MAPIC Awards. Entrant Guide. Gala Dinner Thursday 19 November 2015

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1 MAPIC Awards 2015 Entrant Guide Gala Dinner Thursday 19 November 2015

2 ABOUT THE MAPIC AWARDS Created in 1996, the MAPIC Awards is a competition that rewards excellence, innovation and creativity in the retail real estate industry. The event is held during MAPIC, the leading international retail real estate market (18-20 November 2015). For the 20th year running, the MAPIC Awards will recognise the finest retailers and retail real estate projects during a prestigious gala dinnerattended by the most influential retail real estate professionals. Seize this invaluable opportunity to show off your brand/project on an international scale and gain the recognition you deserve! Since the start of the MAPIC Awards in 1996: More than 1,700 submissions received 130 trophies given to winners 40 countries represented

3 CATEGORIES & ELIGIBILITY REQUIREMENTS The competition is open to developers, architects, cities and retailers. Whatever your brand or project, there is a MAPIC Awards category that is right for you! 10 categories: Best fashion & footwear retail concept Best food & beverage retail concept Best new retail concept Best retail global expansion Best retail digital strategy Best pop-up shop NEW THIS YEAR! Best new shopping centre Best refurbished shopping centre Best factory outlet centre Best retail urban project In addition to the 10 category winners, a Special Jury Award will be granted to the jury s favourite project among all. Furthermore, as the USA is this year s MAPIC Country of Honor, a special award will also be granted to the best American project or retailer among all entries received in the 10 categories listed above

4 CATEGORY IN DETAIL BEST FASHION & FOOTWEAR RETAIL CONCEPT This category honours the fashion & footwear retailer with the most original concept, demonstrated through the singularity of the product, innovative positioning, integration of new technologies, interior design and architecture, and marketing campaign. The concept must be viable, expandable and profitable. BEST FOOD & BEVERAGE RETAIL CONCEPT This category rewards the food & beverage retailer with the most original concept. Originality can be demonstrated through the singularity of the product, innovative positioning, and integration of new technologies, interior design and architecture (shop fit-out), advertising campaign. The concept must be viable, expandable and profitable. BEST NEW RETAIL CONCEPT This category honours innovative and creative new retail businesses and concepts launched within the past three years, that have shown successful entrepreneurship, originality of idea, executional excellence and business success. The concept must be viable, expandable and profitable. BEST RETAIL GLOBAL EXPANSION This category honours the retailers that have experienced the most significant growth on a regional or international scale over the last year. Both quantitative and qualitative criteria are considered: number of shops opened and to be opened, adaptability to the market, expansion strategy and marketing campaign. BEST RETAIL DIGITAL STRATEGY Shoppers today, and in the future, simply expect more, and the role of digital in retail is to provide this. This category honours the retailers or shopping centres that succeed in trading across a combination of online and offline channels and enhancing the customer experience. Digital service providers who have developed a retailer s digital strategy can also apply on behalf of the retailer. The digital strategy s effectiveness will be demonstrated by its capacity to grow sales, improve customer service, increase footfall and exploit new growth opportunities.

5 CATEGORY IN DETAIL BEST POP-UP SHOP In recent years, pop-up shops and temporary lets have grown to create interaction and engagement with customers through market, product, service and location testing, without committing to a long-term lease. New this year, this category honours the most dynamic innovation in the use of these spaces, timeframes, originality of the concept and exceptional delivery for a successful brand awareness. BEST NEW SHOPPING CENTRE This category honours the most outstanding new shopping centre in terms of innovation through new technologies, services, customer loyalty programmes, marketing campaigns and architectural features that aim to increase footfall, customer satisfaction, average spending and offer a unique shopping experience. Completed and opened between 1 January 2014 and 31 October BEST REFURBISHED SHOPPING CENTRE This category honours the best refurbishment or enlargement of a shopping centre, retail park or outlet centre in terms of design and architecture, innovation, sustainability and shopper experience. Focus will be made on the overall improvements brought by these changes and how a shopping centre can have a second life. Refurbished and opened between 1 January 2014 and 31 October BEST FACTORY OUTLET CENTRE As the economy has struggled, outlet malls have thrived. They are now an important part of the new retail landscape. This category celebrates the growing popularity of outlet centres with developers, retailers and consumers. A diversified tenant mix, accessible location, pleasant architecture and good value will ensure the success and viability of an outlet mall. Completed and opened between 1 January 2014 and 31 October BEST RETAIL URBAN PROJECT This category rewards the most successful regeneration of a town, city or area within which retail development has played a significant role. The jury will look at the integration of the project in its environment, its contribution to the local community, its attractiveness for city shoppers and its retail mix. This award demonstrates the result of cooperation between the local authority, the developer and the community. At least one phase completed between 1 January 2014 and 31 October 2015.

6 WHY ENTER THE MAPIC AWARDS The MAPIC Awards are a unique opportunity for finalists and winners to highlight their achievements and gain highprofile exposure through the MAPIC website, publications, press releases, and within the exhibition hall itself. After the jury meeting Print Press release announcing the nominees, sent to 1,000 journalists Press coverage by our industry and global media partners Finalists logo of distinction to use on your marketing and promotional tools Online Winners announced and illustrated on the MAPIC website Social media: Facebook, Twitter and MIPIM World Blog Newsletter sent to our entire MAPIC database During MAPIC and the MAPIC Awards Gala Dinner Print Official Awards programme distributed during the gala dinner Highlights in the Daily News distributed onsite to all delegates Onsite Awards Gallery showcasing all the finalists in the heart of the exhibition area Finalists video presentations on screen during the gala dinner Trophy for the winners Winners under the spotlight during the gala dinner After the event Print Article and photos of the winners and the gala dinner in the last Daily News Press release announcing the winners, sent to 1,000 journalists Press coverage by our industry and global media partners Certificates for all finalists and winners Winners logo of distinction to use on your marketing and promotional tools Online Winners announced and illustrated on the MAPIC website until the next edition of the MAPIC Awards Social media: Facebook, Twitter and MIPIM World Blog and many other tailored visibility opportunities, availble upon request.

7 MAPIC AWARDS 2014 WINNERS BEST FASHION & FOOTWEAR RETAIL CONCEPT Uniqlo Japan BEST FOOD & BEVERAGE RETAIL CONCEPT Vapiano Germany BEST NEW RETAIL CONCEPT Causses France BEST RETAIL GLOBAL EXPANSION KIKO Milano Italy

8 MAPIC AWARDS 2014 WINNERS BEST FACTORY OUTLET CENTRE Fashion Outlets of Chicago Rosemont, IL, United States Submitted by RTKL Associates Inc. MOST INNOVATIVE SHOPPING CENTRE Qwartz Villeneuve-la-Garenne, France Submitted by Altarea Cogedim BEST REFURBISHED SHOPPING CENTRE Armada development project Ankara, Turkey Submitted by A Tasarim Mimarlik Ali Osman Ozturk. BEST RETAIL URBAN PROJECT Les Terrasses du Port Marseille, France Submitted by Hammerson

9 MAPIC AWARDS 2014 WINNERS SPECIAL JURY AWARD RETAILER New Look United Kingdom MAPIC 20th ANNIVERSARY SPECIAL TRIBUTE Frédéric Laloum General Manager Leasing & Member of the Executive Board, Altarea, France SPECIAL JURY AWARD PROJECT Beaugrenelle Paris, France Submitted by Apsys MAPIC 20th ANNIVERSARY SPECIAL TRIBUTE TO CHINA Wanda Group

10 HOW TO ENTER THE COMPETITION 1. Are you registered for MAPIC? In order to enter the competition, your company must be registered for MAPIC. If you are not registered yet, please click here. 2. Select your category You may submit as many entries as you like in the 10 categories, as long as they meet all eligibility requirements and seperate entries are submitted. The same entry may be submitted in two categories as long as it is eligible in both categories. 3. Entry form Please fill out the online entry form relevant to your category and submit the required materials. The competition is free of charge. If you are shortlisted, at least one project representative must book a seat at the MAPIC Awards Gala Dinner. Entry deadline: Wednesday 30 September Jury meeting A jury panel comprising top retail real estate experts will meet in October 2015 in Paris to review all entries and score them based on different criteria. At the end of the day, the jury will shortlist several finalists in each of the 10 categories. The jury will also select the winner of the Special Jury Award, the jury s favourite among all, which will be announced at the gala dinner.

11 AND THE WINNERS ARE 4. Results & Awards Gala Dinner The winners will be revealed during a prestigious gala dinner to be held on Thursday 19 November 2015 at the Grand Hyatt Cannes Hotel Martinez. Invite your clients, colleagues and friends to share your success and spend an unforgettable evening! 5. Celebration Open to all MAPIC participants, the traditional MAPIC Party is a must-attend event to celebrate the Awards winners, relax, mingle and network with key real estate professionals and retailers. Enjoy a vibrant social atmosphere featuring cocktails, music and a variety of entertainment.

12 IMPORTANT INFORMATION KEY DATES Entry form deadline Jury meeting MAPIC Awards Gala Dinner Wednesday 30 September, 2015 October, 2015 Thursday 19 November, 2015 PRICE LIST Entry One seat at the gala dinner One table of 10 pax at the gala dinner with your company logo Free of charge 260 2,200 GET IN TOUCH TODAY! Lucie Chen MAPIC Awards Manager

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