Advertising Contacts. Rolf Petersen Southeast 847/ ext. 242

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1 Advertising Options Metal Casting Design & Purchasing offers advertising opportunities suitable for each of the four major marketing goals. 1) Branding/Awareness: Print Display Advertising Digital Edition Display Advertising Online Display Advertising Roadblocks 2) Direct Response: Direct Mail Blasts E-Newsletters 3)Lead Generation Sponsored Webinars 4) Custom Publishing Casting Source Directory Individual Customized Brochures & Guides Jim Beckwith Midwest, West, Canada, Mexico 847/ ext. 272 Advertising Contacts Rolf Petersen Southeast 847/ ext. 242 General 1695 N. Penny Ln. Schaumburg, IL / Fax: 847/ Joe Murphy East Coast, Ohio, International 203/

2 Editorial Calendar Month Process Focus Metal Focus Special Features Expanded Distribution January/ Die/Permanent Steel Market Metrics Pacific Design & Manufacturing & February Mold Casting CONEXPO-CON/AGG 2011 March/ Sand Casting Copper-Base & Cast in North America Pre-Show/ Cast in North America at the April Other Nonferrous Machining & Value-Added 115 th Metalcasting Congress 19 th Casting Source Directory This 250-page directory and reference issue includes: capabilities listings for more than 2,500 metalcasting facilities (foundries and diecasters) in North America, newly updated reference material on all metalcasting processes and materials, and a glossary of metalcasting terms. May/June Specialty Casting Processes Ductile Iron Cast in North America Post-Show/ Atlantic Design & Manufacturing Casting of the Year July/August Sand Casting Magnesium Alloy Developments Design & Manufacturing Midwest September/ Die/Permanent Gray Iron Simulation Software Canadian Manufacturing October Mold Casting Technology Show November/ Investment Casting Aluminum Rapid Prototyping December Editorial Philosophy Developed in 1999, Metal Casting Design & Purchasing (formerly Engineered Casting Solutions) is delivered to casting design engineers and buyers seven times per year. It is North America's only magazine devoted to providing your customers with detailed information on casting design and purchasing, metalcasting technology and processes, and the latest news affecting the metalcasting industry. Articles are uniquely developed for the casting design engineer and purchasing audience. Metal Casting Design & Purchasing distributes up to 30,000 printed copies per issue and reaches a worldwide audience online with a digital edition and its cobranded website, MetalCastingDesign.com.

3 Branding/Awareness Print Advertising AD SIZE DISPLAY AD RATES FREQUENCY OF INSERTIONS (cost per ad) 1 Issue 4 issues 7 Issues Full Page $4900 $4450 $4150 2/3 Page $3940 $3580 $3360 1/2 Island $3465 $3140 $2940 1/2 Page $3045 $2770 $2605 1/3 Page $2120 $1920 $1780 1/4 Page $1730 $1600 $1530 1/6 Page $1295 $1170 $1120 Website Spotlight $880 $780 $655 COLOR RATES Four-Color Process $940 COVERS (includes four colors) 2nd Cover $6850 3rd Cover $6590 4th Cover $7000 Metal Casting Design & Purchasing has a circulation of 30,000. Advertising space deadline is the 20 th of the month prior to publication. Print Specifications Ad Sizes: Full Page: 7 x 10 1/3 Vertical: x 10 2/3 Page: 4.5 x 10 1/3 Square : 4.5 x /2 Island: 4.5 x /4 Square : x /2 Horizontal: x 7 1/4 Horizontal: 7 x /2 Vertical: 3.5 x 10 1/6 Page: x Resolution: 300 DPI or greater. File Format: PDF files are preferred, but many other file types can be accepted. Consult your representative for details. Bleed: When submitting a color ad as a bleed, please extend color ¼" beyond sizes noted above. Also place art and copy elements at least ¼" inside bleed boundary. Please notify your representative when submitting bleeds.

4 Branding/Awareness Digital Edition Advertising All print advertisements appear in the digital edition at no additional cost. All digital versions of print ads include live and web addresses at no additional cost. DIGITAL AD RATES * FEATURE COST PER ISSUE "Tab Out" Video $500 Embedded Video $600 "Tab Out" Photo $200 "Tab Out" Banner Ad $300 Inserted Digital Page (Two-Sided) $1400 ½ Page Next to Front Cover $1000 Full Page Next to Front Cover $1600 *For definitions of terms, see Digital Edition Advertising flyer. Digital Edition Specifications Videos: Videos should be submitted as flash files. There is no file size limit, but be aware that file size can affect load time. Photos: JPEG files are preferred, but many other file types can be accepted. Consult your representative for details. Banners: Static or animated flash, GIF or PNG files are preferred. Digital Pages: PDF files at 300 DPI or greater. (Many other file types can be accepted. Consult your representative for details.) Ads Next to Covers: PDF files (300 dpi or greater) are preferred, but many other file types can be accepted. Consult your representative for details. Full pages should be 7" x 10"; half pages can be 4.5" x 7.375", 4.875" x 7" or 3.5" x 10". Materials Delivery: Upload files to the AFS website Contact your representative for user name and password access.

5 Branding/Awareness Online Display Advertising Ads appear on our co-branded website MetalCastingDesign.com. The online audience averages 4,800 unique visitors per month (2010). Inventory is limited to 10 ads in rotation per position. AD SIZE ONLINE DISPLAY AD RATES * LENGTH OF COMMITMENT (Cost Is Per Month) 3 Months 6 Months 1 Year Leaderboard Banner $800 $675 $550 Sideboard Banner $600 $475 $400 Roadblock (both ads at once) $1700 $1300 $1100 *Contracted print advertisers may take 50% off rates shown. Online Specifications Leaderboard Banner: 728 x 90 pixels. Sideboard Banner: 150 x 300 pixels. Resolution: 72 DPI or greater. File Format: Static or animated GIF or PNG preferred. Flash files are accepted, but please note our web software does not allow us to track impressions or clicks for flash files. Materials Delivery: Upload files to the AFS website Contact your representative for user name and password access.

6 Direct Response Monthly E-Newsletter "DesignLine" DesignLine is sent to 4,500 designers and purchasers of metal castings each month. Inventory is limited to four sponsors per newsletter. DESIGNLINE AD RATES * NUMBER OF INSERTIONS ONCE 3X 6X 12X $900 $750 $500 $350 *All online display advertising rates shown are net. Contracted print advertisers may take 50% off rates shown. Newsletter Specifications Ad Size: 150 x 300 pixels at 72 DPI or greater. File Format: Static GIF or PNG preferred. Flash files are accepted, but please note our web software does not allow us to track impressions or clicks for flash files. Animation is not available. Materials Delivery: Upload files to the AFS website Contact your representative for user name and password access. Blast Program blast services are available on a custom basis. Targeting is available, but list saturation (about 4,500 names as of November 2010) is recommended. Database is not available for purchase blast programs are administered in-house by MCDP staff. BLAST RATES * NUMBER OF ADDRESSES COST PER ADDRESS 1,000-2,500 $1.00 2,500-4,500 $.70 *All online display advertising rates shown are net. An administrative fee of $500 will be added to all blast programs. Direct Mail Program Direct mail programs are available on a custom basis. Database is not available for purchase direct mail programs are administered in-house by MCDP staff. For information on reaching our audience via direct mail, jbeckwith@afsinc.org.

7 Lead Generation Sponsored Webinar Program For specific details on webinars, see the Sponsored Webinar Program flyer. Rates shown are net and include all MCDP/AFS promotions except print advertising, which can be purchased at half price. WEBINAR RATES * REGISTRANTS PRICE $ $ $ $ $ or more $7500 *If a webinar s total registration does not reach 20, the webinar will be rescheduled or reconsidered Custom Publishing Annual Casting Source Directory The Casting Source Directory is a well-used and much-anticipated resource for casting buyers and designers. It contains useful general information about the industry, including tips on how to buy and how to design castings. In addition, the CSD features comprehensive listings of all North American metalcasters, indexed by location, metals cast and processes used. The Casting Source Directory is distributed free of charge to the entire Metal Casting Design & Purchasing audience. In addition, it is made available at industry trade shows and can be purchased through the publications division of the AFS website. The online version of the CSD is available year-round. AD SIZE FREQUENCY OF INSERTIONS (cost per adlet) or More Single (2 x1.5 ) $500 $450 $400 $350 $300 Double (2 x3 ) $700 $625 $550 $475 $400 Text Ad (Online) DIRECTORY AD RATES (ADLETS) * $150 per month (net) *For display advertising rates, see page 2. Individual Customized Brochures & Guides Metal Casting Design & Purchasing can create custom publications for your business on demand! Successful publications in 2010 include 8-page booklets for Farrar Corp. Such publications can be inserted into the print magazine, direct mailed to a customer list, or used as a sales tool by your staff, among many other uses. If you d like to learn more, jbeckwith@afsinc.org.