Comox Valley. Visitor Services MARKETING PROGRAM NEW IN 2016 DISCOVERCOMOXVALLEY.COM DIGITAL & PRINT LEVERAGE THIS VISITOR TARGETED MARKETING PROGRAM

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1 DIGITAL & PRINT LEVERAGE THIS VISITOR TARGETED MARKETING PROGRAM NEW IN NEW lower prices for - portable sized Official Vacation Guide NEW mini guides including - Dine & Drink, Marine Adventures, Ride (Mountain Bike & Cycling), Outdoor Adventure, Arts & Culture NEW digital marketing opportunities INCREASED distribution INCREASED visibility at the Vancouver Island Visitor Centre & YQQ Get more visitors in!

2 ONLINE DiscoverComoxValley.com Web Stats Yearly 129,000 sessions 93,000 users 416,000 pageviews 70% new users ADVERTISING OPPORTUNITIES Website Display Ads x 250 pixel size Listing on DiscoverComoxValley.com, iphone app & mobile website Banner Display Ads on Discover e-news delivered to 13,000+ subscribers GET MOBILE Download our free iphone app from itunes or use the mobile website and find local businesses, events and activities!

3 ONLINE Display Ads Listings

4 ONLINE + PRINT THE OFFICIAL COMOX VALLEY VACATION GUIDE NEW design for - portable size - 4 x 9 NEW lower prices - same extensive distribution of 80,000 copies Tied to destination marketing campaigns and several digital marketing mini-campaigns which include pay-per-click advertising, social media and video promotion The Official Vacation Guide is the primary counseling tool at the Vancouver Island Visitor Centre Participation includes online listing on DiscoverComoxValley.com Virtual online guides available for download Signature events. Endless outdoor pursuits. Phenomenal food & drink. It s all here. DiscoverComoxValley.com VANCOUVER ISLAND, BRITISH COLUMBIA OFFICIAL COMOX VALLEY VACATION GUIDE ADVERTISING OPPORTUNITIES Business Directory categories including: Stay, Shop, Outdoor Adventures, Drink & Dine, Marine Adventures, Ride, Arts & Culture, Golf, Getting Here & Professional Services Display Ads (full page, half page & quarter page) Advertorials Enhanced Listings Listings DISTRIBUTION CAPTURE travelers visiting the Vancouver Island Visitor Centre - the 3rd busiest Visitor Centre on Vancouver Island. 80+ Vancouver Island & Destination BC Visitors Centres - the official publication to represent the. Local gateway points including accommodations, attractions, restaurants, and key transportation locations including the Airport. Major BC Ferries routes connecting Vancouver Island to the Lower Mainland. Conference, meeting and tournament organizers. Canadian airports including Calgary, Victoria, Edmonton and Kelowna. Harbour Air and Seattle/Victoria Clipper. NEW - Peace Arch Border Crossing. Short and long-haul Market Consumer, Media and International Investment Attraction shows. Provided to visiting media, relocation & investment delegates.

5 ONLINE + PRINT THE OFFICIAL COMOX VALLEY VACATION GUIDE Enhanced Listings Each section of the directory will include 3 enhanced listing positions per category that include a photo, basic listing information and a 40 word description of your business! Listings Share your info with visitors and get them stopping at your door. Listings include one map dot indicating your location. Display Ads Available in full & half page sizing, display ads entice readers to call or visit. Display ads include a basic listing and one map dot indicating your location. Advertorials Promote the unique characteristics of your business or tourism property with a photo, and a 80 word description! *Design above represents general layout of 2015 guide only. Subject to change with design of Guide.

6 ONLINE + PRINT NEW THEMED EXPERIENCE GUIDES NEW offering for - Handy portable size - 4 x 9 Themes including: Dine & Drink - min 20k copies Outdoor Adventure - min 20k copies Marine Adventures - min 10k copies Ride (Mountain Bike & Cycling) - min 10k copies Arts & Culture - min 10k copies Includes listing in Official Vacation Guide. Display ads include targeted online advertising per purchase, and racking at 580 Duncan Avenue. Tied to extensive digital marketing campaigns including pay-per-click advertising, social media and video promotion. Participation includes online listing on DiscoverComoxValley.com. Virtual online guides available for download. ADVERTISING OPPORTUNITIES Each themed guide will include opportunities including: Display Ads - full, half or quarter page ads - includes unique coverage of package in digital marketing campaign targeted to Alberta, Lower Mainland and Southern Vancouver Island Listings - includes name, address and contact information for business All advertisers in themed mini guides receive a listing in the Official Vacation Guide and an online listing on DiscoverComoxValley.com. DISTRIBUTION CAPTURE travelers visiting the Vancouver Island Visitor Centre. Select mini guides will be racked at gateway community visitor centres including Nanaimo, Parksville, Campbell River, Cowichan, Victoria & Tofino/Ucluelet. Local gateway points including accommodations, attractions, restaurants, and key transportation locations including the Airport. Select mini guides will be on Major BC Ferries routes connecting Vancouver Island to the Lower Mainland. Conference, meeting and tournament organizers. Short and long-haul Market Consumer, Media and International Investment Attraction shows. Provided to visiting media, relocation & investment delegates.

7 TARGET TRAVELLERS THE VANCOUVER ISLAND VISITOR CENTRE Visitor Centre Info Over 100,000 visitors served to date! Full-service booking for activities & accommodations Destination BC trained counsellors onsite ADVERTISING OPPORTUNITIES Brochure racking in area Restroom & Hallway Signage WIFI Login Screen advertising 30 second on-screen advertising near the Visitor Service counter Special Events Banner Small Road Vancouver Island Visitor Centre Welcome Sign Sponsorship Consumer newsletter banner advertising Event Marketing Package: Includes one month of: Restroom & Hallway Signage, 30 second on-screen advertising, Special Events Banner at entrance to the centre, Placement of Signage or Banner Stand in Exhibit Hall & Front Counter Signage

8 BOOKING CONTRACT DiscoverComoxValley.com 250 x 250 Display Ad $500 per year Online Listing Banner Display Ads on DCV e-news $150 per year $250 per issue Official Vacation Guide All bookings in the Official Vacation Guide include one online listing on DiscoverComoxValley.com: Back Cover - 4 x 9 Full bleed $2,600 Inside Front Cover - 4 x 9 Full bleed $2,200 Full Page - 4 x 9 Full bleed $1,900 Half Page x 4 $1,000 Quarter Page Ad x 2 $600 Advertorial $300 Enhanced Listing $300 Listing $250 Themed Experience Guides All bookings in the Themed Experience Guides include a listing in the Official Vacation Guide, listing on DiscoverComoxValley.com. Display ads include PPC advertising for participants on Vancouver Island Visitor Centre Facebook. Drink & Dine Outdoor Adventures Listing $350 Enhanced Listing $450 Quarter Page Ad x 2 $550 Half Page Ad x 4 $700 Full Page Ad - 4 x 9 Full bleed $900 Marine Adventures Ride Arts & Culture Listing $300 Enhanced Listing $400 Quarter Page Ad x 2 $500 Half Page Ad- 3.5 x 4 $650 Full Page Ad - 4 x 9 Full bleed $800 Vancouver Island Visitor Centre 30 Second Screen Advertising $500 per year Small Road Banner Station $250 per 2 week Brochure Racking $175 per year Special Events Package $500 per month WIFI Login Screen $100 per mo. OTHER Hallway / Restroom Signage $100 per mo. Total Purchase Subtotal GST Total Payment plans available upon request on purchases of $1000 or more

9 BOOKING CONTRACT GENERAL 1. Customers and advertising agencies agree that Economic Development Society (THE SOCIETY) will be under no liability for its failure to insert advertisement. 2. Customers and advertising agencies assume liability for all content of advertisements and also assume responsibility for any claims arising there from against THE SOCIETY. 3. Cancellations will only be accepted within 7 days of signing this contract. 4. I understand my advertisement cannot be cancelled or altered after publication goes to press unless otherwise noted. 5. All advertising copy is subject to approval by THE SOCIETY. 6. The limit of liability for THE SOCIETY s errors is the cost of the advertisement. 7. Applicable GST will be charged on advertising and production costs. 8. This contract is not valid until accepted by THE SOCIETY. 9. All accommodations must be Destination BC approved to advertise in the Vacation Guide and at the Vancouver Island Visitor Centre. RIGHT TO PUBLISH 1. I do hereby certify that I am authorized to make and execute this contract for advertising on behalf of the Company named below. 2. I am the lawful owner of the materials (image(s), artwork and wording) used in my advertisement and/or have obtained authorization for the use of the materials in my advertisement. THE SOCIETY will not be held responsible for the usage of these materials if the proper authorizations were not obtained. The Customer acknowledges that THE SOCIETY shall at all times be entitled to publish, print, display or distribute the advertisement or a portion thereof, in print, in media or on the Internet, as THE SOCIETY deems necessary for promotional or other purposes. Company: Legal Name: Contact Name: Billing Address: City: Phone: REQUIRED Visa / MC#: Postal Code: PAYMENT SCHEDULE Credit card number is required to secure bookings. Payment can be made by cheque, however, a credit card number must be included in the contract. Payments should be made to Economic Development Society. Any necessary production charges will be additional. Interest shall be charged at a rate of 2% per month on all overdue accounts. $40 fee will be applied to any returned cheques. Purchases under $1000: Payment due immediately. Purchases over $1000: Payment plans available on approved contracts (minimum buy of $1000 or more). Credit card or post-dated cheques due with signed contract. A deposit on the total transaction will be required. Non-payment will result in removal of all advertising. I confirm that my accommodation is currently Destination BC approved. Required ONLY for Vacation Guide and Vancouver Island Visitor Centre purchases Expiry Date: Name as it appears on card: Signature: Print name: Date: