Architectural Digest Online. Technical Specifications For digital standard and special advertising formats

Transcription

1 Architectural Digest Online Technical Specifications For digital standard and special advertising formats

2 Advertising CONTENT Overview Display Ads page 3 Standard advertising pages 4-5 Special advertising pages 6-7 Custom Solution pages 8-9 Technical requirements Redirects page 10 Streaming advertising media page 11 Flash specifications page 12 HTML 5 specifications pages Advertising media with sound/customized page 15 Delivery and contact page 16 2

3 OVERVIEW DISPLAY ADS IN PAGE ADS STANDARD ADVERTISING SPECIAL ADVERTISING CUSTOM SOLUTION SUPERBANNER (P. 4) WALLPAPER (P. 6) ADVERTORIAL (P. 8) SKYSCRAPER (P. 5) FIREPLACE AD (P. 7) SPONSORING THEME-SPECIAL (P. 9) 3

4 STANDARD ADVERTISING SUPERBANNER TECHNICAL SPECIFICATIONS SUPERBANNER Standard size: alternative 728x90 px 1000x110 px REQUIREMENTS File size Fallback: Delivery physical Delivery 3rd-Party-Tag: 3rd-Party-Tag Streaming: max. 80kB required jpg/gif/swf jpg/gif/swf/html5 all loaded elements max. 2MB Further information starting on page 10 4

5 STANDARD ADVERTISING TECHNICAL SPECIFICATIONS SKYSCRAPER SKY- SCRAPER Standard size: alternative REQUIREMENTS File size: Fallback: Delivery physical Delivery 3rd-Party-Tag: 3rd-Party-Tag Streaming: 160x600 px 200x600 px max. 80kB required jpg/gif/swf jpg/gif/swf/html5 all loaded elements max. 2MB Further information starting on page 10 5

6 SPECIAL ADVERTISING WALLPAPER TECHNICAL SPECIFICATIONS WALLPAPER (SUPERBANNER + SKYSCRAPER) WALLPAPER Standard size: alternative 728x90px+160x600px 1000x110px+160x600px REQUIREMENTS File size: Fallback: Delivery physical Delivery 3rd-Party-Tag: 3rd-Party-Tag Streaming: max. 80kB required jpg/gif/swf jpg/gif/swf/html5 all loaded elements max. 2MB Further information starting on page 10 6

7 SPECIAL ADVERTISING TECHNICAL SPECIFICATIONS FIREPLACE AD FIREPLACE AD Superbanner: Skyscraper links: Skyscraper rechts: 1000x90 px 200x600 px 200x600 px A full view of the banner is guaranteed from a screen resolution of 1.600px. REQUIREMENTS Size file: max. 80kB per banner Fallback: required Delivery physical: 3 banners, jpg/gif/swf Delivery 3rd-Party-Tag: jpg/gif/swf/html5 Positioning variables required 3rd-Party-Tag Streaming: all loaded elements max. 2MB Further information starting on page 10 7

8 CUSTOM SOLUTION TECHNICAL SPECIFICATIONS ADVERTORIAL NEWSLETTER INTEGRATION An editorial ad, exklusively tailored to the needs of the customer, labelled with Ad. Includes a teaser in a weekly editorial newsletter REQUIREMENTS Text assets: press releases, image captions etc. Briefing high res images (gallery is possible) videos, Youtube-Links NLI Optional sweepstake Tracking: ClickCommands 8

9 CUSTOM SOLUTION FIREPLACE AD TECHNICAL SPECIFICATIONS SPONSORING THEME-SPECIAL Logo Sponsoring of an editorial special Header Display Ads produced by Condé Nast co-branded Banner co-branded Header FPA REQUIREMENTS Logo of the client high res images PNG, EPS, JPEG, GIF Optional Tracking: ClickCommands / counting pixel Further information starting on page 10 9

10 TECHNICAL SPECIFICATIONS REDIRECTS Redirects of current providers can be used in most cases. Please make sure your redirects include a place holder that allows a click counting. Furthermore you can deliver a click command for physical advertisement media to count clicks and an image counting pixel to count ad impressions. We use asynchrone JavaScript Tags, please bear that in mind when delivering the redirects. Condé Nast reserves the right to reject redirects, if the ad is tracked by more than one third party provider. EXPANDABLE ADS advertising media may expand only by useraction, either onmouseover or onclick advertising media has to be closed again immediately by mouseout a close Button ist necessary at useraction onclick pre-expandable advertisment is not allowed. delivery as a flash file or java script redirect FS commands in the flash file: geturl fscommand geturl fscommand Expand Banner on(release) { geturl(_root.expandtag, "_self"); } on(release) { fscommand("expand"); } Collapse Banner on(rollout) { geturl(_root.collapsetag, "_self"); } on(rollout) { fscommand("collapse"); } 10

11 TECHNICAL SPECIFICATIONS STREAMING ADVERTISEMENTS Streamings can be implemented only, if delivered as a redirect Sound and repetitions require an initiation by the user (onclick) Initial Load: see file size Streaming max. 2 MB 11

12 TECHNICAL SPECIFICATIONS FLASH SPECIFICATIONS Advertising media have to be delivered with respective click varibales. The use of hard coded links is undesired.. ActionScript 1 und 2: Definition of a button with relevant information in the top level of the timeline (see table on right side). ActionScript 3: banners must be checked for suitability. ActionScript 1+2 geturl on (release) (Flash version 6 and { geturl(_root.clicktag, "_blank"); } Multi-URL: For use of several clicktag variables, single clicktags have to be programmed. For distinction please add clicktag1, clicktag2 etc. to the different variables. _blank: Links to external target URL need a command _blank to generate a new site. Loops: no limit Frame rate: 18 fps Flashversion: 8 or higher wmode: please set to opaque 12

13 TECHNICAL SPECIFICATIONS HTML 5 HTML File The executive HTML5 advertising material should be created in a single.html file. None of the html-files should be named index.html. File hierarchy and folder structure The layer and folder structure should contain one level max.(scripts, images, etc.) File number and code compression To minimize the server requests the number of elements should be kept as low as possible. Animation Several concurrent animations and overlapping transparent graphics should be avoided. The use of CSS3 or javascript animations is to choose wisely with consideration for the CPU and GPU utilization. Browser compatibility and fallback Because not all desired features or libraries are supported by any browser, it should be ensured that there is a fallback JPG or GIF for those browsers, which do not support all features. The banners shall be tested by the creative agency for all common browsers. Condé Nast reserves the right to exclude certain browser from the delivery. Frameworks, libraries and namespaces HTML5 banners are delivered in a frame on the websites to prevent any conflicts with the functionalities of the website. Frameworks and libraries (eg, bootstrap) can be implemented within our frames. For the use of global Javascript variables,those should run in their own namespace or alternatively be clearly named. Furthermore the naming of HTML IDs and ID-, class -and type selectors in CSS should be unique. 13

14 TECHNICAL SPECIFICATION HTML 5 Guidlines Guidelines of the IAB for HTML5 banners can be found here: Delivery The HTML5 banner should be delivered to the marketer or the media agency as a compressed zip file, which must contain all elements of the banner, except externally -loaded libraries or fonts. Within the zip archive.html file (not index.html) all integrated scripts and elements should be included and must be relatively linked. When using external hosting absolute links must be used. A redirect can be delivered alternatively. Also in this case, all the above mentioned standards regarding file size and number of files apply. 14

15 TECHNICAL SPECIFICATION ADVERTISING WITH SOUND (POLITE BANNER) Advertising media with intitial sound is not allowed. Excepted are streaming advertising media that are set on mute from the start and require user activation by click on the speaker pictogram. Max. length is 30 sec. An easily visible audio navigation with commands Volume, Start and Stop is recommended. Sound can not be initiated by Mouse Over. CUSTOMIZE For advertising media that do not conform with our specifications, please enquire our account team for a custom solution. We are looking forward to make an individual campaign planning for you and review our possibilities. 15

16 MATERIAL DELIVERY AND CONTACT Please deliver the material via to: containing the following information: customer name and contact person period placement advertising material Ztarget URL The lead time is: 5 working days for: Any display material Any video material Thomas Fischer (Teamlead Ad- /Campaignmanagement) Phone : (089) mailto: thomas.fischer@condenast.de Mariel Santos (Frankfurt) (Ad-/ Campaignmanager) Phone: (089) mailto: mariel.santos@condenast.de Jennifer Haug (München, Stuttgart) (Ad-/ Campaignmanager) Phone: (089) mailto: jennifer.haug@condenast.de Simon Bubenzer (Düsseldorf) (Junior Ad- /Campaignmanager) Phone : (089) mailto: simon.bubenzer@condenast.de 16