ArtFest Fort Myers 2015: February 7 & 8 - Opening Night: February 6 ArtFestFortMyers.com

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1 ArtFest Fort Myers 2015: February 7 & 8 - Opening Night: February 6 ArtFestFortMyers.com Event Marketing Opportunities

2 Why your clients want to be at ArtFest Fort Myers ArtFest Fort Myers customizes all opportunities to align sponsor s brand messages and goals with the art festival in the creation of memorable sponsor impact and a turn-key sponsorship experience Winner 5 Gold Awards Who we are ArtFest Fort Myers is Southwest Florida s premier art festival & largest weekend event. We are the City of Fort Myers most prized event. We nurture the artistic and cultural environment of our entire community. We are celebrating our 15 th year. 85,000 people come to the riverfront in downtown Fort Myers Florida to enjoy the diverse opportunities the art festival provides. Over 200 visual artists from across the country and around the world are the core of the festival. Attendees also enjoy sampling fun cuisine, visiting special exhibits and demonstrations and entertaining their families with interactive art activities & engaging performing arts. And the rest of the year! In addition to creating a high-impact festival, we have a year-long community presence Funding and implementing art education outreach programs in Lee County schools and after-school programs. We provide ongoing support to the county s visual and performing art organizations. We provided complimentary advising service to other local events both experienced and those launching new ideas. Mission Statement!! ArtFest Fort Myers, Inc. is a 501(c)(3) not-for-profit arts and cultural corporation whose mission is exclusively:! The creation of public access to a broad array of visual art; nurturing the development and! understanding of diverse art forms; supporting arts in education and encouraging the appreciation of the arts in Southwest Florida." We are committed to best practices in the festival and event industry and always looking for new and exciting w a y s t o w o w t h e c r o w d, impressing attendees, and our sponsors. We are active members of the International Festival & Event Association and won 5 Pinnacle Awards in 2013: 2 for sponsorship activation; 2 for marketing innovation; 1 for T-shirt design. We have entered 10 Award categories for 2014 IFEA Pinnacle Awards.

3 Event Marketing Opportunities ArtFest Fort Myers customizes all opportunities to align sponsor s brand messages and goals with the art festival in the creation of memorable sponsor impact and a turn-key sponsorship experience. Pricing for Event Marketing Opportunities depends on options selected. The basic options are included below. Custom options are available. Space Options Always high traffic location 10 x 10 or larger space for client s tent based display Mobile Marketing Units, truck-based Electric, water, internet available Premium access for vehicles & staff Roaming Right Options Social Media inclusion on-site, pre and/or post festival Traditional Media inclusion pre and/or post festival Media Inclusion Options Full festival site option Designated Entrance/ Exit option

4 Opening Night: Friday Attendance: 5,000 6:00PM - 10:00PM FREE to the public VIP Party 70 Artists in 1 section of the art festival Evening Performances Festival Timeline Event Day: Saturday Attendance: 50,000 10:00AM 5:00PM FREE to the public 200+ Artists Chalk Street Art Competition Art Under 20 High School Competition Publix Art Yard Artist Judging Event Day: Sunday Attendance: 30,000 10:00AM 5:00PM FREE to the public 200+ Artists Chalk Street Art Competition Art Under 20 High School Competition Publix Art Yard Artist Awards

5 It is all about Client Brand ArtFest Fort Myers has a diverse group of regional and national corporate sponsors all of whom have specific and well defined brand messages. It is ArtFest Fort Myers commitment to all sponsors to align their brand messages and goals with the art festival in the creation of memorable sponsor impact and a turn-key sponsorship experience with pre festival leverage. ArtFest Fort Myers provides unique marketing and public relations Opportunities whose synergistic sponsorship packages are tailored to custom fit each Sponsor. Touching Audiences Sponsors can touch audiences broad and/or targeted. 85,000 attendees with broad demographic; 500 VIP Experience Members; 300 Volunteers; B 2 B with sponsors; retail partners and more. Commitment to Best Practices The ArtFest Fort Myers team is committed to best practices in the festival And event industry and are always looking for original and innovative ways to thrill and excite our attendees, our city and our sponsors. Each year we are creating and designing new activities and performances that stimulate the senses and never disappoint the attendees. Passion ArtFest Fort Myers is passionate about supporting the community that supports us. In addition to bringing this FREE annual event to our community, we support arts in education throughout multiple community outreach programs. As one of our community s most popular, well-known, and respected arts organizations, we are ever-aware of our responsibility to be involved in the success of art & culture throughout the area.

6 Festival Attendees 85,000 with broad based demographic. Media Sponsor activities can designed for maximum media coverage from the art festival s dedicated Media Partners. The Supporting Sponsor Level has this coverage automatically included. Volunteers Target your product/service directly to the 350 member ArtFest Fort Myers Volunteers. This can be at the art festival only or year-round. B 2 B with Sponsors Create relationships with other ArtFest Fort Myers Sponsors and their marketing agencies. Retail Partners of Your Product/Service Inclusion of retail and trade partners is available when applicable. Local Employee Involvement Clients who desire involving their local employees as volunteers with ArtFest Fort Myers will find many options are available at the art festival only or year-round.

7 Demographic charts created from onfestival-site surveys are on the next page. It is all about people we reach With the wide variety of fine art, engaging activities and ethnic cuisine the art Festival attracts and entertains attract great diversity of attendees. From families, big and small, to creative and imaginative art lovers, young and Older you will see our streets are filled with product buyers from all sectors. ArtFest Fort Myers has local, state, and national impact. Sponsors marketing dollars impact potential buyers across the country not just locally ideal for national brands. Out-of-market advertising is placed in the Naples, Orlando, Fort Lauderdale, Palm Beach, Key West & Florida Keys, Space Coast, Tampa, Miami and Pensacola markets giving ArtFest Fort Myers and its sponsors recognition throughout the state of Florida. 40% of our attendees reside in states other than Florida 11% of ArtFest Fort Myers attendees are visitors 29% are seasonal residents 60% are Southwest Florida residents

8 Sponsor Name Sponsor Level Starting Year Current Status Supporting Sponsor Publix Super Markets Edison State College Raymond James Financial Truly Nolen Pest Control On-Site Activity Ownership Publix Art Yard Edison State College s Art Under 20 VIP Experience brought to you by Raymond James Chalk Block Presented by Truly Nolen Pest Control Publix Super Markets Supporting Sponsor 2005 Present Raymond James Financial Supporting Sponsor 2003 Present Edison State College Supporting Sponsor 2010 Present Lee Memorial Health Systems Supporting Sponsor 2013 Present Florida Blue Supporting Sponsor 2010 Present Lincoln Motor Company Supporting Sponsor 2013 On-hold Truly Nolen Pest Control Supporting Sponsor 2013 Present City of Fort Myers Supporting Sponsor 2000 Present Visitor & Convention Bureau Supporting Sponsor 2008 Present Suncoast Beverage Sales Program Support 2000 Present Lee County Electric Co-op Program Support 2009 Present Hyatt Place Program Support 2012 Present The News-Press Media Group Media Partner 2002 Present WINK_TV Media Partner 2008 Present As of June 30, 2014 *All Supporting Sponsors are exclusive within their business category.

9 Sharon McAllister, Executive Director Phone: ArtFestFortMyers.com Facebook.com/artfestfortmyers LinkedIn.com/company/artfest-fort-myers

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