Mediadata Mountains4U. Das interaktive Tablet-Magazin für Bergsport und Outdoor. Mountains 4U.

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1 Mediadata Mountains4U Mountains 4U As per October 2013

2 Mountains4U the innovative tablet magazine for mountain sports and outdoor sports Mountains4U makes the first ascent in the area of mountain sports and outdoor sports journalism: Developed especially for tablets (ios and Android), Mountains4U combines all of the possibilities multimedia reporting has to offer: Mountains4U is new, innovative, interactive which means it s unique in its field. It s the first magazine that isn t a take down of a print product it s a take up of mountain sports journalism, taking it to a new medium and using every possibility and enhancement the new medium provides.

3 Mountains4U technology that goes with nature! Modern technologies and mountain sports do not rule each other out just the opposite! Because mountain sports are as highly technologized as fans of outdoor sports are close to nature. And continuous developments in equipment, material, and innovations more or less go hand-in-hand with continuous developments in journalism the shift away from mono media to multimedia. Mountains4U is taking part with this step in a consequent manner and as a paperless medium it s also environmentally friendly! For this reason, the savings in production costs flow directly to the European Outdoor Conservation Association (3% of each magazine sold) to help preserve mountain regions.

4 This is what Mountains4U has to offer for example, Sailing Rocks Sailing Rocks an editorial story on a sailing and climbing trip off the coast of Croatia (edition No. 9, 2013) Zoom into the possibilities of sailing trips Interviews with experts as pure articles Direct links to partner websites

5 This is what Mountains4U has to offer for (advertisement) clients Advertisements in Mountains4U have added value through the use of very available multimedia possibility for the client as well as for the reader. Direct link to the online shop Advertisement including the starting video with R. Schäli

6 This is what Mountains4U has to offer a summary Quality journalism meets modern technology. Innovative information for a target group interested in innovations. Subjects for professionals in the field of Alpinism, weekend hikers, and people interested in the great outdoors. All outdoor areas are covered: Alpinism, skiing, climbing, hiking, and the mountain lifestyle... Cooperations with the German and Austrian mountain guide associations to ensure solid quality in tests, among other things. Monthly editions convey the classic character of a magazine in an absolutely modern fashion. Multimedia experiences even without Internet access once the magazine is downloaded.

7 TS Mediaworks are the makers of Mountains4U Publisher and editor in chief: Petra Thaller Grew up surrounded by outdoor journalism (she s the daughter of Inge Scherübel). Presenter and editor of the TV magazine Zauber der Berge ( The Magic of Mountains ) for the German broadcaster Sat1, and also presenter and editor of numerous TV programs for RTL, DSF, Premiere, etc. Starting in 2006, editor in chief of Trekkers World Magazin, which was renamed AllMountain ; she was editor in chief of this magazine about mountains until Founder of Thaller & Sappel Mediaworks; she launched Mountains4U in September Art director: Isabell Sappel Many years of experience in the graphics field as well as in print and online magazines and advertisement. From 1996 to 2003, responsible for the graphic pool of the publishing house top-special ( fotomagazin, among others) and art director of Trekkers World Magazin. Starting in 2004, deputy art director of Gruner & Jahr; in 2006 she transferred to the publishing house Journal International Verlag. She has been freelance since 2011 and has worked for, among others, the publishing house IPM-Verlag. Petra Thaller and Isabell Sappel are co-directors of the online headquarters of Thaller & Sappel Mediaworks, which includes a professional editorial and PR and marketing team.

8 What other people say about M4U Kilian Fischhuber With the new Mountains4U app you are even closer to, more quickly involved, and more active in what s happening. From now on, you can have fantastic stories of moving moments at home and on the road they re only a touch away. Enjoy! Kilian Fischhuber is the reigning European champion in bouldering and a five-time Bouldering champion in the World Cup overall standings. He has also enjoyed success as a rock climber, in particular as a lead climber. Ines Papert Mountains4U is perfect for the outdoor community that s interested in the Web. I often use the advantages of media, too. Whether it s searching for information on a new expedition destination or preparing for a trip normally you don t even pack one backpack before doing research on the Internet. Mountains4U is sure to become a new and faithful companion for my online activities. Ines Papert is considered to be one of the best professional rock and ice climbers in the world.

9 Mountains4U Facts Mountains4U is published on the 15th of each month in the itunes App Store and Google Play Store for all tablets with the ios and Android operating systems. Price of a single edition: 3.59 euros. Half-year and one-year subscriptions with perks corresponding to the payment systems of the app stores. The magazine app is supplemented by a presence on all of the social media platforms and includes a direct exchange with the target group.

10 Mountains4U the next peak An app for smartphones will be added to the product range of Mountains4U at the end of the year. This app will not contain the contents of the tablet magazine it will contain the Website (Responsive Web Design) with three important widget enhancements: Mountain guide, weather, and trip platform widgets In addition, in 2014 TS Mediaworks is planning to expand its product portfolio to include other tablet magazines.

11 Mediadata Mountains4U: Tablet-Magazine and Online valid from November - December 2013 Advertisements Advertorials Rates for advertisements with 1 tech. layer per issue*: Single-page advertisement, 1 technical layer = 1.800,- Two-page advertisement, 1 technical layer = 2.400,- Three-page advertisement, 1 technical layer = 2.900,- Rates for advertisements with 2 tech. layers per issue*: Single-page advertisement, 2 technical layers = 2.200,- Two-page advertisement, 2 technical layers = 2.900,- Three-page advertisement, 2 technical layers = 3.500,- Four-page advertisement, 2 technical layers = 4.000,- Advertorials: Product placements/promotions, per product (Pop-ups, 1 technical layer, incl. link) = 490,- (2 technical layers, incl. link) = 790,- Multi-page, integrated advertorials (conception, production, integration) upon request (briefing including customized calculation) Discounts: Website Website: Sponsored news*, per news (max. 160 characters) = 250,- Editors recommendation, per news = 500,- (max. 160 characters, editors consent necessary) The following three advertising forms can be placed prominently: Directly beneath the header - to the right of the slider Half Page Ad = Relevant space used by full motif = price on application Format: 300 x 360 px width x height Medium Rectangle = Half motifs / 2 advertisements possible = price on application Format: 300 x 170 px width x height 3:1 Rectangle = Third motifs / 3 advertisements possible = price on application Format: 300 x 105 px width x height *will be marked in small font size as advertisement or promotion by the editors We grant the following discounts on media placement costs per order year (= 12 months) 2 issues = 5% 8 issues = 12,5% 4 issues = 7,5% 10 issues = 15% 6 issues = 10% 12 issues = 20% Note: All rates strictly net, plus legal VAT. We grant a 15% AE-provision for all costs involving ad placements by a registered advertising agency. This does not apply to technical costs and production costs

12 Mediadata Mountains4U: Tablet-Magazine Production Planer Mountains4U is published monthly on the 15th of every month. The advertisement deadline is always on the 25th of the previous month. Advertisement deadline 2013 / 2014 Publication date 2013 / October 15. November 25. November 15. December 10. December 15. January 25. January 15. February etc. Pre-production advertisements All readily edited tablet formats with the exception of panorama and HTML5 advertisements: Data delivery at least 2 weeks prior to the issue s publication (initial issue = 4 weeks). Tablet Advertisements, Technical Specifications and Guidelines Technical specifications concerning the various advertisement formats All advertisement motifs have to be delivered to us as open InDesign data including fonts, images and - if desired - respective video material in the form of a conclusively labeled, zipped file (max. 250MB per file, video data separately - no pdf- files and the like!) Portrait/landscape formats tablets: All advertisements have to be arranged according to the appropriate portrait and landscape format in order to ideally display the advertisement motif. The center of view, which is entirely visible at all times, is x pixel The max. area visible, including peripheral zones such as backgrounds and frames, is x pixel Portrait format: Landscape format: Resolution: Colors: Image formats: Smallest font size: Picture galleries: Videos: Audio data: SPECIALS: Panorama advertisement: individual coordination HTML5: individual coordination Pixel B x Pixel H Pixel B x Pixel H 264 ppi/104 ppcm RGB PNG, 8 or 24 bit 8 pt up to 5 images, max. 5 MB MP4-file, max. length 30 seconds, max. 10 MB MP3-file, max. length 60 seconds, max. 5 MB 360 degree presentation: png or jpg, at least 25 images per product, max. 5 MB; all images have to be clearly labeled to a product and consecutively numbered Additional technical information: Our demands and information are binding in order to enable a technically sound result and thus the optimum impact of your advertisement. All advertisement formats have to open interactive elements ( touch ) in a new browser window when these are activated Users have to be able to actively start and end audio data via a clearly visible symbol (Play Button and the like); automatic starting commands concerning audio data need to be coordinated beforehand Changes in advertisement motifs need to be announced at least 3 weekdays in advance in case of complete replacement, in case of rich media files at least 5 weekdays in advance Flash-files that are delivered via an ad server or a specific tracking software have to be designed for a clear click- and ad impression tracking by the customer. We accept flash-formats in version 6 to 10. Interface for analytics providers Flurry-, Omnitureor Localytics-connection available. Approved third-party / rich media services Approved ad tags: Atlas, Bluestreak, Doubleclick, Interpolls, Mediaplex Approved Rich Media services: Eyeblaster, EyeReturn, Eyewonder, Pointroll, Unicast

13 Contact Puplishing Address TS Mediaworks Perusastraße München T. +49/(0)89/ T. +49/(0)89/ Fax: +49/(0)89/ info@ts-mediaworks.com chief editor Petra Thaller M. +49 (0) petra.thaller@ts-mediaworks.com Social Media, PR Maria Pinzger M. +49 (0) presse@ts-mediaworks.com Marketing Stefanie Baiter M. +49 (0) stefanie.baiter@ts-mediaworks.com Art Design, Advertorial Processing Isabell Sappel M. +49 (0) isabell.sappel@ts-mediaworks.com

14 THANK YOU for your attention we ll see you on the mountain! Mountains4U

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