ADVERTISING OPPORTUNITIES

Transcription

1 APRIL 2-6, 2016 ANAHEIM, CA AORN.ORG/SURGICALEXPO ADVERTISING OPPORTUNITIES 1 AORN Surgical Conference & Expo 2016

2 5,000+ nurse and perioperative professionals 73% of attendees influence purchasing decisions in their facilities 1,500+ attendees are OR directors, managers, & executives 85% of exhibitors say AORN s conference is the most important surgical and/or nursing show in which they exhibit AORN SURGICAL CONFERENCE & EXPO 2016 Anaheim, CA April 2-6, 2016 Gain market visibility, product awareness, and generate sales leads at the largest gathering of perioperative professionals. The AORN conference is five days of perioperative education, exclusive networking opportunities, hands-on demonstrations, continuing education hours, and over 14 hours of unopposed exhibit hall hours. The Surgical Conference & Expo 2016, OR Executive Summit TM, and Leadership Development Summit provides attendees with content specific to their role in the perioperative suite. Take this opportunity to target your messaging to specific audiences or to all attendees. Take a look and choose from our list of high impact promotional options. Cathleen Corbin, our advertising expert, can help you create a custom package that meets your business objectives. Contact Cathleen Corbin at ccorbin@aorn.org OR call , ext AORN Surgical Conference & Expo 2016

3 Maximizing the 2016 Exhibit Floor Experience AORN is continually evolving the exhibit floor to provide attendees a unique experience and high ROI for exhibitors. AORN has made it even easier for exhibitors to engage with attendees in We ve created activities to keep attendees engaged and on the exhibit hall floor with interactive educational pavilions, exciting hourly giveaways, complimentary snacks and beverages, and a complimentary booth traffic program available to all exhibitors. The booth traffic program is free of charge and will leverage digital features of the conference mobile app to provide more value to exhibitors. Hear testimonials from 2015 exhibitors Watch Video here 2 AORN Surgical Conference & Expo 2016

4 PROGRAM BOOK Surgical Conference & Expo 2016 Advertising Overview Product Description Material Deadlines Print Conference Program Page 4 OR Executive Summit Program Page 5 Leadership Development Summit Page 5 The go-to resource for schedules, exhibit hall guide, maps, and more. Distributed to all attendees. February 12, 2016 February 5, 2016 February 5, 2016 Expo Hall Highlights Page 6 This printed guide will contain a map of the exhibit hall and highlight specific areas of interest. March 4, 2016 Expo Daily News Page 7 Conference attendees and AORN Members can stay informed about Conference highlights and happenings. March 18, 2016 Space is limited. First-come, first-served. Digital Website Banner Ads Page 8 Space on AORN.org where attendees will go for more information about the annual conference. Ads can run anytime. Space is limited. Conference Mobile App Page 9 Go-to resource for all attendees leading up to and during the conference. Ads can run anytime. Space is limited. First-come, first-served. Special Packages New Product Showcase Page 11 Career Center Featured Exhibitor Page 12 Promote new products, services and re-designed February 26, 2016 products with this new program for Increase exposure by becoming a Featured Exhibitor. March 4, 2016 Mail & Direct Mail List Page 13 Blast Page 13 Purchase the attendee mailing list for pre-show and post-show direct mail campaigns. Promotional delivered by AORN on behalf of the advertiser. ETC. Bag Inserts Page 14 Charging Stations Page 14 Custom Opportunities Page 14 Surf the Hall Booth Traffic Driver Upgrade Page 15 3 AORN Surgical Conference & Expo 2016 Deadlines vary by item. Contact AORN for details.

5 SCHEDULE EXHIBIT GUIDE POSTERS CONGRESS MAPS ABOUT ANAHEIM INFORMATION SCHEDULE EXHIBIT GUIDE CONGRESS ABOUT MAPS SURGICAL CONFERENCE & EXPO 2016 PROGRAM 1 Space Reservation & Materials Due February 12, 2016 See Ad specs on page 13 Content This will be THE book for We are consolidating all our reference books into one easy to use program. The program will include the full conference schedule, exhibit guide, conference maps, and much more. This will be distributed to ALL Conference attendees, and Summit attendees, in a spiral bound and tabbed booklet for easy use and reference. Programs distributed to all attendees in conference bags. Advertising Options Complete Print Size: 7 x 9 Note: Prices below are NET and include full color. Size Price Back Cover $12,000 Inside Covers $10,000 Page 3 $8,500 Tabs $8,500 Full page $4,500 Half Page $2,650 Additional customized high-impact options available including tear outs, fold outs, post-it and more. Please contact Cathleen Corbin for details - ccorbin@aorn.org Enhanced Exhibitor Listing Logo Upgrade (Print & Mobile App) $500 4 Print Opportunities

6 SUMMIT PROGRAMS Space Reservation & Materials Due February 5, 2016 See Ad specs on page 13 Audience and Distribution Separate programs are provided to OR Executive Summit and Leadership Development Summit attendees. Summit attendees receive the main conference program and their respective Summit program. Advertising Options Complete Print Size: 8 x 8 Note: Prices below are NET and include full color. Size OR Executive Summit TM Inside Cover $1,500 $1,200 Inside Back cover $1,500 $1,200 Back cover $2,000 $1,500 Full page $975 $700 Leadership Development Summit TM 5 Print Opportunities

7 EXPO HALL HIGHLIGHTS Space Reservation & Materials Due March 4, 2016 See Ad specs on page 13 This printed guide will contain a map of the exhibit hall and highlight specific areas of interest. Details about Surf the Hall, new AORN Simulation areas, food vendors, AORN Central, etc. will be included. Companies who purchase the New Product Showcase package and Career Center Feature Exhibitor package will be featured and highlighted on the map. A list of exhibitors participating in the Surf the Hall upgrade will also be listed along with the program description. Expo Hall Highlights will be available at the entrance of the exhibit hall. Display Ad Opportunities Showcase Ads on the back page- high visibility with only 12 spots available Ads are x 2.5 and will be grouped together on the back page. Price: $650 6 Print Opportunities

8 EXPO DAILY NEWS Surgical Conference & Expo Edition Publication Date April 3-6 Space Reservation & Materials Due March 18, 2016 Limited space available. Reserve today. Description New for 2016, The Daily News will be published online, through the Surgical Conference & Expo website. Conference attendees will be alerted to each morning (Sun-Wed) via and a push notification from the mobile app. AORN members who were unable to attend the conference will also receive an to read the publication. The Daily News will also be promoted to over 50,000 AORN social media followers. Be a part of this new exciting interactive format. Advertising Opportunity Banner ads on the Expo Daily News webpage Advertising Options Desktop Size (pixels) Mobile Size (pixels) 250 x x ads available on the right side of the page $4, x x 100 Placed at the top of the page $5,200 3 Banners available within the text of the News 1080 x x 250 Runs at the bottom of the page $5, x x 250 Runs in the middle of the page $5, x x 100 Runs towards the top of the page $5,000 Companies that purchase a banner ad will also be featured on the sent to attendees and members each day with a logo and call out to visit their booth. Ads will remain on the Expo Daily News page of AORN.org for 30 days and the page will continue to be promoted through AORN s weekly e-newsletter, Periop Insider. 7 Digital Opportunities

9 BANNER ADS ON AORN.ORG Your Ad Here Space Reservation & Materials Due 7 days prior to start date Note: Space is limited. First come, first-served. Publication Date Ads Run Anytime Audience and Distribution Reach over 75,000 unique conference attendees, AORN members, and perioperative professionals visiting AORN.org per month. Content Banner ads can go on various pages within Advertising Options Location Size Price Surgical Conference & Expo Homepage 336 x x 250 $4,500 Education & Solutions Pages 250 x 250 $1,000 Guidelines & Clinical Topics Pages 250 x 250 $1,600 Member Login Page (Only one ad allowed on this page) 494 x x 250 $5,000 Center for Nursing Leadership Page 250 x 250 $1,500 *Spaces are fixed positions for a duration of 30 days 8 Digital Opportunities 8

10 CONFERENCE MOBILE APP Publication Date Ads can start running now and remain until after the conference Limited space available. Reserve today. Reach attendees in the palm of their hand. Attendees will download the conference mobile app prior to the conference to access all conference information, from planning their session schedule to navigating the exhibit hall. New for 2016 The Exhibit Hall Guide and Poster Book are going to be even more accessible by going digital on the mobile app. Attendees will also receive important push notifications and participate in the Surf the Hall booth traffic program that is FREE to all exhibitors. Banner Ads Only seven banner positions available. 600 x 100px rotating throughout the app. Banner purchase includes a mobile landing page and one push notification that can be used to direct attendees to your booth. Pricing $5,500 9 Digital Opportunities

11 Your Ad Here EXCLUSIVE WI-FI ADVERTISING PACKAGE Premium positioning for only one advertiser Connection is everything. Wi-Fi speed for attendees throughout the convention center and the exhibit hall is now 6x faster than 2015, making the mobile app even more integral to the conference experience. Don t miss this exclusive opportunity to capture the attention of every attendee when they connect to the WI-FI network or open the conference mobile app. Package includes Advertisement on the WI-FI login page that can direct attendees to your exhibit booth. Rotating banner ad within the mobile app that opens to a splash page. blast to all attendees to notify them of the Wi-Fi connection made possible by your support and direct them to your booth. Logo recognition in the printed Conference Program Recognition and a full page ad in the Daily News publication Pricing $18, Digital Opportunities

12 SPECIAL PACKAGES & DIRECT MAIL LISTS For conference attendees NEW PRODUCT SHOWCASE Promote new products, services, and re-designed products with this new program for Package Includes Display Area Large display area designed by AORN will include your company logo, booth #, and new product information located near the entrance of the exhibit hall. Materials Due February 26, 2016 Package Price $7,500 New Product Guide: Showcase your new product in a 1/3 page feature in this new printed publication that will be distributed in the display area near the exhibit hall entrance. This shareable guide will be a popular takeaway for attendees to share with their facility. Simply provide your new product photo, logo, and 750 character description. Expo Hall Highlights Listing Company logo, booth number, and new product description will be featured in the Exhibit Hall Happenings publication which will be available at the exhibit hall entrance. Expo Hall Highlights will include a map of the exhibit floor where your company will be highlighted. Mobile App: New Product Showcase Listing The conference mobile app will spotlight the New Product Showcase in a widget on the homepage. Attendees can click-through to view your listing, which will include your logo, booth #, and new product description. 11 Special Packages

13 SPECIAL PACKAGES & DIRECT MAIL LISTS For conference attendees CAREER CENTER FEATURED EXHIBITOR Increase visibility by becoming a featured exhibitor. This option is exclusive to booths located within the exhibit hall Career Center area and is designed to promote recruitment and educational opportunities. Materials Due March 4, 2016 Package Price $775 Package Includes Expo Hall Highlights Feature Logo, booth #, and 160-character text that can be used to promote job openings, booth giveaways, educational opportunities, etc., will be listed on the Career Center Featured Exhibitor page which includes a map of the area with participating advertisers highlighted. Mobile App: The conference mobile app will spotlight the Career Center Featured Exhibitors in a widget on the homepage. Attendees can click-through to view your listing, which will include your logo, booth #, and description. 12 & Mail Opportunities

14 BLAST & DIRECT MAIL LISTS & DIRECT MAIL LISTS For conference attendees BLAST Reach attendees through their inbox before, during, and after the annual conference. Start your event marketing plan today with an campaign. How It Works Submit your HTML or text file to AORN will place your creative material in the AORN template and send on your behalf to registered attendees*. Content is subject to AORN approval. BLAST ORDER FORM * sent only to conference attendees who opt-in to receive promotional s. DIRECT MAIL LIST Audience and Distribution Target conference attendees by sending a message before and after the event. Invite attendees to visit your booth, communicate continuing education (CE) schedule, and other offerings. How It Works AORN supplies the list in an excel format for one-time use. Purchaser must supply a sample of the mailing to AORN for approval. Registered attendee lists are available beginning in March through April List count grows each week as attendees register for the annual conference. DIRECT MAIL ORDER FORM Note: List contains attendees who opt-in to receive promotional mailings. Space Reservation Option available starting in March through April count grows each week as attendees register for the annual conference. Pricing Pre-conference: $5,200 Pre-and- post conference: $7,800 (Save 50% on your Post-conference ) Space Reservation Option available starting in March through April List grows each week as attendees register for the annual conference. Pricing Pre-conference list: $1,500 Pre-and- post conference list: $2, & Mail Opportunities

15 ADDITIONAL OPTIONS ATTENDEE BAG INSERTS Materials Due: March 11, 2016 Put information about your company and its products and services directly into the hands of attendees, when the exhibit hall is top of mind. How It Works Flyers or brochures will be inserted in the conference bags for distribution to every attendee Specifications Marketing pieces must be flat Dimensions no greater than 8.5 x 11 4,500 copies of your piece must be sent to AORN for bag stuffing Pricing $3,500 Ship to: AORN Bag Stuffing Attn: Freeman 900 E Santa Ana St. Anaheim, CA CHARGING STATION WITH MINI LOUNGE AREA Get in front of attendees while they are resting from the day and recharging their electronics. Options starting at $5,000 with add-on options including signage, product placement, and more. Limited availability. CUSTOM OFFERINGS Contact AORN to learn about other creative advertising options. Popular items include hanging banners, floor stickers, window clings, light boxes, Starbucks coffee sleeves, table covers, and more. For more information, contact Cathleen Corbin at , Ext. 237 or ccorbin@aorn.org 14 Other Opportunities

16 ADDITIONAL OPTIONS SURF THE HALL BOOTH TRAFFIC DRIVER Materials Due: March 14, 2016 New for 2016 All exhibitors are invited to participate in an engaging and complimentary booth traffic driver program called, Surf the Hall. Attendees can collect 10 points from each participating exhibitor with a passcode through the conference mobile app. Hourly prizes valued up to $300 will be given away at random on Monday and a grand prize valued at $1,000 will be given to the leading participant on Tuesday. After attendees have surfed the hall, they ll land at The Shore in the back of the hall for a rad time with music, photos, lifeguards, and more. Exhibitors who wish to participate must opt-in by March 14, 2016 to receive a passcode. Put your booth at the top of the list of exhibitors to visit by upgrading your point value to 100 points. and also receive added recognition in Expo Hall Highlights as an upgraded booth. Pricing $ Other Opportunities

17 SPECS INFO Conference Programs Surgical Conference & Expo Program (Artwork Deadline February 12, 2016) Size Bleed Size Live Area Print Size Inside Covers 7.75 x x x 9 Interior Pages & Tabs 7.25 x x x 9 Half Page No bleed Refer to Print Size 3.25 x 4.25 Enhanced Exhibitor - Logo Upgrade (Print & Mobile App) Please provide a.jpg or.png for the mobile app that s no larger than 100x100. For print, please provide a.eps file. OR Executive Summit TM Leadership Development Summit TM (Artwork Deadline February 5, 2015) Size Bleed Size Live Area Print Size Inside Covers/Interior Pages 8.25 x x x 8 Bleed size Printing beyond the edge of the sheet before trimming Live area Safe zone for important text or images Print size Final size of printed piece For both programs, please provide a high quality PDF for your artwork. 16 Specifications

18 SPECS INFO Expo Daily News Desktop Size (pixels) 250 x x x x 100 Mobile Size (pixels) 3 Banners available within the text of the News 1080 x x x x x x 100 Please provide a.jpg or.png file Expo Hall Highlights Display Ad - Back Cover x 2.5in - Only 12 spaces available New Product Guide New Product Showcase 1/3 Page Feature Please provide an eps logo, booth number, 750 max character description, and a 3.5 w x 3 h product image in PDF format. 17 Specifications

19 SPECS INFO Blast Creative can be submitted two ways: 1. Preferred - HTML file no wider than 600 pixels and no longer than 800 pixels. 2. Text can be submitted as a separate document no more than 300 words. Images need to be.jpg or.gif with a resolution of 72 dpi and no wider than 600 pixels. SUBJECT LINE IS NEEDED WITH EITHER OPTION. Animation is not recommended. A proof of the will be sent for approval prior to sending. File Specifications Print: All print files should be submitted as high-resolution (300 dpi) PDFs created in CMYK color mode. Please use the specified bleed requirements and export all art with crop marks. Submit all final PDFs to Stacy Thivener at sthivener@aorn.org. Web: All web files should be submitted in RGB color mode as 72 ppi, jpeg files. Submit all final art to Stacy Thivener at sthivener@aorn.org. For any questions or artwork exceeding 8MB, please contact Colleen Ladny in Creative Services at cladny@aorn.org or at ext Specifications

20 AORN SURGICAL CONFERENCE & EXPO BLAST ORDER FORM Specs/Creative Creative can be submitted two ways: 1. Preferred - HTML file no wider than 600 pixels and no longer than 800 pixels. 2. Text can be submitted as a separate document no more than 300 words. Images need to be.jpg or.gif with a resolution of 72 dpi and no wider than 600 pixels. SUBJECT LINE IS NEEDED WITH EITHER OPTION. Animation is not recommended. A proof of the will be sent for approval prior to sending. Pricing Pre-conference: $5,200 Pre-and- post conference: $7,800 (1/2 off Post-conference ) * sent only to conference attendee who opt-in to receive promotional s. Note: Content is subject to AORN approval. AORN may, in its sole discretion, for any or no reason cancel or refuse any rental requests. Please complete the below order form and the form to ccorbin@aorn.org. Send Date Requested Name Company Booth # Billing Contact Address City, State, Zip Phone Payment Options: Invoice me Credit Card Card Type Card Holder Name Card Number Expiration Security Code Signature completed form to Cathleen Corbin at ccorbin@aorn.org

21 AORN SURGICAL CONFERENCE & EXPO 2016 DIRECT MAIL ORDER FORM Target conference attendees by sending a message before and after the event. Invite attendees to visit your booth, communicate continuing education (CE) schedule, and other offerings. How It Works AORN supplies the list in an excel format for one-time use. Purchaser must supply a sample of the mailing to AORN for approval. Option available starting in March List grows each week as attendees register for the annual conference. Note: Lists may not be used for market research purposes. Pricing Pre-conference list: $1,500 Pre-and- post conference list: $2,250 Choose your receipt date: March 4, 2016 March 11, 2016 March 18, 2016 March 25, 2016 Post Expo April 8 or after I would also like to purchase the post-conference list: address to send the purchased list: LIST USE AGREEMENT I agree that I am using the AORN mailing list, one time only, solely for promotion and follow up regarding my company s participation in the Surgical Conference & Expo I agree my company will not assert or imply AORN endorsement of company s products or services. I understand that lists will be purged of duplicates. I understand that all lists are seeded with decoy names to detect unauthorized usage. I understand that reproduction of, copying, or duplicating the list in any way for any other purpose is strictly prohibited. I understand and agree that the AORN Surgical Conference & Expo 2016 list is not to be used for, or to recruit for, market research purposes. Violation of this agreement will suspend my list rental privileges indefinitely. AORN may in its sole discretion, for any or no reason, cancel or refuse any rental request. Signature

22 AORN Surgical Conference & Expo 2016 Direct Mail Order Form (continued) Please complete the below order form and the form to Name Company Booth # Billing Contact Address City, State, Zip Phone Payment Options: Invoice me Credit Card Card Type Card Holder Name Card Number Expiration Security Code Signature completed form to Cathleen Corbin at ccorbin@aorn.org