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1 Public Risk Management Association 2012 Sponsorship Opportunities Why Sponsor PRIMA? Promote your organization to an extensive group of more than 1,800 risk management professionals! Keep your products and services in front of key decision makers via various PRIMA events and the Web! Increase your organization s brand recognition!

2 2012 PRIMA Sponsorship Opportunities The Public Risk Management Association is the association dedicated solely to the practice of risk management in the public sector. PRIMA s membership is made up of nearly 1,100 government entities and PRIMA s Annual Conference draws approximately 1,000 attendees! PRIMA s mission is to advance the knowledge and practice of public risk management. This goal could not be reached without the generous support of our corporate members. Sponsorship of PRIMA not only furthers the association s mission, but gives you, a PRIMA supporter, access to PRIMA s extensive pool of members. PRIMA s members coordinate risk management, purchase insurance, manage human resources, administer safety and environmental programs, manage labor issues, handle parks and recreation programs and much more. They adhere to a strict code of ethics, a standard of professional conduct as it applies to member work-related activities. Supporting PRIMA as a sponsor is a great way to increase your exposure to current and future PRIMA members as well as to show your support of the public risk management industry. By becoming a PRIMA sponsor, your company will receive formal recognition of your commitment to support PRIMA in a variety of ways, including but not limited to: Acknowledgement in conference programs, marketing materials and certain issues of Public Risk magazine, and on the PRIMA Web site. Recognition on signage at the PRIMA Annual Conference or other PRIMA-coordinated events (depending on the item sponsored). Complimentary full conference registrations and exhibit hall staff badges (quantity dependant on item sponsored and sponsorship level). Complimentary tickets for certain conference events (quantity and events determined by sponsorship purchased and sponsorship level).

3 LEVELS OF SPONSORSHIP Platinum Level $20,000 and higher Gold Level $13,000 $19,999 Silver Level $7,500 $12,999 Bronze Level $7,499 and under Benefits of Annual Conference Sponsorship Sponsor Level Platinum Gold Silver Bronze Text Recognition in Conference or Other Marketing Materials Signage Recognition at the Annual Conference Complimentary Electronic List of Annual Conference Attendees Pre- and Post-Conference for One-Time Marketing Opportunity Before and One-Time Marketing Opportunity After Conference Listing on PRIMA Web Site with Link to Your Company s Web Site Recognition at Annual Conference General Sessions Listing in Public Risk Magazine Annual Conference Issue Able to Reserve a Hotel Hospitality Suite or Meeting Room During the Annual Conference ** Recognition with Company Logo in Conference or Other Marketing Materials Authorized Use of the PRIMA 2012 Annual Conference Logo for Your Company s Promotional and Marketing Materials Company Logo with Link to Company Web Site Used in Conference Marketing Pieces Value Priceless Complimentary Registration for Annual Conference 3 $1,890 value 2 $1,260 value 1 $630 value Complimentary Annual Conference Welcome Reception Tickets 7 $525 value 5 $375 value 3 $225 value 2 $150 value Additional Staff Badges to Work Exhibit Booth for Annual Conference 8 $400 value 8 $400 value 4 $200 value 3 $150 value Special Notes: Rewards are determined by the total amount of dollar contributions. Benefits for non-conference related sponsorships will be noted with the individual sponsorship item. **Silver level sponsors and above are eligible to receive authorization from PRIMA to book a hospitality suite or meeting room at the conference headquarter hotel. All requests for hospitality suites at the PRIMA Annual Conference must be submitted to PRIMA no later than March 30, All requests for hospitality suites that are sent directly to the hotel will be forwarded by the hotel to PRIMA for approval. Hospitality suites are subject to room availability and, if available, offered on a first come, first served basis.

4 PRIMA s Annual Conference is the industry s premier educational forum for risk managers in the public sector, with approximately 1,000 risk management professionals in attendance. PRIMA s 2012 Annual Conference will be held Sunday, June 3 Wednesday, June 6, in Nashville, Tennessee. PRIMA s Annual Conference sponsorships offer a wide variety of highly visible options, increasing your organization s brand recognition and giving your organization access to key decision makers in the risk management field. PLATINUM LEVEL SPONSORSHIPS ($20,000 and higher) TUESDAY NIGHT EVENT $60,000 The signature networking event held Tuesday, June 5. Includes 20 complimentary tickets to the Tuesday Night Event a $1,500 Value! WELCOME RECEPTION $30,000 Meet up with colleagues at the first networking event of the conference. The welcome reception kicks off the Annual Conference with style on Sunday, June 3. Includes 15 complimentary tickets to the Welcome Reception a $1,125 Value! KEYNOTE SPEAKER SERIES $30,000 Three days of inspiring and educational general sessions to start each conference day off right. CONFERENCE HANDOUT INTERNET ACCESS $25,000 Each attendee will be able to wirelessly access the Internet from their laptops inside the educational sessions, furthering PRIMA s Going Green initiative! Attendees will have access to session handouts online while in session, and can make notes online while learning! AWARDS LUNCHEON MONDAY $20,000 Luncheon to honor public risk management award winners and their achievements on Monday, June 4. Includes 5 complimentary tickets to the Awards Luncheon a $250 Value! EDUCATIONAL SESSIONS HANDOUTS WEB SITE & THUMB DRIVES $20,000 This two-part sponsorship gives your company exposure directly on the PRIMA Educational Sessions Handouts Web site as well as on the thumb drives containing all session handouts at the conference. Attendees can access the Web site from one month before the conference until one year after the conference. Each time attendees access the site, your company will be prominently shown as the sponsor of the site! Attendees will also receive a USB drive containing speaker bios, session handouts and a copy of the conference program a complete Annual Conference recap that will include your company s logo on the cover of this device! Attendees will share this conference history with co-workers and colleagues, giving your company even more exposure!

5 GOLD LEVEL SPONSORSHIPS ($13,000 $19,999) BOXED LUNCH IN THE EXHIBIT HALL TUESDAY $15,000 This boxed lunch in the exhibit hall not only gives great exposure by placing your company logo in the hands of all boxed lunch recipients, but also draws attendees into the exhibit hall on Tuesday, June 5. MEMBERSHIP LUNCHEON WEDNESDAY $15,000 PRIMA s officers and new board members are honored and inducted at this luncheon on Wednesday, June 6. Includes 5 complimentary tickets to the Membership Luncheon a $250 Value! CONFERENCE T-SHIRTS $15,000 Have your company logo worn by all conference attendees for years to come. This stylish T is always a hit. SILVER LEVEL SPONSORSHIPS ($7,500 $12,999) CONFERENCE TOTEBAGS $7,500 per co-sponsorship 3 available Each attendee will be carrying your name and logo on the outside of these bags for the entire conference and beyond. Be the exclusive sponsor for just $20,000 and receive recognition at the platinum sponsorship level! CYBER CAFÉ $12,000 Attendees can check their from kiosks set up in the registration area. Your company logo will be displayed prominently on the desktop of all cyber café computers and your company s Web site will be the default Web site! HOTEL KEY CARDS $12,000 All attendees will have your company logo and name in their pocket and will see it each and every time they open their hotel room door! Sponsorship commitment must be made no later than March 30, PRESIDENT S RECEPTION $10,000 The private reception held prior to the Welcome Reception honors PRIMA s President. As sponsor, you will be invited to attend the reception. CHAPTER SCHOLARSHIP PROGRAM $10,000 Support PRIMA through one of several scholarship programs that allow PRIMA chapter members to attend the PRIMA Annual Conference. Great visibility at the national and state levels! PROGRAM-AT-A-GLANCE $10,000 This great reference guide is given to each attendee at registration and includes times and locations of each educational session as well as a listing of special activities. Your company logo is displayed on the front cover of this mini program, giving your company constant exposure throughout the conference. Your full-page, full-color company ad can also be placed on the back of the program-at-a-glance for a sponsorship commitment of $13,000 upgrading your sponsorship level to gold! Sponsorship commitment must be made no later than March 30, STUDENT SCHOLARSHIP PROGRAM $8,000 PRIMA awards conference scholarships to the Annual Conference to four university students studying risk management. Award winners receive full conference registration; all travel expenses to the conference are paid, and a one-year student membership to PRIMA is issued to each recipient.

6 ANNUAL CONFERENCE FUN RUN/WALK $8,000 Sponsor the official PRIMA Fun Run! Participants will receive T-shirts with your company logo showing your support of this fun event! CONFERENCE KEYRINGS $7,500 This is conference hit is back! This keyring will contain your company s logo for conference attendees to carry with them wherever they go. Be the sponsor that gives attendees a great conference souvenir! Sponsorship commitment must be made no later than March 30, LUGGAGE TAGS $7,500 Attendees will appreciate this handy travel piece that keeps their identification and gives your company name and logo miles of visibility! Sponsorship commitment must be made no later than March 30, POST-IT NOTES $7,500 Back by popular demand, attendees loved this giveaway at the PRIMA 2011 Annual Conference, giving them the ability to make and save quick notes and stick them securely in their conference program, on their handouts, etc! Sponsorship commitment must be made no later than March 30, CONTINENTAL BREAKFAST/COFFEE BREAKS $7,500 per sponsorship 3 available PRIMA will offer continental breakfast before the general sessions each morning! Combined with coffee breaks throughout the conference, and attendees will thank your company for making it possible! Your company s logo on coffee mugs handed out a registration adds exposure for your company long after the conference is over. Three breakfast/coffee break sponsorships available! BRONZE LEVEL SPONSORSHIPS ($7,499 and under) BADGE HOLDERS $6,500 Your company name will be displayed on the badge holder of each and every attendee and exhibitor at the conference. A great way to gain exposure at the 2012 PRIMA Annual Conference. Sponsorship commitment must be made no later than March 30, Combine the Badge Holder and Lanyard sponsorships for $12,000 and upgrade to a Silver-Level sponsorship! LANYARDS $6,500 Have your company name around the necks of all attendees! Sponsorship commitment must be made no later than March 30, Combine the Badge Holder and Lanyard sponsorships for $12,000 and upgrade to a Silver-Level Sponsorship! EXHIBIT HALL RECEPTION MONDAY $5,000 per co-sponsorship 3 available Attendees will enjoy cocktails in the exhibit hall Monday evening. Signage recognizing your company will be placed throughout the exhibit hall for this event on June 4. Be the exclusive sponsor for just $12,000 and receive recognition at the silver sponsorship level! DESSERT RECEPTION MONDAY $6,000 Dessert stations will be set up in the exhibit hall after lunch on Monday, June 4. WATER STATIONS $6,000 Water coolers will be set up in the exhibit hall and at registration.

7 CONFERENCE PENS $5,000 Pens for attendees will be placed in the tote bags for all attendees. Sponsorship commitment must be made no later than March 30, CONFERENCE HIGHLIGHTERS $5,000 Highlighters for attendees will be placed in the tote bags for all to use. Sponsorship commitment must be made no later than March 30, CONFERENCE CANDIES $4,000 Candies handed out at registration and throughout the conference will have your company s logo on them! Sponsorship commitment must be made no later than March 30, REGISTRATION BAG INSERTS $2,000 Sponsor can place a one-page flyer in the registration bag distributed to all conference attendees. This is an ideal opportunity to advertise your booth location, invite attendees to your cocktail party or supply all attendees with your product brochure. Inserts must be 8 1/2 x 11 size or smaller. PRIMA needs to approve the insert prior to May 1, 2012, and have in-hand by May 18, Additional fees will apply for late arrivals. FIRST-Time Attendee ORIENTATION $2,000 An orientation to welcome new attendees and introduce them to the PRIMA Annual Conference. IPOD RAFFLE DRAWINGS IN THE EXHIBIT HALL $1,200 PER DRAWING Participants will have the chance to win an ipod. The drawings will be held during the coffee breaks and receptions in the exhibit hall. Your company will be recognized over the public address system in the exhibit hall as the sponsor is repeatedly recognized during the raffle. This is a hugely popular raffle that draws large crowds into the exhibit hall at the appointed times. Sponsor all six ipod Raffle Drawings for $6,500! (Only one company may be recognized as the sponsor for all six ipods.) PRIMA ANNUAL CONFERENCE PATRON $1,000 Support the PRIMA Annual Conference as a PRIMA Annual Conference Patron and receive conference recognition. OTHER SPONSORSHIP OPTIONS PRIMA WEBINAR SERIES $30,000 Wouldn t you like to have your name associated with PRIMA s enormously successful educational offering the PRIMA Webinar Series? Support this 6-time Webinar program in 2012 and receive more than just recognition! By sponsoring this program, you ll earn the opportunity to present one of the six Webinars (topic will be pre-selected/approved by PRIMA). You ll also get recognition by having your logo displayed throughout PRIMA s marketing pieces, on the PRIMA Web site, and on the live Webinar. Sponsorship contract must be signed no later than December 16, 2011, in order to effectively market each Webinar with the sponsor s logo. PUBLIC RISK MANAGER OF THE YEAR $20,000 Support PRIMA s most outstanding and prestigious annual award for achievement and success! This sponsorship carries Platinum Level sponsorship benefits as listed under the Annual Conference Sponsorship Benefits list. Sponsor receives reserved tables at the Awards Luncheon at the PRIMA Annual Conference. Includes 5 complimentary tickets to the Awards Luncheon a $250 Value!

8 INTERNATIONAL EXCHANGE PROGRAM $20,000 Sponsor this prestigious program where the United States and the United Kingdom exchange ideas as well as risk managers to attend their annual conferences, respectively. PRIMA CYBRARY $20,000 Be the company to host one of PRIMA s most highly valued (as per a recent survey of members) member benefits. This technologically advanced tool puts risk management resources at the fingertips of all PRIMA members day or night, and your company will be highly visible on the PRIMA Cybrary homepage and recognized in all PRIMA Cybrary marketing for one year! PRIMA ACHIEVEMENT AWARDS $15,000 Sponsor one or all three achievement awards that PRIMA offers annually: Outstanding Achievement for a Public Risk Management Program, Outstanding Achievement for a Public Risk Management Product or Outstanding Achievement for an Intergovernmental Risk Pool Program or Product. Awards are presented at the Awards Luncheon at the PRIMA Annual Conference. This sponsorship carries Gold Level sponsorship benefits as listed under the Annual Conference Sponsorship Benefits list. Sponsor all three awards for $15,000 and gain extensive exposure during the Awards Luncheon at the Annual Conference, or sponsor a single award program for $6,000. **Commit to one or all of the Achievement Awards sponsorships by October 4, 2011, and get additional exposure with your logo and company name listed as the sponsor in the Awards Brochure! PRIMA MEMBERSHIP CARDS $3,000 3 available Get your logo into the hands of every PRIMA member on the PRIMA membership cards for an entire year! This is long-lasting exposure for your company. SPECIAL OFFERS WHEN SUPPORTING PRIMA SIGN UP EARLY! Commit to becoming a PRIMA 2012 sponsor by December 31, 2011, and pay in full by February 29, 2012, and you will receive a complimentary Web site banner ad on for six months! A value of over $1,800! In addition to this great incentive, you will be authorized to use the PRIMA 2012 Annual Conference logo in your marketing materials to PRIMA 2012 Conference attendees, regardless of your sponsorship level. You will receive the logo in graphics-friendly.jpg or.eps format! Please note that all 2011 sponsors have the right of first refusal to the same sponsored event or item. Also, exhibitors may not provide a giveaway item on their own that is listed as an official PRIMA sponsorship item. SPONSORSHIP DEADLINES Due to print, production and other time restraints, PRIMA has issued the following deadlines for sponsorship submissions in order for you to receive the full benefit of sponsoring with PRIMA: Logo Submissions Deadline Annual Conference March 30, 2012 Other Sponsorships Dependent on the sponsorship To become a sponsor, or for additional information concerning sponsorship opportunities, benefits received and custom-designed packages, contact Jen Welan Morris, manager of meetings and conferences, at or

9 PRIMA SPONSORSHIP AGREEMENT Name (Principal Contact): Company: Address: City: State: Zip: Tel: Fax: Please reserve my company as a PRIMA Sponsor of the Cost of this sponsorship: $ I would like to reserve my company as a PRIMA Sponsor. I understand that my company will receive all of the benefits stated under the sponsor level benefits in the sponsor brochure, and will pay the amount in full. Initial Cancellation Policy We will refund 50% of the total sponsor fee for cancellations received in writing 120 days before the 1st day of the event. We will refund 25% of the total sponsor fee for cancellations received in writing 60 days before the 1st day of the event. After that date, no refunds will be made. If sponsoring promotional items, once the contract is signed and the item is in production, there shall be no refunds. In the unlikely event of cancellation of the conference, the liability of the Public Risk Management Association is limited to the return of paid fees. Miscellaneous This Agreement shall become effective on the date signed below and will remain in effect until all responsibilities set out are fulfilled. The parties acknowledge that they will use their best good faith efforts to negotiate and resolve subsequent issues that may arise from this Agreement as a result of unforeseen occurrences and that may alter the conditions of this Agreement. Terms of Agreement This agreement is effective as of (date) and shall remain effective until the event, or the end of 2012, whichever is applicable as per the sponsored item. This agreement defines the terms under which PRIMA and ( Sponsor ) enter into a sponsorship agreement. Name: Title: Signature: Please invoice me I will send a check Please charge my credit card Date: Type of card: Visa MasterCard Amex Name on Card: Card No. Exp. Date: (Month) (Year) Security Code: Signature: Fax: Please fax form to PRIMA at Mail: Please mail form and payment to PRIMA, 700 S. Washington St., #218, Alexandria, VA

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