Partner Promotional Advertising Opportunities. Automation Fair Process Solutions User Group

Transcription

1 Partner Promotional Advertising Opportunities Automation Fair Process Solutions User Group

2 This document details Automation Fair promotional opportunities available to exhibiting members of the Rockwell Automation PartnerNetwork. Advertisements, promotions or announcements for your company must be appropriate to your relationship with Rockwell Automation and must be in compliance with your partnership program Partner initiatives for Strategic Alliance partners Referenced products for Encompass partners Unique solution experiences for Solution Partners Rockwell Automation standard machine and equipment for OEM partners 2

3 Literature Bag Literature Bag: Customers will see your company logo ahead of Automation Fair at the various Rockwell Automation on the Move events and also at Automation Fair. Available: July. An additional printing of literature bags will be produced for Automation Fair. Up to five additional logo slots for exhibiting partners are available on a first-come, first-served basis. Partners currently included on the first printing of the bags (see graphic below) will automatically be included on the second run and DO NOT need to re-register. 3

4 Pre-show Program PartnerNetwork Showcase Pre-show Program: Helps drive customers to Automation Fair ; gives customers a preview of what they will be able to see at the show. Available: Mid-July. Automation Fair Website: Customers can review all PartnerNetwork Showcases directly from automationfair.com. Available: Ongoing updates. Highlight up to two products or services in a brief summary, along with a product or application photo and your company logo. These products or services will be highlighted in the PartnerNetwork Showcase section of the Pre-show Program and on the Automation Fair 2013 website. All descriptions will be subject to review and final approval by your partner program manager. 4

5 On-site Directory On-site Directory: Once at the show customers can use this guide to review and get an overview of the entire Automation Fair. Available: End of October. PartnerNetwork Showcase Highlight up to two products or services in a brief summary, along with a product or application photo and your company logo. These products or services will be highlighted in the Partner Product Showcase section of the On-Site Directory and on the Automation Fair 2013 website. All descriptions will be subject to review and final approval by your partner program manager. Advertisements Highlight your partnership with Rockwell Automation through advertisements of your products or services in the 2013 Automation Fair On-site Directory. The directory is given for free to all show attendees and includes exhibit floor locator maps, show news and a complete exhibitor listing with contact information. The directory can also be used after Automation Fair to begin promoting next year s Automation Fair, extending the life of your advertising. You must include your partnership program logo on your advertisement. Note: Requests for back cover and inside front cover will be converted to full-page ads if covers are unavailable. 5

6 Connect with us: NEW! Event Promotional Poster Event Promotional Poster: Promote your participation at this year s Automation Fair event. Available: July. Complete Adobe files of a pre-designed Automation Fair poster will be sent to you upon request. When received, insert your company logo in the space provided and use the poster to promote your participation in this year's event. AUTOMATION FAIR 2013 NOVEMBER 13-14, 2013 GEORGE R. BROWN CONVENTION CENTER HOUSTON, TX North America s Premier Automation Event Learn about smart, safe, sustainable automation solutions that optimize production and drive competitive advantage during this year s Automation Fair event. Automation Fair HOUSTON 2013 Attend industry forums presented by experienced leaders Network with peers and subject matter experts Learn from technical sessions, hands-on labs and workshops Explore the latest technology from Rockwell Automation and our partners Mark your calendars for Automation Fair. It s an investment that will pay off for you and your business. Contact your local Allen-Bradley distributor or Rockwell Automation representative for details Publication CSV-BR003B-EN-P Copyright 2013 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. Automation Fair 2013 Promotions Discount Order three or more items totaling at least $3000 and receive a 10% discount on your promotional package. Promotional items qualifying for this discount include: Literature bag (Automation Fair; Second printing only) Partner Network Showcase (Pre-show Program or On-site Directory) New Products & Solutions Directory On-site Directory advertisement Process Solutions User Group (PSUG) handbook Oil & Gas promotion Discount will be applied at the time of billing (after Automation Fair). 6

7 New Products & Solutions Directory New Products & Solutions Directory: Promotional tool utilized internally by Rockwell Automation sales to highlight new products and solutions being shown at Automation Fair. This directory is also available to attending media during Automation Fair. Available to sales: August; Available to media: Automation Fair. To qualify as a new product announcement, the product needs to have launched no earlier than six months before Automation Fair 2013 or be scheduled to launch no later than six months following Automation Fair

8 Event Advertising Process Solutions User Group (PSUG) Program Process Solutions User Group Handbook Advertising: Reach attendees from around the world who focus on what is happening with the process industries. Available: Process Solutions User Group (PSUG) For more information about our process automation solutions, please visit: Highlight your expertise in the process industries through advertisements of your products or services in the 2013 Process Solutions User Group program. Customers attending the Process Solutions User Group meeting will receive a program which has limited advertising space available. Ads in last year's handbook reached over 650 attendees from 230 companies and 32 countries! Rockwell Automation, Inc. (NYSE:ROK), the world s largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, our flagship Allen-Bradley and Rockwell Software product brands are recognized for innovation and excellence. Note: Reserving ad space does not reserve a seat for the Process Solutions User Group event. Attendee registration is a separate process and can be found at: Follow ROKAutomation on Facebook & Twitter. Connect with us on LinkedIn. Allen-Bradley, CompactLogix, ControlLogix, eprocedure, FactoryTalk, Integrated Architecture, LISTEN.THINK.SOLVE., PlantPAx, PhaseManager, PowerFlex, ProcessLogix, Rockwell Automation, Rockwell Software, RSBatch, RSLogix, RSView, Trusted and VantagePoint are trademarks of Rockwell Automation, Inc. EtherNet/IP, ControlNet and DeviceNet are trademarks of ODVA. All other trademarks and registered trademarks are property of their respective companies. Process Solutions User Group (PSUG) Pennsylvania Convention Center Philadelphia, PA November November 2012 Copyright 2012 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. 8

9 NEW! Oil & Gas Package Oil & Gas Package: Take part in the industry-focused oil & gas booth on the Automation Fair event show floor. Available: Automation Fair. This year the Automation Fair event in Houston provides a unique opportunity to reach a large population of oil & gas customers. Through the purchase of this package you will: Be included in the electronic event navigation interface located in the Rockwell Automation oil & gas booth Benefit from additional signage in your booth identifying you as a partner active in the oil & gas industry Have the opportunity to showcase your company and up to two oil & gas industry success stories in the Rockwell Automation oil & gas booth Information will be collected from you leading up to the Automation Fair event. 9

10 Online Pressroom Online Pressroom: Helps media find fast, reliable information. Online Pressroom will host up to three partner press releases from your company that you have provided, helping make it easier for the media to access the information they need. Note: Do not bring any printed or CD materials for the press room to Automation Fair. This room will only contain computer terminals for our visiting media and any materials brought into the press room will be removed. 10

11 The Journal The JOURNAL from Rockwell Automation and our PartnerNetwork: "Video Showcase" links to approved videos on your website or YouTube. Video opportunities are available from The JOURNAL. Contact Scott Walters at or

12 REGISTRATION SITE FOR Automation Fair PROMOTIONAL OPPORTUNITIES: Automation Fair 2013 Promotions Audience Opportunity Unit Price Reservation Deadline Content Deadline Literature Bag Customers Company Logo $350 5/16/13 N/A Pre-show Program Customers PartnerNetwork Showcase PartnerNetwork Showcase $550 Maximum of two per partner $550 Maximum of two per partner 5/16/13 5/31/13 8/15/13 8/30/13 On-site Directory Customers Back cover: $5,000 Advertisement Inside front cover: $4,500 Full page: $2,000 8/15/2013 8/30/13 Half page: $1,500 New Products & Solutions Directory Rockwell Automation Sales Customers Media Product/Solution News Release $250 Maximum of four per partner Initial release: 5/16/2013 Final printing: 9/05/13 Initial release: 6/5/2013 Final printing: 09/26/13 Process Solutions User Group Handbook Customers (Process focus) Advertisement $1,000 8/15/2013 8/30/13 Online Pressroom Media Press Release FREE NA 11/1/13 NEW! Event Promotional Poster Customers Poster FREE NA NA NEW! Oil & Gas Package Customers Media Take part in the industry-focused oil & gas promotion NEW! Promotions Discount Customers See page 6 for details $1,000 8/15/2013 TBD Order three or more items totaling at least $3000 and receive a 10% discount on your promotional package. See individual promotion deadlines. 12

13 Specifications Company logo on file with Rockwell Automation will be used. Submission Instructions Ensure logo on file in Rockwell Automation database is current. Copy: 100 to 125 words; text in Microsoft Word Document Photographs/Images: High resolution (300 ppi); CMYK. Preferred format:.tif or.eps; Acceptable:.jpg Company Logo: Black and white or grayscale. Preferred format: Adobe Illustrator.eps format Acceptable: High resolution (300 ppi); CMYK.tif or.jpg Copy: 100 to 125 words; text in Microsoft Word Document Photographs/Images: High resolution (300 ppi); CMYK. Preferred format:.tif or.eps; Acceptable:.jpg Company Logo: Black and white or grayscale. Preferred format: Adobe Illustrator.eps format Acceptable: High resolution (300 ppi); CMYK.tif or.jpg Ad must include partnership program logo. Full Page Ad: Brochure trim size: 8.375"W x 11"H (allow.25" bleed) Half Page Ad: 7.625"W x 5"H (horizontal format only) Electronic files are mandatory Accepted formats: InDesign CS4 or higher QuarkXPress (7.0 or higher, Mac platform preferred) Print-Ready PDF Photoshop.eps Illustrator.ai files If native files are submitted be sure to include all art files, high-resolution images, fonts and a PDF for proofing. Electronic files should include complete information on file type and application software used. Files may be submitted on CD (include hardcopy proof) or via FTP (see Submission Instructions column). Please give your ad file a unique file name. Include your company name in the file name and avoid using the words Automation Fair or any variation of those words in the file name. Files under 16 MB can be ed to automationfair@ra.rockwell.com For files over 16 MB, send an to automationfair@ra.rockwell.com for instructions to post your files to an FTP site. Product/Solution Description: 150 words max; written for magazine publication, NOT pulled from sales collateral - no bulleted points or product specs, create as a marketing-facing paragraph that editors can use in their written pieces. Text in Microsoft Word document. Booth(s) and booth number(s) product will be featured: If product will be featured in multiple booths, those booths need to collaborate on product description. If you have photos that will not be ready in time for this deadline, we will be able to include them in later versions. The PDF will be periodically updated to the Rockwell Automation field until mid-october when it will be printed. Ad must include partnership program logo. Brochure trim size: 6.5 W x 9 H (no bleed) CMYK, all spot colors converted to process match Accepted formats: Print-Ready PDF (Embed all supporting files and fonts) Electronic files are mandatory All press releases will be posted the week prior to Automation Fair. Any press releases that are not submitted by November 1, 2013 will not be placed in the online pressroom until after Automation Fair. Please do not bring any printed or CD materials for the pressroom to Automation Fair ; as this room will only contain computer terminals for our visiting media. Any materials brought into the pressroom will be removed. Complete Adobe files of a pre-designed Automation Fair poster will be sent to you upon request. Place your company logo in the space provided and use the poster to promote your participation in this year s event. Submit press releases to your Rockwell Automation partner Program Manager for review. Send to automationfair@ra.rockwell.com for files Information will be collected from you leading up to the Automation Fair event. See individual promotions for information. 13

14 Payment Terms Contracts will be billed after Automation Fair closes on November 14, Contracts cancelled after designated space reservation deadline will be subject to a 75% cancellation fee. Allen-Bradley, Automation Fair, LISTEN. THINK. SOLVE., PartnerNetwork, Rockwell Automation on the Move, Rockwell Automation and Rockwell Software are trademarks of Rockwell Automation, Inc. Publication CSV-SP003B-EN-P April 2013 Supersedes Publication CSV-SP003A-EN-P April 2013 Copyright 2013 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.