SAE 2016 WORLD CONGRESS & EXHIBITION POWERING POSSIBILITIES

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1 Take advantage of this one-of-a-kind opportunity to reach your target audience! Executive Leadership provided by Tier One Strategic Partner EXHIBIT PROSPECTUS Innovators Only Exhibition SAE 2016 WORLD CONGRESS & EXHIBITION POWERING POSSIBILITIES April 12-14, 2016 Cobo Center Detroit, Michigan, USA sae.org/congress

2 INNOVATORS ONLY EXHIBITION: THE MOST EFFICIENT WAY TO REACH YOUR TARGET AUDIENCE SAE 2016 WORLD CONGRESS LEADERSHIP SAE 2016 World Congress General Chairman Seiya Nakao President Toyota Technical Center A Division of Toyota Motor Engineering & Manufacturing N.A. World Congress Tier One Strategic Partner Yoshiaki Kato President Aisin Technical Center of America

3 INNOVATORS ONLY EXHIBITION DRAWS THE ENGINEERING COMMUNITY 11,000+ REGISTRANTS 69% BEING ENGINEERS AND EXECUTIVES* were attracted to and impressed by the multitude of innovative products and services presented, driving increased and qualified traffic to the technology-focused show floor. EVERY INNOVATIVE EXHIBITOR BENEFITED from an exclusive and prestigious exhibit format that maximized time with qualified leads, delivering the business results that were sought after allowing each exhibitor to efficiently reach both current and new customers. TAKE THE INNOVATORS ONLY CHALLENGE TODAY read on to learn more. *Based on demographic data from the SAE 2015 World Congress ATTENDEES BY JOB TITLE 64% Engineering 10% Academia 10% Marketing/Sales 6% Other 5% Corporate Executive 1% Maintenance 1% 1% Manufacturing Purchasing ENGINEER JOB TYPE BREAKDOWN 34% Product Design 28% R&D 27% Engineering Management 11% Quality ATTENDEES BY COMPANY TYPE 32% OEM 19% Tier 1 13% Academia 11% Parts & Components Supplier 10% Other 4% Government 1

4 SAE 2016 WORLD CONGRESS: INNOVATORS ONLY EXHIBITION This exclusive opportunity is limited to companies who accept the Innovators Only Challenge and have proven to be top industry innovators and solution providers. The Innovators Only Exhibition supplies the perfect venue for engaging a qualified audience of reviewers, collaborators, and customers. Here, your product or service is guaranteed to get noticed. WHY SHOULD YOUR COMPANY TAKE THE INNOVATORS ONLY CHALLENGE? Participate in a focused and exclusive event that captures worldwide attention Unmatched opportunities to position your company as an innovative technology thought-leader Accomplish more with less time out of the office with this concentrated three-day event Benefit from a level playing field exclusive exhibiting opportunities for industry innovators only Your product/solution will be reviewed by an influential Executive Panel of OEM and Technical Experts Company listing and profile in the following exhibitor directories: Congress Event Guide, online and mobile app Receive valuable one-day badges connect with your customers preevent and host them at Congress with one-day customer badges includes lunch ticket, reception on exhibit floor, and access to technical and management programs see exhibit packages for quantities INNOVATORS ONLY EXHIBITOR SAE 2016 WORLD CONGRESS Promote your prestigious status into this exclusive Congress exhibition with this formal SAE 2016 World Congress exhibitor seal (for use before and after the event). 2

5 A YEAR IN REVIEW: 2015 INNOVATORS ONLY EXHIBITION BY THE NUMBERS 190 companies took the Innovators Only Challenge in 2015 DON T MISS OUT IN 2016! BEST OF THE BEST BOOTH AWARDS WILL CONTINUE IN 2016! EXHIBITORS BY GEOGRAPHY 70% 18% Europe 12% Asia North America This award will be presented to one exhibitor in each of the offered booth sizes. A panel of industry experts will vote in the following categories: Poster, 10 x10, 10 x20, 20 x20, and NEW 20 x30. EXHIBITORS BY TECHNOLOGY TYPE 28% Propulsion 19% IDM 17% Emissions/Environment 13% Materials 11% Electronics 9% Safety/Testing 2% Manufacturing/Marketing The winners from each category will be notified and presented with their award during the final day of the exhibit. Congratulations to the 2015 Winners: Poster - Elegus Technologies 10 x 10 Liquidmetal Technologies Inc. 10 x 20 Sekisui S-Lec America 20 x 20 Delphi Automotive WANT TO PARTICIPATE? APPLY TODAY. Prospective exhibitors are required to submit a written profile outlining their company s innovative product or service. Once received, a panel of automotive technology experts will review the profiles based on criteria that includes: solution provided; product/ service differentiator; significance of product/service to their company, customers, industry, environment, and end consumer; collaborative efforts, if any, impacting the development of the innovative product or service. Applications will be accepted through March 1, Space is limited. Please contact Vanessa Reddick at vanessa.reddick@sae.org, or Past Review Panelists have included representatives from: BMW of North America, LLC Chrysler Group LLC Ford Motor Company General Motors Company Toyota R & D Americas, Inc. National Automotive Center Nissan Automotive Engineering 3

6 2 wide x /4 wide x 8 SAE 2016 WORLD CONGRESS EXHIBITOR PACKAGES: NEW! 20 X 30 ISLAND BOOTH PACKAGE...$40,000 See BOOTH APPROVAL NOTE on the next page. 600 square foot island space One hundred (100) One-Day Full Conference Passes* Fifty (50) One-Day Exhibitor Full Conference Passes* 20 X 20 ISLAND BOOTH PACKAGE... $30,000 See BOOTH APPROVAL NOTE on the next page. 400 square foot island space One hundred (100) One-Day Full Conference Passes* Forty (40) One-Day Exhibitor Full Conference Passes* 10 X 20 TURNKEY BOOTH PACKAGE... $12,500 See BOOTH APPROVAL NOTE on the next page. Complete 10 x 20 Decorator Package** 8 ft Hard Backwall Structure Standard Black Carpet 2 wide x 8 One (1) Standard Electrical Outlet: 1,000 watt 10 amp One (1) Counter with storage side panel One (1) Tall Table Two (2) Stools Four (4) Booth Lights Wastebasket Header (Company Name Only) Thirty (30) One-Day Full Conference Passes* Twelve (12) One-Day Exhibitor Full Conference Passes* 22-1/4 wide x 27 high 12 wide x 1-4 high header panel 60-5/8 wide x 27 high front panel 10 x X 10 TURNKEY BOOTH PACKAGE...$7,500 NEW! Limited inline 10x10 s available at a discounted rate of $7, wide x 1-4 high Complete 10 x 10 Decorator Package** header panel 8 ft Hard Backwall Structure Standard Black Carpet One (1) Standard Electrical Outlet: 1, /8 wide x 27 high watt 10 amp front panel 22-1/4 wide x 27 high One (1) Counter with storage side panel One (1) Tall Table 10 x 10 Two (2) Stools Two (2) Booth Lights Wastebasket Header (Company Name Only) Twenty (20) One-Day Full Conference Passes* Six (6) One-Day Exhibitor Full Conference Passes*

7 NEW! ELECTRONIC POSTER DISPLAY...$3, LED monitor on stand to run 3-5 slide PPT presentation or display static poster image Standard Black Carpet One (1) Standard Electrical Outlet: 1,000 watt 10 amp One (1) Stool One (1) Light Wastebasket Header (Company Name Only) Ten (10) One-Day Full Conference Passes* Three (3) One-Day Exhibitor Full Conference Passes* BOOTH APPROVAL NOTE (20x30 s, 20x20 s, and applicable 10x20 s): Booth approvals must be made through SAE International Show Management. NOTE: SAE reserves the right to prohibit onsite setup and installation of booths if booth approvals are not submitted or if structures are in conflict with SAE provided display rules and regulations, or if onsite structure differs from what was officially approved. DELIVERABLE NOTES * Passes include one-day access to Technical and Management Programs, lunch and reception tickets, and exhibition. ** Any changes to the complete decorator package must be coordinated directly through Freeman Decorating at the Exhibitor s expense with prior SAE Show Management approval. Upgraded carpet, padding and custom header and booth graphics are available for an additional cost. Call Freeman Decorating directly at For more information, contact SAE Event Sales: Vanessa Reddick o: m: vanessa.reddick@sae.org Joanna Milarski m: joanna.milarski@sae.org LOOKING TO REACH THE WORLD CONGRESS AUDIENCE, BUT UNABLE TO EXHIBIT? Your company can take advantage of one of the many customizable sponsorship opportunities available at SAE 2016 World Congress. When your company/brand is associated with an unforgettable event or activity, you not only enhance the attendee experience, but your exposure to the engineering community as well. The SAE World Congress Sponsorship Program offers a variety of high visibility packages to meet any budget. Become a sponsor today and be recognized for your commanding position as a leader in the industry. First Right of Refusal deadline to 2015 Sponsors: September 30, Opportunities include: Annual Banquet Registration Networking Receptions Conference Bags Lanyards Conference Pens Annual Banquet...and much more! Registration Conference Notepads 5

8 Tier One Strategic Partner Executive Leadership provided by April 12-14, 2016 Cobo Center Detroit, Michigan, USA POWERING POSSIBILITIES SAE 2016 WORLD CONGRESS & EXHIBITION Innovators Only Exhibition EXHIBIT PROSPECTUS 400 Commonwealth Drive Warrendale, PA P151153