Wodonga Children s Fair 2015 Sponsorship proposal

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1 Wodonga Children s Fair 2015 Sponsorship proposal Date Sunday, October 25, 2015 Time Location Audience 10am to 3pm Wodonga racecourse and showground precinct, Hamilton Smith Drive, Wodonga 10,000 to 15,000 attendees, primarily families with children aged zero to 12 years The Children s Fair 2015 committee would like to invite your business to participate as a sponsor of the Wodonga Children s Fair For more than 20 years, the award-winning Wodonga Children s Fair has been celebrating our children and recognising the importance of families. Held in October each year, the Wodonga Children s Fair is a feature of the council s annual calendar and is a free event with entertainment, art, fun and educational activities. Wodonga Children s Fair is open to all families, giving them the opportunity to spend time together at an event where they can be entertained, informed, engaged, educated and, most importantly, have fun. The first fair was held in 1990, was co-ordinated by volunteers and attracted a crowd of about 200 people. Last year the fair attracted more than 13,000 people. Each year, the council s early years and events team is committed to expanding the program so that it will be bigger and better than ever before but the objectives stay the same. To build a sense of community among children and their extended families in our city. To stage an event that encourages people to visit our city and patronise our businesses. To build on our partnerships with key stakeholders in the early years and children s space. 1

2 Program The Wodonga Children s Fair 2015 theme is Futurescape. This year will feature an innovative, interactive and entertaining program including: Three stages of live performances: Main stage - featuring nationally-acclaimed children s entertainment; Stage two -hosting performances by young local performers from the Wodonga community; and Stage three - hosting live music from local musicians and choirs. Workshops - Children will take part in dance, music and science workshops; Recreation activities including coaching clinics in many sports; Local community groups will have educational displays including the CFA, police, SES and scouts; Preschool activity area; Opportunity for hands-on interaction with farm animals; Interactive arts area where children can create art using a variety of materials; and City of Wodonga Wodonga combines the convenience of a metropolitan lifestyle with the appeal of rural living. It is located on the picturesque Murray River and close to the wine regions and ski fields of North East Victoria, making it a great place to live or visit. 2

3 Venue Wodonga racecourse and showground precinct on Hamilton Smith Drive is located south-east from the city s CBD. Attendee profile Children s Fair 2014 attendance figures Where 2014 attendees came from 5% 3% Wodonga Albury 33% 59% Outside of Albury Wodonga More than 100km of Albury Wodonga With attendance to the event increasing every year, it has now become one of Wodonga s biggest events. 3

4 Benefits to sponsors Supporting Wodonga Children s Fair 2015 will provide many long-lasting benefits for your organisation, including: Maximum exposure at a premier children s fair devoted to families and those with children in the Wodonga and surrounding region; High visibility on the Wodonga Children s Fair 2015 marketing materials; A unique environment to meet your business s target audience; The ability to interact face-to-face with potential customers and feature your business s product or service; The ability to raise your company profile within the Wodonga community and gain brand-positioning prominence; and The opportunity to deliver a clear message that you have a genuine commitment to children s development in North East Victoria. Marketing and communications Wodonga Children s Fair 2015 will be promoted through television, radio, local and regional newspapers, a direct mail out to all Wodonga households, the internet and social media. Specifics of this program may include: TV campaign with PRIME7 (15 sec and 30 sec); Advertising campaign with The Border Mail; Advertising campaign with Albury Wodonga News Weekly; Radio campaign on Star FM; Albury and Wodonga CBD distribution of A3 and A4 posters; Distribution of 4,500 event programs; DL flyers (12,000) - letterbox drop to local households; DL flyers (6000) - Albury and Wodonga CBD and surrounds; eflyer - distribution to Wodonga Council s events database with approximately 1000 recipients; Children s Fair flags (32) flown throughout the city of Wodonga; Dedicated space on Wodonga Council s website; Wodonga Children s Fair facebook posts and shared across Wodonga Council s social media channels; and, Media launch. Wodonga Children s Fair committee is here to ensure you get the most out of your investment. The council offers a unique opportunity to increase your business s exposure to Wodonga and surrounding regions. Sponsorship packages and commitment levels vary and can be tailored to suit your marketing strategies. Whatever your business, Wodonga Children s Fair 2015 has a sponsorship package that will help you meet your marketing objectives. 4

5 Sponsorship packages Major sponsor - $5000 plus GST (limit of one) This unique marketing opportunity will enable your business to demonstrate its support and commitment to children s development and the Wodonga community. The major sponsor will receive front-of-mind exposure and visually rich recognition through the following entitlements: Acknowledgement as the major sponsor on all printed Wodonga Children s Fair 2015 material*; Acknowledgement as a major sponsor on the official program, which will also be featured in an issue of CityLife (Wodonga Council s monthly newsletter distributed to 16,000 Wodonga households) Exclusive branding and naming rights to the main stage at Wodonga Children s Fair 2015; Exclusive branding and naming rights to the interactive arts zone; Your business name (as a hyperlink where official website is provided) listed on the event page on the council s website; Acknowledgement as the major sponsor on the official sponsor acknowledgement board (1500mm by 1000mm sign) at the entrance to the fair at Wodonga racecourse and showground precinct; Acknowledgement as the major sponsor on the main stage and interactive arts hall program signage (900mm by 1000mm sign) located adjacent to the stage and entrance to the arts hall; Complimentary 6m by 6m space located in a prominent position within the the fair;**; Use of the Wodonga Children s Fair 2015 logo until the end of November, 2015 to help market your business as a proud supporter of the event; Opportunity to display promotional material (banners, signage, etc) for display at the venue***; Acknowledgement as the major sponsor with logo placement on the Children s Fair map on the back page of the the Children s Fair 2015 program, which is distributed onsite; Opportunity to have a promotional banner or signage displayed as part of the Wodonga Children s Fair promotion at the Wodonga Visitor Information Centre for four weeks leading up to event***; and First right of refusal for 2016; 5

6 Supporting sponsor - $3000 plus GST (limit of two) This is a unique marketing opportunity and we are confident your participation in this community event at this level will provide your organisation with exceptional rewards. As one of the supporting sponsors of the Wodonga Children s Fair 2015, your organisation will benefit from the highest level of exposure and representation with the following entitlements: Acknowledgement as a supporting sponsor on all printed Wodonga Children s Fair 2015 material*; Acknowledgement as a supporting sponsor on the official program, which will also be featured in an issue of CityLife (Wodonga Council s monthly newsletter distributed to 16,000 Wodonga households) Exclusive branding and naming rights to one of the performance stages at the Wodonga Children s Fair 2015; Your business name (as a hyperlink where official website is provided) listed on the event page on the council s website; Acknowledgement as a supporting sponsor on the official sponsor acknowledgement board (1500mm by 1000mm sign) at the entrance to the fair at the Wodonga racecourse and showground precinct; Acknowledgement as a supporting sponsor on the performance stage program signage (900mm by 1000mm sign) located adjacent to the stage; Opportunity to have a 6m x 3m promotional stand at the Wodonga Children s Fair 2015***; Use of the Wodonga Children s Fair 2015 logo until the end of November, 2015 to help market your organisation as a proud supporter of the event; and First right of refusal for 2016; Community partner - $1500 plus GST As a community partner, your organisation will receive considerable exposure and recognition through the following benefits: Acknowledgement as a community partner on the official program, which will also be featured in an issue of CityLife (Wodonga Council s monthly newsletter distributed to 16,000 Wodonga households); Exclusive branding and naming rights to an activity at the Wodonga Children s Fair 2015, for example, the <insert your company name> recreation oval; Your business name (as a hyperlink where official website is provided) listed on the event page on the council s website; Acknowledgement as a community partner on the official sponsor acknowledgement board (1500mm by 1000mm sign) at the entrance to the fair at Wodonga racecourse and showground precinct; Opportunity to have a 3m x 3m promotional stand at the Wodonga Children s Fair 2015***; and Use of the Wodonga Children s Fair 2015 logo until the end of November, 2015 to help market your organisation as a proud supporter of the event; 6

7 * Exposure in the Wodonga Children s Fair 2015 printed materials is determined by confirmation of sponsorship prior to print deadlines. To maximise exposure, please confirm your participation by the earliest date possible. ** Sponsor to provide marquee and/or display infrastructure. *** Sponsor to provide materials and placement to be confirmed by event organisers. Summary The children s fair committee want to help you achieve your business objectives and service your customer groups. If you would like to suggest other ways in which your business would like to be involved with the Wodonga Children s Fair 2015, please do not hesitate to contact us. The packages listed in this document can be tailored to your specific marketing needs as well as new ideas incorporated into the available options. Wodonga Children s Fair 2015 is a unique and prestigious marketing opportunity and we are confident your involvement as a sponsor in this free community event will provide your company with exceptional business rewards. For further details on the opportunities available, please contact Wodonga Council s events team who will be pleased to assist you. Contact details: Damien Adams Grants sponsorship and events co-ordinator Wodonga Council Office: 104 Hovell St, Wodonga, VIC 3690 Post: PO Box 923, Wodonga, VIC 3689 T: (02) M: F: (02) E: W: wodonga.vic.gov.au All information and ideas contained in this document are confidential to Wodonga CIty Council. ABN Use of any of the materials or ideas contained in this document, without the prior written consent of the council, may result in legal action being taken against those parties in breach of the confidentiality in which this document has been prepared, written and submitted. 7

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