IFA HEUTE The official IFA HEUTE 2015 magazine

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1 The official IFA HEUTE 2015 magazine

2 IFA HEUTE a profile IFA HEUTE is the IFA 2015 journal for the general public and addresses issues relevant to the wide range of visitors to the IFA. In line with the IFA's segments, the journal focuses each day on a particular area reflecting current trends at the IFA. Full coverage is given each day to the daily event schedules, new products, events and general trade show information. Company portraits, executive statements from exhibitors and a cross-media marketing concept offer companies numerous ways of presenting themselves to end consumers in IFA HEUTE. IFA HEUTE comes out every day during the trade show, has a print run of 40,000 and is distributed free of charge at IFA 2015 as well as in selected business hotels. IFA HEUTE is produced by IDG Tech Media GmbH on behalf of Messe Berlin GmbH. Key issues and contents Current trade show information Interviews - Planning support for attendance at the trade - Consumer guide reports page 1

3 Print Advertising Ad formats and price list Special Formats and price list Measures (+ 3mm trim allowance) Measures bleed Format Price* Width Height Width Height 1/1 Page 210 mm 297 mm 192 mm 281 mm 19,800 2/1 Page 420 mm 297 mm 404 mm 281 mm 39,600 1/2 Page vertical 102 mm 297 mm 94 mm 281 mm horizontal 210 mm 148 mm 192 mm 138 mm 11,400 1/3 Page vertical 70 mm 297 mm 62 mm 281 mm horizontal 210 mm 99 mm 192 mm 92 mm 7,500 2/3 Page vertical 140 mm 297 mm 124 mm 281 mm horizontal 210 mm 198 mm 192 mm 184 mm 15,000 2nd Cover Page 210 mm 297 mm 192 mm 281 mm 34,650 3re Cover Page 210 mm 297 mm 192 mm 281 mm 29,700 4th Cover Page 210 mm 297 mm 192 mm 281 mm 39,600 Logo in hall plan 970 Max. Measures (+ 3mm trim allowance) Max. Measures Bleed Format Price* Width Height Width Height Top Cover Ad* 48 mm 59 mm 30,000 Bottom Cover Ad* 210 mm 17 mm 40,000 Supplement 210 mm 297 mm 192 mm 281 mm on request Insert 420 mm 297 mm 404 mm 281 mm on request Rear side of the hallplan 2/1 420 mm 322 mm 60,000 *All prices are without official VAT, less the agency discount and refer to publication in all 6 issues. page 3

4 Online Advertising News, trends, articles, videos and pictures of the IFA HEUTE-journalists will be shown also in an online special at pcwelt.de Herewith we offer an additional, affine placement in the digital area. Banner Package 5,500 Placement: Within the IFA-Special on pcwelt.de Ad Format*: (with or without background colour possible) Current time: Media volume: 75,000 AdImpressions Sponsoring Package 15,000 Placement: Within the IFA-Special on pcwelt.de Ad Formats*: (with or without background color possible + MPU/ Rectangle + Logo in the header (IFA-Special sponsored by xxx ) Current time: Media volume: 150,000 AdImpressions + 150,000 AdImpressions MPU IFA SPCIAL 2014 powered by LOGO MPU *other ad formats on request page 4

5 Crossmedia advertising Print Online + IFA SPCIAL 2014 powered by LOGO MPU Crossmedia-Example 1 1/1 page in all six issues 19,800 Online Sponsoring Package 12,000 Less early bird discount of 15 % - 4,770 Less agency discount of 15% - 4,054 Total price n/n 22,976 Any print format as per price list on page 3. Sponsoring Package as per price list on page 4 12,000 (instead of 15,000 ) Crossmedia-Example 2 1/2 page in all six issues 11,400 Online Sponsoring Package 12,000 Less early bird discount 15% - 3,510 Less agency discount of 15% - 2,983 Total price n/n 16,907 page 5

6 Technical specifications PRINT Circulation: 240,000 copies Frequency: Daily from Scope: Format: Paper: 20 editorial pages A4, 210 mm x 297 mm 60 g/m² LWC paper Advertising deadline: 13th July 2015 Printing material deadline: 24th July 2015 ONLINE The wallpaper is made up of the standard formats Leaderboard 728x90 Pixel Skyscraper 160x800 / 120x600 Pixel And a background colour, für which we need the hexadecimal code. MPU/ Rectangle 300 x 250 Pixel IFA SPCIAL 2014 powered by LOGO MPU page 6

7 Your media contact Director Sales & Account Management IDG TechNetwork Stefan Wattendorff Senior Key Account Manager Petra Beck Key Account Manager Moritz Kaiser Editorial director Custom Solutions Andreas Perband Director of department PC-WELT Christine Nestler Senior Key Account Manager Thomas Ströhlein Account Manager Claudia Jeck Key Account Manager Arnold Diepenheim IFA HEUTE is produced by IDG Tech Media GmbH on behalf of Messe Berlin GmbH Seite 7

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