The Produce Industry s Resource for Real-Time Business Information

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2 The Produce Industry s Resource for Real-Time Business Information For more than 100 years, produce industry businesses have trusted Blue Book Services as their go-to source for real-time business data. These businesses also rely on Produce Blueprints Covering the Fresh Produce Supply Chain, Blue Book Online Services (BBOS), and our digital Blueprints Briefing and Blue Book Services Insider updates as recognized resources that offer print and digital advertising options. Through print and digital advertising, take advantage of our longstanding relationships throughout the produce supply chain to brand and market your company. PRODUCE C OVERING T HE F RESH P RODUCE S UPPLY C HAIN Recognized and retained by the industry s decision makers, Produce Blueprints focus is designed to help businesses operating in the produce supply chain succeed. Articles and features in each issue focus on topics that impact business operations industry trends, key regions and markets, credit and finance, technology, and supply chain solutions allowing you to couple your advertisement with focused editorial content. Produce Blueprints broad distribution within the produce industry, including top retail firms, gives your ad the exposure you want. Delivered to Blue Book Members in the United States and Canada Sent to more than 1,000 North American retail produce buyers, including those on the Progressive Grocer Super 50 and Supermarket News Top 75 lists Available to attendees at major international, national, and regional trade shows Available worldwide as an online digital magazine Long shelf life, over 30% of readers say they keep their issues for future reference

3 Produce Blueprints Ad Placement Options A variety of positions give you the best value while taking advantage ofspecific editorial content. Premium Ad Positions ad placed in strategic, high-view locations throughout the publication On the Job Sponsorship full-page Q & A with a representative of your firm covering business operations, opportunities, and challengescombined with your full-page ad Top Topics Sponsorship full-page Q & A with a representative of your firm, and a full-page ad placed exclusively with an article topic of your choice Know Your Commodity Exclusive Sponsorship full-page Q & A with a representative esentative of your firm, and a full-page ad placed with comprehensive commodity information on your chosen fruit or vegetable Commodity Basics s Sponsorship half-page ad placed with content providing key commodity basics on your fruit or vegetable Supplement a separate publication with focused content on an industry segment, region, or trend and included with Blueprints Spotlight reach your target market and support your region, market or specific commodity New in Blue reserved for new members, this section is featured toward the front of the journal General Content t Positions your ad placed in content directly related to the produce business See the editorial calendar for specific feature e articles, spotlights, and supplements for each issue of Produce Blueprints. Produce Blueprints Ad Sizes & Rates AD SIZE/COLOR 1X RATE 4X TOTAL (Buy 3 Ads, 4th Ad dfree) SPONSORSHIPS 1 Page / 4 Color ½ Page / 4 Color ¹ ₃ Page / 4 Color ¹ ₆ Page / 4 Color $3,375 $2,295 $1,688 $1,013 $10,125 $6,885 $5,063 $3,038 Top Topic $3,875 On The Job $3,875 Know Your Commodity $3,875 Exclusive PREMIUM POSITIONS (Additional Fee) Inside Front Cover $4,000 First Page $3,000 Third Page $2,000 Fifth Page $1,000 Insert - Front or Back Page $2,500 2/3 Page Left of Insert $500 2/3 Page Right of Insert $500 Inside Back Cover $3,000 Outside Back Cover $5,000 AD SIZES Full Page 2/3 Page Vertical 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page 1/6 Page Trim Area: x Live Area: x Bleed Ad Size: x Live Area: 5 x 10 Live Area: 7.5 x 5 Live Area: 5 x 7.5 Live Area: x 5 Live Area: x5 AD FILE SPECIFICATIONS Accepted Files (include layered ed files) - Quark Xpress, InDesign, Illustrator, Photoshop, oshop, PDF, JPG Artwork - Include all images in layout in high resolution (min. 300 dpi), scaled to size and placed Fonts - Include or embed all screen and printer fonts Color CMYK mode

4 Combine Print & Digital Advertising for Success! Print advertising coupled with digital coverage will maximize your advertising dollar and marketing reach. Digital ads are essential to brand your business, stay ahead of the competition, and maintain a presence among industry decision makers. These digital advertising options provide value and the exclusivity you want for your investment: Blue Book Online Services Digital Ads Blue Book Online Services is where decision makers in the produce supply chain connect Over 1 million searches annually Annual vertical banner ad impressions: 183,590 Exclusive number of annual ad positions available, giving your ad maximum exposure Vertical Banner Ad Annual Cost: $5,265 Sky Scraper Ad Annual Cost: $10,530 Know Your Commodity Digital and Print Ad Commodity specific information the industry relies on when shipping or sourcing produce Product availability U.S. grades Common shipping and, good arrival guidelines, and more Two exclusive, full-page ad positions available online and in the annual print Know Your Commodity Guide Annual Cost: $3,375 Blueprints Briefing Vertical Banner Ad Published via the Briefing highlights articles in the current issue of Produce Blueprints Delivery: Every other week Exclusivity: 8 vertical banner ad positions Recipients: Sent to approximately 25,000 recipients who are listed in the Blue Book Open Rate: 25% open rate 6,250 views per e-newsletter; 162,500 annual views for a year round ad Annual Cost: $5,265 Blue Book Services Insider Leaderboard Ad Published via the Insider features tips on how to maximize Blue Book Membership Delivery: Once a month, ad appears in 12 issues Recipients: Sent to approximately 12,000 recipients who have a Blue Book Online Services user license Open Rate: 25% open rate 3,000 views per e-newsletter; 36,000 annual views for a year round ad Annual Cost: $10,125

5 Produce Blueprints Digital Advertising Two exclusive ad positions are available to communicate your message worldwide through Produce Blueprints digital magazine. Available online to anyone with internet access Download current or past issues to your PC or tablet Keyword search topics or articles Pre-Cover Page Ad A full-page ad that leads into the magazine and the first page readers see. Ad Duration: 12 months 11,000 annual views Annual Cost: $10,125 Leaderboard Ad Displayed at the top of the magazine and viewable from all pages. Ad Duration: 12 months 11,000 annual views Annual Cost: $10,125 Digital Ad Sizes & Specifications Digital Ads Size (Pixels) Graphic Formats Sky Scraper 180 x 570 JPG, PNG, EPS or PDF Vertical Banner 180 x 240 Online Know Your Commodity Full Page Ad Trim Area: 8 1/8 x 10 1/8 Live Area: 7 1/8 x 10 1/8 Blue Book Services Insider Leaderboard Ad 960 x 100 Produce Blueprints Digital Magazine Pre-Cover Full Page Ad 700 x 912 Leaderboard Ad 2000 x 60

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