City University London Students Union. Marketing Opportunities 2015/16

Transcription

1 City University London Students Union Marketing Opportunities 2015/16

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3 Welcome With research showing that students are more likely to try new products and services at this stage in their lives and more likely to show brand loyalty throughout their adult lives, City University London Students Union (CULSU) provides you with a golden opportunity to engage with a diverse community of affluent consumers of the future. We provide a direct link between you and a lucrative market of over 18,000 students. We can help you create lasting relationships with students by creating trusted channels of communication. So, whether you are a national brand looking to increase your market share, a local organisation looking to attract and retain a larger customer base or a graduate recruiter looking tor promote to students in one of the UK s leading univeristy s we can offer an array of media solutions to suit your needs including press advertising, event sponsorship, flyer distribution, face to face engagement with students and much more. To book call Fax: studentsunion@city.ac.uk Web:

4 NUMBER OF STUDENTS TYPE OF STUDY AGE GENDER HOME/EU/ INTERNATIONAL ETHNICITY TOTAL 18,145 FULLTIME 13,785 76% UNDER 21 27% FEMALE 55% UK 53% WHITE 42% Our Students PARTTIME 24% % % 30 OR OVER 22% MALE 45% EU 16% OVERSEAS 31% INDIAN SUBCONTINENT 28% BLACK 10% CHINESE 8% NOT KNOWN 4% MIXED 4% ARAB 2% OTHER 2%

5 FRESHERS FORNIGHT 2015: Fresher s Fair Stalls will hold its annual Fresher s Fair on 23rd September 2015 with 5,000 City students expected to attend. With students coming to the fair with open minds, ready to talk and sample everything on offer, this is the perfect opportunity for you to engage a large pool of enthusiastic students and speak to them face to face in a relaxed atmosphere. Charity/Not for profit Stall Small/Local business Stall Corporate/National Stall ( 350+VAT) ( 500+VAT) ( 750+VAT) Insertion in Goodie Bags We will be producing be producing 2,000 goodie bags which will be snapped up quickly at the Fresher s Fair. Get your message across by including a promotional flyer or samples of your product. (flyers) Corporate/National VAT Charity / Local VAT (samples) Corporate/National 300+ VAT Charity / Local VAT

6 Fresher s Festival On Monday 21st September, the first day of Freshers Week, we will running a festival at the Northampton Square Campus, the heart and main entrance of the University. Taking place over the course of the day and full of interactive activities and sports, this day is a perfect opportunity for bringing a gazebo, promotional vehicle, or other outdoor activity to showcase to students in a relaxed and fun environment. Charity/Not for profit Stall Small/Local business Stall Corporate/National Stall ( 350+VAT) ( 500+VAT) ( 750+VAT) Fresher s Wall planner Each year, we give away 5,000 A2 wall planner to our students. These are distributed at the Freshers Fair, Halls of Residence and throughout the University. Wall planners feature social and academic dates in the university s calendar. You too can have relevant dates featured, such as the launch of your summer season at a retail company, or the closing date for graduate applications for your organisation. If your offer isn t date specific, we can also include your company logo instead. Company Logo featured VAT Date insertion and company logo featured VAT Handbook Each year we give away 3,000 printed academic diaries to our students. as well as an online version on our website for students to view round. Printed versions are distributed at the Freshers Fair, Halls of Residence and throughout the University. The diaries are a one stop guide for new students to the Students Union and City University London. There are a number of pages available in the diary for you to advertise your organisation. Artwork deadline Send us your artwork as a high res-jpeg or eps file no later than 10th August Artwork deadline Send us your artwork as a high res-jpeg or eps file no later than 10th August Date insertion (x3) VAT

7 Half page 495 +VAT Full page VAT Back cover VAT Inside back cover VAT Inside front cover VAT ONLINE AND DIGITAL OPPORTUNITIES: Web banner Located in a prominent position on the homepage our official website, our banner adverts provide the perfect visual opportunity online. Through the use of URL linking, our banner ads provide a simple but effective method of advertising, increasing traffic and awareness of your site and brand. Four Weeks VAT

8 Social Media Post Communicating with students on social media is increasingly vital. With almost 7000 likes on Facebook and 3000 on Twitter, we offer an opportunity to target students on social media with the assurance that each student will be recieving your message from and endorsed by. Facebook (per post) Twitter (per tweet) VAT 50 + VAT E-newsletter We send a monthly newsletter to all 17,000 students at City University London. Each has space for two logos from charities or businesses linking to a website. Artwork requirements 296 x 236 pixels High-res JPEG Please supply artwork 5 working days before distribution. Artwork Deadlines Please contact our Sales Executive for 2015/2016 dates VAT

9 City OnTopic Written by students for students, City OnTopic is the Union s official publication and provides an excellent opportunity to be part of the student community. With 500 printed copies and an online version each semester, it is a great way of getting your message directly in the hands of students. Half page Full page Back cover ONSITE OPPORTUNITIES: 200 +VAT VAT VAT Onsite marketing Located on City University London campus, we offer the opportunities to engage with students face to face, making this one of the most effective methods of marketing, whether that is to distribute samples, collate data or increase brand awareness through experimental campaigns. Per day VAT SPONSORSHIP OPPORTUNITIES: We ve got a lot to celebrate over the year with our students, so we have a lot of events you could get involved with! Get in touch to discuss sponsorship opportunities for any of the following: Freshers Fair and Events For the 5,000 new students arriving at City University London, the Freshers Fair is their first chance to get to know what the Union can do for them, meet fellow students, and for many of them, learn what opportunities and services are available. We host a number of social events including trips, activites, clubs nights, meet & greets and socials to encourage students to get to know each other. The Union services such as societies, sports teams, advice, volunteering, skills, campaigning, student politics and student media are all showcased at the Fair. We also host a commercial/charity section for companies and charitable or community causes that the Union endorse. Student Union Awards These prestigious awards recognise the achievements of our outstanding students who lead and excel in sports, societies, community impact, student media or who have given a specialist contribution to their Students Union. Student Voice Awards These prestigious awards all students to recognise the excellent teaching and student support that City University London has to offer including, lecturers, researchers and support staff

10 In exchange for monetary sponsorship, we can build a specialist package for your business. Some items you may want to consider are: Company name and logo on main signage and staff T-shirts Company logo, advert, or editorial within any print material (invitations, guides and maps) The opportunity to run a competition in line with the event Distribution of inserts or branded product within goodie bags Web banner for the duration of the sponsorship, with a live click through to your homepage A special thank you to our sponsor during any speeches at the event by CULSU staff or Student Officers A supporting advertisement/feature in the CULSU student newspaper The cost per event depends on the estimated number of students reached, and the number of different channels you utilise. Our Sales Executive can advise and discuss any additional ideas you may have.

11 GENERAL INFORMATION AND BOOKING We charge different rates depending on the type of organisation CULSU Ratified Society Are you a student group, society or sports club that s registered with CULSU? If so, you get a Freshers Fair stall for free. studentsunion@city.ac.uk for more details. You can also make use of CULSU s marketing channels, such as putting events on the CULSU website. Please contact studentsunion@city.ac.uk to discuss this. Non-ratified CULSU Group/Society Part of a student group, society or club that isn t registered with CULSU? You can have a Freshers Fair stall for 25% of the charity rate (subject to availability). This availble to City University Students only. Other media options need to be discussed with us. Start-Ups If you re a current or former City University London s student wanting to advertise your entrepreneurial ventures you can attend the Freshers Fair as a stallholder for 75% of the charity rate (subject to availability). Other advertising options will be charged at the charity rate. Charity Registered charities qualify for a discounted price on most media and events. Small or Independent Businesses Small and independent businesses also qualify for discount on most advertising and events. What counts as a small or independent business? You must only have one branch within London and hire less than 10 staff members. Not for-profit businesses will also be classed in this category, as well as cultural organisations that charge for entry (museums, for example). In most cases, the signature on the booking form will be the business owner/director, and the direct contact. National/Big Businesses If you have multiple branches across London or the UK, are a nationally known brand or receive any marketing budget from a head office or main branch, we ll charge you our national/ corporate business rates. Please note: That we reserve the right to refuse a booking if we feel it endangers our commercial operations or is in opposition to current student policy, sensitivities or is a risk to student safety.

12 Northampton Square London EC1V 0HB Tel: Web: