The data centre community is just a click away

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1 The data centre community is just a click away

2 Every issue of DCN is packed full of interesting comment. It keeps me up to speed with all the big industry talking points. Campbell Williams, Six Degrees Group data centre news The central hub of all things data centre News Products Innovation Forecasts Research Analysis & Opinion DCN is the total solution at the heart of the data centre industry. Being the only dedicated digital magazine devoted to the data centre industry, we have a powerful reach across the data market and now boast over 35,000 engaged subscribers that utilise the magazine on a monthly basis. Our readers use DCN to keep up to date with industry news, product developments, insight, analysis and opinion concerning all of the popular topics surrounding the industry. Due to its popularity as well as circulation development at key industry events via our media partnerships, DCN has attracted readers from all over the globe and as a result we are now aimed at a more diverse geographical readerbase. This means that we will be covering international data centre news, developments and product releases. The central hub of all things data centre Originally launched in 2012 with a base readership of 12,000 targeted professionals and focused entirely on the UK market, DCN has cemented itself as not only an invaluable resource for senior CIOs, CTOs, IT & data centre management professionals but also as an impactful and cost effective marketing platform offering unrivalled ROI for both new and existing clients. The magazine s success and growth to over 25,000* UK and 11,000* international readers is largely due to the timely, industry reflective editorial content. DCN has engaged with the tablet & smartphone generation and has in turn increased the benefits, response rates and ROI for our advertisers. *Figures correct as of April 2015, please contact your sales representative for the latest figures. INTRODUCTION 2

3 Data storage requirements are set to reach 40 zetabytes by IDC The Digital Universe The global data centre industry is growing at an incredible rate. With ever increasing demands on satisfying end user needs, the role and importance of data centres across the globe is evolving. Billions of pounds are being spent to improve data centre infrastructure to continually meet the growing demands of businesses and their customers. The recent boom in tablets and smartphones has placed further demands on data centres and cloud services, and is responsible for a large proportion of recent growth. As expected, specialised hosting and cloud vendors as well as colocation providors are likely to see the most growth over the coming two years, followed closely by managed service providers. Issues and developments relating to cloud services, virtualisation, infrastructure, security, legislation and energy efficiency are never far from the thoughts of C-Level and senior management professionals across the industry and the pace of change means that there are always updates and innovations to be aware of. Various trends are emerging which are driving global industry development. With predicted growth in particular across the UK, Central and Eastern Europe, Asia-Pacific and Nordic countries, it s an exciting time to be a part of the data bubble and, it doesn't seem likely that the bubble will be popping any time soon! OUR INDUSTRY 3

4 Main activity of business (%) DCN has got the balance of news, features and opinions just right. The magazine is easy to navigate and certainly keeps you up to date with the data centre industry. Debby Freeman, Communicator Marketing IT/data centre management 8 Manufacturing Distribution 5 Specification 4 Consulting 3 Training 3 Reselling 2 Other 9 Since its launch, DCN has attracted subscriptions from a vast array of senior industry professionals from across the UK and more recently, internationally. With a dedicated circulations manager as well as targeted new reader activity at industry events that we are media sponsors for, the DCN readership is continuallly evolving. We constantly evaluate and maintain our database to ensure that our audience is growing and that our content is always relevant to our target audience. Industry sectors (%) Digital magazine subscribers: CTO / CIO / COO 18% Overseas readership breakdown: Africa 221 (2%) Cabling Colocation & outsourcing Cooling Cloud computing Data centre design Energy efficiency Infrastructure management Modular systems Power Security Storage Software Virtualisation CEO 1% IT & Data Centre Senior Manager 21% The Americas 4289 (38%) Asia 2325 (21%) Areas of involvement (%) Network/Systems Manager 10% Project Manager 9% Purchasing Manager 7% Australia/Oceania 834 (7%) Europe 372 (32%) Data Centre Designer 5% Installer 12% Other 2% Figures correct as of April 2015 Please refer to our marketing solutions for audience / reach figures on specific marketing platforms. All statistics can be found for each individual platform Automotive 2 Aerospace 4 Construction 7 Defence Education Finance Health 2 2 Hotel Leisure Legal 4 Manufacturing 2 Media Public sector Retail Security Telecommunications 3 Transport Utilities 5 Other OUR READERSHIP 4

5 DCN is a great source of information on the data centre industry with a perfect mix of news articles and informed analysis. James Carter,Touchdown PR Forward features & deadlines Special feature Editorial Advertising October Green IT 17th September 24th September November Security 1th October 23rd October December Modular systems 13th November 20th November January Software & applications 11th December 18th December February Infrastructure management 19th January 27th January March Storage, servers & hardware 17th February 24th February April Cabling 17th March 24th March May Design & facilities management 20th April 27th April June Big Data 19th May 2th May July Virtualisation & cloud services 18th June 25th June August Cooling 21st July 28th July September Colocation and outsourcing 18th August 25th August October Green IT 17th September 24th September November Security 20th October 27th October December Modular systems 17th November 24th November Please send press releases and register editorial interest to EDITORIAL 5

6 I advertise in DCN because as a digital magazine it reaches a wider spectrum of readers than just a direct mail paper magazine - and today s readers are tomorrow s decision makers. John Grover, G4 MPS Magazine opportunities DCN offers an interactive and engaged audience that view the magazine as an invaluable resource of industry news and product information. Couple this with the viewing opportunities across tablets, smartphones, laptops and desktops and you have a powerful and effective marketing stage to promote your products, services, brand and thought leadership. We have a wealth of marketing solutions in order for you to reach out to your target customers within our monthly digital copy of Data Centre News. Every advertiser receives a hyperlink attached to their advert in order to drive response and traffic to their website as well as having their company logo on the front cover of each issue they advertise in. Standard positions x1 x3 x DPS Full Page Premium (includes front cover mirror, inside front, first right hand page & inside back) Full Page Standard Full Page Advertorial 800 Half Page (Horizontal & Vertical) Third Page Quarter Page Video content advertising within DCN Magazine Feature your business executives, product launches or video marketing campaign within DCN Magazine. Being a digital title, we offer exciting and effective video marketing both within the magazine and on the website. This is a powerful method of getting the message across. Your video marketing can be streamed to our monthly readers as they read the magazine on their various devices. Videos can be encorporated within an advertisement or can be displayed as a stand alone video position. We can recommend a video production company should you need to commission a video. MARKETING OPPORTUNITIES

7 DCN provides us with a specific channel to access key professionals in the data centre market Mike Holmes, Nexans Website opportunities White paper hosting packages The DCN website has a wealth of daily industry news as well as features, hosted white paper downloads, social media feeds and online reading links. We offer a multitude of digital web advertising opportunities including video content promotion, leaderboard banner, skyscrapers and white paper promotion. Website positions (all positions appear on every page of the site) x1 month x2 months x3 months MPU Video Content Box 500 per month 450 per month 400 per month Leaderboard 450 per month 400 per month 350 per month Skyscraper 550 per month 525 per month 500 per month CEO spotlight interviews Dedicated and focused interviews with senior level CEO or technical director ideal for communicating technology or thought leadership. Price includes interview and full production of the piece as well as proofing process and pictures. Prices on request. If you have pre-produced white papers, research or case studies, we can host the data online on our dedicated white paper and case study sections of the website. We can also offer you competitive packages to promote your white paper within our magazine, website and newsletter in order to drive traffic and increase awareness. There is the option of data capture which allows you to capture the audience of individuals that have chosen to download your white paper in order for you to contact them via in response to their engagement with your media. Standard 3 month white paper / case study hosting on DCN website 750 Silver hosting package As above with 3 months worth of newsletter banners to 1,250 link to download page Gold Hosting Package 3 month hosting of white paper on DCN website / 3 months worth of newsletter banners to link to download page / data capture capability which gives you all the contact details for every paticipant that downloads the white paper 2,000 Once your three month hosting package expires, we offer you the option to extend the hosting for 250 per month this can be extended for as long as you require us to host the white paper. (Includes data capture package). MARKETING OPPORTUNITIES 7

8 The investment in spending on IT hardware, software, services, telecommunications and staff that could be considered the infrastructure of the digital universe will grow by 40 per cent between 2012 and IDC The Digital Universe Newsletter opportunities Bespoke marketing opportunities DCN Bytesize is our popular monthly newsletter which is sent to our entire subscriber list. ed directly to every reader at the end of each month, DCN Bytesize offers a mix of industry news and product information as well as key information about industry events. With above industry average open and click rates, DCN Bytesize offers our advertisers a powerful alternative to the magazine or an impactful add on to complement your other marketing activity. Our newsletter is ideal for driving response, creating trafffic and increasing leads for product releases, events, seminars, webinars, product trial sign ups and special offers. We also offer sponsored news stories or press release links to feature within the newsletter. x1 x3 x x9 x12 Banners Skyscraper Sponsored news story 200 words plus picture & link 250 Top right button As an established publisher, Terrington Media (publisher of DCN, NCN, F2tX & ECN magazines) has an unprecedented database of senior level CEOs, CIOs and director/management professionals across the data centre, IT, network, fibre and electrical markets. We work with a myriad of companies from different industry sectors who are looking to appeal to fresh eyes with their marketing. As a respected publisher of highly valued industry magazines and websites, our bespoke mail campaigns offer fantastic ROI for our clients. Above average open & click rates translate into high direct response and increased sales leads, which is why we receive so much repeat business. We can offer you a search facility in order for you to ensure that you are only reaching out to the target group you desire this means that budget will be spent effectively on reaching the right people. You can simply supply the HTML for us to format and send to the target group or we can design your campaign to a specific brief at an extra charge. Please do not hesitate in contacting us to discuss your individual campaign requirements. MARKETING OPPORTUNITIES 8

9 Editorial Advertising & marketing Group editor Michael Crane Group advertisement manager Alan Goodes T: T: Editor Russell Drury T: Publishers Art editor Jon Appleton Publishing director Mike Marsh T: T: Managing director Dennis Hill Production T: Production manager Hayley Hopkins T: CONTACT US Alexander House, 38 Forehill, Ely, Cambridgeshire CB7 4AF. Tel

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