Independence Chamber of Commerce 2010 Santa-Cali-Gon Days Festival Awards for Communication Excellence Category 5: Campaigns & Programs

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Independence Chamber of Commerce 2010 Santa-Cali-Gon Days Festival. 2011 Awards for Communication Excellence Category 5: Campaigns & Programs"

Transcription

1 Independence Chamber of Commerce 2010 Santa-Cali-Gon Days Festival 2011 Awards for Communication Excellence Category 5: Campaigns & Programs

2 SUMMARY The Independence Chamber of Commerce hosts the annual Santa-Cali-Gon Days Festival in Independence, Missouri. Santa-Cali-Gon Days is one of the midwest s top festivals, hosting over 700 vendors including commercial vendors and over 100 local not-for-profit organizations. In 2010, to increase exposure of the event and annual budget revenues the chamber created a communication plan. This was accomplished by first analyzing and defining the target audience and message. Then by utilizing three promotional methods: Advertising, Earned Media and Electronic Media. By incorporating these three methods we increased our exposure locally, nationally and internationally. In addition, we increased attendance and budget revenues by approximately 12%. SYNOPSIS - NEEDS IDENTIFICATION In January 2010, the Chamber Board of Directors and chamber staff felt we could increase our exposure by adding a variety of communication methods. The Santa-Cali-Gon Days communication plan in the past centered around localized marketing. The event is an established celebration well recognized by the community it serves. However, it competes against other high-profile community events including: The Renaissance Festival, Irish Festival, Urban Film Festival and the Labor Day Parade. All of which operate as metro-wide and regional events. Our objective was to increase our exposure locally, nationally and internationally, thus increasing attendance and revenue. Our mission to provide leadership and service to promote the economic growth of Independence was well reflected in the media exposure and consequently through the number of visitors outside of our community. The first step involved organizing and defining the target audience and message. We then reviewed all communication pieces utilized in previous years. We implemented three methods: Advertising, Earned Media and Electronic Media (see supporting documents). We analyzed each method by assessing the target audience, media tools used and the circulation and coverage. We then categorized our choice of media tools for each communication method. By focusing our resources efficiently and effectively we were able to implement the communication plan without exceeding the budget. OBJECTIVES Broaden our communication plan to include metro-wide and national media contacts. Implement additional advertising methods without exceeding budget. Increase revenue and visibility for the Independence Chamber of Commerce by 10%. Increase the number of festival attendees by 10%. Increase the number of visitors to the Independence area. To promote the festival as a Staycation Destination throughout the regional community. Enhance community awareness for businesses and not-for-profit groups who participate in Santa-Cali-Gon Days. METHODOLOGY To accomplish the objectives, the first step was to identify our target audience. The Santa-Cali-Gon Days Festival has always been a family fun event therefore, we wanted to attract women over the age of 18 with at least one child in the household. First we built on-line media tools including Facebook and Google Analytics for the festival website. In June, we began calculating data to determine demographics of Santa-Cali-Gon Days attendees. Reviewing the collected data reaffirmed our strategy that women with families were most likely to attend the event. This was achieved by market research with local media professionals including the Kansas City Star, Comcast The mission and of Time the Independence Warner Cable. Chamber We of Commerce gathered is to our provide demographics leadership and through service to our promote findings the economic from these growth organizations. of Independence. page 1 of 7

3 METHODOLOGY - Continued We also wanted to promote the festival as a premier Staycation Destination. With families traveling less and taking fewer vacations due to the economy, we wanted to target those families and promote the festival as a vacation destination close to home. After determining our target audience and deciding on our theme we created the communication plan. We reviewed the various media outlets utilized in previous years organizing the information into three methods: Advertising, Earned Media and Electronic Media analyzing each by assessing the target audience, media tools used and circulation and coverage. To stay within budget yet still increase our communication exposure, we created all print material designs, electronic media, commercial, press releases and advertisements in house. We then created the communication plan utilizing the same methods: Advertising, Earned Media and Electronic Media. Following is the breakdown of the three methods and the type of media utilized with each: ADVERTISEMENT: Included all budgeted promotional outlets directed towards our target audience and organizational goals including the following: Television: We produced an in-house thirty second commercial for the festival that ran on the following cable stations: Food Network, Lifetime, ABC Family and HGTV. The commercial reached over 1,300,000 viewers. Approximately 290,000 were our target audience. Radio Stations: Radio station commitments with two local country stations, Q-104 and KFKF including onair promotions, radio station website promotions and live promotions at the event. Newspaper: In previous years we focused on advertising through our local city newspaper. This year we increased exposure by advertising with the largest newspaper in the Kansas City metropolitan area using the existing budget. We advertised through a 12 page supplement which described the event festivities, vendors and entertainment. Magazine: Developed in house ads to run in a statewide magazine and a premiere arts and crafts magazine, The Sunshine Artist Magazine. Billboards: Produced billboard in-house. In previous years billboards were placed locally within the city. To increase new festival attendees we strategically placed billboards metro-wide including high traffic areas, shopping centers and residential areas. Brochures: 45,000 brochures were distributed to the Independence community before and during the festival. In addition, approximately 14,000 brochures were distributed to hotels and businesses throughout the state of Missouri. Posters: Produced poster and distributed around Independence community. EARNED MEDIA: Earned media is publicity obtained through un-paid press coverage through press releases, news coverage and editorials. Press Releases Created a press time-line. Submitted several different press releases about the event to a media list. Sent press release the day of the event and made calls during the event to remind assignment editors Radio: Sent press releases to stations advertising with the Santa-Cali-Gon Days Festival. They committed additional air-time for staff and volunteer interviews as well as press release information. page 2 of 7

4 METHODOLOGY /Earned Media - Continued Television: News coverage through press release and personal contact. Coverage included all stations. These included several live feeds, interviews and broadcasting weather at the event. In addition, Comcast ran a CNN Newsmaker segment that was produced as a five minute community promo on the Santa-Cali-Gon Days Festival that aired on Comcast channels the month of August. Newspaper: The Kansas City Star published several articles including a front page local section in the Sunday newspaper, which if put into advertising dollars would equate to approximately $800. The local newspaper, the Examiner published multiple articles about the festival including several front page articles. Value similar to a full page ad of $900. Magazines: Two articles published in the Sunshine Artist and National Geograhic Traveler Magainze. This magazine ranked Santa-Cali-Gon Days as 10th in the 200 Best Issue. An article ran spotlighting employees of the Santa-Cali-Gon Days Festival. The National Geographic Traveler featured Santa-Cali-Gon Days as Traveler 20: Our Pick of Travel Worthy Events ELECTRONIC MEDIA: Took advantage of the multiple electronic media outlets including social networking, electronic communication, online community calendars, and event web-site. Social Media: A Facebook fan page was created to update users throughout the festival with event news, photos and fan commentary. This resulted in a friends group of Santa-Cali-Gon Days Festival. Online Press Releases: Print press releases were submitted through online distribution channels. These press releases were picked up by various websites and local media. Electronic Communication: blasts and electronic newsletters were produced to update and acquire sponsorships from the Independence business community. Online Community Calendar: Festival information was submitted to local news stations, online print and travel websites, community blogs and festival/fair sites. Website: The user friendly festival website was created to inform attendees about the various Santa-Cali-Gon Days attractions. COMMUNICATION PIECES To follow our objective of increasing exposure of the event and annual budget revenues a diverse communication plan was put into place. The communication plan includes a variety of media including print, electronic and broadcasting. Pieces included: PRINT (APPENDIX A: PRINT) Santa-Cali-Gon Days Festival poster (500) Santa-Cali-Gon Days Festival brochure (45,000) Metro-wide billboards (15) Kansas City Star event articles The Examiner event articles The National Geographic Travelers Magazine article Kansas City Star Supplement Kansas City Star ad The Examiner ad Missouri Life Magazine ad Sunshine Artist Magazine ad page 3 of 7

5 COMMUNICATION PIECES - Continued ELECTRONIC (APPENDIX B: ELECTRONIC) Facebook fan page created in June Online press releases Event website Chamber electronic newsletter blast campaigns about sponsorship opportunities Youtube channel with Santa-Cali-Gon Days commercial and CNN Newsmakers uploaded BROADCASTING (APPENDIX C: BROADCASTING) Time Warner cable commercial aired in August on Food Network, ABC Family, Lifetime and HGTV CNN Newsmakers 4:30 minute program airing on CNN in August Q104 Country and KFKF radio spots BUDGET The advertising budget for the event is part of an overall budget provided below. Income T-Shirts/Buttons $3, Soda Sales $ Band Percentages $ Sponsorships $42, Concessions $57, Carnival: $107, Fees: $1, Booth Sales $337, Clean-up Fees $2, Electricity $13, Insurance $17, Total Income $583, Overall Budgeted $567, Actual $583, Total Expenses Budgeted $328, Actual $315, Excess Revenue Over Expenses Budgeted $239, Actual $268, Expenses Buttons costs $ T-Shirt costs $4, Soft Drinks $33, Ice $1, Utilities -Water usage $ Soft Drinks $ Postage $1, Office Supplies $40.00 Subscription/Dues: $ Printing: $5, Awards - Ribbons $ Advertising: $11, Consultant/Contract Labor: $53, Labor/Rents $6, Storage $3, License/Permits: $1, Concessions-Licenses: $12, Electrical: $46, Entertainers Fees: $40, Equipment Rental: $80, Meals: $3, Sponsorship Expenses: $ Total Expenses $315, The festival not only met budget, but exceeded the budgeted revenue by $28, This is a 12% increase from the previous budget. page 4 of 7

6 BUDGET - Continued Communication Budget ADVERTISING: Sunshine Artist Magazine Ad (February) $590 Sunshine Artist Magazine Ad (September) $590 Hotel & Visitor Program Advertising $ Q104 & KFKF Radio Promotions $2,000 CBS Outdoor Billboards $2,100 Time Warner Cable Commercial $3,510 The Kansas City Star Supplement (tabloid) $5,505 The Examiner Visitors Guide Ad IN-KIND TRADE (value $849.76) Missouri Life Magazine Ad IN-KIND TRADE (value $1,000) The Kansas City Star Ad IN-KIND TRADE (value $1,000) Comcast CNN Newsmakers segment IN-KIND TRADE (value $2,500) PRINTING: Santa-Cali-Gon Days Festival poster $280 Santa-Cali-Gon Days Festival brochures $3,834 ELECTRONIC: Website Development $200 blast service (constant contact) IN-KIND TRADE (value $255) Total Advertising/Printing/Electronic Expenses: $19, Total Advertising/Printing/Electronic Budget: $22, We stayed under budget by $2, We completed our objective of adding additional marketing methods without going over budget. COMMUNICATION TIMELINE 10/10/10 - Update and maintain website 10/10/10 - Start thinking about application and budgeting for next year 12/1/10- Check Sunshine Artist magazine should have advertisement in January issue 1/5/10 - Check Sunshine Artist magazine should have advertisement in February issue 1/5/10- Update and maintain website 2/15/10 - Start looking for sponsorships for: Presenting, Information, Main Stage, Shuttle Bus, Community Stage, Comfort Zone, Hospitality Tent (2 available), Mist Tent, Lost Child, Golf Cart (30 available), Pardner (unlimited), Contest (3 available) 2/15/10 -Contact Comcast & Time Warner Cable regarding air time for advertising. 3/1/10 -Begin/finish design work on: Website, Billboards, Hat design, T-shirts & buttons, s for Pardners, t-shirt orders & blast. 4/15/10 - Start advertising research (target audience) 4/15/10 - Start poster & print design 5/1/10 - Bid out poster & brochure page 5 of 7

7 COMMUNICATION TIMELINE - Continued 5/1/10 - Bid out poster & brochure 6/10/10 - Poster & brochure finalized sent to printer 2011 ACE Award 6/15/10 - Start the Partners Tent campaign blast get their values ready i.e. tickets, start banner names. 6/20/10 - Start the Pardners Tent campaign blast get their values read i.e. tickets, start banner names. 6/25/10 - Contact Sunshine Artist regarding ads. Normally place two one in January & one in February or March. 7/1/10 - Prepare t-shirts flyers blast, link on web, in booth packet to mail in July. Send press releases and festival information to the media. 7/1/10 - Prepare t-shirt & button flyer for blasts, website and for booth packets to mail in July. 7/10/10 - Verify that billboards will be up 2nd week of August and confirm final commercial proof. 7/10/10 - Advance sale of t-shirts & buttons begin 8/1/10 - Name badges/parking permits/entertainment tickets prepared & distributed or organized for festival board, security, staff, volunteers, etc 8/1/10 -Confirm all ads available and sent to radio stations/paper/cable 8/20/10- Send press releases and festival information to the media. 8/20/10 9/6/10 -Continue communication with media and work event. EVALUATION This year s Santa-Cali-Gon Days was well attended from a target audience perspective and we successfully met our objectives indicated by: Revenue over budget exceeded by $28,953.23, a 12% increase. Independence Police Department estimates the total attendance at 250,000 people. A 10% increase from the previous year. Broaden metro-wide contacts by: Increasing newspaper distribution from 19,000 to 106,229. A 55% increase from the previous year. Billboard exposure was increased by adding three additional counties. Commercial campaign increased our target audience exposure by 48%. Accomplished by strategically choosing channels that had our highest target audience viewership. Adding a media specialist on staff helped to increase live and recorded news segments by 34%. Total calculated ad equivalency was $26,839 with $80,517 total calculated publicity value. (provided by Media Library, Inc.) Broaden nation-wide contacts by: Exposure in National Geographic magazine for Traveler 20: Our pick of travel worthy events Top ten ranking in premiere arts and crafts magazine Sunshine Artist. Ad campaigns were used to promote a staycation atmosphere. This assisted in driving more traffic from the metro. Press releases and newspaper articles were published regarding the not-for-profits at the festival. The publications helped drive awareness for those organizations. Brochures were displayed at hospitality establishments on each major interstate/highway across the state. This increased the amount of visitors coming to Independence. page 6 of 7

8 EVALUATION - Continued Implementing new marketing methods without additional cost were succeeded through: Under advertising budget by $2, (see budget) 2011 ACE Award A Facebook fanpage was developed with over 1,000 fans joining between June-September. 6,047 hits through PRlog.org, a free press release distribution channel. Press releases were published on local and national festival websites. In-kind trade with Comcast to produce a CNN Newsmakers segment aired on local Comcast broadcasting. In-kind trade with radio stations to provide additional promotions for event. Submitting event information to over 100 different online calendars helped traffic flow at event. In house website design and upkeep assisted in informing the public on all aspects of the event without adding additional cost. Partnering with Constant Contact, blasts were continually sent out about sponsorship opportunities, entertainment information, and festival news. BOOTH VENDER RESPONSES: Al Hammons Lee s Production Great crowd in spite of the economy. Pat Dilday Great Festival! The weather was wonderful and the crowds were buying. Thanks for everything!. David Daffin David Daffen Designs Liked the festival, loved the traffic. Jodi Jardine The Lighted Vine Great show, extremely well organized. Event staff was very helpful (even when stress levels grew). Would recommend this show to any crafter. Dan Bartell Sawdust Dream Good crowd, bad wind, good sales! FESTIVAL-GOERS RESPONSES: Kimberly Peffermann Thanks for another great year! Our family really enjoyed all the shopping and fun that was to be had. Can t wait for next year! Kelli Whitener-Bodenheimer We were there on Sunday... had a GREAT time!! Will anxiously await next year! Lora Asher Had an awesome time Saturday THANK YOU for headlining Steel Magnolia and Easton Corbin the show rocked!!! Craig Fisher It was one of the best years ever for SCG! page 7 of 7

Caribbean Days Festival. July 25 & 26. 2015 Sponsorship, Advertising and Promotional Opportunities

Caribbean Days Festival. July 25 & 26. 2015 Sponsorship, Advertising and Promotional Opportunities Caribbean Days Festival July 25 & 26 2015 Sponsorship, Advertising and Promotional Opportunities Presented by the Trinidad & Tobago Cultural Society of British Columbia Welcome to Caribbean Days Festival...

More information

Ontario s largest CHILDREN s Festival SATURDAY, AUGUST 23, 2014 10 A.M. - 6 P.M.

Ontario s largest CHILDREN s Festival SATURDAY, AUGUST 23, 2014 10 A.M. - 6 P.M. SPONSORSHIP PROGRAM Ontario s largest CHILDREN s Festival Over 30,000 attend! FREE Interactive Play Zones Activities & Entertainment SATURDAY, AUGUST 23, 2014 10 A.M. - 6 P.M. Official Title Sponsor Discover

More information

Sundays, 10am - 5pm 2013 June 9 - September 22. On Park City s Historic Main Street SPONSORSHIP PACKET

Sundays, 10am - 5pm 2013 June 9 - September 22. On Park City s Historic Main Street SPONSORSHIP PACKET Park City s Historic Main Street Open-Air Market Sundays, 10am - 5pm 2013 June 9 - September 22 On Park City s Historic Main Street SPONSORSHIP PACKET WHAT IS PARK SILLY SUNDAY MARKET? Park Silly is a

More information

your activities and events. All Young Marines that participate in Veterans Appreciation Week are eligible to wear ribbon.

your activities and events. All Young Marines that participate in Veterans Appreciation Week are eligible to wear ribbon. Welcome Welcome to the Young Marines Veteran's Appreciation Week Campaign Toolkit November 5-11, 2014 Our goal is to provide you useful information to help you effectively manage and promote your YMVAW

More information

chicago milwaukee JANUARY 2015 9-11 FEBRUARY 2015 13-15 www.muskieexpo.com 160 Booths! Seminars on Water World Championship Lure Building Contest

chicago milwaukee JANUARY 2015 9-11 FEBRUARY 2015 13-15 www.muskieexpo.com 160 Booths! Seminars on Water World Championship Lure Building Contest chicago JANUARY 2015 9-11 FEBRUARY milwaukee 2015 13-15 160 Booths! Seminars on Water World Championship Lure Building Contest Sunday Kids Day Show Hotel with Show Specials www.muskieexpo.com Muskie Expo

More information

SEE SPOT WALK 3RD. The Opportunity. Why Spot Walks: OCTOBER 23RD ANNUAL DOG WALK & FESTIVAL

SEE SPOT WALK 3RD. The Opportunity. Why Spot Walks: OCTOBER 23RD ANNUAL DOG WALK & FESTIVAL 2015 T-Shirt Design by artist Jeff Leedy What happens when you mix nearly 3,500 people, as many dogs, a score of volunteers, a lot of beautiful, local green space and a brisk Saturday morning fundraiser?

More information

Developing Successful Marketing & Public Awareness Campaigns

Developing Successful Marketing & Public Awareness Campaigns Developing Successful Marketing & Public Awareness Campaigns for Government Organizations Presented by Rebecca Royen & Kellie Hensley Who We Are Rebecca Royen Marketing & Communications Manager Kellie

More information

Advertising & Marketing Opportunities

Advertising & Marketing Opportunities Advertising & Marketing Opportunities Members in Motions: FREE When your business wins an award, hires new executives, introduces new products, etc., let us know and we ll put it in our Compass Points

More information

F5 St. Patrick s Day Dash

F5 St. Patrick s Day Dash F5 St. Patrick s Day Dash Celebrating the arrival of spring and the Irish in us all for 30 years! Sunday, March 16, 2014 Sponsorship Proposal Detlef Schrempf Foundation 1904 Third Ave, Suite 339 Seattle,

More information

2015 Fall Advertising Packages

2015 Fall Advertising Packages 2015 Fall Advertising Packages Campaign Period: September 1 December 15 Reserve Your Ad Package at www.charities.org/advertising Amplify your nonprofit s brand visibility to private and public sector employee

More information

COMMUNITY EVENTS. sponsorship media kit

COMMUNITY EVENTS. sponsorship media kit sponsorship media kit P83 PARTY P83 PARTY OFFICIAL NAME: P83 PARTY TIME: 4:00pm 9:00pm LOCATION: 83rd Ave @ Peoria Sports Complex DATE: Saturday, March 22nd, 2014 LAST YEAR S ATTENDANCE: 4,000 DEMOGRAPHICS:

More information

Consider a sponsorship package to be part of the hype for the area s biggest home show!

Consider a sponsorship package to be part of the hype for the area s biggest home show! This home show is a high profile event that brings together exhibitors from a broad range of industries and consumers from throughout the CNY region Premier Events Center venue includes world class restaurants,

More information

Hudson Valley Wine & Food Fest September 7th & 8th Dutchess County Fairgrounds - Rhinebeck, NY. presented by

Hudson Valley Wine & Food Fest September 7th & 8th Dutchess County Fairgrounds - Rhinebeck, NY. presented by September 7th & 8th Dutchess County Fairgrounds - Rhinebeck, NY Wine, Food & Fun All Within the Beauty of the Hudson Valley The Hudson Valley, where American winemaking began... Some of the oldest vineyards

More information

TIP YOUR HAT TO FAIRBURN Fairburn 2015 Sponsor Package

TIP YOUR HAT TO FAIRBURN Fairburn 2015 Sponsor Package TIP YOUR HAT TO FAIRBURN Fairburn 2015 Sponsor Package Thank you for your consideration in becoming a sponsor in this year s Fairburn Fall Festival. We are asking your support of our exciting annual tradition.

More information

Sponsorship Opportunities Catalog

Sponsorship Opportunities Catalog 2014 Sponsorship Opportunities Catalog Why Sponsor? 3 Coffee Hours & Business After Hours 4 Annual Dinner 5 Excellence Awards Luncheon 6 Chamber Business on the Greens Golf Challenge 7 Annual Chamber Roast

More information

PET More than 150 breed rescues, shelters, humane societies, ROCK Local musicians perform throughout the afternoon

PET More than 150 breed rescues, shelters, humane societies, ROCK Local musicians perform throughout the afternoon The Pet Rock Festival has been offering assistance to animal welfare organizations since 1999. The groups who benefit include animal shelters and breed specific rescues, anti cruelty organizations, spay

More information

Your Game Plan for Generating Leads and Building Brand Awareness!

Your Game Plan for Generating Leads and Building Brand Awareness! Your Game Plan for Generating Leads and Building Brand Awareness! OVERVIEW: A game plan for generating leads and building brand awareness is key to a successful marketing strategy. Leveraging the ButleriConnect

More information

Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21 6:30 PM Friday, Nov. 29!

Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21 6:30 PM Friday, Nov. 29! Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21 6:30 PM Friday, Nov. 29! John C. Jay Downie, CFEE, Producer 817.336.2787; jay@dfwi.org 777 Taylor Street, Ste. 100 Fort Worth, TX 76102 Executive

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

SPONSORSHIP PACKAGES

SPONSORSHIP PACKAGES SPONSORSHIP PACKAGES WHAT IS FALL FEST? Candler Park s Fall Fest is one of in-town Atlanta s most treasured festivals. This two-day event attracts 15,000 + festival attendees per day. Fall Fest is a fun,

More information

The Redondo Beach Lobster Festival. 2014 Sponsorship Opportunities An Official Redondo Beach Chamber of Commerce Event

The Redondo Beach Lobster Festival. 2014 Sponsorship Opportunities An Official Redondo Beach Chamber of Commerce Event The Redondo Beach Lobster Festival 2014 Sponsorship Opportunities An Official Redondo Beach Chamber of Commerce Event event summary Redondo Beach s Lobster Festival takes over the beautiful Seaside Lagoon

More information

International Year of Chemistry (IYC) 2011 Event Planning Guide

International Year of Chemistry (IYC) 2011 Event Planning Guide International Year of Chemistry (IYC) 2011 Event Planning Guide FINDING PARTNERS Determine who could celebrate IYC with you in your local area. Potential partners include: American Chemical Society groups

More information

PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT

PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT Marketing your events will not only boost ticket sales and foot traffic, but will also raise the profile of your organisation to a broader audience.

More information

MULTI-MEDIA MARKETING BEST PRACTICES. August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama

MULTI-MEDIA MARKETING BEST PRACTICES. August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama MULTI-MEDIA MARKETING BEST PRACTICES August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama Narissa Jenkins VP of Marketing Jenkins Consulting Group and Healing Hoof Steps-Exec. Dir Previous Experience:

More information

ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS

ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS KSHB KANSAS CITY MEDIA KIT SCRIPPS DIGITAL MEDIA KSHB Kansas City KSHB Kansas City KSHB Kansas

More information

How to Prepare a NSW Bike Week Event. A guide for NSW Bike Week event organisers

How to Prepare a NSW Bike Week Event. A guide for NSW Bike Week event organisers How to Prepare a NSW Bike Week Event A guide for NSW Bike Week event organisers Contents 1. NSW Bike Week checklist... 2 2. Stakeholder participation... 3 3. Sponsorship... 4 4. Advertising and promotion...

More information

Steve Cannon Director of Membership o 352.334.7127 m 352.256.8134 SteveC@gainesvillechamber.com

Steve Cannon Director of Membership o 352.334.7127 m 352.256.8134 SteveC@gainesvillechamber.com The Gainesville Chamber s partnership and advertising options offers you the opportunity to align your business with the voice of business in the Gainesville region. As a 5-star accredited chamber of commerce,

More information

AIA Design Assistance Team (DAT) Media and Public Relations Plan

AIA Design Assistance Team (DAT) Media and Public Relations Plan AIA Design Assistance Team (DAT) Media and Public Relations Plan A carefully developed public relations program is essential to the long-term effectiveness of a Design Assistance Team effort and can help

More information

Grape Events Partners

Grape Events Partners Grape Events Partners Event Sponsorship Opportunities We are exploding in popularity, and we want you to join the fun. Trust us, the return on investment is nothing short of spectacular. Sponsor the Hudson

More information

Malton Food Lovers Festival Sponsor Guide 2015 23 rd -24 th May

Malton Food Lovers Festival Sponsor Guide 2015 23 rd -24 th May Malton Food Lovers Festival Sponsor Guide 2015 23 rd -24 th May "Malton Food Festival has a magic all of its own. Much of it comes from the streets of this fine, handsome and historic town with real heart

More information

2015 Consumer Digital & Print

2015 Consumer Digital & Print 2015 Consumer Digital & Print INFLUENCE REACH PERFORMANCE RESULTS 2 MARKETING WITH US MARKETING WITH US Collinson Media & Events has complete marketing services for the travel industry. Integrated advertising

More information

How to Plan a Charity Walk or Run

How to Plan a Charity Walk or Run How to Plan a Charity Walk or Run Charity events in any form are always popular, but increasingly, many organizations are choosing to recruit their fundraisers through more interactive events such as walks

More information

PARTNERSHIP OPPORTUNITIES

PARTNERSHIP OPPORTUNITIES PARTNERSHIP MARKETING AT SANTANA ROW SANTANA ROW With a prime location in a key market, proven shopping traffic, and targeted demographics, Santana Row is an ideal environment for consumer promotions.

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

2015 Event Sponsorship Packet

2015 Event Sponsorship Packet 2015 Event Sponsorship Packet Sat. September 26th Sat. December 5th Destination Downtown South Boston, Inc. 432 Main Street South Boston, VA 24592 Phone: 434-575-4209 Fax: 434-575-4275 Web: downtownsobo.com

More information

Sponsorship and Marketing Opportunities

Sponsorship and Marketing Opportunities Sponsorship and Marketing Opportunities 3 rd Annual Artopia Fest: Chicago s Largest Indoor & Outdoor Music and Art Festival Chicago Urban Art Society August 30 th, 2014 (All photos in this document are

More information

Wodonga Children s Fair 2015 Sponsorship proposal

Wodonga Children s Fair 2015 Sponsorship proposal Wodonga Children s Fair 2015 Sponsorship proposal Date Sunday, October 25, 2015 Time Location Audience 10am to 3pm Wodonga racecourse and showground precinct, Hamilton Smith Drive, Wodonga 10,000 to 15,000

More information

MARKETING YOUR BOOK. But don't bask in the glow of accomplishment for too long. The real work is just beginning.

MARKETING YOUR BOOK. But don't bask in the glow of accomplishment for too long. The real work is just beginning. MARKETING YOUR BOOK As an author, you've spent months, maybe even years working on your novel, and finally after trudging through agents, publishers, rejection letters and pessimistic friends you're holding

More information

Sponsorship Information & Festival Demographics. 2013 Weekend: July 19-21

Sponsorship Information & Festival Demographics. 2013 Weekend: July 19-21 Sponsorship Information & Festival Demographics 2013 Weekend: July 19-21 Kirkland Uncorked Statistics Kirkland Uncorked is a grand celebration showcasing Washington s finest wines, gourmet food, engaging

More information

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media.

Publicity Guide. How to promote your community relations event through the media. How to promote your community relations event through the media. Publicity Guide How to promote your community relations event through the media How to promote your community relations event through the media. 1 Contents 1. Introduction... 4 2. Why publicity?... 4 3.

More information

2016 Sponsorship Packages

2016 Sponsorship Packages 2016 Sponsorship Packages Our award winning Kids Fest is filled with creative and interactive activities, storytelling, hands-on workshops and educational displays, cultural experiences, arts and crafts,

More information

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited

More information

REQUEST FOR PROPOSAL DOWNTOWN MARKETING CAMPAIGN BID NO. 918-0319-09F April 22, 2009

REQUEST FOR PROPOSAL DOWNTOWN MARKETING CAMPAIGN BID NO. 918-0319-09F April 22, 2009 Company Name Administrative Advertising & TOTAL Notes Costs Marketing Costs The Placemaking Group 8,940.00 109,700.00 118,640.00 REQUEST FOR PROPOSAL DOWNTOWN MARKETING CAMPAIGN BID NO. 918-0319-09F April

More information

STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions:

STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions: STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing

More information

ORGANIZING AN EVENT. Advantages and disadvantages of fundraising events

ORGANIZING AN EVENT. Advantages and disadvantages of fundraising events ORGANIZING AN EVENT Events that are run to raise money need to be very carefully planned; for every successfully run event, there is one that has lost money. Be clear on the purpose of the event: is it

More information

Visit Wexford News & Events Visit Wexford has a brand new look.

Visit Wexford News & Events Visit Wexford has a brand new look. Welcome to our quarterly email newsletter, for all the latest Visit Wexford news. If you or any of your team would like to be added directly to our email list please contact us by emailing hello@visitwexford.ie

More information

FashionTV is the biggest fashion medium in the world

FashionTV is the biggest fashion medium in the world FashionTV is the biggest fashion medium in the world FashionTV broadcasts the latest news and information to over 350 million households and 7 million public places worldwide. As the only global 24/7 television

More information

EVENT PLANNING CHECKLIST

EVENT PLANNING CHECKLIST EVENT PLANNING CHECKLIST The following checklist is based on a six- week timeframe. Take more time for planning if you have it, or condense the timeline if you have less than six weeks. Just be sure to

More information

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com AUDIENCE PROFILE LogHome.com Audience Profile: Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log

More information

Shred Cancer Participant Packet

Shred Cancer Participant Packet Shred Cancer Participant Packet Next Event: Saturday June 6, 2015 Table of Contents Welcome Letter... 1 Franchisee Event Planning Checklist... 2 Helpful Media Contact Information... 4 Sponsorship & Fundraising

More information

COMMUNITY SERVICES DEPARTMENT COMMUNITY EVENTS SPONSORSHIP MEDIA KIT

COMMUNITY SERVICES DEPARTMENT COMMUNITY EVENTS SPONSORSHIP MEDIA KIT COMMUNITY SERVICES DEPARTMENT 2015 COMMUNITY EVENTS SPONSORSHIP MEDIA KIT P83 PARTY 3:00pm 9:00pm 83rd Ave @ Peoria Sports Complex March 21, 2015 6,500 Age Range of 25-50 Local newspapers, online radio,

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

Strategic Marketing Made Simple

Strategic Marketing Made Simple Strategic Marketing Made Simple A division of Hearst Connecticut Media Group 2 Our print & online products reach more than a half-million area decision-makers each week. The Hearst Connecticut Media Group

More information

Media Kit 2014. Celebrating the great stories of America

Media Kit 2014. Celebrating the great stories of America Media Kit 2014 Celebrating the great stories of America EVERYBODY loves a good story! Welcome to Small Town Big Deal... where America s BEST stories come alive. We are the real deal when it comes to reality

More information

PR & Journalism Jargon Glossary

PR & Journalism Jargon Glossary PR & Journalism Jargon Glossary This glossary should provide a detailed overview of PR terms and tools for ADHA members involved in PR activities on behalf of their constituents or components. Since PR

More information

Friday-June 26 & Saturday-June 27, 2015

Friday-June 26 & Saturday-June 27, 2015 SPONSORSHIP PACKET SPONSORSHIP PACKET Friday-June 26 & Saturday-June 27, 2015 RIBSTOCK 2015 Friday-June 26 & Saturday-June 27, 2015 6,000 to 8,000 PROJECTED 2015 ATTENDANCE KMTV NEWS 2015 MEDIA SPONSOR

More information

Event dates: Location: Estimated draw: Target demographic: Age restrictions: Geographic reach:

Event dates: Location: Estimated draw: Target demographic: Age restrictions: Geographic reach: Event dates: September 11 13, 2015 Location: Jim Sprick Community Park - Naches, WA Estimated draw: 1,500 people Target demographic: Men and women between the ages of 30 65 Age restrictions: 21+ Geographic

More information

Please state your three primary goals for the next year and how you expect them to increase tourism revenue for the region with cooperative funds.

Please state your three primary goals for the next year and how you expect them to increase tourism revenue for the region with cooperative funds. Profile Applicant: Grant Manager: Name of Organization: Mailing Address: Physical Address: Event Application Janet Kelle/Theresa Fowler Central Aroostook Summer Festivals & Fairs Committee 18 Community

More information

Parish Policy for External Communications

Parish Policy for External Communications St. Thomas the Apostle Catholic Church, Naperville, IL INTRODUCTION Since 2005, St. Thomas has experienced rapid growth in the area of external communications technology. Parishioners and members of the

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO SEARCH ENGINE ADVERTISING PROMOTION News and Information. Advertising and Marketing. WEB HOSTING Web WEB DESIGN REVISED: MAY, 2008 Design, Hosting, Promotion, Advertising, SEO McLeod County Road 1 and

More information

A Comprehensive Media Sponsorship Package Developed by. B.E. Smith and Associates in partnership with the Tri-State Defender

A Comprehensive Media Sponsorship Package Developed by. B.E. Smith and Associates in partnership with the Tri-State Defender For more information, please contact: Bernal E. Smith II, President and Publisher 901-523-1818 Office 901-359-2397 Cell besmith@tri-statedefender.com 2 0 1 4 B E S T I N B L A C K A W A R D S Weekend A

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Humboldt Farm Mutual Insurance Company Agent Advertising Guideline

Humboldt Farm Mutual Insurance Company Agent Advertising Guideline Humboldt Farm Mutual Insurance Company Agent Advertising Guideline Table of Contents What is My Advertising Allotment?...1...1 How Does The Program Work?.........1 Print Advertising............2..2 Radio

More information

Fundraising Event Guidelines

Fundraising Event Guidelines Fundraising Event Guidelines Our Mission To amplify the love, hope and compassion in the world, making each health journey easier. Thank You! We are honored that you have chosen to raise funds for. Fundraising

More information

FY 08-09 Marketing, Public Engagement and Community Relations Overview. Quality of Life Committee February 23, 2009

FY 08-09 Marketing, Public Engagement and Community Relations Overview. Quality of Life Committee February 23, 2009 FY 08-09 Marketing, Public Engagement and Community Relations Overview Quality of Life Committee February 23, 2009 Purpose Provide information regarding the FY 08-09 Dallas Park and Recreation Department

More information

PAYING IT FORWARD -STATEWIDE 2015 MEDIA IMPRESSIONS- 31,000 12,000 54,000 133,000 250,000 135,000 FACEBOOK/INSTAGRAM/TWITTER 18,200,000

PAYING IT FORWARD -STATEWIDE 2015 MEDIA IMPRESSIONS- 31,000 12,000 54,000 133,000 250,000 135,000 FACEBOOK/INSTAGRAM/TWITTER 18,200,000 PAYING IT FORWARD Supporting the New Jersey AIDS Walk is an incredible opportunity for your business to invest in the community while helping raise awareness and much needed funds for the fight against

More information

As seen in all the best places YEARS

As seen in all the best places YEARS As seen in all the best places ANNIVERSARY YEARS ANNIVERSARY10 Website The new isleofwight.com website combines the latest online search technology and dynamic marketing features to guarantee your business

More information

Membership Application. Cannon Beach, OR

Membership Application. Cannon Beach, OR Membership Application Cannon Beach, OR Dear Prospective Member: Thank you for your interest in joining the Cannon Beach Chamber of Commerce! You are invited to partner with over 290 member businesses

More information

P.O. Box 220, Somerville, NJ 08876 e-mail: TourOfSomerville2015@gmail.com Partnering with: 2015 SPONSORSHIP

P.O. Box 220, Somerville, NJ 08876 e-mail: TourOfSomerville2015@gmail.com Partnering with: 2015 SPONSORSHIP P.O. Box 220, Somerville, NJ 08876 e-mail: TourOfSomerville2015@gmail.com Partnering with: 2015 SPONSORSHIP Introduction We would like to introduce you to the 72 nd Tour of Somerville Cycling Series. Since

More information

PUBLIC RELATIONS BULLETIN 17 MUNICIPAL RECREATION. Onatario Ministry of Tourism and Recreation

PUBLIC RELATIONS BULLETIN 17 MUNICIPAL RECREATION. Onatario Ministry of Tourism and Recreation PUBLIC RELATIONS BULLETIN 17 MUNICIPAL RECREATION Onatario Ministry of Tourism and Recreation What is Public Relations? What is the Purpose of PR? What Does PR Involve? What Resources are Available? Are

More information

ATLANTA BIKE EXPO SPONSORSHIPS MEDIA KIT

ATLANTA BIKE EXPO SPONSORSHIPS MEDIA KIT ATLANTA BIKE EXPO SPONSORSHIPS MEDIA KIT SATURDAY JULY 16, 2016 GEORGIA INTERNATIONAL CONVENTION CENTER ABOUT THE ATLANTA BIKE EXPO ATLANTA BIKE EXPO 2016 SPONSORSHIPS INFORMATION The Atlanta Bike Expo

More information

Bull s-eye! Planning and Delivering a Winning Marketing Campaign

Bull s-eye! Planning and Delivering a Winning Marketing Campaign Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com

More information

Marketing Tools Emails, email blasts, phone calls Sections for newsletters and e-blasts Ad space in local magazines, newspapers (Unique) Hall of Fame

Marketing Tools Emails, email blasts, phone calls Sections for newsletters and e-blasts Ad space in local magazines, newspapers (Unique) Hall of Fame Marketing Tools Emails, email blasts, phone calls Sections for newsletters and e-blasts Ad space in local magazines, newspapers (Unique) Hall of Fame Grass is draw Connection to pros Word of mouth User-friendly,

More information

WH&LA 2015 TARGETED MARKETING

WH&LA 2015 TARGETED MARKETING WH&LA 2015 TARGETED MARKETING Pick your audience. Save your money. Put WH&LA s buying power to work for your property by participating in our targeted marketing: offering over 60 cost-effective targeted

More information

DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING

DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING Fundamental Mission of the Marketing & Communications Function To increase visitor volume, visitor spending and economic impact for the destination

More information

2014 Carolina BalloonFest Sponsorship Opportunity Packages

2014 Carolina BalloonFest Sponsorship Opportunity Packages 2014 Carolina BalloonFest Sponsorship Opportunity Packages Celebrating its 41 st consecutive year and proud to be the second oldest hot air balloon festival in the US, Carolina BalloonFest will attract

More information

Putting SEO and Marketing PR to Work for Your Business

Putting SEO and Marketing PR to Work for Your Business Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all

More information

USING PUBLICITY TO SELL MORE BOATS

USING PUBLICITY TO SELL MORE BOATS USING PUBLICITY TO SELL MORE BOATS By Don Cooper FEATURING 7 MDCE Speakers: Steve Cohn // Cam Collins // Don Cooper // Jeffrey Gitomer // Kathi Kruse // Bob McCann // Valerie Ziebron Using Publicity to

More information

MOBILE BEAT PURE DIGITAL MONTHLY: THE NEXT GENERATION

MOBILE BEAT PURE DIGITAL MONTHLY: THE NEXT GENERATION MOBILE BEAT PURE DIGITAL MONTHLY: THE NEXT GENERATION After surveying thousands of DJs, talking with hundreds of them directly, and getting feedback from dozens of industry members, the consensus is clear:

More information

Central Ohio s Small Business Resource

Central Ohio s Small Business Resource Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production

More information

A Premier Event For Premier Sponsors!

A Premier Event For Premier Sponsors! A Premier Event For Premier Sponsors! The third annual Houston Rhythm and Blues Half Marathon and 5K on February 9, 2014 garnered a field of nearly 4000 runners from 31 states. It was a rousing success

More information

Driving Qualified Booth Traffic

Driving Qualified Booth Traffic Present Driving Qualified Booth Traffic How to Attract Enough of the Right Attendees to Your IFT Food Expo Exhibit Participant Learning Objectives: By the end Custom of this webinar, you will... 1. Discuss

More information

A quick and often effective way to get the word out about WIC is through the media newspapers, radio, and television. Media coverage is a great way to bring WIC to the attention of the public and to build

More information

High-Impact Pre-Show Planning & Marketing

High-Impact Pre-Show Planning & Marketing Present High-Impact Pre-Show Planning & Marketing How to Set, Plan & Achieve Goals and Attract Enough of the Right Buyers to Your PennWell Event Exhibit Custom Participant Learning Objectives: By the end

More information

2015 SPONSOR OPPORTUNITIES

2015 SPONSOR OPPORTUNITIES 2015 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary 2014 Sponsors Top 10 Reasons to Sponsor the 2015 Uptown Art Fair Sponsor Benefit Grid Sponsor Option Packages Additional Information Request

More information

Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools. May 20, 2015

Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools. May 20, 2015 Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools May 20, 2015 FloodSmart Foundational Campaign Media Objective Create an integrated direct response program that: Reaches a large

More information

COST EFFECTIVE ADVERTISING Promotion of your business in event programs, sponsor listing and signage offer great exposure for your marketing dollars

COST EFFECTIVE ADVERTISING Promotion of your business in event programs, sponsor listing and signage offer great exposure for your marketing dollars EXPOSURE Your company will be showcased at our premier events Partner Membership Packages offer your business the opportunity to quickly and easily choose a best fit sponsorship that allows you to support

More information

HONORARY CHAIRPERSONS AUCTION CO-CHAIRPERSONS

HONORARY CHAIRPERSONS AUCTION CO-CHAIRPERSONS HONORARY CHAIRPERSONS The Honorary Chairpersons are important members of the community and add prestige and major support to the auction. The Honorary Chair can be a working chair, and or just lends their

More information

Our Vision. 2 For complete details and availability contact: 703-610-9038 or dlafont@the-aaa.org

Our Vision. 2 For complete details and availability contact: 703-610-9038 or dlafont@the-aaa.org Media Kit 2015 Our Mission Founded in 1979, the AAA's Mission is: "To promote health care policies that ensure excellence in the ambulance services industry and provide research, education and communications

More information

NHSCA Media Kit 2015 Audience Profile Other NHSCA facts

NHSCA Media Kit 2015 Audience Profile Other NHSCA facts The National High School Coaches Association (NHSCA) was founded in 1989 and operates as a 501c3 non-profit organization. The national office is located In Easton, Pennsylvania. The mission statement of

More information

Ford Amphitheatre Summer Season Partnership Program

Ford Amphitheatre Summer Season Partnership Program Ford Amphitheatre Summer Season Partnership Program MARKETING PLAN & BUDGET PARTNER: TITLE OF PROGRAM: DATE OF PERFORMANCE(S): TOP MARKETING GOALS: Examples: to grow our audience by 25%; to reach out to

More information

What is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements

What is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements USDA SNAP / Communication Channels / Paid Advertising / 1 Paid Advertising What is paid advertising? Paid advertising, otherwise known as paid media, is the airing of campaign messages or advertisements

More information

for Chapters Establishing a Presence Public Relations Manual in the Community

for Chapters Establishing a Presence Public Relations Manual in the Community for Chapters Establishing a Presence Public Relations Manual in the Community Table of Contents Oncology Nursing Society Mission...3 Introduction...3 Public Relations Basics...4 Selecting a Public Relations

More information

CO OP ADVERTISING PROGRAM

CO OP ADVERTISING PROGRAM CO OP ADVERTISING PROGRAM P.O. Box 1940, Jamestown, ND 58402 1940 Phone: (701) 252 4601 Fax: (701) 252 0502 E mail: information @haybuster.com Website: www.haybuster.com ADVERTISING ALLOWANCE The Haybuster

More information

Sage Nonprofit Solutions. 20 Publicity Ideas for A-Thon Fundraising Success

Sage Nonprofit Solutions. 20 Publicity Ideas for A-Thon Fundraising Success Sage Nonprofit Solutions 20 Publicity Ideas for A-Thon Fundraising Success Fundraising through community events such as walk-a-thons has become increasingly popular in the not-for-profit community. Whether

More information

One of the major ways of increasing revenue is to bring

One of the major ways of increasing revenue is to bring 7 Advertising, Promotions, and Publicity This chapter will enable you to: Distinguish between advertising, promotions, and publicity. Choose and develop the activities with the most potential to attract

More information

Chamber Member Benefits

Chamber Member Benefits Chamber Member Benefits Chamber Communicator Newsletter Our monthly newsletter is mailed to over 320 members and their employees. Keep up to date on chamber and member activities, read informational articles

More information

August 2, 2014, 600 cyclists and 10,000+ spectators will descend upon the streets of DOWNTOWN DULUTH for a distinctly American brand of bike racing.

August 2, 2014, 600 cyclists and 10,000+ spectators will descend upon the streets of DOWNTOWN DULUTH for a distinctly American brand of bike racing. Spincycle Sports would like to invite you to take part in an exciting opportunity that will benefit the health and wellness of local residents. Our goal is to capitalize on the speed, adrenaline and excitement

More information