Partner Promotional Advertising Opportunities

Transcription

1 Partner Promotional Advertising Opportunities Automation Fair Process Solutions User Group To register for these promotional opportunities, please go to: CHICAGO 2015

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3 This document details Automation Fair and Process Solutions User Group promotional opportunities available to exhibiting members of the Rockwell Automation PartnerNetwork. Advertisements, promotions or announcements for your company must be appropriate to your relationship with Rockwell Automation and must be in compliance with your partnership program. Partner initiatives for Strategic Alliance partners Referenced products for Encompass partners Unique solution experiences for Solution Partners Rockwell Automation standard machine and equipment for OEM partners For detailed information, including deadlines, submission information and prices, see pages To register for these promotional opportunities, please go to: 3

4 Literature Bag Literature Bag: Customers will see your company logo at Automation Fair on the literature bag available to each attendee. Available: July. Up to five additional logo slots for exhibiting partners are available on a first-come, first-served basis. Partners appearing here do not need to re-register for this promotion. Customers Company logo $400 07/31/2015 4

5 ROK Events Web Portal and Mobile App The ROK Events Web Portal and Mobile App guides customers before, during and after the Automation Fair event Web Portal This tool encourages customers to register and attend Automaton Fair. Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the Automation Fair event and encourage attendee registration. See Automation Fair 2014 web portal example: Available: initial release late August. Mobile App Attendees can download this app directly to their iphone, Android or Windows mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications. Download the ROK Events app from your mobile app store. Available: initial release late August Mobile Site All attendees not using iphone or Android or Windows are able to browse sessions, exhibitors and customize their schedules with the ROK Events Mobile Site. See Automation Fair 2014 mobile site example: Available: initial release late August See pages for deadlines, submission details, and pricing. 5

6 ROK Events Web Portal and Mobile App Exhibitor Enhancements All exhibitors will be listed on the web portal and mobile app for free; however, there are several opportunities available to enhance your company's presence in both the web portal and mobile app. A. Company Logo Add your company logo to enhance your company s presence and improve your visibility to attendees. Customers Company Logo on web portal and mobile app $150 07/31/15 for initial release 10/30/15 for final release B. Featured Exhibitor (includes company logo) Become a features exhibitor and be highlighted in the exhibitor listing. Do not register for the company logo enhancement if registering to be a featured exhibitor. Customers Featured Exhibitor on web portal and mobile app $500 07/31/15 for initial release 10/30/15 for final release C. Digital Technical Session Add a presentation to your exhibitor listing. Include a technical paper or customer presentation about your company or product. If you are presenting an Automation Fair technical session, it will be included automatically; however, you can still purchase this enhancement to include one additional presentation here. All presentations must be approved by your program manager prior to posting. Digital tech session document Customers Digital Technical Session on web portal and mobile app $1,000 07/31/15 for initial release 10/30/15 for final release 6 See pages for deadlines, submission details, and pricing.

7 ROK Events Web Portal and Mobile App Advertisements D. Web Portal Ad Include a vertical/skyscraper ad on the web portal. Customers Web Portal Ad $2,000 07/31/15 for initial release 10/30/15 for final release E. Mobile App Ad Include a horizontal banner ad on the mobile app. Customers Mobile App Ad $2,000 07/31/15 for initial release 10/30/15 for final release B. Featured Exhibitor D. Web Portal Ad A. Company Logo E. Mobile App Ad See pages for deadlines, submission details, and pricing. 7

8 Event Promotional Save the Date and Poster Event Promotional Poster and Save the Date Flyer: Promote your participation at this year s Automation Fair event. Available: July. Complete Adobe files of a pre-designed Automation Fair poster and Save the Date flyer will be sent to you upon request. When received, insert your company logo in the space provided and use the poster to promote your participation in this year's event. Send to automationfair@ra.rockwell.com to request files. Place your logo here. Customers Poster FREE NA 8 See pages for deadlines, submission details, and pricing.

9 Product and Solution Showcase Product and Solution Showcase: The product and solution showcase allows you to highlight a product, solution or service in multiple locations. Your submission(s) will be placed in: New Products and Solutions Directory, Web Portal and Mobile App and on automationfair.com. See descriptions below. You may submit up to 4 product or solution showcases at $1,500 each. Submission Guidelines: See pages for details. All submissions need to follow your respective program guidelines (see page 3) and will be subject to review and final approval by your partner program manager. New Products and Solutions Directory Promotional tool utilized internally by Rockwell Automation sales to highlight new products and solutions being shown at Automation Fair. This directory is also available to attending media during Automation Fair. Available to sales: August; Available to media: Automation Fair. To qualify as a new product announcement, the product or product update should launch no earlier than six months before Automation Fair 2015 or be scheduled to launch no later than six months following Automation Fair Web Portal and Mobile App Customers can preview what products or applications they will be able to see at the Automation Fair event. Once at the show customers can use the mobile app as a product and show floor guide. Available: Ongoing updates beginning in August. Automationfair.com Customers can review all PartnerNetwork Showcases directly from automationfair.com. Available: Ongoing updates beginning in August. Product and Solution Showcase New Products and Solutions Directory Automationfair.com website Web Portal and Mobile App Product Showcase Rockwell Automation Sales Customers Media Product/ Solution news release Highlight product or solutions Highlight product or solutions $1,500/per showcase (max of 4 showcases per partner for a total of $6,000) Initial release: 07/31/2015 Final release: 10/30/2015 See pages for deadlines, submission details, and pricing. 9

10 Process Solutions User Group (PSUG) Process Solutions User Group The PSUG 2015 event is held the two days prior to Automation Fair. It draws attendees from around the world who focus on new technologies, product and trends within the process industries. All companies participating in a PSUG session will be listed as an exhibitor on the mobile app for free. Advertisements Enhance your company's presence at PSUG by placing an advertisement on the Mobile App, Desktop Web Portal and Event Guide. See descriptions below. PSUG Event Guide Highlight your expertise in the process industries with a full-page advertisement in the 2015 Process Solutions User Group Event Guide. This 34+ page guide is provided to each attendee at the event. When PSUG was last held in Chicago, these ads reached more than 825 attendees from over 30 countries. Full-Page Advertisement Specifications: See Page Available: Process Solutions User Group ROKEvents PSUG Web Portal and Mobile App The ROKEvents PSUG Web Portal and Mobile App guides customers before, during and after the PSUG event. Web Portal This tool encourages customers to register and attend PSUG 2015 Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the PSUG event and encourage attendee registration. See PSUG 2014 web portal example: Available: Initial release late August. Mobile App Attendees can download this app directly to their iphone, Android or Windows mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications. Download the ROK Events app from your mobile app store. Available: Initial release late August * The ROK Events PSUG Mobile Site is available for attendees not using iphone, Android or Windows. Web Portal and Mobile App Advertisement Specifications: See Page Note: Reserving ad space does not reserve a seat for the Process Solutions User Group event. Attendee registration is a separate process and can be found at: Process Customers Event guide, mobile app and desktop web portal ad $1,200 08/14/ See pages for deadlines, submission details, and pricing.

11 Industrial IP Advantage Booth Industrial IP Advantage Package: Take part in delivering the latest trends around security, the Internet of Things and network infrastructure by participating in the Industrial IP Advantage booth on the Automation Fair event show floor. Available: Automation Fair Industrial IP Advantage provides an opportunity for customers to discover how the power of collaboration can help bring together knowledge on security, network infrastructure, and mobility across industries and applications. The Industrial IP Advantage is a community that targets IT, engineering, maintenance and operations professionals to provide education, technical resources and tools on the advantages of utilizing standard Internet Protocol (IP). Through the purchase of this package you will have the opportunity to: Showcase your company logo and product image on the electronic interface displays located in the Industrial IP Advantage booth Describe how your product integrates standard Internet Protocol to benefit customers industrial applications with a description and/or architecture drawing or video Benefit from additional signage in your booth, identifying you as a partner within the Industrial IP Advantage community Customers Highlight company and product(s) $1,500 08/07/2015 See pages for deadlines, submission details, and pricing. 11

12 Online Pressroom Online Pressroom: Helps media find fast, reliable information. Available: November Provide up to three electronic press releases to be hosted in the Automation Fair online press room. Press releases must be relevant to your PartnerNetwork program participation and will be reviewed by Rockwell Automation PartnerNetwork Program Management prior to posting. Note: Do not bring any printed or CD materials for the press room to Automation Fair. This room will only contain computer terminals for our visiting media and any materials brought into the press room will be removed. Media Press release (max. 3 per partner) FREE 10/9/ See pages for deadlines, submission details, and pricing.

13 The Journal The JOURNAL from Rockwell Automation and Our PartnerNetwork: "Video Showcase" links to approved videos on your website or YouTube. Learn more by visiting Video opportunities are available from The JOURNAL. Contact Michael Connaughton at or Jerry Burns at

14 REGISTRATION SITE FOR AUTOMATION FAIR PROMOTIONAL OPPORTUNITIES: Automation Fair 2015 Promotions Pg. Audience Opportunity Unit Price Reservation and Content Deadline Literature Bag 4 Customers Company logo $400 07/31/2015 Company Logo Mobile App / Web Portal 6 Customers Company Logo $150 Featured Exhibitor Mobile App / Web Portal 6 Customers Featured exhibitor (includes company logo) $500 Digital Tech Session Mobile App / Web Portal 6 Customers Add a presentation to your exhibitor listing $1,000 07/31/15 for initial release 10/30/15 for final release Advertisement (horizontal) Mobile App Advertisement (vertical) Web Portal 7 Customers $2,000 Advertisement; including lead reporting of attendees that clicked on your banner 7 Customers $2,000 Product and Solution Showcase New Products and Solutions Directory Automationfair.com website 9 Web Portal and Mobile App Product and Solution Showcase 9 9 Rockwell Automation Sales Customers Media Product/Solution news release Highlight product or solutions Highlight product or solutions $1,500/per showcase (max of 4 showcases per partner for a total of $6,000) 07/31/15 for initial release 10/30/15 for final release Process Solutions User Group Event Guide 10 Process Customers Event guide, mobile app and desktop web portal ad $1,200 08/14/2015 Industrial IP Advantage Booth 11 Customers Highlight company and products(s) $1,500 08/07/2015 Online Pressroom 12 Media Press release (maximum of 3 per partner) FREE 10/9/2015 Event Promotional Save the Date and Poster 8 Customers Poster FREE NA 14

15 Automation Fair 2015 Promotions Specifications Submission Instructions Literature Bag Company logo on file with Rockwell Automation will be used. Ensure logo on file in Rockwell Automation database is current. Company Logo Mobile App / Web Portal Featured Exhibitor Mobile App / Web Portal Digital Tech Session Mobile App / Web Portal Advertisement (horizontal) Mobile App Advertisement (vertical) Web Portal Company logo on file with Rockwell Automation will be used. Company logo on file with Rockwell Automation will be used. PowerPoint presentation converted to pdf format. Horizontal banner ad must be 640 x 88 pixels. Accepted Formats: png or jpeg. Electronic Files are mandatory. Web portal vertical(skyscraper) ad must be 150 x 685 pixels. Accepted Formats: png or jpeg. Electronic Files are mandatory. Ensure logo on file in Rockwell Automation database is current. Ensure logo on file in Rockwell Automation database is current. Upload file to Specify the event, promotion, and your company name in the subject line; e.g., AF15 Digital Tech Session_Your Company Name. Upload file to Specify the event, promotion, and your company name in the subject line; e.g., AF15 Mobile App Ad_Your Company Name. Upload file to Specify the event, promotion, and your company name in the subject line; e.g., AF15 Web Portal Ad_Your Company Name. Product and Solution Showcase Fill out template located on the Automation Fair exhibitors portal: Upload the completed template to Specify the event, promotion, and your company name in the subject line; e.g., AF15 Showcase_Your Company Name. Process Solutions User Group Event Guide Industrial IP Advantage Booth Online Pressroom Event Promotional Save the Date and Poster Process Solutions User Group Event Guide: Ad must include partnership program logo. Brochure trim size: 8.5"W x 11"H (with bleed) CMYK, all spot colors converted to process match. Accepted formats: Print-Ready PDF (Embed all supporting files and fonts). Electronic files are mandatory. Mobile App: Horizontal banner ad must be 640 x 88 pixels. Web portal vertical(skyscraper) ad must be 150 x 685 pixels. Accepted Formats: png or jpeg. Electronic Files are mandatory. Fill out submission form located on the registration site (also located on the Automation Fair portal) All press releases will be posted the week prior to Automation Fair. Any press releases that are not submitted by October 9, 2015 will not be placed in the online pressroom until after Automation Fair. Please do not bring any printed or CD materials for the pressroom to Automation Fair ; as this room will only contain computer terminals for our visiting media. Any materials brought into the pressroom will be removed. Complete Adobe files of a pre-designed Automation Fair poster will be sent to you upon request. Place your company logo in the space provided and use the poster to promote your participation in this year s event. Upload ads to Specify the event, promotion, and your company name in the subject line; e.g., PSUG Ad_Your Company Name. Upload materials to Specify the event, promotion, and your company name in the subject line; e.g., AF15 IIPA Booth_Your Company Name. Submit press releases to your Rockwell Automation partner Program Manager for review. Send to automationfair@ra.rockwell.com to request files. 15

16 Payment Terms Contracts will be billed prior to Automation Fair starting the week of November 2. Contracts cancelled after designated space reservation deadline will be subject to a 75% cancellation fee. To register for these promotional opportunities, please go to: Allen-Bradley, Automation Fair, LISTEN. THINK. SOLVE., PartnerNetwork, Rockwell Automation on the Move, Rockwell Automation and Rockwell Software are trademarks of Rockwell Automation, Inc. Publication CSV-SP003D-EN-P April 2015 Supersedes Publication CSV-SP003C-EN-P May 2014 Copyright 2015 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.