sales incl. online bookings; not be cumulated with other discounts apart from multi-page discounts Agency commission 10% (print) or 5% (online) of net price (only for ASW and BSW approved agencies) Modifications on print material Modifications will be charged extra Multi-page discounts 4 consecutive pages appearing in a single issue 10% 8 consecutive pages appearing in a single issue 20% 16 consecutive pages appearing in a single issue 40% all prices in CHF, excl. VAT, prices subject to change

7 Supplements, insertions Media kit Swiss IT Magazine Loose insertions Ad costs Postage & techn. costs per 1000 ex. per 1000 ex. up to 20 g up to 30 g up to 40 g up to 50 g up to 60 g up to 70 g up to 100 g Part of ciruculation additional 10% Price for loose inserts with special format or over 100 g on request Sizes: min. 105 x 148 mm, max. 220 x 290 mm Paper weight: min. 80 gm 2, max. 200 gm 2 resp. 8 mm thickness Insertions Ad costs Postage & techn. costs per 1000 ex. per 1000 ex. up to 20 g up to 30 g up to 40 g up to 50 g up to 60 g up to 70 g up to 100 g Part of ciruculation additional 10% Price for inserts with special format or over 100 g on request Sizes: min. 120 x 105 mm, max. 230 x 300 mm, plus trim (head trim 4 mm, other pages each 3 mm; overhang 10 mm) Conditions Advertisement costs are subject to consultant commission and final agreement. Price alterations resulting from postal costs or printrun adjustments are subject to change. Insertions with advert from other company than advertiser: price on request. Delivery of supplements/insertions 5 working days before publication and specifying publication title and edition to: AVD Goldach, Sulzstrasse10, CH-9403 Goldach, Switzerland all prices in CHF, excl. VAT, prices subject to change

8 Online Media kit Swiss IT Magazine Swiss IT Magazine Online Swiss IT Magazine Online (target group CIO, CFO, COO), the website with its continously growing professional readership, is one of the best-known IT sites in Switzerland with page impressions, visits, 3:38 use time and unique clients per month (certified by NET-Metrix-Audit September 2014). The newsletters of Swiss IT Magazine are delivered to 3000 subscribers. Swiss IT Magazine Online is providing the Swiss IT professionals with some unique online services: daily news, newsletters, archives with full text search and download-section. Please find updated data on netmetrix.sitm.ch. Online advertisement types (for details visit spezifikation.sitm.ch) Ad type Leaderboard Wideskyscraper Full Banner Rectangle Format (max. 50 kb) 728x90 pixel 160x600 pixel 468x60 pixel 300x250 pixel Data JPG, GIF, animated GIF, JPG, GIF, animated GIF, JPG, GIF, animated GIF, JPG, GIF, animated GIF, Java Script*, Flash* Java Script*, Flash* Java Script*, Flash* Java Script*, Flash* Ad type Leaderboard exbandable Hockeystick/Wallpaper Video ad Special formats Format (max. 50 kb) 728x300 pixel 728x90 pixel at the top, 300x250 pixel For details please visit (delivered 728x90 and 728x210 pixel) 160x600 or 120x600 pixel showroom.sitm.ch Data HTML, GIF, JPG, Rich Media HTML, GIF, JPG, Rich Media swf * please include replacement gif and define click tag; Newsletter: only JPG and GIF

9 Online Media kit Swiss IT Magazine Advertisement type CPM Price Format (max. 50 kb) Leaderboard Run of site per 1000 impressions 728 x 90 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Maxiboard Run of site per 1000 impressions 994 x 118 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Wideskyscraper Run of site per 1000 impressions 160 x 600 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Rectangle Run of site per 1000 impressions 300 x 250 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Fixed place Wideskyscraper Run of site week 160 x 600 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Frontpage week 160 x 600 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Newsletter week 160 x 600 pixel JPG, GIF Leaderboard Run of site week 728 x 90 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Frontpage week 728 x 90 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Full Banner Newsletter week 468 x 60 pixel JPG, GIF Rectangle Run of site week 300 x 250 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Frontpage week 300 x 250 pixel JPG, GIF, animated GIF, Flash*, JavaScript* Newsletter week 300 x 250 pixel JPG, GIF Advertorial Advertorial Homepage and newsletter Text, picture (online input by advertiser) For details visit online-advertorial.sitm.ch Job ad Job ad Job newsletter per publication Text (online input by advertiser) For details visit stellenanzeige.sitm.ch *please include replacement gif and define click tag; frequency capping and targeting plus10% Data all prices in CHF, excl. VAT, prices subject to change

10 Online Media kit Swiss IT Magazine Advertisement Price type Text ad Text ad Newsletter from CHF 1.00 Format (max. 50 kb) Newsletter Mailing Newsletter receipients mailing Text, picture Sponsoring Logo Run of site month Logo and link Keyword Advertising Logo 5 Keywords months Logo and link 10 Keywords months Logo and link 20 Keywords months Logo and link Partnerzone Basic months on request Premium months on request Data Text, picture (online input by advertiser) For booking and details please visit textanzeige.sitm.ch Discounts* Runtime 12 months CHF Discount from % from % from % from % from % from % * on gross price incl. print bookings; not be cumulated with other discounts apart from multi-page discounts Conditions Minimum booking amount CHF If an electronic advertisement is delivered in the «TAG in TAG» procedure max. 5% free space will be supplied to cover any count differences. Further discrepancies must be substantiated by the customer. The publisher measures according to the recommendations of the Interactive Advertising Bureau. If a campaign does not provide the forecasted results the lack will be supplied as soon as possible. all prices in CHF, excl. VAT, prices subject to change

11 Contacts, technical specifications Media kit Swiss IT Magazine Publishing house Swiss IT Media GmbH Seestrasse 95 CH-8800 Thalwil Phone Fax Swiss IT Magazine Das IT-Magazin für die Schweiz Swiss IT Reseller Die Business- Zeitschrift der IT- und CE-Branche Publisher Dr. René Dubach Editor-in-Chief Marcel Wüthrich Editors Alina Brack Angelica Filippi Ann-Kathrin Schäfer Michel Vogel Layout Nadja Goldinger Sales manager Benedikt Bitzi Phone US & Canada Avani Media, Inc. 80 Liberty Ship Way, Suite 25 Sausalito, CA / USA Phone +1 (415) Fax +1 (415) GB Gruner + Jahr Ltd. / OSP Ltd. Silver House, 31 Beak Street London W1F 9SX / UK Phone +44 (0) Fax +44 (0) Managing director Ursula Bettio Administration Irene Dubach Printing AVD Goldach, Sulzstrasse 10, CH-9403 Goldach Prepress contact Marco Heuberger, Head of informatics Phone Stefan Fankhauser, Bereichsleiter Druckvorstufe Phone Print process Web offset printing, Screen s/w 70, CMYK 70 Colour scale Europe normal (special colours are converted to scale colours) Print documents Print document deadline: 5 workdays before publication Electronic submission per (max. 20 MB) to Swiss IT Media GmbH Terms and conditions and further details wiki.swissitmedia.ch

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