MEDIA PACK PRIMA BABY & PREGNANCY MEDIA PACK - PRIMA BABY & PREGNANCY
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1 MEDIA PACK PRIMA BABY & PREGNANCY
2 With its warm yet trusted approach, Prima Baby & Pregnancy supports mums by sharing knowledge and experiences through these new and exciting times
3 READER PROFILE PRIMA BABY & PREGNANCY Prima Baby answers the important issues facing every mum and mum-to-be practical information on pregnancy, birth and childcare, expert health and nutritional advice, plus essential consumer information. Readers enjoy Prima Baby s quality mix of expert parenting advice and tips, news, real life mumto-mum stories, health, fashion, shopping, beauty, recipes and family travel. Circulation 18,499* Readership 113,000** Subscriptions 6,028* Actively Purchased 98%* Female 89% Male 11% Average Age 32 ABC1 Profile 37% Married/Living with Partner 84% *Source: *ABC Jan June 2014 TGI Q3 Clickstream On average, readers spend 60 minutes reading their issue of Prima Baby. 66% say they buy the magazine almost always or quite often. The environment of Prima Baby creates an ideal opportunity to reach these typically time-poor and highly active consumers.
4 AGE AND STAGE 24% are currently trying to conceive. 28% are pregnant and of these, 18% are in first trimester, 39% are second trimester, 43% are the third trimester 69% of our pregnant readers will be first time mothers. 42% already have a baby or child and of these, 60% have one child, 40% two or more children 55% have children under 2, 37% have children aged 2-3, 28% have children aged 4-6 NRS Oct 2011-Sept 2012 Insiders Pop up website survey Feb/Mar 2013
5 2015/2016 copy deadlines Advertorial Issue No. On Sale COPY CLASSIFIED DISPLAY Inserts December 14 6 November 14 8 December December December January December 14 6 January 15 8 January January February 15 8 January 15 3 February 15 5 February February March 15 5 February 15 3 March 15 5 March March April 15 5 March March March April May March April April 15 8 May June April May May 15 5 June July May June June 15 3 July August June July July July September July August August August October August September September September November September October October October December October November November November January November 15 7 December 15 9 December December February 16 9 December 15 7 January January January February January 16 4 February 16 8 February February March 16 8 February 16 2 March 16 4 March March 16
6 display & CLASSIFIED advertising RATES Display Advertising Front Half 6,210 Page ROP 5,695 DPS Front Half 11,799 Cover Site 7,765 ADVERTORIALS Page 7,973 DPS 15,149 CLASSIFIED Advertising Full Page 2,400 Half Page Horizontal 1,250 Half Page Vertical 1,250 Quarter Page 700 Eighth of a Page 400 Sixteenth of a Page 250 Series discounts are available on request. All prices are exclusive of VAT PRODUCTION COSTS - NET Full Page 1,500 DPS 2,000 INSERTS Loose 45 Bound in 55 Tip ons 65
7 CONTACT DETAILS GROUP ADVERTISING MANAGER Duncan Carr GROUP HEAD - CREATIVE SOLUTIONS Jo Harmer jo.harmer@immediate.co.uk SENIOR SALES EXECUTIVE Atif Raza atif.raza@immediate.co.uk PROJECT COORDINATOR - CREATIVE SOLUTIONS Katie Ready katie.ready@immediate.co.uk SALES PLANNER Rhiannon Smith rhiannon.smith@immediate.co.uk Advertising Services Coordinator James Webb james.webb@immediate.co.uk For more information about Immediate Media s Parenting Portfolio contact: Immediate Media Co, Vineyard House, 44 Brook Green, Hammersmith, London W6 7BT Tel: Classified sales executive Chanelle Hallpike chanelle.hallpike@immediate.co.uk
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