REACH THE MOST PASSIONATE OUTDOOR WINTER COMMUNITY. Canada s only fully-integrated snowsports media company TV / MAGAZINE / DIGITAL

Transcription

1 REACH THE MOST PASSIONATE OUTDOOR WINTER COMMUNITY Canada s only fully-integrated snowsports media company TV / MAGAZINE / DIGITAL

2 WHO IS S-MEDIA? S-Media is North Americaʼs only fully-integrated snowsports media company with original network television programming, print magazines, digital and event properties. S-Media has a highly defined business strategy: to appeal to high-end snowsports travellers & lifestyle enthusiasts and with compelling snowsports content across multiple media platforms. Editorial Goal Deliver a multi-media product, rich in lifestyle, destination and aspirational content with the goal to inspire, inform and educate a high-net worth audience of ski travellers. S Media Properties S Magazine (4x lifestyle, 4x competition magazines) S Television (12x magazine shows, 8x event programs) S Weekly Wrap (26x weekly digital magazine) snowsportsculture.com S Media Audience Are avid skiers and riders committed to a life-long passion on the slopes. Have a high discretionary income. Are affluent and ambitious. Are high intermediate to expert skiers, both genders Are actively engaged in the snowsports community, ranging in age of 25 to 60. What we provide our readers / viewers Resort experiences. Where to dine. Where to stay. What to do. What the snowsports celebrities do and where they stay. New must-have ski products (all mountain, competition) Exclusive destination and travel editorials and programs that prepare them for their next ski trip (average 3x household annual) Tips on refining their snowsports experience (ski tips, fitness, nutrition) Exclusive editorials and programs on ski personalities 2 SNOWSPORTSCULTURE.COM

3 The S-Media audience seeks a higher quality of life experience and places skiing at the top of that list. SNOWSPORTSCULTURE.COM 3

4 DEMO & STATS Ski Television 73,450 per Ski Television episode (30 min) 91,655 per Ski Television event program (60 min) 1,706,300 total viewers S-Magazine 22,500 per issue 17,500 direct delivery 74,250 readers per issue (based on 3.3 readers per SRC survey) S-Magazine Digital Avg. of 47,795 downloads per issue Avg. 6,322 video downloads per issue. Total 183,181 downloads Total of 25,290 video Avg pages per reader Website (snowsportsculture.com) 81,252 unique visitors 260,897 views as follows: 189,350 page views 71,547 video streams Facebook 3,173 likes 350,425 post views E-News (Weekly Wrap) 80,294 opens Avg % open rate Avg. of 2,997 opens per issue Destination and Resort Visits 18.7 million skier visits to Canadian ski resorts in % of skier visits to B.C. ski resorts were overnight visitors Ontario readers-viewers average three overnight trips to Western Canadian ski resorts Education and Employment 84% have a university education 29% have post graduate degrees 79% are employed full time Of those employed full time, 39% senior management or owners. 70% directly control a budget of $2M to over $20M. Statistics above are provided by: BBM Canada, Canadian Ski Council Skier and Snowboarder Facts and Stats 2009, Google Analytics as well as an online reader survey conducted by surveymonkey.com in April NO OTHER SKI-MEDIA OUTLET REACHES MORE CANADIAN SKIERS The greatest number of multi-media impressions 4 snowsportsculture.com

5 among all Canadian ski media companies. SNOWSPORTSCULTURE.COM 5

6 EDITORIAL / CONTENT Magazine Content Outline October 2011 Great Global Getaway (Destination Guide) November 2011 Luxury Goods Issue* January 2012 Fashion Book* February 2012 People Issue* March 2011 Blue Book (S-Competition)* *bonus: S-Competition magazine supplement Features Destination features Behind-the-scene exclusives from the best ski resorts around the word, including: South America, Canada, USA, France, Swiss and Austria. Lifestyle features Inspirational features that will inspire, educate and motivate. Fashion features The latest fashion trends and high-end wear. Sport features A close look at athletes tales and heroic (and often bizarre) journey s to the top of their sport. Regulars Food & wine, readers letters, lighter side of snowsports, photo galleries, technology, health & fitness, preparation tips, must-have gear, ski fashion, tips from the pros, a look back at ski legends, nutrition, ski fashion trends, commentary. TV Content Outline Ski TV Content Destinations for 2001/2012: Sweet Switzerland (Crans Montana) Part 1 Sweet Switzerland (Reideralp) Part 2 The Highlands (Skiing Scotland) Part 1 The Highlands (Skiing Scotland) Part 2 The West is The Best Canada The West is The Best USA Nostalgic New England Heli of a Time Quintessential Quebec Vive la France Summer Down Under Part 1 Summer Down Under Part 2 Format and Presentation 12 x 30 minute weekly series beginning in the third week of December, airing for 12 consecutive weeks. Broadcaster: Rogers Sportsnet All features will also be streamed on snowsportsculture.com Event Programs Content Mix of FIS World Cup alpine, freestyle and ski cross events. Format Full-event programs (eight 12 x 60-minute) streamed on snowsportsculture.com same day or within one week of event; live pre-race show and interactive components. Edited program of event highlights and features airs within one to two weeks of event. Each show contains at least one departmental feature related to the event and one athlete profile. Features available for sponsorship 6 SNOWSPORTSCULTURE.COM

7 ADVERTISING Television $300 per national commercial occasion minimum purchase of 18 occasions. Magazine Full page advertisement: $3,995 (20% premium for IFC/OBC). This includes print and digital distribution. Web 300 x 225 $290/week (based on 2010/11 traffic of 11,616 page $25 per M impressions) 728 x 90 $400/week (based on 2010/11 traffic of 11,616 page $25 per M impressions) E-News 300 x 225 $105 per week (based on 2010/ opens per $35 per M impressions) CASE STUDY 1 SKI RESORT X Overview Occasions Impressions / occasion Total impressions 18 x 30 second commercials 18 24, ,000 2 x full page advertisements (print) 2 74, ,500 2 x full page advertisements (digital) 2 47,795 95,590 2 week web banner 2 11,616 23,232 2 week e-news banner 2 2,979 5,958 Total Impressions 705,280 Total Media Value $14,180 Total Program Cost $11,344 CASE STUDY 2 COMPANY X Overview Occasions Impressions / occasion Total impressions 72 x 30 second commercials 72 24,000 1,728, x opening billboards 36 24, ,000 4 x full page advertisements (print) 4 74, ,000 4 x full page advertisements (digital) 4 47, ,180 8 week web banner 8 11,616 92,928 8 week e-news banner 8 2,979 23,832 Total Impressions 3,196,940 Total Media Value $47,940 Total Program Cost $38,352 S-Media multi-platform campaigns guarantee the highest number of skier impressions in Canada SNOWSPORTSCULTURE.COM 7

8 S-Media Contact Information Marketing & Sales Director Mark Kristofic President Chris Robinson Editorial Director Gordie Bowles Art Director Lisa Thé Editor Don Cameron Accounts & Finance Lisa Crowley Head Office: 87B Hurontario Street Collingwood, Ont. L9Y 2L8 Editorial & Production: Water Street Vancouver, B.C. V6B 5C6