Media Pack NEWS EVENTS COMMENTARY SPECIAL REPORTS JOBS RESOURCES MARKET RESEARCH. placenorthwest.co.uk
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- Madeleine Manning
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From this document you will learn the answers to the following questions:
What platform has connections to place?
What type of focus can be found on placenorthwest . co . uk?
What opportunities do sponsors always receive as required?
Transcription
1 Media Pack NEWS EVENTS COMMENTARY SPECIAL REPORTS JOBS RESOURCES MARKET RESEARCH placenorthwest.co.uk
2 About us Established in 2007, Place North West is a business-to-business website for property and regeneration professionals in the North West. Our loyal and engaged readership is over 50,000 a month across our website and daily newsletter. We relay news and views from the region s built environment sector, bringing property professionals closer together, increasing business and informing readers across the sector. Place publishes news, comment, event listings, job vacancies, in-depth special reports and professional advice on a broad subject range with a strict regional focus. Our content focuses on architecture & design, construction, development, environment & conservation, finance & economics, housing, transport, marketing & PR, and professional & legal. In addition to our online publishing, Place also delivers the region s best industry events, from breakfast meetings and conferences to launches and social events. Our Readership Readers by sector (proportion %) Readers by location (proportion %)
3 Statistics Unique visitors each month: 50,000+ Site visits: 90,000 Pages read: 186,000 Repeat visitors: 77% Newsletter subscribers: 9,000 Average Place Daily Briefing opens: 3,000 each day Average click rate for Place Daily Briefing: 42% More than 60% of readers describe themselves as manager, partner or director 5,300+ Twitter followers, 270,000 Tweet impressions per month 5,500+ LinkedIn connections & followers across Place platforms Sources: Google Analytics, Twitter Analytics, MailChimp The Unique Benefits of Working with Place By far and away the leading source of news and information to the North West s property, construction and regeneration communities. Get in front of the people who count Engaged, senior, loyal readers and event delegates Flexible advertising. Tailored campaigns to ensure maximum relevant exposure Targeted events that offer real business development opportunities Strong editorial and commercial team can advise on the best way to promote your brand Place can design bespoke campaigns combining advertising, events, editorial features and online listings Extensive social media support across Twitter and LinkedIn Cross-platform discounts High search engine ranking The Opportunities Website + Newsletter Advertising Banner advertising on placenorthwest.co.uk can be targeted by subject area and/or geographic focus, meaning we can tailor your advertising to run on stories that are directly relevant to your business. Place Daily Briefing, our mid-morning ed newsletter, is sent out to 9,000 people every day, offering a great opportunity to target the site s core readership. Around half of our readership comes from the , the remainder directly to the site or from referral sites. We currently have two opportunities associated with our newsletter: Advertise your company through banner advertising Direct mail - send your message directly to our database
4 Event Sponsorship Breakfast meetings Conferences Large dinners Expos Client Events Roundtable debates Place events range from highly focused roundtable discussions to conferences and social events for more than 400 guests. Our readers and delegates form a loyal audience, who return regularly to Place events and often utilise our online and offline activities as part of their marketing plans. We actively work with our sponsors to identify and attract potential clients to the event and help to follow up with leads afterwards. The interactive nature of a lot of what we do offers sponsors the chance to connect with potential clients in a meaningful way, delivering not only immediate opportunities but building potential for longer term relationships and business. Place North West prides itself on being trusted and well-networked within the property community. We can help your staff network at the highest level. Sponsors are key to strong events and will always be foremost in any campaign around the event, news and audience. For this reason, we create packages that are tailored to a sponsor s requirements. As a guideline, sponsors will always receive the following opportunities with additional activity as required: Tickets for the event Opportunity to address the audience Branding at the event Branding and accreditation on the daily newsletter Online profile, accreditation and post-event review on placenorthwest.co.uk Access to delegate list for follow-up after the event Event Management If you are thinking of producing an event, but don t have inhouse resources or the database of contacts, Place can help. Costs for events vary depending on what type of event and level of support you need. Contact us directly so we can discuss a tailored offering for you.
5 Content Marketing Resources Contributor Our special editorial forum allows contributors to align with key industry trends, position yourselves as thought leaders and deliver regular messages to a targeted audience. Resources requires the user to actively participate in industry debate and content, by uploading regular articles. There is no limit on the amount of copy you can upload. Every post features an image of the author, contact details, a logo and link. Resources are ed to our 9,000 readers in the Place Daily Briefing and in a dedicated fortnightly newsletter. Special Reports / Opinion Pieces A one-off, online opinion piece in prime position in the Special Reports section for four weeks gives businesses the opportunity to align themselves to a key topic within the industry and promote a particular message. The piece is branded, with a by-line name, logo, photograph and link to your website. Market Research Surveys Place can deliver in-depth, independent research on topics important to you. We will identify key trends, contact business leaders, track sector opinion and deliver a strong piece of market research. Our research gives businesses not only insight but also provides a bespoke tool for marketing and business development. Jobs Board The Place Jobs Board is by far the leading site for built environment jobs in the North West. For companies wishing to advertise a single job, we make it very easy - send us the copy and logo and we will do it all for you For recruiters, a private account is set up and recruiters can upload jobs directly Adverts will also appear on the Place Daily Briefing, our weekly Jobs Bulletin and on Twitter and LinkedIn. Uniquely, Place does not put a time limit on your advert; one payment and you re done until the job is filled. Classified Event Listings Do you have an event that you want to sell tickets for? Place can help. List your event on our popular events calendar, promoted via the Place Daily Briefing, the monthly Events Bulletin and across social media. MIPIM Week Sponsorship Align your brand to our week-long editorial coverage from MIPIM. This opportunity offers full branding, with links and logos on all news articles from Cannes and all preview and review pieces. Additional opportunities exist for businesses to address readers through a MIPIM-associated opinion piece, through our MIPIM-orientated events.
6 Testimonials We have worked with Place North West on a number of occasions, from contributing to Resources to sponsoring property events. Each time we have been very pleased with the results. I have no hesitation in recommending Place North West as a platform to promote your people and business in the world of property and regeneration. Kay Stevenson, Senior Marketing & Communications Officer, Barton Willmore Hill Dickinson have sponsored Place North West events for several years. They provide us with excellent exposure, networking and business development opportunities. Bill Chandler, Legal Director, Hill Dickinson Morgan Sindall recently sponsored our first event with Place North West. We found the whole process from start to finish very professional and well organised, and we were consulted at all stages. Emma Tynan, Business Development Manager, Morgan Sindall The service from Place North West is great. I really like how proactive you are, and that we can keep a job ad running for as long as needed for no additional fee. Shelley Lawton, Recruitment Specialist, WSP Parsons Brinckerhoff It was fantastic to mix with the region s top property professionals, consultants and developers. We received excellent feedback from the delegates, so it s definitely something we re looking to repeat with Place. David Brigden, Senior Manager, Lloyds Bank North West Property Working with Place, we ve developed a number of topical events that successfully reached our target audience and we received great feedback. Rebecca Eatwell, Director, PPS Group Pugh & Co began online advertising with Place North West in 2015 and within 6 months Place became one of the top referrers to our website, with half of the referrals being new visitors. The team at Place are always on hand to find the right solutions in line with our advertising and events plans. Hannah Snowden, PR & Marketing Manager, Pugh Auctions
7 Clients and Partners
8 What It Costs Opportunity Package specifics Cost Website Advertising Web banner on placenorthwest.co.uk 600/month Fixed display on prime pages Additional 400/month Newsletter Advertising Prime position banner on Place Daily Briefing newsletter Lower position banner on Place Daily Briefing newsletter 800/month (20+ mailers) 700/month (20+ mailers) Website & Newsletter Bundle Prime position newsletter banner + website banner Lower position newsletter banner + website banner 1,000/month (20+ mailers) 900/month (20+ mailers) Direct Mail Mailshot to Place s database with your own content 1,750 per Three Months 1,500 Six Months (15% discount) 2,550 Resources Contributor Nine Months (20% discount) 3,600 Twelve months (30% discount) 4,200 Market Research Surveys Prices vary based on depth & requirements of research 5,000-7,000 (+ printing charges)
9 One job listing 300 Job Adverts Up to 10 job uploads per month 1,000/month Event Adverts One event listing 40 Special Report / Opinion Piece Online opinion piece in prime position for four weeks 900 Event Sponsorship One-off or series event sponsorship 3,000-10,000 Client Event Bespoke event management fee 6,000-15,000 MIPIM Week Sponsorship Online and offline MIPIM- related sponsorship 2,000-6,000 All prices are exclusive of VAT Discounts At Place North West, we want to create ongoing relationships and generate a strong, vibrant sector. To help our clients, we offer generous cross platform discounts; book two different opportunities for a set amount of time across both platforms and benefit from the discounts below: Six month booking 15% Nine month booking 20% Twelve month booking 30%
10 Specification, Small Print and Terms & Conditions Banner Size banner: horizontal banner 468 pixels wide x 60px tall, vertical banner 120px x 600px Website banner: horizontal banner 468 px wide x 60px tall, vertical banner 120px x 600px JPEG, GIF or Flash format Direct Mailshot Full HTML 600px wide produced and ready-to-go make sure it links through to your website or landing page Use ordinary HTML links and avoid image maps Client chooses the subject line for the Other All artwork must be supplied to correct size, format and file type. Place will not create artwork or modify any incorrect artwork sent Artwork files must be no greater than 300k Artwork and links can be changed during a campaign, but must be no greater than 300k file size Please note, rotating GIF files do not rotate when viewed through later versions of Outlook and will freeze on the first image Client must supply web address for links and Flash files must have the link embedded All advertising copy to be supplied by the client, Place will not accept liability for errors or omissions unless directly resulting from an error on our behalf Website adverts are displayed randomly on rotation with no more than five other adverts All banner positions subject to availability Dedicated e-shots contain solely your content, designed in keeping with Place style. Content must be industry-relevant. No more than one e-shot will be issued per month Online advertising opportunities are billed at the time of agreement, and payment must be made within 7 days of the date of the invoice issued If you need to cancel your event sponsorship for whatever reason, you must inform Place at the earliest opportunity possible. We will endeavour to re-allocate your sponsorship. However, in all cases, a 50% cancellation fee is payable to cover expenses and administration costs. Discounts cannot be applied retrospectively All prices are exclusive of VAT
11 Contact To book any of our opportunities or to discuss event sponsorship please contact: Dino Moutsopoulos Commercial Director Place North West Room 232 Royal Exchange Manchester M2 7DD For submitting news-related enquiries, please
12 Bringing property professionals together Place North
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