We make you look good! MEDIAKIT 2014

Transcription

1 rivieratimes.com I rivierazeitung.com We make you look good! MEDIAKIT 2014 The N 1 foreign language media on the French & Italian Rivieras and in Monaco. ART DIRECTION: KONNY STRAUSS I 9/2013 I konny.strauss@gmail.com ED HOLT COURTESY OF CAMPER & NICHOLSONS INTERNATIONAL

2 INDEX 3 4 5/6 7 8/9 10/11 12/13 ABOUT US PUBLISHING/INTERNET AUDIENCE DISTRIBUTION PARTNERSHIPS EVENTS MONTHLY SPECIALS 14/15 16/ CELEBRITIES ADVERTISING/DEADLINES, PRICES & FORMATS MONTHLY SPECIALS/PRICES & FORMATS MONACO YACHT SHOW-SPECIAL/PRICES & FORMATS GOURMET PAGES/PRICES & FORMATS CLASSIFIED ADS/PRICES & FORMATS INTERNET MODIFICATIONS & DEVELOPMENTS 2014 INTERNET ADVERTISING RATES CONTACT

3 ABOUT US 3 With our rich history and unrivalled presence in print and online foreign media in the south of France, Monaco and on the Italian Riviera, The Riviera Times and the Riviera Côte d Azur Zeitung are the perfect advertising platforms for those seeking an influential and affluent audience. We serve an extraordinary marketplace with a higherthan-average consumer spending power, keeping English and German-speaking communities informed, entertained and connected. We are constantly developing innovative and uniquely effective ways for advertisers and partners to reach their audiences. As the region s premier newspapers and news websites in foreign languages, created by a team of experienced journalists, The Riviera Times and the Riviera Côte d Azur Zeitung have established a strong base to meet the needs of a diverse and engaged readership. Periodicity Monthly Run 25,000 copies/month Price RT 2.50 E Subscribers RT 2,000 Price RCZ 3.00 E Subscribers RCZ 3,000 RT since 2002 RCZ since 1992 Content News I Finance I Business I Art & Culture I Gourmet I Saint Tropez I Real Estate I Education I Travel I Politics I Regional events I Lifestyle I Car Special I The Monaco Times I Services I Classifieds I Monthly special features I People/Interviews

4 4 PUBLISHING/INTERNET The papers feature a wide variety of sections from business news to food, real estate and entertainment. The Riviera Côte d Azur Zeitung has been an integral part of expatriate life since it was first published in 1992, and The Riviera Times since With over 20 years of publishing experience, our access to exclusive content is unrivalled. Our journalists provide fair and balanced reports to a readership that has come to trust our papers. Our websites are updated daily with regional news, events and important information. We have an extensive archive of stories and essential information for foreigners, including English and German-speaking doctors and lawyers, as well as embassies, international schools and associations. Our readers: The majority of our newspaper readers are professionals with an average age of between 41 and 63 years. They are educated, high-net-worth individuals who own property on the Riviera. Our online readers are made up of a diverse demographic, primarily located in the Côte d Azur and Monaco, Germany, Switzerland, United Kingdom, and many other countries, followed closely by visitors from all over the world.

5 AUDIENCE I The Riviera Times 5 52% Female 48% Male Readers: Residents and visitors to the Côte d Azur, the Italian Riviera and the Principality of Monaco Subscribers are based in France, England, Ireland, Scandinavia, Australia and the United States 49% British 13% American 11% French 5% Irish 6% Scandinavian 4% German 4% Italian 3% Dutch 3% Australian & New Zealander Reading attitudes: Associated with moments of comfort and relaxation Readers are looking for information and regional events in their native language They save copies for use and reference in the future Multiple consultation of the Events pages during the month The Riviera Times communicates with 150,000 contacts through every publication

6 6 AUDIENCE I The Riviera Côte d Azur Zeitung 52% Female 48% Male Readers: German speaking residents and visitors to the Côte d Azur, the Italian Riviera and the Principality of Monaco. Subscribers are based in Germany, Switzerland and Austria 83.6% German 7.2% Swiss 3.8% Austrian 1.7% French 1.4% Italian 1 % Dutch Reading attitudes: Associated with moments of comfort and relaxation Readers are looking for information and regional events in their native language They save copies for use and reference in the future. Multiple consultation of the Events pages during the month The Riviera Côte d Azur Zeitung communicates with 150,000 contacts through every publication

7 We are the largest foreign publisher in the region and our titles are distributed via: Newsagents between Marseille and Genoa, subscribers (in France, Great Britain, United States, Ireland, Scandinavia, Germany, Switzerland, Australia and many other countries), as well as outlets including: DISTRIBUTION 7 I Golf courses, i.e. Terre Blanche I Luxury hotels I Airports, i.e. Nice Côte d Azur, Cannes Mandelieu, Toulon-Hyères I Airlines, i.e. Lufthansa, Swiss, Delta & British Airways I Private banks I Schools, i.e. International School of Nice, International University of Monaco, Mougins School I Car rental, i.e. Sixt, Ada, Europcar I Holiday homes, i.e. Pierre & Vacances, Go Nice I Tourism offices I In summer, yacht owners in harbours between Menton and Saint Tropez have their copies delivered directly to their boats I In the most important German airports & stations I In 140 hotels in Paris & surrounding areas I Monaco Heliport points of sale in Monaco 117 points of sale in France points of sale in Italy points of sale in Monaco 202 points of sale in France points of sale in Italy

8 8/9 OUR PARTNERS towns & CitieS hotels & Resorts Airlines & Airports tourist promotion & institutions Since 2006, the Riviera Côte d Azur Zeitung and The Riviera Times have been in PARTNERSHIP with the Centre de Presse de Monaco

9 banking & finance CultuRal partners Scho ols & universities cars & Car Rental Real estate SpoRt O t h e R i m p o r t a N t p a R t n e r s Media PArtners event partners i. t. c o M p a n i e s

10 10/11 EVENTS JANUARY FEBRUARY MARCH APRIL MAY JUNE Monte Carlo International Circus Festival Nice Carnival, Menton Lemon Festival MIPIM Cannes: the largest real estate trade expo in Europe (distribution of our newspapers) Top Marques Monaco, Antibes Yacht Show (distribution of our newspapers), Monte Carlo Rolex Masters, Tennis Tournament, Monte Carlo Travel Market (our own stand and distribution of our newspapers) FI Monaco Grand Prix (distribution of our newspapers with the special authorisation of the government of Monaco), Cannes Film Festival (distribution of our newspapers) Vivre Côté Sud: garden decoration expo in Aix en Provence (distribution of our newspapers) JULY/ AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Nice Jazz Festival, Jazz à Juan, international fireworks festivals Monaco Yacht Show (our own stand and distribution of our newspapers), Cannes Boat Show, Les Voiles de Saint Tropez MIPCOM Cannes: International Film and Programme Market for Television, Cable and Satellite, International Fair of Monaco (distribution of our newspapers) Salon du Meuble et de la Décoration - decoration and furniture expo in Nice (distribution of our newspapers) Salon de la Gastronomie, gastronomic food fair in Monaco (distribution of our newspapers) Christmas festivities Iconic festivals, international exhibitions, luxury shows and sporting events...

11 ...luring 34 million visitors to the Côte d Azur every year

12 12/13 SPECIAL FEATURES JANUARY Best Wishes, Holidays/Ski Resorts JULY Entertainment & Leisure FEBRUARY Schools & Education AUGUST Entertainment & Leisure MARCH Fitness, Luxury Real Estate SEPTEMBER Monaco Yacht Show APRIL Nice Gateway to the World, Wine & Gastronomy OCTOBER Finance Banking & Insurance MAY Health & Well Being NOVEMBER Decoration JUNE Property, Building & Construction DECEMBER Christmas Guide, Travel Each edition we provide a special feature with expert opinion on our chosen topic of the month

13 Best wishes - Special 2013 School Special, February 2013 Travel Feature, April 2013 Health & Well Being Feature, May 2013 Building & Construction Special, June 2013 SBM - Anniversary Special, July 2013 RT, Christmas Special, December 2012 RCZ, Christmas Special, December 2012

14 14/15 CELEBRITIES The Côte d Azur is home to some of the most famous faces in the world, lured here by the magic and beauty of the Mediterranean. We bring you their stories. 1) Angelina Jolie & Brad Pitt 2) German actor Mario Ardorf 3) French actress Audrey Tautou 4) Mayor of Nice Christian Estrosi & French actor Gérard Depardieu 5) Scorpions founder Rudolf Schenker 6) German actress Iris Berben 7) Holger Jung, Honorary Consul of Monaco 8) Princess Charlene & Prince Albert II of Monaco 9) Actor Christophe Lambert 10) Rally Car Driver Jutta Kleinschmid 11) German film director Fatih Akin 12) Actor Donald Sutherland

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16 16/17ADVERTISING/Quality. Innovation. Results. WHETHER YOUR OBJECTIVE IS TO: I Launch a new product or service I Build brand awareness I Drive traffic to store or online facilities/platforms In addition to our print advertising, we also offer a broad range of exciting online advertising opportunities to perfectly complement your print strategy, or simply as a standalone online campaign. WE KNOW HOW TO DELIVER EFFECTIVE RESULTS. WE FOCUS ON PERFORMANCE AND BRING YOU SUCCESS BY PROVIDING: I Innovative advertising opportunities - picture/logo advertising or editorial - YOU CHOOSE I High-impact programmes specifically designed to suit your needs I Measurable results I Excellent customer service ADVERT CREATION Graphics 1 page 300 1/2 page 250 1/3 page 250 1/4 page 170 1/6 page 170 1/12 page 120 TRANSLATION prices on demand GRADUAL DISCOUNT 3 Months 5% 6 Months 10% 12 Months 15% Prices are per month and do not include tax We make you look good! Take advantage of our international team, experienced in marketing, art direction and translation

17 Advertising Rates 1 Page 1/2 Page A 400 mm + 5 mm bleed B 335 mm 335 mm B A 165 mm 276 mm + 5 mm bleed 255 mm 255 mm 126 mm 1 Newspaper 3,359 2 Newspapers 5 % 6,381 1 Newspaper 2,083 2 Newspapers 5 % 3,958 1/3 Page 1/4 Page 1/6 Page 1/12 Page 335 mm B 245 mm C B 126 mm 165 mm B 83 mm 165 mm A 110 mm 83 mm A 85 mm A 110 mm 85 mm 255 mm 83 mm 255 mm 126 mm 83 mm 1 Newspaper 1,808 2 Newspapers 5 % 3,437 1 Newspaper 1,217 2 Newspapers 5 % 2,311 1 Newspaper Newspapers 5 % 1,707 1 Newspaper Newspapers 5 % 1,064 Front Cover Back Cover Wrap-Around 400 mm + 5 mm bleed 1/3 255 mm 110 mm 1 Newspaper 2,969 2 Newspapers 5 % 5,641 1/4 255 mm 85 mm 1 Newspaper 1,823 2 Newspapers 5 % 3, mm + 5 mm bleed 1 Newspaper 4,362 2 Newspapers 5 % 8,286 1 Newspaper 3,471 2 Newspapers 5 % 6,595 Modes of payment I Deposit at time of order: 30 % I Payment with order: discount 2 % I Professional discount: 15 % Printing office I Offset over rotating I Weft 120 dpi Technical dates I Graphical elements for full pages should be in PDF format (PDF X3) with bleed I Other formats in TIFF, resolution 300 dpi / CMYK I Deadline for artwork is 10th of the month preceding the issue I For further information: p.benzing@mediterra.com

18 18 Rates for our monthly features Special offers include one ad in both newspapers 1 Page 1/2 Page 1/3 Page 1/4 Page A 400 mm + 5 mm bleed A 165 mm A 110 mm A B 126 mm 165 mm 85 mm 276 mm + 5 mm bleed 255 mm 255 mm 255 mm JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Best Wishes, Holidays/Ski Resorts Schools & Education Fitness, Luxury Real Estate Nice Gateway to the World, Wine & Gastronomy Health & Well Being Property, Building & Construction Entertainment & Leisure Monaco Yacht Show Finance Banking & Insurance Decoration Christmas Guide, Travel 1/6 Page 83 mm A B 126 mm 165 mm 110 mm 1/12 Page 85 mm 83 mm Module 38 mm 83 mm Modes of payment I Deposit at time of order: 30 % I Payment with order: discount 2 % I Professional discount: 15 % Printing office I Offset over rotating I Weft 120 dpi Technical dates I Graphical elements for full pages should be in PDF format (PDF X3) with bleed I Other formats in TIFF, resolution 300 dpi / CMYK I Deadline for artwork is 10th of the month preceding the issue I For further information: p.benzing@mediterra.com FORMATS PRICES 1 page 5,710 1/2 page 3,541 1/3 page 3,075 1/4 page 2,069 1/6 page 1,528 1/12 page 953 MODULE 83x38mm 357 ADVERT CREATION Graphics 1 page 300 1/2 page 250 1/3 page 250 1/4 page 170 1/6 page 170 1/12 page 120 TRANSLATION prices on demand GRADUAL DISCOUNT 3 Months 5% 6 Months 10% 12 Months 15% Prices are per month and do not include tax

19 Rates for our MYS-Special 19 Supplement in September, closing date for your advertising order: 10th August

20 20 Rates for our Gourmet Section Our esteemed gourmet section brings you the crème de la crème of the region s world renowned chefs, restaurants and hotel establishments... 1/12 PAGE, 83 MM WIDE X 85 MM HIGH I PERIOD I PRICE 3 months months months 1,190 PROMOTION: When signing a contract for 12 months you will also receive a free advertorial in the month of your choice (1/4 page worth 1,217 ). The region is the epitome of luxury, with haute cuisine, prestigious vineyards and iconic establishments

21 Rates for our Classified Ads Our extremely popular and affordable classifieds section provides much-needed contacts in the local community PER MM PER COLUMN (40 MM) I Minimum ad size: 20 mm x 1 column at 58 per month I Minimum contract period: 3 months I Payment: monthly, by credit card Your classified commercial ad can be designed by our art director. All you need to provide is your logo, text and pictures - if any - and we can put it together for PROMOTION! I 6 issues: 1 issue for free I 12 issues: 1 advertorial for free (1/6 page at 899 ) YOUR BENEFITS: I Measurable results I Excellent customer service Our readers love to hunt through the classified ads and refer back to them time and time again

22 22 INTERNET/Modifications & Developments for 2014: I There will be a new layout for both websites and mobile versions, which also creates new mobile advertising formats. I We will continue building on and improving our presence on social networking sites such as Facebook, Google+ and Twitter. I We will launch dedicated YouTube channels where both The Riviera Times and the Riviera Côte d Azur Zeitung will publish exclusive videos and news coverage. I Our online advertising formats will become more specialised in terms of pricing and positioning. Advertisers will be able to choose exactly where their ad appears online. I Our competition section will become more interactive. Users will simply have to comment, share or like an article to win. I There will be a related posts section at the end of each article to promote wider reading and browsing. I The newspapers will be available in an ipad-friendly format that will include all of the advertisement present in the print version % of our online readers are owners or directors of companies 96.6 % would recommend our websites to friends and family

23 Internet Advertising Rates The following prices and formats apply to each of the websites: 23 (in English) I (in German) BANNER ON WEBSITE Standard Formats *CMP Skyscraper 120 x 600px 15 MPU 300 x 250px 15 Leaderboard 728 x 90px 15 I ADVERTORIAL ON WEBSITE 549 We keep all advertorials in our archive so that people can easily access them by typing in a key word. BANNER ON OUR WEEKLY NEWSLETTER (database of 12,000 contacts) 1 4 weeks 5 12 weeks 13+ weeks 52 weeks per Newsletter per Newsletter per Newsletter per Newsletter Skyscraper 120 x 600px MPU 300 x 250px Strip-Banner 468 x 60px SPONSORING AND OTHER FORMATS Per month Facebook presence on welcome page 200 Takeover of category on website 450 Per instance Personalised survey (+2 per response) 750 Solus advertising per 1,000 contacts 60 I VOLUME DISCOUNT 50,000 page views 5% 100,000 page views 10% 150,000 page views 15% Leaderboard 728x90px Skyscraper 120 x 600px Modes of payment I Deposit at time of order: 50 % I Payment with order: discount 2 % I Professional discount: 15 % Art Work I Professional banner creation 100 Possible Formats I Static Banner: JPEG I Dynamic Banner: GIF Technical dates I Resolution: 72 dpi/rgb Provision I 2 working days prior to going live I Contact: p.benzing@mediterra.com *Cost per 1,000 page views Prices do not include tax. I AVERAGE INTERNET STATISTICS: : Page views: 65,000 / month Unique Visitors: 18,000 / month : Page views: 65,000 / month Unique Visitors: 18,000 / month MPU 300x250px Our visitors are your potential clients: highnet-worth individuals living in Monaco and on the Côte d Azur

24 CONTACT PETRA HALL ROSALIE COLOMBO PETRA BENZING KARINE BALAGNY CEO & Founder Riviera Côte d Azur Zeitung & The Riviera Times Financial Director Marketing Manager Marketing +33 (0) hall@mediterra.com +33 (0) r.colombo@mediterra.com +33 (0) p.benzing@mediterra.com +33 (0) marketing@mediterra.com LAURA VANDENBOSSCHE AILA STÖCKMANN CASSANDRA TANTI Marketing RCZ Editor RT Editor +33 (0) lvandenbossche2@gmail.com +33 (0) stoeckmann@mediterra.com +33 (0) rivieratimes@mediterra.com KONNY STRAUSS Art Director +49 (0) konny.strauss@gmail.com Professional, experienced, and thoroughly multicultural, our marketing, creative and editorial team will help you reach your goals