HORS LIGNE. media data PROMOGUIDE RÉGIE PUBLICITAIRE YEAR. A world of exception

Transcription

1 A world of exception Formats Rates Technical data Publication schedule 201 Circulation Readership Rue des Bains 3 CP Genève 11 Tél. +41 (0) Fax +41 (0)

2 201 HORS LIGNE Hors Ligne is a magazine that epitomizes timeless luxury, and is intended for all those who appreciate a refined lifestyle. Created over thirty years ago, Hors Ligne has built up its reputation through publishing singular articles accompanied by exceptional photos. According to a recent survey, Hors Ligne is a magazine that is widely read and appreciated. It is personally addressed to selected Cornèr Bank customers who are holders of VISA and Mastercard, and since March 2007 all Ferrari owners living in Switzerland also receive it. It has a readership of 117,000 persons throughout the country and a Remp-controlled print run of 44,000 copies. The magazine is also distributed in certain key locations such as exclusive hotels, five-star hotels, private banks, golf clubs Hors Ligne comes out each season, four times a year. Major themes are given extensive coverage in special issues: Ferrari, the de luxe hotel & catering business When you leaf through this magazine, you will have the pleasure of once again finding fascinating and superbly illustrated reports. 2 LIST OF MAGAZINES BY UNIVERSE Cab Taxi Com Current Topics and Society Paris Match (swiss pages) Elle ( swiss pages) Economy and Companies Banque & Finance Banking Solutions Genève en chiffres Enquête conjoncturelle, CCIG CCIGinfo Family Babymag.ch (french version) Babymag.ch (german version) Luxuries Hors Ligne Movies Avant Première Film demnächst Swiss Audio Visual Guide Public Administration Affaires Publiques Professionnal Publications Le Cafetier et son supplément «Entr Acte» Tourism Plan de Genève TV Agent Suisse Canal+ Régie Watchmaking Industry L Année Horlogère Suisse Heure Suisse Heure Schweiz Journal suisse d Horlogerie

3 è FORMATS è TECHNICAL DATA 1/1 mirror 18 x 269 mm 1/1 page free edged 230 x 297 mm + mm cut 2/1 page free edge 460 x 297 mm + mm cut 1 st opening 460 x 297 mm + mm cut PRINT RUN copies (certified REMP/WEMF 2014) copies distributed to the members of Ferrari Suisse SA National print run: copies For free edges ads: + mm cut on every side. Texts and illustrations should not be less than 7 mm from the edges. FREQUENCY 4 issues per year è RATES FORMATS FOUR-COLOUR 1/1 page /1 pages pano Facing contents Cover Cover Cover st opening (C2 pano) Rates in swiss francs. + VAT 8%. TARIFS SPÉCIAUX Inserts: Sponsoring section: Special issue: Preferred positions: + 10% Volume discounts From : - 10% From : - 1% From : - 20% Agency commission: - 1% Rates are available for printing material ready for impression. Costs arising from nonconforming material will be charged extra. Cancellations are not accepted, save in exceptional circumstances. Allow a period of 4 weeks before the publication date. FORMAT 230 x 297 mm DATA Screen: 60 Printing: four-colour offset MATERIAL CD-Rom, USB key, DVD Mac/PC PDF High resolution All fonts included (vectorized). Attach proof/cromalin of ad

4 è PUBLICATION SCHEDULE 201 Nr Period Publication Material 147 Spring Summer Autumn Winter è READERSHIP readers 8% men 1% women % CHF to CHF % CHF to CHF % CHF to CHF % CHF % CHF Annual income According to the most recent study carried out by OFS (2010), the average swiss monthly income is 979. CHF. According to the study carried out by OFS in 2012*, 17.1% of the employed persons in Switzerland have an average annual gross income over CHF è CIRCULATION NATIONAL CIRCULATION Visa and Mastercard owners ex. Ferrari Suisse SA members 000 ex. Paying circulation ex. Selective circulation ex. Total circulation ex. SELECTIVE CIRCULATION STRUCTURE Hotels & Palaces 4 12 ex. Liberal professions ex. Luxury shops ex. Banks & asset management 1 12 ex. Golf clubs, SPA 98 ex. Magazine promotion ex. Total ex * Frequency distribution of the employed persons by brackets of gross income from employement, workweek percentage and gender; permanent resident population, in %, 2012

5 è READERSHIP (PART II) 69% Landowner 31% Tenant Main residence Based on the most recent survey on buildings and accomodation, there is 34,6 % of homeowners in Switzerland. 4% + years old 6.% of our readers read Hors Ligne for more than Age years % - years old 79% of regular readers è WEBSITE è PUBLISHER Rue des Bains 3 CP Genève 11 Tél. +41 (0) Fax +41 (0) Website: 201