ASH News Daily 2015 ASH News TV 2015 ASH Campus Map Orlando, FL December 5-8, Advertising Rates and Specifications

Transcription

1 ASH News Daily 2015 ASH News TV 2015 ASH Campus Map 2015 Orlando, FL December 5-8, 2015 Advertising Rates and Specifications

2 Advertise in ASH News Daily and Increase Your Visibility at the 57th Annual Meeting of the American Society of Hematology Opportunities to Advertise in Both Print and Digital Versions are Available You must be a confirmed exhibitor in order to be eligible to advertise in ASH News Daily. Placing an ad in ASH News Daily: Protects and enhances your booth investment Gives you direct access to more than 18,000 hematologists and other health-care professionals Maximizes your on-site effectiveness and long-term recognition Earns ASH Priority Points ASH News Daily is: The only official daily print publication Delivered to select hotels, available on the shuttle buses, displayed on custom racks throughout the convention center, and handed out in the convention center ASH News Daily offers: Live daily coverage of meeting activities (with a schedule of events) Three times more exposure than any other publication (Publication dates are December 5, 6, and 7, 2015) 2

3 Advertising Rates (Net Agency Commission) Size Dimensions Black & White Black & White Four Color Four Color (Width x Height) (Three Issues) Plus Digital Ad (Three Issues) Plus Digital Ad (Three Issues) (Three Issues) Full Page 10 x 14 $12,630 $13,893 $14,660 $16,126 3/4 Page 10 x 10 $11,430 $12,573 $13,545 $14,900 Jr. Page 7 x 10 $10,260 $11,286 $12,440 $13,684 1/2 Page 10 x 7 or 5 x 14 $7,865 $8,652 $10,000 $11,000 1/4 Page 4 ¾ x 7 $5,420 $5,962 $7,210 $7,931 1/8 Page 4 ¾ x 3 ½ $3,890 $4,279 N/A N/A Second color available: $1,215 Premium positions available: Fourth cover - $7,100 Second cover - $4,980 Spread ads that require blank space between the ad and the PI information will be charged the ¾ page rate for those pages affected. Inserts are calculated on number of pages times Junior Page Black & White rate. Three bound inserts will be accepted (two single-leaf and one multi-leaf) on a first-come, first-served basis; placement in Section B only. ASH News Daily Mobile-Friendly Version ASH is pleased to offer advertising opportunities in our mobile-friendly Web version of ASH News Daily. This version is pushed out to meeting attendees through a daily blast. It is also available on the homepage of the ASH website during the annual meeting and remains accessible from the website year-round. The cost to advertise in both the print and digital versions is the above rates plus 10 percent. Please contact Kevin Dunn for more information, including digital version statistics. Closing Dates Advertising space and payment: October 6, 2015 Advertising materials: October 13, 2015 NOTE: This is an annual meeting publication. Just as payment for your booth space is due prior to the meeting dates, so is your payment for ad space. All signed agreements are firm. No cancellations accepted after closing. Mechanical Specifications Media: High-resolution Adobe PDF files strongly preferred with all fonts embedded. All colors should be built out of CMYK process; no spot colors. When saving EPS files, please be sure to include/embed all fonts. InDesign, Quark, Illustrator, or Photoshop application files accepted. Files must include high-resolution graphics (300 dpi or better) and all fonts (screen and printer). 85-line screen on all images preferred; 100-line screen acceptable. Printed proof of the PDF file itself is required with submission of CD or . If ing the file, please send the proof by standard mail to the contact address. If sending the file, please include the proof with the CD. If a proof is not sent, we are not responsible for the outcome of the ad (color, fonts, text, etc.). Advertiser will be billed at cost for time required to prepare files to above standards. Ad Creation Maximum combined density of 240 percent with only one solid. Two secondary colors should not exceed 75 percent each. Any single color not intended to print solid should not exceed 80 percent. Additional 10 percent under-color removal for cyan. Type should be surprinted in areas having tint values of 30 percent. Four-color type reverses should not be smaller than 10 points (14 points if using a narrow face font). Reverses should only be used out of areas having at least 70 percent tone value in black, magenta, or cyan. Color reproduction is assured to generally accepted industry standards for Cold Web newspaper printing. 3

4 NEW for 2015: ASH News Daily E-Newsletter Sponsor the official daily e-newsletter for ASH News Daily, an blast delivered each morning during the ASH annual meeting to all attendees. Each day s features top stories covered in ASH News Daily, plus interviews and highlights from ASH News TV (see page 4). Exclusive or split sponsorship opportunities are available. For more information, contact Kevin Dunn (information listed below). Orientation Dimensions Rate (Width x Height, pixels) Horizontal 650 x 150 $30,000/sponsorship Vertical 160 x 600 $25,000/sponsorship Materials due by October 29, 2015, and should be sent to Tim Mercer/Jenn Waters (information listed on the following page). ASH News TV 2015 ASH News TV offers four daily, 20-minute segments of ASH annual meeting coverage and updates. Daily segments run in a repeating loop throughout the day, and information ranges from highlights from the previous day, to previews of forthcoming sessions and events. There are a total of six sponsorship opportunities. Each of the six sponsorship opportunities includes one daily, 30-second commercial. Your commercial may be a self-produced video and can include a lower-third banner that provides your booth number. Alternately, Convention News Television, the ASH News TV vendor, can work with you to produce a customized video designed to your own specifications. For more information, contact Kevin Dunn (information listed below). ASH News TV will be broadcast: Directly into more than 10,000 hotel rooms On at least 80 percent of the 50 to 85 shuttle buses (more during peak hours) Across screens in the convention center Online via links on the ASH Website and in ASH News Daily digital editions 2015 Campus Map Guide The convenient and useful pocket-sized map guide will be distributed to all ASH conference attendees inside the official conference tote bags (projected attendance approximately 25,000) with another 5,000 copies available for distribution in the exhibit hall and at information kiosks. For more information, contact Kevin Dunn (information listed below). Guides contain maps of: Convention center buildings a meeting rooms Major event locations Exhibit and poster halls Local restaurants Your Ad Here Placement Dimensions Rate (Width x Height) (Net Agency Commission) Front Cover Ad 5.4 x 1 $15,000 Page 5 Ad 5.75 x 4.25 $10,000 Back Cover Ad 6 x 9 $15,000 Reservation & Materials due by October 29, Materials should be sent to: Brian Cannon American Society of Hematology 2021 L St. NW, Suite Washington, DC bcannon@hematology.org Opportunity 30-second commercial (x 4 days) Rate $35,000/sponsorship Support will be granted on a first-come, first-served basis, with materials due by November 20, High-definition (mp4) video is preferred. Materials should be sent to: Greig Powers Convention News Television 3222 Corinne Drive, Suite A Orlando, FL producer@conventionnewstv.com For additional information on any of these opportunities please contact: Kevin Dunn Cunningham Associates kdunn@cunnasso.com 4

5 Special Notes: All advertising is subject to the approval of ASH. All resizing and mechanical or production services will require additional charges. All efforts are made to preserve advertising materials in their original condition; however, publisher is not responsible for lost or damaged advertising materials after publication. As a publisher s courtesy, ASH will provide pubsets upon advertiser request; however, ASH will not be held financially responsible for incorrect information as supplied by advertiser or for changed booth numbers after space closing. Advertising materials must remain the same in each issue. Publisher reserves the right to tag advertorials ADVERTISEMENT Insert Specifications Special Notes Final dimensions: 10 5 /8 x 14 or smaller. If the finished size of the insert is smaller than 10 5 /8 x 14 it will not trim and should be provided to the printer at the actual size. For single-sheet inserts: a 5 lip/flap is required (must be low side) to run the vertical length of the insert. This allows the insert to be stitched into the newspaper. There should be a ¼ foot trim. All inserts should arrive folded. Multi-Page Insert The insert should arrive folded. A ¼ foot trim and 3 /8 low-side lip is required. 100# coated gross-text weight maximum. INSERT DUE DATE: October 29, 2015 Quantity: 26,000 Contacts Insertion Orders and Contracts: Kevin Dunn/Jim Cunningham Cunningham Associates 180 Old Tappan Road Old Tappan, NJ Phone: Cell: Fax: kdunn@cunnasso.com Reproduction Materials: Tim Mercer/Jenn Waters ASH News Daily 4824 Edgemoor Lane Bethesda, MD Phone: (Tim) (Jenn) Fax: (Tim) (Jenn) showdailies@verizon.net (Tim) jwaters@showdailies.com (Jenn) Contact Tim or Jenn for ftp transmission information. Exhibit Booth Space: Connie Shaw SPARGO, Inc. Phone: connie.shaw@jspargo.com 5

6 Exclusive Opportunity for ASH Exhibitors Register as an exhibitor for the 2015 annual meeting and you will be eligible to place an ad in ASH News Daily. The Exhibit Hall, open December 5-7, 2015, is your opportunity to showcase your products and services and make contact with key decision-makers. For information about reserving booth space in Orlando, please contact Connie Shaw at SPARGO, Inc. Additional Opportunities for Exposure at the 2015 Annual Meeting Annual Meeting Support There are opportunities to support ASH at its annual meeting through grants for a variety of programs. Acknowledgments of support will be included in ASH News Daily, signage at the annual meeting, and on the ASH website, in addition to item-specific signage and acknowledgments. For more information, please contact corporatesupport@hematology.org. Blood Blood is the official journal of ASH. Blood has a paid circulation of 16,000. The November 12 and 19, 2015, issues of Blood, as well as the Blood 70th Anniversary issue (available December 3, 2015), offer bonus distribution with copies available at the Blood booth in the Exhibit Hall. 6