TABLE OF CONTENTS PARKS & RECREATION MAGAZINE... 3 BENEFITS OF ADVERTISING... 4 EDITORIAL CALENDAR... 5 PRINT ADVERTISING RATES...

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2 TABLE OF CONTENTS PARKS & RECREATION MAGAZINE BENEFITS OF ADVERTISING EDITORIAL CALENDAR PRINT ADVERTISING RATES PRODUCT ADVERTISING Marketplace Field Guide»» Online and Print Editions DIGITAL MEDIA OPTIONS NRPA.org Website Advertising ParksandRecreation.org Website Advertising NRPA Express Monthly Newsletter NRPA Top 5 Weekly Parks & Recreation First Glance DIGITAL ADVERTISING RATES NRPA ANNUAL CONFERENCE EXHIBIT HALL GUIDE CUSTOMIZED BLASTS Contact Information Ms. Gina Mullins-Cohen VP Marketing, Communications and Publications Office: Cell: gcohen@nrpa.org Ms. Dana Storm Senior Manager of Advertising Office: Cell: dstorm@nrpa.org For the most current media guide, please visit: /Media-Guide. 2

3 PARKS & RECREATION MAGAZINE Advertising in the monthly flagship publication of the National Recreation and Park Association is a time-tested and proven way to market your products and services to a highly targeted, active audience of buyers. Park professionals turn to the magazine for the latest trends, issues, products and news of colleagues around the country. DEPARTMENTS, COLUMNS AND ARTICLES Web Exclusives Perspectives Editor s Note Community Center People for Parks Member to Member Advocacy Law Review Conservation Health and Wellness Social Equity Future Leaders NRPA Update Operations Products Marketplace Advertiser Index Advertiser Service Page 3

4 BENEFITS OF ADVERTISING Strength in Numbers Parks & Recreation magazine, the official publication of the National Recreation and Park Association (NRPA), is the single spot-on voice in the $6.4 billion industry of park and recreation professionals. Advertising in Parks & Recreation magazine delivers your brand, your products or your services to more than 47,000 NRPA members each month. The qualified members of Parks & Recreation magazine are the agency decision makers you need to reach today. Readers 47,000+ current NRPA members with new members joining daily. Decision Makers 73.3 percent of our readers have the purchasing power you need. Savvy Buyers 78 percent of our readers visit an advertiser s website and share advertised products and services with colleagues. Connected 81 percent of our readers rely on Parks & Recreation magazine to stay on top of industry trends, products, services and the latest technologies that will help their agencies conserve resources. Informed 80 percent of our members tell us they view Parks & Recreation magazine as a valuable benefit and look forward to reading it every month. Online More than 340,000 active page views each month and more than 80,000 unique monthly visitors, our website () with 19 specialty member networks is the perfect spot for your online presence. Reader Loyalty 11.8 years is the average length of an NRPA membership. 4

5 EDITORIAL CALENDAR ISSUE EDITORIAL FOCUS OPERATIONAL FOCUS RELATED OPERATIONAL TOPICS SPACE CLOSE MATERIALS DUE JAN Parks in Boomtowns Technology in Parks Lighting, Surfaces, Maintenance, Splashpads, Concessions, Playground Equipment (indoor and outdoor) 12/7 12/15 FEB Income and Inequality, Park Salaries and Employment Outdoor Playgrounds Playground Equipment, Surfacing, Turf, Grounds Maintenance, Seating, Trash Bins, Dog Stations, Shelters, Picnic Tables 1/7 1/15 MAR APR 2015 P&R Field Guide: Buyer s and Resource Directory Park Marketing Trends, Park Programming NRPA Annual Report Powered by PRORAGIS Conservation Issue (includes poster) Climate Change, Green Impact Reporting Landscaping, Turf, Grounds Maintenance Turf, Surfacing, Grounds Maintenance, Shelters, Splashpads, Irrigation, Lighting, Seating 2/7 2/15 Aquatics Irrigation, Turf, Storm Management 3/7 3/15 MAY Coaching (includes Park and Recreation Month poster) Dog Parks Turf, Surfacing, Grounds Maintenance, Shelters, Waterpads, Irrigation, Lighting, Seating 4/7 4/15 JUN Health and Wellness Issue (includes poster) Seniors Shelters ADA Products and Services, Senior Playground Equipment 5/7 5/15 JUL Park and Recreation Month Art in Parks Waterfronts, Landscape Design Turf, Surfacing, Grounds Maintenance, Shelters, Seating, Splashpads, Irrigation, Lighting 6/7 6/15 AUG NRPA s 50th Anniversary Parks in Pop Culture Special Events Tents, Lighting, Concessions, Shelters, Professional Sound Systems, Flooring, Stages, Security Services 7/7 7/15 SEP 2015 NRPA Annual Conference Issue Education Trails Colleges and Universities, Surfaces, Benches and Seating, Fountains, Trash Bins, Shelters, Dog Stations, Grounds Management 8/7 8/15 OCT Social Equity Issue (includes poster) Community Challenges Special Needs Signage, Shelters, Grounds Maintenance, Lighting, Special Training 9/7 9/15 NOV 2015 NRPA Annual Conference Recap Issue Park Trends Indoor Playgrounds Indoor Playground Equipment, Exercise Equipment, Aquatics, Turf, Surfacing, Grounds Maintenance, Shelters, Splashpads, Irrigation, Lighting, Seating 10/7 10/15 DEC Crowdsourcing Park Safety Monitoring Systems, CCTV Cameras, Staff Defense Training, New Products, Shelters 11/7 11/15 Inequity in nyc parks nrpa Congress preview robert garcia Interview august 2014 Video Marketing Des Moines Mayor Q&A Shark Diving in washington State FEBRUARY g Maryland Legacy Baltimore Mayor stephanie rawlings-blake makes tough choices to provide quality park and recreation offerings for her city page 46 A Sporting Shift new trends in adult sports require dynamic planning by park and recreation agencies page 48 the social equity issue 5

6 PRINT ADVERTISING RATES PARKS & RECREATION MAGAZINE* 4-Color 1x 3x 6x 12x 1 Full Page $5,270 $ 5,100 $4,950 $4,810 2/3 Page $4,355 $4,225 $4,095 $3,985 1/2 Page (Island) $3,950 $3,880 $3,780 $3,675 1/2 Page $3,650 $3,620 $3,460 $3,420 1/3 Page $3,090 $3,015 $2,910 $2,660 1/4 Page $2,160 $2,055 $1,945 $1,835 1/6 Page $1,855 $1,760 $1,670 $1,575 Cover 2 (Full) $6,590 $6,335 $6,105 $5,860 Cover 3 (Full) $6,590 $6,335 $6,105 $5,860 Cover 4 (Full) $6,710 $6,470 $6,170 $6,055 Page 1 (Full) $6,590 $6,335 $6,105 $5,860 Page 2 (Full) $6,590 $6,335 $6,105 $5,860 2-Page Spread $9,980 $9,670 $9,370 $9,105 2-Page Center Spread $11,000 $10,560 $10,200 $9,900 NRPA MARKETPLACE SECTION* 4-Color 1x 6x 12x 1/4 Page $1,025 $875 $600 1/8 Page $625 $525 $350 ENHANCED FIELD GUIDE LISTING: PRINTED EDITION (MARCH ISSUE)* 4-Color Includes logo, contact information, and 50-word description PARKS & RECREATION EMPLOYMENT (DISPLAY)* 1x $500 4-Color 1x 2x 3x 1/4 Page $550 $500 $450 1/8 Page $325 $275 $225 *All rates are net AD DEADLINES Issue Space Close Materials Due January 12/7/ /15/2014 February 1/7/2015 1/15/15 March 2/7/2015 2/15/15 April 3/7/2015 3/15/15 May 4/7/2015 4/15/15 June 5/7/2015 5/15/15 July 6/7/2015 6/15/15 August 7/7/2015 7/15/15 September 8/7/2015 8/15/15 October 9/7/2015 9/15/15 November 10/7/ /15/15 December 11/7/ /15/15 AD SUBMISSION For large files, please use the NRPA dropbox: Questions? Contact Ms. Dana Storm at or dstorm@nrpa.org AD SPECIFICATIONS Ad Size Width Depth Full Page (Bleed) Full Page (Non-Bleed) /3 Page (Bleed) /3 Page (Non-Bleed) /2 Page Vertical /2 Page Horizontal /2 Page Island /3 Page Vertical /3 Page Square /4 Page /6 Page Vertical /6 Page Horizontal TRIM SIZE: SPREAD TRIM SIZE: BLEED: Allow 1/8 bleed on all four sides for bleed ads. Keep all live copy 3/8 from trim. PRINTING: Web offset FILE TYPE: High-resolution Adobe Acrobat PDF/X-1a or higher. COLOR: CMYK only (no spot colors). To ensure true and accurate color when printing, please supply a SWOP-approved color proof. POSITION: We make every attempt to accommodate all position requests. However, all premium and guaranteed positions (other than covers) are 15% extra. 6

7 PRODUCT ADVERTISING NRPA MARKETPLACE SECTION NRPA Marketplace is a quick resource guide in each issue of Parks & Recreation magazine that professionals use to find the products and services they need. Published in every issue of Parks & Recreation, NRPA Marketplace is affordable and effective, and follows the magazine s popular Operations section. 4-Color 1x 6x 12x 1/4 Page $1,025 $875 $600 1/8 Page $625 $550 $350 THE 2015 FIELD GUIDE (PRINTED WITH MARCH ISSUE) A Standard Field Guide Listing is a free way for companies to get their name, address, phone numbers, website and address listed in this annual directory. Companies with active corporate member status are denoted by the NRPA logo. An Enhanced Field Guide Listing includes everything in the standard listing plus your company s color logo and a 50-word description of your products or services. 4-Color Listing (Includes logo, contact information, and $ word description) Category Tabs (Limit of 5, double sided, card stock) $4,000 Covers and Page 1 $4,000 Full Page Ad $3,000 1/2 Page Ad $1,600 1/4 Page Ad $900 1x THE ONLINE FIELD GUIDE Parks & Recreation magazine s online supplier, service and resource directory. To sign-up, visit Annual Online Listing 1x Diamond Level $1,199 Gold Level $799 Silver Level $599 Bronze Level $399 7

8 DIGITAL MEDIA OPTIONS NRPA.ORG AND PARKSANDRECREATION.ORG NRPA.org is the online portal to the best of the park and recreation field. Members visit the association s website for key services and information: Career Center Conferences and Events Grants and Partner Information Advocacy and Government Affairs Professional Development Publications and Research Combined with the monthly readership of Parks & Recreation magazine s web edition available through NRPA.org, this venue is an extraordinarily strong way to connect with park and recreation professionals and citizen advocates. Additionally, NRPA members use the website to access the association s 19 specialty member networks that allow them to interact 24/7 on key issues and topics. With 340,000 page views each month, NRPA.org is also one of the best ways to keep your brand top of mind, generate leads and drive traffic to your websites. Total monthly visits: 105,000 Average unique visitors: 80,000 Total monthly page views: 340,000 Ad Pricing and Specs Banner (300 x 250 pixels) 1x 3x 6x 12x $2,500 $2,250 $2,000 $ ads will rotate in a single ad zone on home pages and will rotate in stacked format on select interior pages. FILE SIZE FOR BANNERS NOTED ABOVE: 45KB max FILE TYPE: JPG, GIF files accepted ALT TEXT: 25 characters NRPA EXPRESS (MONTHLY NEWSLETTER) Sent to more than 33,000 park and recreation professionals each month, every issue of NRPA Express delivers newsworthy articles, timely updates, and links to webinars, upcoming events and other member resources. Stand out in NRPA Express. Ad space is limited and sold on a first come, first serve basis, so your ad will not be lost in the crowd. Average open rate: 21 percent Ad Unit Monthly Rate Leaderboard $2,500 (650 x 80 pixels) Horizontal Banner $1,500 (468 x 60 pixels) Vertical Tower $1,000 (160 x 300 pixels) NRPA TOP 5 (WEEKLY NEWS BRIEF) As with NRPA Express, Top 5 is sent to more than 33,000 park and recreation professionals, but is delivered each week. Every issue of NRPA Top 5 contains news briefs on the latest news, hot topics, and other must know information to keep you informed and ahead of the curve. Stand out in NRPA Top 5. Sponsorship in Top 5 is limited to one advertiser a month, making the newsletter a great way to stand out in a crowded field. Average open rate: 21 percent Single Ad Unit Full Banner (650 x 80 pixels) Monthly Rate $5,000 PARKS & RECREATION MAGAZINE FIRST GLANCE Enhance your message even further with the NRPA Parks & Recreation eblast package! In addition to its print counterpart, the Parks & Recreation ezine is distributed every month to more than 33,000 NRPA members. All issues, including advertisements, are fully accessible online via Limit one sponsor per issue. Reserve your space today! Average open rate: 37 percent Ad Package Monthly Rate Vertical tower in $3,000 and left of cover ad in digital edition Video Option $500 8

9 DIGITAL ADVERTISING RATES Channel Description Proven Results Specs Rates (net) Fine Print WEB: NRPA.org (Including ParksandRecreation.org) NRPA Express The main gateway to the field of parks and recreation This monthly newsletter delivers news from NRPA and the park and recreation field 340,000 page views per month 105,000 total monthly visits 80,000 monthly unique visitors Trackable Sent to more than 33,000 NRPA members 21 percent open rate Trackable Banner pixels 1 $2,500 3 $2,250 6 $2, $1,750 Leaderboard: pixels Horizontal Banner: pixels Vertical Tower: pixels $2,500 Leaderboard $1,500 Full Banner $1,000 Vertical Tower Minimum buy: one month Single 300x250 banner rotates on the home pages and stacked 300x250 banners rotate on selected interior pages. Full size: 45KB max File type: JPG, GIF files accepted URL: Landing page address for ad required Alt text: 25 characters JPG or GIF file only no animation Full size: 45KB max URL: Landing page address for ad required Alt text: 25 characters NRPA Top 5 P&R magazine First Glance This weekly delivers news NRPA members need to know Boost your message with this monthly eblast promoting the online version of each issue Sent to more than 33,000 NRPA members 21 percent open rate Trackable Sent to more than 33,000 NRPA members 37 percent open rate Trackable Full Banner: pixels pixels vertical tower pixels left of cover ad in ezine Max 75 words company description $5,000 Full Banner An amazing opportunity available on a monthly basis JPG or GIF file only no animation Full size: 45KB max URL: Landing page address for ad required Alt text: 25 characters $3,000 First Glance Limit one sponsor per issue and Left of cover ad in ezine $500 Video Option 9

10 EXHIBIT HALL GUIDE The NRPA Annual Conference, the industry s flagship event, takes place September 15-17, 2015 in Las Vegas, Nevada. It s the most comprehensive gathering of park and recreation professional resources, suppliers and industry peers in the country. Suppliers can choose from an array of exhibit and sponsorship opportunities. Learn more at /Conference2015. By advertising in the Exhibitor Listing Guide, you can draw attendees to your booth before they even set foot in the exhibit hall. Every attendee receives this guide when they checkin at the conference. 82 percent of conference attendees are park and recreation professionals your key market. The Annual Conference is the flagship event of NRPA and the premier annual event of the park and recreation community. Attended by more than 7,000 park and recreation professionals, citizen advocates and industry suppliers for amazing networking opportunities, hundreds of educational sessions and the industry s largest trade show showcasing the products and services of more than 400 exhibitors. 91 percent of attendees influence purchasing products for their organization. NRPA is the only national organization that delivers decision making agency directors, managers and staff in all areas of parks and recreation. 97 percent of attendees spend time in the exhibit hall. 54 percent of attending agencies have a budget of at least $2.5 million. Full page ads are placed prominently on the inside front cover and both sides of the back cover. Limited full page spots are also available throughout the listing pages in the guide. Premium spots go fast reserve your space ahead of time! Ad Placement Net Rate Inside Front Cover $2,500 Inside Back Cover $2,500 Back Cover $2,500 Full Page $1,200 Ad Reservations: July 15, 2015 Materials Deadline: July 30,

11 REACH THE BEST AUDIENCE IN THE PARK AND RECREATION INDUSTRY WITH YOUR OWN EXCLUSIVE CUSTOMIZED BLAST Target over 50,000 high profile NRPA member readers the decision makers in this industry! Announce new products and offer new services to the leaders of the fastest growing audience in the park and recreation field! Advertiser s will be sent with a description and link to a current magazine article in the NRPA member magazine, Parks & Recreation 1x 4x 8x 12x $3,600 $2,900 $2,400 $2,000 *rates are net per blast AVAILABILITY IS LIMITED SECURE YOUR SPOT ON THE CALENDAR TODAY! CONTACT INFORMATION MS. DANA STORM Senior Manager of Advertising Office: Cell: dstorm@nrpa.org

12 22377 Belmont Ridge Rd. Ashburn, VA Contact Information Ms. Gina Mullins-Cohen VP Marketing, Communications and Publications Office: Cell: Ms. Dana Storm Senior Manager of Advertising Office: Cell: For the most current media guide, please visit: /Media-Guide. NRPA MAGAZINE AND ONLINE CONTRACT REGULATIONS A. Based on frequency, rate earned is determined by the number of different advertisements (regardless of size) placed in any one or more issues within the 12-month contract period from date of first insertion. Fractional units placed in the same issue are billed at their own individual frequency rates and cannot be bulked to earn the rate for a larger unit space. Spreads or other multiple-space units count as additional units and earn the accrued space rate. Rate based on number of units used within one year. B. Advertisers will be short-rated if, within the 12-month period from date of first insertion, they do not use the number of insertions contracted for, upon which their billings have been based. Advertisers will be rebated if, within the 12-month period, they have used sufficient additional insertions to earn a lower rate than that at which they have been billed. C. Cover, premium and guaranteed positions are noncancelable. Premium and guaranteed positions must be specified on insertion orders. Cancellation of all other scheduled insertions must be made to the publisher 60 days prior to space closing in any given issue. D. Publisher reserves the right to hold the advertiser and/or its agency jointly and severally liable for such moneys as is due and payable to the publisher. E. Advertiser and/or its agency agree to indemnify and hold publisher harmless from any suits or claims resulting from all content (including text, copy, representation, illustrations or any sketch, map, labels, trademark or copyrighted matter) of its ad. F. Publisher reserves the right to reject or cancel any advertising that in its opinion does not conform to standards of the publication. Publisher may add the word advertisement to any ad. G. Insertion instructions shall be supplied for every advertisement and shall clearly state the following information: name of publication, name of advertiser, date to be inserted, size and orientation of advertisement, identification of advertisement (proof of ad must be furnished) and rate, plus any special instructions, such as bleed, color, etc. H. No conditions, printed or otherwise, appearing on the space order, billing instruction or copy instructions which conflict with the publisher s stated policies will be binding on the publisher. I. All advertising orders are accepted subject to the terms and provisions of the current rate card. J. Orders are acceptable for not more than one year in advance. K. A contract year, or 12-month period, starts from the date of first insertion. L. The publisher s liability for any error will not exceed the charge for the advertisement in question. M. The publisher assumes no liability if, for any reason, it becomes necessary to omit an advertisement. N. The publisher assumes no liability for errors in booth numbers. O. When change of copy, covered by a noncancelable insertion order, is not received by the closing date, copy run in previous issue will be inserted. Production charges will be applied to insertion rate for all changes. P. Rates in effect upon the date of the first insertion will apply to all insertions placed through the completion of that contract. Q. NRPA reserves the right to require prepayment of ads to establish credit. Payment for advertising is due no later than 30 days from the date of invoice. Payments after 30 days will be charged 1.5 percent interest on the outstanding balance. Advertisers who are past due 60 days will be put on a prepayment basis until their account is brought up to date. Any accounts with NRPA past due 90 days will be referred to its collection agency. NRPA reserves the right to hold and/or refuse future advertising until all accounts with NRPA are paid in full (including but not limited to exhibits, sponsorships, publications, royalties and partnership obligations). R. Advertiser is liable for payment for advertisement if advertisement copy is not received by closing date and insertion order is not canceled within 60 days of any issue s closing date.