Tradeshow Budget Worksheet For Exhibitors with 10'x10' Booths

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1 Tradeshow Budget Worksheet Manage your HIMSS09 exhibit costs with this user-friendly tool! While the cost of exhibiting will be different for each company, the worksheet below indicates what a company might expect to pay to reserve space and run a successful 10'x10' exhibit at HIMSS09. Many of these figures are estimates only and do not reflect the exact costs for each of the items/services at HIMSS09. Please refer to your Exhibitor Service Manual for exact rates and order deadlines. Please use this worksheet as a tool to help manage your budget by modifying the costs to reflect what you actually paid, and adding any additional line items that are not included here. You can find this interactive worksheet online in our exhibitor service manual in Section 1 ITEM INCLUDES COST Booth Space The starting point. Booth Space 100 net square feet of space, pipe and drape $3, Exhibit Structure Use your booth to help increase brand recognition among attendees. TotalFlex Booth Package F (Section 11) 10 feet wide by 8 feet high; 8 feet high back wall panels (choice of color); header sign with black copy; classic carpeting (choice of color); delivery, setup and teardown of rental package (products, accessories, special graphics addt'l); up to 400 pounds material handling service to show site; podium; one Diamond stool; one wastebasket; two 200 watt halogen lights; nightly vacuuming; graphics not included. $1,667.75

2 Tradeshow Budget Worksheet If you have a pop-up booth: Freeman can provide a discount package (see Section 11 of service manual) Table, chair, carpet, wastebasket See Section 11of service manual Graphics Freeman pricing based on three 22"x28" graphics $ Insurance Price will vary Prices Vary Shipping *Shipping Onsite Services *Booth Furniture Package A *Computer Rental Make sure your booth arrives on schedule. Price will vary depending on location of company, show site, weight of materials, and special delivery. Industry standard based on round trip to and from show site. Order early to take advantage of discount pricing. One ID sign; one 9x10 carpet ( your choice); two Opal side chairs; one 6'x24"x30" H draped table (choice of drape color); one wastebasket One desktop computer, hard drive, & 17" monitor; keyboard, mouse, PC speakers, and printer Prices Vary $ $325.00

3 *Drayage/Material Handling Tradeshow Budget Worksheet Freight moved from dock or warehouse to your booth. The price will vary depending on weight (no charge if the TotalFlex package F is used). Prices Vary *Electrical 120V 20A $ Exhibitor Badges Four badges Client Badges One badge *Lead Retrieval Standard tabletop device with paper printout $ *Internet Personnel Expenses Hotel Airfare Shared EtherNET Service (single private IP address) Your staff are an essential component of your exhibit. Will depend on the number of people you bring, the number of days they stay, and the hotel. Industry standard for 4 people, at $216/night, for 5 days Will depend on the number of people you bring. Industry standard for round trip tickets for 4 people at $400/each $1, $4, $1,600.00

4 Food Tradeshow Budget Worksheet Will depend on the number of people you bring. Industry standard for 4 people, $80/day, for 5 days $1, Shuttle Fare Will depend on the transportation company you use and the number of people being transported. Industry standard for 4 people at $35/each from airport to hotel. During the week, complimentary shuttle service from hotels within the HIMSS housing block to the convention center will be provided by HIMSS. On the last day of the conference, Wednesday, April 8 a complimentary shuttle will be availabe to transport people from the convention center to the airport. $ Marketing and Promotion Exhibitor List: Product/Services Directory Marketing Toolkit Let attendees know you're there! Give your company global exposure on the HIMSS Annual Conference website for FREE! HIMSS has supplied these materials as an extra promotional benefit. Each item contains supporting files to enable customization of the materials in a quick and simple do-it-yourself process.

5 Branded Postcards & Stickers HIMSS Yellow Pages Tradeshow Budget Worksheet This complimentary HIMSS branded postcard and/or sticker is another opportunity for your company to gain maximum exposure at HIMSS09. We have four options for your company to choose from. Place a targeted listing in the HIMSS Expo Yellow Pages to be mailed to all pre-registered attendees in March 2009 and subscribers of the Healthcare IT News and available at HIMSS09. $ CardPak New Product Showcase Literature Printing Target your audience by having your specially designed postcard to hundreds of attendees Launching a new product or service? Let attendees know by featuring it in the New Product Showcase Don't forget to print literature to distribute at the conference. Price will vary depending on the number of pieces printed, the graphics, and size and shape. TBD

6 Tradeshow Budget Worksheet Press Kits Garner press attention with a press kit containing newsworthy information. Price will vary depending on the number of pieces printed, the graphics, and size and shape. TOTAL (will vary for each company) $15, *Please note that some of these estimates are based on advance/early bird deadlines, and do not include additional fees, labor charges, or tax.

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