Marketing Tools s, blasts, phone calls Sections for newsletters and e-blasts Ad space in local magazines, newspapers (Unique) Hall of Fame

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1 Marketing Tools s, blasts, phone calls Sections for newsletters and e-blasts Ad space in local magazines, newspapers (Unique) Hall of Fame Grass is draw Connection to pros Word of mouth User-friendly, clear Tennis Link page Use NSWTA great newsletter and network Have other tournaments advertise yours Use existing membership base Contact other directors through Linked In Contact past players Contact all Tennis related associations FB networking, Twitter Contact high schools and colleges Network with USPTA coaches Human interest piece covered by media, tie in with a story Develop sectional rep cross network Brochures to past players, local clubs, TOC and college teams Logo by local artist for merchandise Mail to active players in region Practical player gifts Good response to players who contact you Brochures to other nationals at your level earlier on calendar Networking between TDs Free entry to tournament raffle or team winners Info in players packets at other tournaments Entry incentives enter 2, play in 3; pay/enter early and receive a discount Work with state/section office Age group specific recruiters Location local attractions, family destinations (e.g. Sanibel, NYC) Hold local events concurrent to National event Pro/Am events prior to event Encourage locals/members to watch Save the dates, entry forms via snail mail Section website current news page Look to club vendors

2 Best practices Sponsorship levels/benefits VIP area at tournament Sponsor night at tournament; dinner/social, sponsor can market; invitation to player parties Sponsor benefits banners, T-shirts, hats Naming rights, title sponsor, Potential sponsors vendors, community business, sun products, restaurants, coffee houses Selling in your event: number of participants, service trades What we can offer Coupon gift bag, logo on player gifts, ball sponsor Maintain Follow up, thank you notes, develop meaningful relationships with potential donors and merchants Tiered sponsorship sheet 1. $200 shirts 2. $500 Website, newspaper ads 3. $1000 Do everything possible to impress sponsor! Exposure shirts, banners, prints, materials, website, tournament program Underwriting of things, e.g. printing, by local merchants Convention and visitors bureau Car dealers test drives, exposure in exchange for financial assistance. Special discounts for players to local sporting goods stores Access for business to potential customers Invitation to sponsors to present awards and interact with players, photo ops for sponsors Media coverage of special civic events, like wc tennis day Potential sponsors Chamber/Rotary/Lyons Ask local groceries for produce/water donation Start a committee of people who have passion towards the tournament Banner on location Create mini-movie about the event and give credit to sponsors at the end Maintain relationships: Plaques to sponsors to display, reminder s and invites for special events, do lunches and network Show sponsor their help also helps outside causes related to participants and/or organizations affected Had airlines sponsor until 9/11 Blue Moon provided free beer Easier to get products than money Important to find right person within sponsorship organization Utilize existing resources (ATP, etc) Potential great sponsors are those with money and a love for or connection to tennis Don t be afraid to ask Industry (Tennis) toughest Alcohol, banks, new start-ups Sampleguy.com for gift bag products Active giving Look to existing sponsors at other local events Unique events Surface

3 Marketing expert - % based commission Work in conjunction with other organizations for fundraising Seek sponsors who have similar interest (eg. Turf company for grass courts) Posters and postcards distributed to local clubs and businesses Barter for sponsorship Keep ears to the ground Tennis court sponsorship Anyone not competing against another Car dealerships, boats, banks and financial, sports therapist, associations, hotels Business relationship within club; tennis enthusiast Have a sponsorship committee to make connections Advisory board, job is to connect board/organization to community, use their name Sponsors have logo on apparel, balls, Personally deliver logo items to sponsors Sponsor logo on tournament website Hold event for charity More successful with local businesses to sponsor No national USTA guidelines so TD relies on relationships and word of mouth Allow business to show products Build players relationship with each other Take photos of winners to blow up and mail to them, give players photos at tournament Partner with Power Play (outreach) Donated entertainment from local casinos, if in advance, can get casino to put in entertainment contract 10U Clinic, great for players and community Ball kids Talk to TDs of other tournaments Just for fun draws Promote family-friendly Historical tours of facility Fun stuff chair massage, caricature artist, photo frame pressies Signature gifts Becomes a club local event and community event ownership. Creates pride and community Transportation Professional photographer/videographer (try for donated time) Streaming video online On site sports hypnosis/psy Prize money/gift bags, Something for finalists and ¾ other than USTA balls Commission based hotel deal Consider players your customers Encourage member participation, volunteers among members Listen to player questions and concerns Make the players feel special Timeliness Lack of waiting around Grass play as many matches as possible each day Training volunteer groups

4 Build camaraderie, friendship Court maintenance Challenges TDM/Tennis Link Digital strategy, player contact info Women s participation Format of matches Money/Budget Participants decreasing due to team/league tennis Getting and working with volunteers Weather esp for grass courts Scheduling to the players liking Junior players behavior Sponsors Increasing draw size Members Officials are biggest expense Raising entry fees Getting players Getting sponsors and raising money Keeping on top of everything; phone calls, logging entries Court availability match courts and practice courts Dealing with club members Finding time to build camaraderie and friendship Keeping up with court maintenance Sunday Morning Follow-Up Discussion 1) Marketing Kickstarter.com Fundraising in a box Encourage early entry deadlines by providing incentives Piggyback on other events in your area Make a movie find a student with a camera/iphone and do it cheap. Youtube Channel? Communicate formats so players know in advance what they are paying for 2) Challenges People do not read s 25% open rate Too many s make them meaningful -jail Waivers include a box for future info, a checkbox to share with other TDs Rewards for checking box? Conference with other TDs in region about contacts, discuss how to get players to all events Work with sections and encourage players to sign up for those newsletters

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