Product & Service Catalogue 2016

Transcription

1 Product & Service Catalogue 2016 petsinfo.net globalpets.community InterMedium Publishers BV P.O. Box 1719, 3800 BS Amersfoort, Netherlands Global Pets Community BV P.O. Box 1719, 3800 BS Amersfoort, Netherlands

2 How to reach our readers, visitors and members? This catalogue offers you an overview of our products and services, their benefits, and their role in your marketing communication strategy. PETS International has been the leading b-to-b plat for the global pet industry since Continuous development and reinvention are at the core of our being. In the coming years, it is our vision to expand our role towards becoming the facilitator of the global pet industry community. On our way to realizing this vision, we have expanded our range of products and services with the launch of GlobalPETS Academy in Spring 2015, and the first edition of the GlobalPETS Forum Asia conference in November Additionally, all our existing products have been completely redesigned. It is our mission to continue to develop practical tools with which people and businesses can learn, grow and excel in the future. Whether your goal is branding, communicating news to the market, finding new business partners or increasing the knowledge level of your organization, we can help you reach that goal. Corine van Winden, CEO PETS International petsinfo.net GlobalPETS Community globalpets.community 2

3 PETS International - GlobalPETS your portal to the international pet industry Reach your customers How we can help you reach your (potential) customers or business partners: Magazine page 4 The leading trade magazine in the international pet industry frequency circulation Branding, corporate identity, new product introduction, connection to business partners, communication of a specific message 6 times per year in print and online 10,750 print copies, 36,000+ readers 13,000+ addresses Buyers Guide page 7 The only really international b-to-b address directory of the pet industry frequency content Branding, corporate identity, visibility, connection to business partners Once per year in print, continuously online Contact details of 4,200+ companies in 91 countries worldwide Online services page 10 The online portal to the global pet community reach Reaching out to your entire target group, targetting a specific segment, creating traffic 50,000+ unique online visitors per year 13,000+ addresses High click rates, traffic to your website GlobalPETS Forum page 12 The network event for the pet industry and trade where who what Inspiration, relationship management, business development, connection to business partners Events in Europe and Asia Decision makers of the international pet industry Top speakers from inside and outside the pet industry Innovative, inative and inspiring GlobalPETS Academy page 14 The place to learn, grow and excel what opportunity Knowledge as marketing communication tool, increase or transfer of knowledge, affiliation to expertise domain, business development courses in pet food, non-food and welfare segments, at five levels of complexity white-label options PETS International petsinfo.net GlobalPETS Community globalpets.community 3

4 PETS International Magazine products and services Magazine products and services In 2015, PETS International magazine has been completely redesigned. It now has an overall higher quality. As an addition to the magazine, supplements about important pet industry related topics will be published. In 2016, two supplements will appear, one about innovation and one about pet food ingredients. New advertising options have been introduced, giving you more options for branding, to affiliate your brand to your expertise domain, or to reach out to new business partners. Besides in print, each issue of the magazine it will also be online for free. Our circulation: magazine print 10,750 copies, 36,000+ readers magazine online 13,000+ addresses Our advertising options for PETS international magazine are presented on the next few pages. The PETS International Buyers Guide is the only truly international address directory of the pet industry, in print and online. The online version has been improved and is for all members of GlobalPETS Community. The general, marketing, buying, sales, product More about the redesign and new advertising options: managers of petsinfo.net/redesign Reader profile Global distribution % management 40 Manufacturers Distributors Retail chains/centres Other readers countries 26 Europe Americas Asia & Pacific Rim Africa Loose distribution 29 PETS International petsinfo.net 4

5 PETS International Magazine products and services Cover image Pricing: Section sponsor Pricing: The cover image offers your brand a direct exposure to all readers of our magazine in both print and online. It is the most prominent position we offer for branding. A section bundles a series of articles related to a specific topic, for instance: pet food ingredients, fahion trends, grooming and pet care, etc. Branding Corporate identity Affiliate your brand with this core expertise domain of your company High exposure of corporate identity Affiliation to the PETS International brand High exposure of corporate identity Affiliation to expertise domain Magazine Supplement Magazine Supplement conditions A cover image is exclusive and will be monitored strictly by the publisher conditions Sponsoring a section is exclusive and will be monitored strictly by the publisher Spread advertisement Pricing: Advertisement Pricing: to A two page spread advertisement offers a maximum exposure and is a perfect way to bring across your brand message to the global pet industry. Bring a specific message to the global pet industry. Different ats offer you an opportunity to create a dedicated campaign or to bring across a specific message. size Image building Brand awareness Brand establishment High exposure Brand recognition Magazine Supplement Buyers Guide Two -page spread Communication of a specific message Branding Exposure Brand and product recognition Magazine Supplement Buyers Guide sizes Full page ( 3 450) Half page ( 2 550) Third page ( 1 850) Quarter page ( 1 450) PETS International petsinfo.net 5

6 PETS International Magazine products and services Supplement sponsor Pricing: Own label magazine Pricing: on request A supplement is a theme-issue about a specific pet industry domain that can be saved by the reader for future reference. It will contain facts and figures, in-depth analyses by industry experts, guidance and inspiration. Your own white label magazine, which can be sent in print and/or online in combination with PETS International magazine. Content is completely up to you. We can advise and provide layout and design. Affiliation to expertise domain Image building Spread of knowledge, competences and brand message Long lasting exposure Brand recognition Customized and unique exposure Brand recognition A series of tailored ads and/or images in the supplement According your wishes Company profile Advertorial Pricing: Pricing: 565 A company profile is an excellent way to in the pet industry your (future) partners about your company s mission, vision, strategy and products and services. Standardized quarter page editorial ad. Perfect for small campaigns or product introductions. Published in the heart of the relevant section. Communication of brand message Company exposure Market presence Magazine Supplement Full page Product promotion Finding business partners Brand awareness Brand and product recognition Magazine Supplement Quarter page conditions Standardized, so subject to strict guidelines PETS International petsinfo.net 6

7 PETS International Buyers Guide products and services Advertisement Pricing: to Buyers Guide banner Pricing: 125 / category / month Bring a specific message to the global pet industry. Different ats offer you an opportunity to create a dedicated campaign or to bring across a specific message. Stand out of the crowd among 4,200+ companies in the online Buyers Guide. Your banner is placed top page in the category of your choice. Communication of a specific message Branding Brand establishment Exposure Brand and product recognition Traffic to your website Concrete sales leads Magazine Supplement Buyers Guide report You will receive a detailed report of the banner perance and a list of concrete sales leads sizes Full page ( 3 450) Half page ( 2 550) Third page ( 1 850) Quarter page ( 1 450) size Buyers Guide online 234 x 60 pixels Buyers Guide logo Pricing: 295 Buyers Guide extra text Pricing: 159 Stand out of the crowd among 4,200+ companies in the Buyers Guide in print and online. Your logo is visible in the online search, on your company page and in the printed Buyers Guide. Stand out of the crowd among 4,200+ companies in the Buyers Guide in print and online. Your text description is visible in the online search, on your company page and in the printed Buyers Guide. Brand establishment Company visibility Your brand logo as an addition to your company details Buyers Guide print Buyers Guide online your company profile page Brand establishment Better understanding of your products and services A short company profile (maximum 100 words) as an addition to your company details Buyers Guide print Buyers Guide online your company profile page PETS International petsinfo.net/buyersguide 7

8 Print publication schedule 2016 Publication Themes Published Deadline Buyers Guide 2016 Address directory 22 January 11 December 2015 February 2016 (Magazine issue 2) Natural, fruit and organic pet food Aquaria Sustainable entrepreneurship Austria, Germany and Switzerland 26 February 29 January 2016 April 2016 (Magazine issue 3) Pre-Interzoo 2016 Pet food development Fashion Preparing for Interzoo 2016 North America 25 March 26 February 2016 Supplement April 2016 Innovation Trends and inspiration The internet of things Modern technology Business innovation 25 March 26 February 2016 May / June 2016 (Magazine issue 4) Interzoo 2016 Global pet industry developments 29 April 25 March 2016 September 2016 (Magazine issue 5) Pet care Trends in pet accessories Japan 2 September 29 July 2016 Supplement September 2016 Ingredients Raw material sourcing Alternative ingredients Ingredient science 2 September 3 June 2016 November 2016 (Magazine issue 6) Snacks and treats Pet supplies South America 14 October 16 September 2016 December 2016 (Magazine issue 7) Rodents and exotic pets Food and ingredients Africa 25 November 28 October 2016 PETS International petsinfo.net 8

9 Advertising options and technical details print Advertisement Costs Position Size Bleed Cover image x 187 mm add 3 mm on each side Supplement sponsor x 187 mm add 3 mm on each side Section sponsor Spread advertisement x 273 mm add 3 mm on each side Full page advertisement x 273 mm add 3 mm on each side Half page advertisement vertical 101 x 273 mm add 3 mm on each side vertical 90 x 218 mm horizontal 208 x 131 mm add 3 mm on each side horizontal 186 x 106 mm Third page advertisement only vertical 68 x 273 mm add 3 mm on each side Quarter page advertisement vertical 90 x 106 mm horizontal 186 x 50 mm Discounts print advertising* 5% discount 3 print advertisements per year 15% discount 4, 5 or 6 print advertisements per year 20% discount 7 or more print advertisements per year Additional free extra s such as company profiles, banners, etc. are depending on the size of the contract. Preferred placing Right-hand placing and preferred positions are at a 10% price increase. All advertisements in magazine and supplements will also be published in the online publications at no additional costs. *Only applicable to ads in the above table. Additional options Costs Size Company profile full page Advertorial 565 quarter page Buyers Guide banner 125 / category / month 234 x 60 pixels Buyers Guide logo x 30 mm maximum Buyers Guide extra text words maximum Own label magazine on request according to your wishes PETS International petsinfo.net 9

10 Online products and services Your online presence & report of s The PETS International and GlobalPETS websites attract over 50,000 unique vistors per year, and our banners have a high clickrate. Online advertising is a quick and affordable way to reach your target group, and create traffic to your own website. Our online options include banners on our websites and newsletters, and blasts, which allow you to reach your entire target group at once, or target a specific segment. All options are presented on the next page. Report Analytics are an important aspect of online advertising, as they help you measure the effect of your campaign. We provide you with weekly or monthly reports that show statistics like view and click rates, geographical spread, and much more. You will also receive a list of concrete sales leads. Discounts online advertising* 5% discount 3 banners of 1 month / blasts 15% discount 4, 5 or 6 banners of 1 month / blasts 20% discount 7 or more banners of 1 month / blasts * Discount applicable for banner orders within a period of 12 months. Banners can be ordered consecutively on the same plat, or simultaneous on different plats. 48 % % % 2 % 3 % PETS International petsinfo.net GlobalPETS Academy globalpets.academy 10

11 Online products and services Website banner Pricing: 695 per month Newsletter banner Pricing: 695 per month Create traffic from (new) business partners to your landing website. Appear straight in readers boxes and create traffic from (new) business partners to your website. Branding Product promotion Branding Product promotion Higher online exposure Traffic to your website Concrete sales leads Higher online exposure Traffic to your website Concrete sales leads report You will receive a detailed report of the banner perance and a list of concrete sales leads report You will receive a detailed report of the banner perance and a list of concrete sales leads petsinfo.net globalpets.academy PETS International newsletter GlobalPETS Academy newsletter size 728 x 130 pixels size 468 x 60 pixels blast Buyers Guide banner Pricing: to Pricing: 125 / category / month Communicate a specific message to a targeted group via . Use the extensive databases of PETS International and GlobalPETS to your advantage. Stand out of the crowd among 4,200+ companies in the online Buyers Guide. Your banner is placed top page in the category of your choice. Product promotion Brand establishment report Targeted reach Exposure Brand and product recognition Concrete sales leads You will receive a detailed report of the banner perance and a list of concrete sales leads. options < 3,000 addresses: ,000-8,000 addresses: > 8,000 addresses: report size Traffic to your website Concrete sales leads You will receive a detailed report of the banner perance and a list of concrete sales leads Buyers Guide online 234 x 60 pixels PETS International petsinfo.net GlobalPETS Academy globalpets.academy 11

12 GlobalPETS Forum GlobalPETS Forum & networking Upcoming events GlobalPETS Forum Asia November 2015, Shanghai, China GlobalPETS Forum January 2016, Nice, France GlobalPETS Forum Asia November 2016, Guangzhou, China For over 16 years, the GlobalPETS Forum has been the place to connect to decision makers in the international pet industry. The place to become inspired and obtain new insights in all aspects of day-to-day business. The 2016 event will be organized in Nice, France, on January As an addition to the regular GlobalPETS Forum, we have initiated a second edition of the conference, in Asia. GlobalPETS Forum Asia, organized in cooperation with CIPS, will take place on 3 November 2015 and on 9 November 2016 in China. GlobalPETS Forum sponsor edition Standard Asia Before and during the event your company is extensively promoted as a sponsor of the event. Brand establishment Company visibility Recognition by peers Affiliation to the GlobalPETS Forum brand Banners Leaflets Goodies Table top presentation pricing on request conditions Limited number of sponsors Details to be discussed GlobalPETS Forum globalpetsforum.com 12

13 GlobalPETS Forum Attending GlobalPETS Forum Pricing: Attending GlobalPETS Forum Asia Pricing: 595 Be inspired and connect to new business partners. Learn from professional speakers, and use the new opportunies of a pet retail tour and workshop about business innovation. Excellent network opportunity for both Asian and non-asian companies. Be ined on doing cross-cultural business, bridge cultural differences, gain important new contacts and professionalize your organization. Gaining inspiration Business development Relationship management Renewed energy, ideas, and inspiration Market expansion Optimal Return on Connection in combination with CIPS trade show A foothold in a new market Three-day event One-day (incl. evening) event before CIPS conditions On time registration Limited to 200 participants conditions On time registration Limited to 100 participants 50/50 blend of Asian/non-Asian participants GlobalPETS Forum table top edition Standard Asia GlobalPETS Forum goody edition Standard Asia Excellent way to create extra visibility among GPF attendees in order to promote your products and services and find new partners. Present your brand or products to the GPF attendees by adding a flyer or sample to the highly popular GPF Goody bag. Brand establishment Company visibility Brand establishment Product promotion Visibility High exposure among GPF attendees Product visibility Table top presentation of 2 x 3 metres Flyer or small sample pricing on request conditions Limited number of positions pricing conditions Sample: maximum 50 grammes Flyer: maximum size A4 GlobalPETS Forum globalpetsforum.com 13

14 GlobalPETS Academy GlobalPETS Academy: learn, grow and excel If expertise and knowledge are important marketing tools for your organization, GlobalPETS Academy is an excellent plat to bring this message across. The GlobalPETS Academy is an e-learning plat that offers pet industry professionals courses designed by industry experts, and practical tools to be more efficient and effective in their day-to-day business activities. We continuously expand our range of courses. We offer you the opportunity to share your knowledge and expertise, by using our plat to develop white label courses for your employees, customers, partners or the entire pet industry. We offer three types of courses: private invitation-only public Not visible to the public, ideal for sharing confidential and/or in-house ination. Visible to the public, but you have control over who can participate. Open to anyone, and great for sharing your knowledge with the pet industry. Your opportunities in the GlobalPETS Academy can be found on the next page. More info about the GlobalPETS Academy concept: globalpets.academy/about Free introduction course Introduction to GlobalPETS Academy : globalpets.academy/catalogue/introduction-globalpets-academy GlobalPETS Academy globalpets.academy 14

15 GlobalPETS Academy Private course Pricing: on request Invitation-only course Pricing: on request Not visible to the public, so ideal for sharing confidential and/or in-house ination to employees or (potential) partners. Business partners are given complete freedom in choice of content and structure of the course. This course is visible to the public and part of the Academy catalogue, but you have control over who can participate in the course. The structure of the course is according to the GlobalPETS Academy at. Use knowledge as a marketing tool Business support Use knowledge as a marketing tool Business support Targeted reach Better understanding of your products and services Selected reach More effective sales and marketing Establishment of your expert position benefit No investment for proprietary e-learning environment Lower face-to-face training costs benefit No investment for proprietary e-learning environment Lower face-to-face training costs E-learning course on the GlobalPETS Academy plat E-learning course on the GlobalPETS Academy plat Public course (sponsor) Website banner Pricing: on request Pricing: on request A public course is developed by pet industry experts for professionals at any level. You can either sponsor these courses, or create public courses of your own. Special sponsor positions are in the GlobalPETS Academy catalogue. A very exclusive advertising position! Brand awareness Use knowledge as a marketing tool Image building in relation to education and R&D Brand recognition Affiliation to expertise domain Business cases, examples, images and video s, or a complete public course conditions Subject to strict guidelines report Exclusive exposure Brand recognition Traffic to your website Concrete sales leads You will receive a detailed report of the banner perance and a list of concrete sales leads globalpets.academy/catalogue size 728 x 130 pixels GlobalPETS Academy globalpets.academy 15

16 Austria, Brazil, Germany, Portugal, Spain, Switzerland Miguel Mendes de León, Agri Cross Media China, Hongkong, Macao, Taiwan Lai Mingfan, ChinaPets France, Monaco Alain Girardet, g i r e x agencies +33-(0) girardet.alain@wanadoo.fr Greece, Bulgaria, Cyprus Vassilis Goulielmos, Welldone Ltd info@welldone.com.gr Italy, Malta, San Marino Rita Buffagni & Lavinia Fressura, Mediatic media@mediatic.it Japan Anthony Yamashita, PETS M&C anthony@pets-mnc.com South Korea Hayen Jung, AT Bio Ltd atpetfood@hotmail.com Poland, Estonia, Latvia, Lithuania Andrzej Ceglarek, Pet Media Sp, z.o.o a.ceglarek@e-pets.eu Russia Yulia Dolzhenkova, Zooin us@zooin.ru Sweden, Denmark, Finland, Norway Mats Danielsson, NordicPetCom mats@nordicpetcom.se United Kingdom, Ireland Andrew O Kelly, KOA Media Limited andrew.okelly@koamedia.co.uk Ukraine Sergii Kondrat, Vet Zoo Profy sergy@vetzoo.in.ua United States, Canada Glenn Karaban, Karaban Media Services, Inc gkaraban@karabanmedia.com Vietnam, Cambodia Wayne Capriotti, digi-escape co., ltd media@petmagazine.vn petsinfo.net globalpets.community info@pets.nl info@globalpets.community InterMedium Publishers BV P.O. Box 1719, 3800 BS Amersfoort, Netherlands Global Pets Community BV P.O. Box 1719, 3800 BS Amersfoort, Netherlands