Advertising Opportunities State of Digital

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1 Advertising Opportunities State of Digital Do you, like many others, find it hard to get to your exact target audience? They are everywhere! Are you looking for that new sign up for your workshop, your next client or are you looking for that agency that will use your tools? Or are you maybe looking for that new young employee? State of Digital is a place where all of this comes together. Almost 5000 people involved in marketing come to our website every day to check out the latest on what is happening in digital marketing. Young marketers at the start of their careers, decision makers who are looking for confirmation on their decisions, senior or junior marketers, they are all there. In the past few Years State of Digital has helped events, agencies and tools get in touch with their audience and increase their sales, whether it s tickets, clients or users, and find new employees. They worked with State of Digital on webinars (for example a complete tools week in 2013), whitepapers (SEO Now in cooperation with Linkdex was a huge success) and targeted social campaigns like competitions and give aways. You can now also work with State of Digital to reach your target audience, those working in marketing. The opportunities vary from our bigger plans to regular advertising: Working with a project on State of Digital: get featured in our special projects where we highlight a specific topic for our audience or add your own content to the projects. Be part of a webinar or feature your own: State of Digital organizes webinars (online training sessions). As a partner you can feature and get in touch with the attendees. There is also the option to feature your own webinar. Work with us on a white paper: be a partner or have your own white papers featured on State of Digital. Be part of targeted newsletters: feature or have your own newsletter sent to our targeted audience. Podcast partner: be part of the State of Digital Marketing Podcast. Banner advertising: although not as much as others, we also have banner ad opportunities: leaderboard, side banners and in post banners. In the below pages you can find detailed information on these options as well as pricing specifications.

2 Background About State of Digital State of Digital makes an effort to increase the knowledge level of marketers and making them better marketers. State of Digital brings together the best marketers in the industry and connects them with those learning. It provides the best content on how to best do a marketer s job and helps understand the constant changes in the industry. State of Digital originates from State of Search, which was the award winning and largest marketing blog around Search Marketing and Social Media related topics. The Concept of State of Digital State of Digital is more than a website or a blog. It is a platform, which will help marketers become the best at their jobs. The concept of State of Digital was thought off and developed by Bas van den Beld based on several teaching and marketing principles brought together. Read more about the concept of the website here. The State of Digital Audience State of Digital has a very specific audience. The State of Digital audiences are marketers looking to improve their knowledge and find ways of improving their work efficiency via tools, tactics and strategies. Below you can find information on the types of audiences you can expect on the different State of Digital platforms. Reach State of Digital currently has an audience of around 5000 visitors per day. Next to the website we also have social profiles on all the major social networks like Twitter, Facebook and Google+ which have significant reach. State of Digital sends out e- mails to over 2,000 subscribers. Visitor profile Using analytics, social data and questionnaires we found the interests and demographics of the average State of Digital visitors.

3 Topics of interest State of Digital readers are most interested in the following topics: Business interests Social media Search engine Optimization (SEO) and SEA Marketing Advertising Public Relations Non-business related interests Travel Science fiction Technology Sports Politics Demographics Region The State of Digital visitors are located in many different places. Most visitors come from: Countries United States United Kingdom Other English speaking countries like Canada, Australia etc. Germany France Other European countries like The Netherlands, Spain, Italy etc. Cities London (UK) Berlin (Germany) Amsterdam (Netherlands) New York (USA) Munich (Germany) Other European cities Background and age Age groups Men Women % 3% % 21% % 3% 55+ 2% 1.7% Total 70% 30%

4 Occupation Businesses Digital marketing agencies Media agencies Media companies Developers Brands (regular & media brands) Job roles General management (CMO & Marketing Managers) Journalists Sales and marketing (including PR) Digital development Junior and senior marketing employees Advertising opportunities on State of Digital Find below the different advertising opportunities on State of Digital. Projects In 2015 (and the months going up to that) State of Digital will introduce a new way of publishing: projects. These projects are topic-based and are a combination of publishing articles, video, webinars and other types of content. You can get featured in our special projects where we highlight a specific topic for our audience or add your own content to the projects. Get in touch directly with Bas van den Beld to learn more about State of Digtal Projects and the possibilities for you to work with these options. Banners You can advertise on the website through banners, there are three kind of banners: Top banner (Leaderboard, 425x30) The Leaderboard will be reserved for advertisers who want to achieve maximum impact. A one-week banner delivers minimum 50,000 impressions.

5 State of Digital 2014/2015 Site wide sidebar banners (260x260) Large Sidebar Ad (max 2): Size: 260 x 260 (Middle Right). This banner has maximum impact if implemented for all pages and articles. It can also be implemented on category specific pages. Category- specific banners The above-mentioned banners can also be published only in specific categories. Sponsored posts The sponsor can write a post for on the site, which will be published as a sponsored post. The sponsor can determine the content of this post but we will keep an editorial view on it to make sure it fits the State of Digital standards. A sponsored post has an average of views and will be published alongside the regular posts and shared through feed and social media.

6 Social Media Competitions/ Giveaways Competitions and giveaways can be a very effective way of getting your brand visible to your audience. It adds to the positive feeling your audience has with your brand. On State of Digital you can create this positive feeling by organizing competitions or giveaways using the website and/or the social channels. Note: Giveaways and competitions will always be marked as such, and links in these articles will be no followed. Webinars / Online training There are two types of being part of a webinar or online training session: sponsoring an existing webinar/training or organizing a sponsor specific webinar/training. Sponsoring a webinar State of Digital organizes webinars on different topics. In most cases these webinars are free, but can be sponsored. A webinar/training will have an expected attendees, depending on the promotion given to it. The webinar will be recorded and afterwards published on the website to give it more exposure. As a partner you will receive the data of the attendees and you will have the option to ask them questions as well as target them. Similar to a webinar we organize Google hangouts, which can be sponsored as well. Promotion Webinar The sponsor can do a webinar which will be promoted on the website on which it presents its product or part of its product. The sponsor will get the addresses of the attendees. A webinar will have an expected attendees, depending on the promotion given to it. The webinar will be recorded and afterwards published on the website to give it more exposure. State of Digital sends out s daily (Daily Update) and monthly (Newsletter) to its subscribers. The viewer has the option to forward to a friend, opt out or contact us. There are different ways of advertising to our subscribers:

7 Advertise in newsletters Within the newsletters the different advertising opportunities are: Banner In the newsletter you can get a banner (maximum size 200x200) linking through to your website. Advertorial post At the bottom of the newsletter you can get an advertorial post of maximum 250 words. This post will be marked Adv.: and will have a by-line stating it is a sponsored post. Product Spotlight Create a product spotlight with a nice visual, short text and your logo. State of Digital will it out to our subscribers. This is a great way to introduce new products and services and highlight solutions to our followers. Product spotlights will be archived online for future access. Podcast In 2015 State of Digital has the State of Digital Marketing Podcast, a podcast hosted by Bas van den Beld. This podcast features different types of content: interviews with industry experts, explanation of strategies and tactics and audio post. To find out the different opportunities to be part of this show get in touch with Bas directly: [email protected]. Events We have a special package for event organisers. If you want to know more about how we can help you reach your audience and cover your event, get in touch with Jo Turnbull via [email protected].

8 Pricing overview All the different advertising options above are summarized in this overview of pricing: Type of ad Time Euros ( ) Dollars ($) Pounds ( ) Number available running Top banner (Leaderboard) Per week Site wide sidebar banners Per month Category-specific banners Per month per category Sponsored posts Per item per month Competitions/ Giveaways Per item per month Sponsoring a webinar Per item One per webinar Organizing a sponsor webinar Per item One per webinar Newsletter banner Per item Two per newsletter Advertorial post in newsletter Per item One per newsletter Product Spotlight Per item One per month Podcast and Project opportunities are topic specific, get in touch with Bas van den Beld to learn more about pricing for these options. Contact Us If you would like more information or if you want to suggest another advertising option please contact us at [email protected]. Get in touch directly with Bas van den Beld: or [email protected]