CCEI Comptoir Commercial pour l Exportation et l Importation. Siège social CCEI 33, Rue Hénard Paris

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1 CCEI Comptoir Commercial pour l Exportation et l Importation SPECIAL DISTRIPRESS Vienna September 2007 Adresse postale : Direction Administrative : CCEI 52 rue Jacques Hillairet Paris cedex 12 : 33 (0) Fax : 33 (0) CCEI est inscrit au Conseil Supérieur des Messageries de Presse Siège social CCEI 33, Rue Hénard Paris RCS Paris B Code NAF 514 S

2 LATEST NEWS In France, summer 2007 marks no spectacular difference with Most of the trends were reconducted this year. British Press did break its records, both with newspapers and magazines, the pressure will remain later in autumn with the RUGBY WORLD CUP. Dutch tourists were still in big numbers and did contribute to develop the sales of press coming from NETHERLANDS. We saw more german people than the previous year, but regretfully they spent less cash in the press than before. In regards with sales per family, we have to mention generally speaking an erosion of some old traditional titles; this is hopefully compensated by tremendous sales development of: - Celebrities titles : +10% in copies - Fashion titles : +3% in copies - Interiors and decoration : +10% in copies - Car titles : +3% in copies We don t believe that we did reach the peak of our potential, so we are still investing in the development of our activity. On a corporate level NMPP has mobilized its forces in a strategic plan called CHALLENGE 2010; the main positive factors for the foreign press are dedicated to the trade: - Opening of new outlets, objective: 5000 until the end of the plan. - Optimisation of the French titles (magazines) on the shelves of the newsagent - Limitation of excessive quantities delivered to the trade. - Increase of the margin of the newsagents in proportion of their volume of activity. Around Easter, we have launched 5 sites in foreign languages of all these sites are dedicated to your purchasers. Technically it is not at all difficult to manage that, this link appears on the publisher website with direct access to the titles concerned. In a few weeks, we will also give the cover of issues on sale at time of consulting. Specifically at the IMPORT department, we will concentrate on two topics: - Re-implantation for the winter period We work now on the retail level, with an optimum of copy management really on the ground. - We are working to develop the transmission of the scan of barcodes of foreign magazines whether UPC or FAN, this will help us to develop our distribution and facilitate the handling of the wholesalers (at the moment we give manually this information to Hyper and Supermarket but not on an industrial level). With all my best wishes Joël Fillon

3 GLOBAL SALES RESULTS January July 2007 vs 2006 INTERNATIONAL PRESS Volume Turnover Evolution Newspapers and Sundays +0.8% +2.9% Magazines -1.7% -3.3% Marketshares Newspapers and Sundays 74% 60% Magazines 26% 40%

4 EVOLUTION PER COUNTRY January July 2007 vs (Sales in volume excluding local language editions) Country Newspapers Magazines Algeria +17.7% - Belgium +5.5% -69.6% Croatia -6.2% - Egypt -28.8% -13.4% Germany -3.5% -6.0% Hong-Kong -9.4% - Italy -9.8% -3. Lebanon -13.7% -4.0% The Netherlands +19.9% -4.2% Russia % Saudi Arabia Serbia +2.6% -1.4% Spain -0.6% +0.8% Switzerland -3.7% -25.9% Tunisia Turkey -3.2% -1.7% United-Kingdom +4.0% +8.2% USA +4.9% -6.5%

5 NEWPAPERS Market Share per country (in volume) January-July 2007 USA 4% SERBIA 3% LEBANON 2% SAUDI ARABIA ALGERIA SWITZERLAND EGYPT HONG KONG UNITED KINGDOM 36% SPAIN 6% BELGIUM 6% ITALY 8% TURKEY 10% GERMANY 10% NETHERLANDS 10% Magazines Market Share per country (in volume) January-July 2007 BELGIUM 6% MOROCCO SPAIN 5% RUSSIA 2% LEBANON TUNISIA SERBIA NETHERLANDS UNITED KINGDOM 28% ITALY 8% GERMANY 26% USA 20%

6 Sales per Family Market Share in Volume January-July 2007 GAMES 4% ART AND CULTURE 4% HOME DECORATION 4% YOUTH 2% NATURE TOURISM GASTRONOMY 2% FAMILY AND HOME SCIENCES AND TECHNICS NEWS 27% SOPHISTICATED 5% TV RADIO 8% FASHION 20% SPORT 8% WOMEN 14%

7 Trends per family January - July 2007 Vs 2006 (sales in volume) INTERNATIONAL PRESS HOME DECORATION +10.4% LEISURE +9.6% YOUTH +3.9% FASHION +3. TV RADIO +2.9% FAMILY AND HOME +0.6% WOMEN -1.9% SCIENCES AND TECHNICS -2.8% ART AND CULTURE -3.6% NEWS -6.7% NATURE TOURISM GASTRONOMY -7. SOPHISTICATED -11.8% SPORT -13.3% GAMES -14.6%

8 SUMMER SEASON Sales Evolution 2007 / 2006 (in volume: total copies sold) Newspapers Country June July Belgium +16% +7% Germany + -6% Italy -6% -26% The Netherlands +3% +38% Spain +2% + Switzerland +2% -10% U.K. +2% +5% U.S.A. +17% + TOTAL + 3% + 2% EVOL 2007/2006 SUMMER SALES EVOLUTION ( )

9 SUMMER SEASON Sales Evolution 2007 / 2006 (in volume: total copies sold) Magazines Country June July Germany - -7% Italy +16% - The Netherlands +22% +5% Spain -12% - U.K % U.S.A. +14% -4% TOTAL - -5% EVOL 2007/2006 SUMMER SALES EVOLUTION ( )

10 Main Shows and Trade Fairs in France in 2008 Salon du Meuble de Paris, Paris, Le Bourget January 24th to 28th Salon Maison-Objet, Paris, Villepinte January 25th to 29th Salon International du Prêt-à-porter (Ready to wear International Fair), Paris, Porte de Versailles January 24th to 27th Retromobile, Paris, Porte de Versailles February 8th to 17th Défilés Prêt-à-Porter (Fashion Shows), Carrousel du Louvre February 24th to March 2nd MIPIM (International Real-Estate Business Fair), Cannes, March 11th to 14th Salon International du tourisme (Tourism International Fair), Paris Expo, Porte de Versailles March 13th to 16th Salon Paris sur Mode, Paris, jardin des Tuileries - March 7th to 10th Salon du Livre (book show), Paris, Porte de Versailles - March 14th to 19th MIP TV - Marché International des programmes de télévision, Cannes (international program Fair) - April 7th to 11th Foire Internationale de Paris (International Paris Fair), Paris April 30th to May 12th Festival International du Film (International Film Festival), Cannes - May 14th to 25th Internationaux de Tennis de Roland Garros (International Tennis Tournament - French Open), Paris, Stade Roland Garros - One Kiosk in the stadium - May 25th to June 10th Formule 1 Grand Prix de Monaco Automobile Race, Monaco - May 22nd to 25th Salon International du Prêt-à-porter (Ready to wear International Fair), Paris, Porte de Versailles September 4th to 7th Défilés Prêt-à-porter (Fashion Shows), Carrousel du Louvre, September 28th to October 7th

11 2008 PROMOTION PROGRAM MERCHANDISING ACTIONS Description: Retail checking, merchandising, new supply orders, report with pictures and sales results. Posters, POS material and retailers gifts are required (to be detailed according to the program). PARIS TOP 60 Outlets * RIVIERA TOP 80 outlets - in Cannes, Nice, Monaco, Saint-Tropez * MAILINGS & COMPETITIONS Tailored action - Selection of wholesaler/retailer participants - Mailing and delivery of promotional material - Determination of winners and delivery of publisher gifts WH SMITH DISPLAYS - 1 week window display: Rue de Rivoli / Rue Cambon 540 * - 2 weeks window display: Rue de Rivoli / Rue Cambon 800 * - 1 week behind the till in one of the best seller shops of Paris - (116 x 76 cm) 300 * - Fashion Shows: 1 week Pile - Table at the first entrance of the Store 300 * - Fashion Shows: 2 weeks Pile - Table at the first entrance of the Store 500 * *Please note that the prices are before VAT (19.6%) CCEI Comptoir Commercial pour L Exportation et L Importation

12 2008 PROMOTION PROGRAM RELAY CHAIN International Flash * Inside the store, promotional display hooked on the shelf space. - 7 days in 75 outlets in airports and TGV stations International Press * Outside the store, poster of the magazine (1 poster 60x160 or 2 posters 60x80) + inside the store, magazine stop pile. - 7 days in 72 outlets in airports and TGV stations. Themascope * Dedicated display located at the entrance of the outlet, with 9 facings of the magazine. - 7 days in 71 outlets in airports and TGV stations Full faces 3 facings of the magazine on the first row of the racks attracting customer awareness through eye-level placement. - 2 weeks in 65 outlets in airports and TGV stations * -1 month in 65 outlets in airports and TGV stations * Plasma Screens Network of 52 plasma screens in the windows. They play 10-second animations. - 3 days in International Press outlets * - 7 days in International Press outlets * Plasma Screens + 3 facings on the row (7 days) * *Please note that the prices are before VAT (19.6%) CCEI Comptoir Commercial pour L Exportation et L Importation

13 2008 PROMOTION PROGRAM POSTERING CAMPAIGNS PARIS Champs-Elysées kiosk campaign week 8 posters facing in 8 kiosks Please note that the promotion have to be booked in advance. For further information, please contact Hoda Mohty CCEI Comptoir Commercial pour L Exportation et L Importation

14 Import Joël Fillon 33 (0) Foreign Department Director Carole Poirier 33 (0) Assistant Hoda Mohty 33 (0) Promotions / Communication Maria Villar 33 (0) British and American Newspapers David Gaultier 33 (0) Spanish, German and Dutch Newspapers Annie Bourdillat 33 (0) Other Newspapers and Logistics Stéphane Coment 33 (0) British Magazines Daniel Bauce 33 (0) American Magazines Christine Masurel 33 (0) German, Turkish, Ex-Yugoslavian, Russian, Spanish & Portuguese Magazines Frédérique Soler 33 (0) Italian, African, Belgian, Swiss, Dutch & Middle East Magazines Fax : 33 (0) ( )

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