Beach Ultimate Frisbee Event Sponsorship

Transcription

1 Greetings Potential 2015 Ultimate Chicago Sandblast Event Sponsorship Partner, From creating brand awareness and increasing sales, Ultimate Chicago Sandblast is the ideal marketing platform for reaching a unique and lucrative community of ultimate Frisbee players. The 15th edition of this high-profile beach ultimate frisbee event weekend will attract more than 1,000 participants, volunteers and spectators between the ages of 21 and 41, an average age of 28 and 40% female. We feature two evening activities and a sponsorship village of promotional booths, medical treatment professionals, and a blue-chip list of national & regional sponsor partners that has included Coca- Cola, Anheuser-Busch, MillerCoors, Chipotle Mexican Grill, Whole Foods, Potbelly Sandwich Works, PopChips, Five Hour Energy, XSport Fitness, Accelerated Rehabilitation and more. We are excited to welcome back Imerman Angels as our charitable partner supporting them with our campaigns to raise awareness and funds. The core event activities will take place on Saturday, August 1st and Sunday, August 2nd on Montrose Beach in downtown Chicago a few miles north of Michigan Avenue, Hancock Building and Water Tower Place. On the Saturday night, we host a HUGE Saturday Tournament Party with more than 600 attendees in past years. Based on our success, we have earned an increasing amount of media exposure on-line, in-print and targeted promotions inside our partners facilities including Strack & Van Til and Accelerated Rehabilitation Centers. Past promotional samples are available in the appendix to this document and have included Yelp.com, Kiss 103.5, Time Out Chicago, RedEye and The Onion among others. We will continue to increase our focus on social media with an update to our website with feeds of Twitter and Flickr activity and streaming video. Past studies show that more than 70% of our event attendees are logged onto Facebook at least once per day with more than 60% multiple times in a day. Sponsor Program Details and Options We would like to invite your company to tap the sales and marketing power of Sandblast by becoming a General Event Sponsor with these opportunities and benefits: Player/Captain/Team Packs. Each of the registered participants and captains will receive a collection of specifically donated product and promotional items from our sponsor partners. The pack will also include a tournament program, schedule, food vouchers and tournament party credentials. 1,000 Units. Tournament Prizes. We will crown a Tournament Champion and a Spirit of the Game Champion. Each time will have 15 players on their team and presents an opportunity to congratulate them for their great efforts over the event weekend with product and/or promotional item donations. 50 Units. Electronic and Event Program Promotion. Historically tracking more than 10,000 hits in less than four months around event. With a new redesign to streamline access to tournament event and sponsor information, it serves as a great advertising vehicle online and via printed tournament programs. Volunteer T-Shirt Display. At least 40 tournament volunteers will be provided a t-shirt to wear over the weekend that will display your logo of choice on the beach and after commemorating the event. We would also like to invite you to consider the escalated benefits of a Premier Event Sponsor: Home Page Corporate Representation. The General level will display your company logo and hyperlink from within one of the sub-tabs of the website. The Premier status will post you on the home page for direct access from every page every time anyone hits the website, 10k in three months before event. Prominent Print Materials Representation. The Premier level will also provide additional call-outs to your participation within the program potentially on the cover or back pages with logo representation. The General level will be represented through a standard text list of player pack contributions. Chicago Sandblast - Chicago Beach Ultimate Page 1

2 Advertising and Promotional Opportunities. We have confirmations and opportunities for several prominent promotional opportunities to drive awareness of our event and your support of it. o Strack and Van Til will be facilitating the distribution of co-branded postcards in every shopping bag in their Lincoln Park store the week of Sandblast. Please refer to appendix for 2006 example. o XSport Fitness, Accelerated Rehabilitation Centers, Piece Restaurant partners have historically posted a 11 x 14 co-branded poster in each of their downtown locations. See appendix sample. o Kiss has supported Sandblast with annual links on their property website event calendars. In the past and capacity permitting, they have also promoted our event with on-air PSAs. Premier Sponsor status may be achieved through participation in the following areas starting at $2,000: Host Core Beach/Party Event Activity ($1,000). There are several key events to the weekend including (1) Friday night Welcome Party, (2) beach breakfasts, lunches and snacks, and (3) the Saturday night Tournament Party. There is a financial contribution requirement towards permits and rental fees. o Product Sampling. Our event features a high-traffic sponsor village area from our player participants; there are opportunities to contribute to breakfast and lunch on both days. There will be NO sales opportunities as the beach. o Event Signage. Montrose beach is the site of the event with the opportunity to post banners and tents at the beach site on Saturday and Sunday as well as the party venues. Official Event Keepsake Item ($1,000). It has become tradition to provide a keepsake item to each one of player participants to remember our event and display in Chicago and other cities for years to come. Past items have included: 2003 beach towel, 2005 dry-erase boards, 2006 draw-string backpacks, 2007 Igloo cooler lunch bag, 2008 Nalgene-like water bottle and 2009 marked a return to the popular backpacks. As a Premier Event Sponsor, we welcome your feedback and input on the 2010 keepsake. Presenting Title Sponsor status is available at a starting cost of $5,000 and would include the following benefits in addition to those described above in General and Premier: Co-branded Logo. Use of co-branded logo on following marketing items: o Social Media channels of event website header and Facebook pages o 100% of Sandblast-branded merchandise and frisbees Full-page promotional advertisement in cover of event program Open for other ideas and promotions Ultimate Chicago Sandblast creates the perfect experiential marketing vehicle for you to build brand awareness; strengthen your community profile and increase sales within a unique and untapped demographic. As a community event, Ultimate Chicago Sandblast is going to be positioned and priced to encourage participation by businesses of all sizes. We would appreciate your early interest and participation in fully designing the right plan for your company and your specific marketing budget. I look forward to your comments and will contact you in the near future to follow up on the opportunity to be a part of Ultimate Chicago Sandblast this coming summer and for many to come in the future! Sincerely, Adam J. Levy Event Director, Ultimate Chicago Sandblast Saturday, July 11th and Sunday, July 12th Adam@UPChicago.com (773) Check out the action! Chicago Sandblast - Chicago Beach Ultimate Page 2

3 Win/Win Marketing Ultimate Chicago Sandblast Delivers! Heightened Communication. With Sandblast, you ll be speaking with your targets and not at them. Unlike a commercial interruption or no commercials at all (37% percent own DVR), your message is woven into the action, reaching consumers while they are engaged. And, rather than a standard 30-second spot, you have an entire weekend to establish a key relationship with your audience as you support their recreational lives. Ultimate Chicago Sandblast Attendee Profile 64 teams, 1,000+ players, volunteers & spectators Sex Breakdown: 63% Male, 37% Female Average Age of SB Participant: 26.5 years Marital Status: 79% Single Sandblast Demographic Age Breakdown 69% use Social Media more than once per day 85% have college degree, 39% post-college degree, 15% enrolled in college 43% have an income in excess of $50,000 17% w/income in excess of $75,000 96% own their own computer, 39% a Mac 20% own their own homes 76% own an automobile 34% own DVR service 98% have medical insurance It was amazing to have sponsors there. Gave a large scale tournament feel to the entire event and provoked more people to show. More sponsors the better! I felt appreciated as a "real" Ultimate player by them being there, and treating it as a legitimate sport. If they can recognize that this is a good market for their products, they will come back. It s very cool to have the sponsors and swag at the tourney. It's really a treat for the players to have that kind of "attention" and the free stuff is great. If it s a product that I'm generally interested in then I am the kind of person who will reward vendors with my business after an event like this. Sponsorship village is always a neat and nice part about Sandblast. It allows you to visit the sponsors and enjoy their products as time allows without getting it shoved down your throat Being able to browse and see all the new and existing products is always something that I look forward to when I attend Sandblast. All of the people staffing the booths were extremely friendly. This definitely made me want to buy more of their products. I like the sponsors and it does affect my future purchases. I drank [products] for the first time at Sandblast, like it and now routinely purchase it. We had a great time and again, your players were all so appreciative of us being there and providing the food. It was a great event! I look forward to seeing the results of your survey and hopefully working together again in the future. from one of our premier sponsor partners Chicago Sandblast - Chicago Beach Ultimate Page 3

4 Thanks for the (beach) memories... Ultimate Chicago Sandblast XV Page 4

5 Direct connections with your target market... Ultimate Chicago Sandblast XV Page 5

6 Come have fun in the sun with us... Ultimate Chicago Sandblast XV Page 6

7 Chicago s Most Popular Beach Ultimate Frisbee Event Who: What: Where: When: Attendance: Tickets: Benefits: Ultimate Chicago Sandblast Co-ed beach ultimate Frisbee tournament going into its eighth year bringing together participants from across the United States and the globe to enjoy this ultimate Frisbee experience. Our experience brings participants together for athletic exhibitions, entertainment by performers and demonstrations by food purveyors and craftspeople. Montrose Beach, one of the largest beaches in Chicago, located East of Lake Shore Drive and North of Irving Park Road Saturday Tournament Action Begins, 8 am to 5:30 pm Saturday Tournament Party Begins, 7 pm to midnight Sunday Tournament Action Resumes, 8 am to 3 pm Sunday Tournament Championship, 3 pm to 5 pm Projected 896 registered player participants (64 teams averaging 14 members) 896 participants across 64 teams in participants 60 teams participants 48 teams participants 42 teams in participants and 35 teams in participants and 25 teams in 2003 There is no charge for anyone to attend the event as a spectator. The teams pay a group registration fee that includes participation, food and drinks on the beach, beverages at the party, player pack with official keepsake item. We are proud to support Imerman Angels as our charitable beneficiary that provides personalized connections that enable 1-on-1 support among cancer fighters, survivors and caregivers. Imerman Angels carefully matches and individually pairs a person touched by cancer (a cancer fighter or survivor) with someone who has fought and survived the same type of cancer (a Mentor Angel). Cancer caregivers (spouses, parents, children and other family and friends of fighters) also receive 1-on-1 connections with other caregivers and survivors. These 1-on-1 relationships inspire hope and offer the chance to ask personal questions and receive support from someone who is uniquely familiar with the experience. The service is absolutely free and helps anyone touched by any type of cancer, at any cancer stage level, at any age, living anywhere in the world. Ultimate Chicago Sandblast XV Page 7

8 Integrated co-branding opportunities... Ultimate Chicago Sandblast XV Page 8

9 Ultimate Chicago Sandblast Promotional Appendix Sports Illustrated SI Summer Issue, July 11 th, 2005 Promotional Poster Samples - displayed at Accelerated, Strack & Van Til, Piece Radio Calendar Promotional Listings - Clear Channel properties Party Postcard Drink Menu - displayed before and during event ********************************************** Sports Illustrated SI Summer Issue Ultimate Chicago Sandblast XV Page 9

10 UC Sandblast Promotional Posters *Distributed and displayed at Accelerated Rehab, Strack & Van Til and Piece Restaurant Ultimate Chicago Sandblast XV Page 10

11 KISS Home Page and Co-branded landing page Ultimate Chicago Sandblast XV Page 11

12 Past Tournament Party and Drink Menu Promotions Ultimate Chicago Sandblast XV Page 12