National Advertising

Transcription

1 National Advertising

2 What is? SA SchoolSports-The Magazine captures the passion and excitement of sports in its purest form with in-depth coverage, real-time content and authentic local views featuring the lives and lifestyles of high school athletes. RogueSport Publishing and its high school sports magazine captures the attitudes and lifestyle surrounding today s high school sports community through local interviews, opinions and photos that provide commentary, insight and coverage on what matters most to high school athletes. From winning strategies and information about health to analysis of the latest trends in gear and technology, RogueSport Publishing, its high school sports magazine and website have it covered. As a company looking to maximize your advertising Rands choosing the most cost effective way to disseminate your message is imperative. RogueSport and its high school sports magazine and website provides an easy and cost-effective way to put your marketing rand to work for you by offering your company a deep dive into local buyers and influencers in households.

3 Where does SA SchoolSports- The Magazine Play? With its current circulation of issues per month, SA SchoolSports Magazine reaches over people. Just as importantly is how we get our publications in front of our readers each month. A key distribution point for the magazine is the high schools themselves. Currently the magazine is distributed in over 60 of the top sporting schools in the country, various sports retail stores including the Mr. Price Sports Stores countrywide. We re expanding quickly and will soon add additional schools to our network which will further boost our circulation and reach. Our magazine is in high demand since our coverage is based on the athletes, teams and schools in our local communities.

4 Local and Online-Combining the best of both Through its popular website saschoolsports.co.za high school athletes have access to an interactive online resource for the high school athletic community where they can post highlight reels, share ideas and learn from industry experts. From training tips to reviews of the latest gear to information on nutrition, health and injury prevention, SA SchoolSports.co.za is always on and always connected to the information that matters most to today s high school athletic community. The Home Field Advantage Only SA SchoolSports The Magazine has it! SA SchoolSports- The Magazine is at the games whether it s a friendly, the big championship or a local tournament SA SchoolSports- The Magazine is there.

5 Maximizing your Advertising Rand: If you want to reach deep into local markets and showcase your products and services to two of the most desirable target markets today teens and Moms then SA SchoolSports- The Magazine is for you. Globally teens today have an aggregate income of $80 billion and their parents spend another $110 billion on teens in key consumer categories such as apparel, food, personal care items, and entertainment. These teens and their parents buy locally at national outlets and locally operated stores, restaurants and venues. The second primary audience reading SA SchoolSports- The Magazine is Mom s (63% of readership). Today s Moms control 80% of all household spending, a value of $1.7 trillion annually. When moms have time to read, its magazines they are reading. The average mother reads 4.1 magazines a month. Less than 20% of mothers look to newspapers for information or ads. With SA SchoolSports you will be able to capture the attention of the entire high school sports community because we focus on what s happening locally. That s because we showcase the kids you know in the sports they love. Our magazine has an average pass along of 4 and 66% of our readers keep the magazine for a month or more. SASSM provides unprecedented access to the high school sports athlete through its targeted, market-specific magazine and SASchoolSports.co.za, an online community that enables athletes to share, contribute and participate. SASSM and SASchoolSports.co.za bring together the collective interest of the entire high school sports community, bridging economic and racial divides by creating a family friendly, high-impact local magazine relevant to today s youth.

6 MAGA ZINE PROD UCTION REQUIREMENTS All Art work to be submitted in Pdf. or high res. Jpeg format. SPREAD 420 mm W x 280 mm H 430 mm W x 290 mm H FULL PAGE 210 mm W x 280 mm H 220mm W x 290 mm H R12500 or R10500 (multiple) R6500 or R5500 (multiple) HALF PAGE (horizontal) 210mm W x 140 mm H (with 5mm bleed) 220 mm W x 145 mm H R4000 or R3500 (multiple) HALF PAGE (vertical) 105mm W x 280mm H 115mm W x 290mm H QUARTER PAGE 105mm W x 140mm H 115mm W x 150 mm H R3000 or R2500 (multiple R4000 or R3500 (multiple)

7 ONLINE PRODUCTION REQUIREMENTS LEADERBOARD 730 x 90 PIXELS (R1800 pm) ZONE A 300 x 250 PIXELS (R1200 pm) ZONE B 250 x 90 PIXELS (R1000 pm) ZONE C 680 x 90 PIXELS (R1500 pm) Note: Files that are submitted for web should not exceed 150KB and file type of either a jpeg. or a gif or flash for maximum quality. ZONE C Prices excluding VAT and agency commission.