Advertising opportunities

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1 Advertising opportunities Online advertising Advertising on Broadcastnow.co.uk is available as run of site, or on specific channels to carefully target your audience. We have a variety of advertising solutions to offer, from banners, skyscrapers and MPUs to more bespoke solutions including webcasts, channel sponsorships, online competitions and ceros digital showcasing. 06 Broadcast media information 2011

2 Online advertising is the voice of the British broadcasting industry, providing TV and radio professionals with business critical information. Delivering the latest broadcast news, ratings and informed debate, broadcastnow.co.uk brings access to the largest number of decision makers within the industry. For 50 years Broadcast magazine has been the clear market leader for the broadcasting industry. Today, the website provides the same level of insight and comment; plus breaking industry news, overnight ratings, figures & analysis, and a full archive service. Our new Commissioning Index resource allows subscribers to search hundreds of programme commissions and is unique. sits at the heart of its industry and is an invaluable business tool for the most influential players in British broadcasting today. Attracting broadcasters, indies, programme commissioners, distributors and post-production companies, plus ancillary suppliers, broadcastnow.co.uk is the only place for UK broadcasters to find credible, in-depth information that keeps them at the forefront of the industry and helps them to make essential business decisions. Site statistics 98,597 visitors per month 477,058 page impressions per month 12,525 daily subscribers User profile 24% CEO/MD/Owner 18% Director 28% Senior Manager 26% Broadcasting 37% Production & distribution 8% Post production 5% Multimedia/IPTV 4% Technology 4% Studios Web Trends Jan 11 June Broadcast media information 2011

3 Online advertising Purchasing involvement Broadcast visitors to % are involved in the buying cycle 52% are final decision makers 46% are budget holders 11% sign off annual budgets in excess of 1m Europe 90.49% Middle East & North Africa 0.66% Web Trends Mar 09 - Aug 09 29% are involved in purchasing editing equipment & technology 27% are involved in purchasing broadcasting equipment & technology 26% hire equipment regularly 23% are involved in purchasing post-production resources 21% are involved in purchasing programmes 21% are involved in purchasing training 17% are involved in purchasing multimedia/iptv technology 16% are involved in purchasing archived footage 14% are involved in location hire 10% hire studios regularly (source: online survey June 2009) 08 Broadcast media information 2011 US North America & Caribbean 6.2% Asia 1.2% Central & South America 0.25% Africa 0.27% Australasia & the Pacific 1.25% Western Europe 1,070, % Southern Africa 1, % North America 70, % Northern Africa % Asia 14, % Unknown Region % % Australia 12, % Caribbean Islands Eastern Europe 11, % Eastern Africa % Northern Europe 7, % Western Africa % Middle East 7, % Central America % % South America 2, % Central Africa Pacific Islands 2, % Unspecified Region %

4 Online advertising options display Display advertising leaderboards, MPUs, skyscrapers Site Advertising rates Advertising rates are CPM which means you pay a set rate for every 1,000 times your advertisement appears. Minimum order: 10k page impressions per week/40k pi per month. SECTION INVENTORY SIZE CPM Run of site Top MPU 336 x 280 / 300 x Top Leaderboard 728 x Skyscraper 160 x 600 / 120 x Bottom MPU 336 x 280 / 300 x Bottom Leaderboard 728 x Home and News MPU 300 x The following options are available on Broadcastnow.co.uk: When you advertise on Broadcastnow we will report on the number of impressions served as well as the click-through rate of the advert, at the end of the campaign. Leaderboard run of site. Huge impact on the Broadcastnow.co.uk site guarantees exposure for your company and helps generate the best response. MPU run of site. Square advertising can host more creative advertising executions. Skyscraper run of site. Running alongside the online editorial guaranteeing maximum impact for your advert. Leaderboard 728 x Skyscraper 160 x 600 / 120 x Bottom MPU 336 x 280 / 300 x Bottom Leaderboard 728 x Targeted channels MPU 300 x Leaderboard 728 x Skyscraper 160 x 600 / 120 x Bottom MPU 336 x 280 / 300 x Bottom Leaderboard 728 x We actively encourage Flash creative on the website. For Rich Media ad formats (expandable banners/overlays etc) +10% premium on all rates. For video (which can be streamed through the MPU) +20% premium on rate. Channel sponsorship/competitions/surveys/videos/webinars/audiocast all price on application. 10% agency discount applies and is strictly non-negotiable. 09 Broadcast media information 2011

5 Online advertising options & newsletters Daily and weekly newsletters We produce a daily e-newsletter for over 10,000 subscribers. This details the important stories of the day and drives traffic through to the main broadcastnow site. We also send a weekly e-newsletter to over 11,000 subscribers on a Thursday, rounding-up the biggest weekly news stories. And produce a weekly Technology newsletter for over 7,000 technology subscribers. Client e-shots/solus s Solus s can be sent to a selection of approved subscribers. Broken down by job title, company type and company size, they deliver a precise message to your key target audience. Costs = 1,200 for first 1,000 s; 250 per 1,000 after that Newsletter Sponsorship (consisting of top and bottom banners and skyscrapers on the newsletter): Sponsorship of one daily or one weekly newsletter = 650 Sponsorship of a week of dailies and one weekly newsletter = 1850 Sponsorship of the technology newsletter for one week = 650 Newsletter recipients breakdown 12,525 Daily News 12,042 Breaking News 9,433 International News 8,996 Weekly Jobs Update 11,725 Weekly News 6,811 Technology 11,909 Ratings Focus 12,380 Greenlight 10 Broadcast media information 2011

6 Online advertising options rich media Broadcastnow homepage takeover For high impact brand awareness, and to drive traffic to your website, you can take over the Broadcastnow.co.uk homepage for a day or a week. Exclusive sponsorship of all ad units 2 x leaders, 2 x MPU & 1 x skyscraper. Cost per day = 650; Cost per week = 2,995 Broadcast Screening Room This new area on the site profiles your company and showcases your programmes to our senior-level, programme-buying audience. It is the ideal environment for encouraging buyers to visit you at exhibitions and provides the perfect opportunity to connect with broadcastnow users, 21% of whom are responsible for purchasing programmes. Cost = 2,150 per year Keyword search ownership Broadcastnow.co.uk allows you to own key-words that are searched across the website. Individual words or phrases can only have one owner, offering a unique advertising opportunity with every search. For example: typing the term Kids Programmes into the Broadcast search engine would produce a series of results pages, each carrying the owner s exclusive banner and skyscraper advertisements. Channel sponsorship Channel sponsorship gives you total ownership of all the advertising positions for a channel containing specific content. Examples of channels are News, Ratings, Production. Channel sponsorship on Broadcastnow.co.uk is an extremely effective way of communicating your marketing message and highlighting your brand to a specific audience. Cost per day = 670; Cost per week = 2,580 Webinars Broadcast can produce, promote and host bespoke online seminars (webcasts) related to hot topics affecting the industry. Chaired by Broadcast editorial, sponsorship of a webinar is one of the highest profile online opportunities available at Broadcastnow.co.uk Cost = price upon application We have a number of additional online options such as Online Competitions, Digital Showcases and Sponsored Online Surveys which you might like to consider. A cost-effective way of establishing your credentials within a specific broadcasting arena, whilst ensuring your competitors don t. Cost = 600 per month 11 Broadcast media information 2011

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