METRO : A FREE NEWSPAPER READ IN 130 CITIES OF 23 COUNTRIES

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2 1 THE STORY

3 METRO : A FREE NEWSPAPER READ IN 130 CITIES OF 23 COUNTRIES 17 million readers : the largest readership in the world. Strengths of Metro The inventor of free newspaper concept. First free newspaper established in France in The most read newspaper in the world.

4 2 METRO IN FRANCE

5 METRO REACHES 90% OF THE URBAN POPULATION 36 cities 10 regional editions A privileged contact with a network of 360 hand-distributors. ILE-DE-FRANCE Paris & RP, Beauvais, Rouen, Amiens, Compiègne, Reims, Chartres, Orléans, Tours GRAND EST Strasbourg, Metz, Nancy RHONE-ALPES Lyon, Saint-Etienne, Grenoble, Annecy, Chambéry PROVENCE Marseille, Toulon, Aix, Avignon, La Seyne-Sur-Mer CÔTE D AZUR Nice, Cannes, Antibes, Cagnes- Sur-Mer LANGUEDOC Montpellier, Nîmes TOULOUSE BORDEAUX/MONTAUBAN OUEST Rennes, Nantes, Angers, Le Mans LILLE RENNES ANGERS NANTES TOURS BORDEAUX LE MANS ROUEN AMIENS PARIS CHARTRES LILLE BEAUVAIS COMPIEGNE ORLEANS REIMS LYON ST ETIENNE METZ NANCY ANNECY CHAMBERY GRENOBLE STRASBOURG AVIGNON NICE CANNES MONTAUBAN NIMES CAGNES SUR MER MONTPELLIER AIX TOULOUSE TOULON ANTIBES MARSEILLE LA SEYNE SUR MER Strengths of Metro 60% of copies distributed by hand : the best market rate 2 nd best national coverage. 90% of urban people coverage in France. A same newspaper all over France (format, layout ). Source interne / Départements couverts

6 3 WHICH CIRCULATION?

7 DISTRIBUTION : A SPECIFIC AND STRATEGIC NETWORK copies are distributed everyday in spots in France : network 100% Metro s best points copies. At the entrance/exit of stations SNCF railway stations, subway, tramway copies. Malls, restaurants, copies. Workplaces companies, canteens copies. Public places Vinci Parkings, Starbucks coffee, schools & universities, taxis (Orly airport), 15% of exclusive circulation points. The best rate of grip free daily newspaper : 99,4%**. Source : * OJD Janvier-septembre 2012 ** OJD Avril 2012

8 METRO REACHES THE RIGHT PEOPLE, AT THE RIGHT TIME, IN THE RIGHT LOCATION 7:00 At Starbucks or at your local coffee shop 7:30 Inside your «Vinci» car park 8:00 During a street operation in front of your railway station 8:30 In your business center 9:00 In the hall of your company 11:00 Your coworker s newspaper at the company canteen 12:30 In your canteen 13:30 Inside your shopping center 16:00 On your professional computer 19:30 During your sport session at «Club Med Gym» 20:30 During your shopping at «Monoprix» 22:30 At home on your tablet or mobile phone

9 4 WHICH EDITORIAL CONTENT?

10 «Daily» section INFORM AND ENTERTAIN URBAN READERS EVERYDAY 50 journalists Our sections News Job High Tech Tourism Health Planet Video Games Culture Sports Fun - Games With different magazines, Metro follows the hobbies of French readers: Strengths of Metro A new layout of the newspaper since March A new appreciated formula : practical (94%), Easy to read(91%) Different compared to competitors(87%). Magazines never published before on the market. Source : Etude menée par le panel Toluna mai 2012

11 6 WHICH AUDIENCE?

12 NEARLY 3 MILLION READERS EVERYDAY french people read Metro everyday, whose 78% are regular readers. They are 5.5 million every week. Among them : 1.5 Million Men 1.4 Millions Women 1,3 Millions yo 2 Millions employed In charge of purchases yo Households high salary AB + Households with children -15 yo 79% own a computer 66% Are in charge of purchases Strengths of Metro 2 nd most read daily newspaper in France. 1 copy of Metro read by nearly 4 french people (flow rate = 3,9). 20% of Metro readers don t read other free daily newspaper. Source : ONE

13 17% OF FRENCH POPULATION IS IN TOUCH WITH METRO EACH MONTH 8,7 Millions French readers are in touch with Metro Brand each month. Strengths of Metro PRESS * DAILY AUDIENCE WEB MOBILE TABLET ** *** *** MONTHLY AUDIENCE (UNIQUE VISITORS) A real-time actualized content on the website (First Media to integraly adopt the reverse publishing method) French members of the «Club METRO» facebook fans and Twitter fans. Source : * One / ** NNR Médiamétrie Mai 2012 / *** Source interne septembre 2012 (VU mobile = VU applis smartphones + VU site Mobile)

14 Advertising solutions

15 METRO ADVERTISING SOLUTIONS Internal brainstorming to build ad hoc solutions Innovative concepts and operational strategies destined to create the conditions for a successful match betwen a brand, a product and its consumers and prospects Your objectives : To Develop an image, a product, to stand out, to seduce To test, taste To attract customers, to increase sales To promote your products Our solutions : Original and creative integrations Emerging products and geo-targeting Strategies to generate brand content Street marketing solutions

16 THE PRINT CREATIVITY Solutions for advertising integration Front page of Metro Exclusive formats Candle Up & down PixL 38K net net 45K net net 60K net net

17 THE PRINT CREATIVITY Solutions for advertising integration Inside creative formats Cut-sized ½ page Double cut-sized ¼ page 25K net net 23K net net

18 THE PRINT CREATIVITY Solutions for advertising integration Inside creative formats Cut-sized full page Double cut-sized half page 45K net net 46K net net

19 GEO-TARGETING Stickers Classic /perfumed/cut-out 4 pages coverwrap From to copies. From 12K to 44K From to copies. From 12K to 44K First 4 pages coverwrap with stickers From to copies. From 14K to 68K

20 GEO-TARGETING

21 BRAND CONTENT SOLUTIONS Advertorial Endorsement of magazines Custom Publishing : «Metro +»

22 STREET SOLUTIONS Metro Street : «One to One» contact expert High impact proximity & exposure : Metro provides an immediate relay of the media campaign via ad hoc, geolocated and targeted hand distribution. Sampling : Up to «one to one» contacts. Flyering : Up to distributed flyers.

23 STREET SOLUTIONS Metro Street : «One to One» contact expert Wilkinson razors distributed Dove hair care samples distributed Coverwrap C1 C2 Full page Coverwrap C1-C2 Street Street

24 STREET SOLUTIONS Metro Street : «One to One» contact expert Nescafe 1 million sticks distributed L Oréal Paris Elsève Nutri-Gloss Cristal shampoo samples distributed Street

25 STREET SOLUTIONS Metro Street : «One to One» contact expert Kraft Belvita biscuits distributed Coverwrap Full Page

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27 STILL LOOKING FOR REASONS TO TRUST IN METRO? Audience Circulation Distribution readers / day The 2 nd most read newspaper in France 20% of exclusive readers copies / day The most stable circulation among free newspapers and the only which increase in % of urban coverage 28% of copies distributed on a «100% Metro» network Exclusive Metro partners : malls, Starbucks, Monoprix, Pôle Emploi, Coverage Power Creativity 36 big cities, 10 editions An homogeneous newspaper on all of its editions (format, mockup ) 17% of French people are in touch with Metro each month The only redaction in reverse publishing method (digital and print) Exclusive advertising formats in free press Geolocated «one to one» operations Source : ONE / OJD Janvier-Septembre 2012 / Interne

28 Maud Fournès / maud.fournes@publications-metro.fr