Konradin Industry In dialogue with your target group Media Kit 2016

Transcription

1 Konradin Industry In dialogue with your target group Media Kit 2016 Trade Magazine 3 Website 14 Newsletter 16 Extras 18 Lead Generation 19 Konradin Industry the Network for Industry Communication 24

2 Media Brand Present in all Media Channels Tailored to the specific usage behaviour of readers/users, AutomobilKonstruktion spans across the media channels of print, online, newsletter, event and direct marketing. AutomobilKonstruktion The trade magazine for development and design engineers in the automotive and supplier industry. AutomobilKonstruktion provides full coverage of all companies with more than 25 employees. Lead generation AutomobilKonstruktion offers efficient, individual direct-marketing and dialoguemedia packages to achieve successful market development and generate new prospects and business contacts, including ing, whitepapers, videos, webinars and more. Available as e-paper Read all editions in digital form! (online or offline). The website provides an overview and quick orientation to latest product and system developments in the automotive industry. Technical information is presented alongside classic web content including videos, whitepapers and image galleries. Automotive News The online newsletter for engineers in the development departments of the automotive and supplier industry. Featuring latest news, trends and reports on new technologies, software, systems and components in automobiles and distributed up to twice a month to around 6,000 named, opt-in subscribers. 2

3 Inspiration for the automotive industry Editorial Content Page AutomobilKonstruktion provides expertise on components, systems and solutions within automotive development - from the very first brush stroke to series production. The content is divided into 8 thematic sections: Research news CAD & simulation Drives Drivetrain Chassis Electronics + software Body + interior Testing + inspection Every issue contains feature articles and product reports on all specialist themes. Industry news, interviews and reports on major symposia and events round off the vast portfolio. In addition, topics seamlessly incorporate cross-media content, supported by videos and round-table discussions. Assistant Editor Gabriele Rüdenauer gabriele.ruedenauer@ Editor-in-Chief Jens-Peter Knauer : jens-peter.knauer@ Editor Dr.-Ing. Ralf Beck ralf.beck@ Editor Bettina Tomppert bettina.tomppert@ Freelance Journalist Tobias Meyer ak.redaktion@ TRADE MAGAZINE Portrait 4 Circulation and Distribution 5 Readership Analysis 6 Editorial Schedule 8 Rate Card 10 WEBSITE 14 NEWSLETTER 16 LEAD GENERATION 18 Webinar 20 Whitepaper 21 Extras Lettershop Address Rental ing 18 fachjobs24.de 22 Konradin Industry the Network for Industry Communication 24 Contacts 27

4 Trade Magazine 1 Portrait 01 Title: AutomobilKonstruktion 02 In brief: Trade publication for automotive development. AutomobilKONSTRUKTION delivers valuable information about everything installed in a vehicle, from the first brush stroke to final testing before the start of series production. Reports on practical applications alongside numerous product innovations inform, inspire and are an important aid to decision-making when selecting components. 03 Target group: Design and development engineers in the auto motive industry and their suppliers. 04 Frequency: 4 issues per year 05 Format: DIN A4 06 Year: 9th year Reference price: Annual subscription: Inland Abroad Free circulation exclusively to qualified recipients 08 Organ: 09 Media partner: bvik Bundesverband Industrie Kommunikation e.v. 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Andreas Hugel, Advertising Manager 13 Editorial: Jens-Peter Knauer, Editor-in-Chief 14 Pagination analysis 2014 = 4 issues Total pages: 272 pages = 100.0% Editorial: 223 pages = 82.0% Advertising: 49 pages = 18.0% comprising: Loose inserts: 5 pieces 15 Content analysis of the editorial section pages = 100.0% Drives 34 pages = 15.2% Body + interior 30 pages = 13.5% Electronics + software 31 pages = 13.9% Drivetrain 14 pages = 6.3% Testing + inspection 30 pages = 13.5% CAD + simulation 25 pages = 11.2% Chassis 14 pages = 6.3% Research news 10 pages = 4.5% Industry news 19 pages = 8.5% Further education 6 pages = 2.7% Titel, table of contents, editorial 10 pages = 4.4% 4

5 Trade Magazine 2 Circulation and Distribution 01 Audited by: 02 Circulation analysis: Average copies (July 1, 2014 to June 30, 2015) Circulation: 12,800 Actual circulation: 12,726 of them abroad: 74 Copies sold: 1,411 of them abroad: 2 Subscriptions: 58 of them for members: Retail sale: Other sale: 1,353 Free copies: 11,315 Residual/archive copies: Geographical analysis: Share of actual circulation Economic area % Copies Germany ,652 Abroad comprising Austria Switzerland Other foreign countries Actual circulation , Circulation by postcode regions: Share of actual circulation Postcode 2 7.6% = 962 copies PLZ 4 Postcode 4 Osnabrück 11.7% = 1,480 copies Dortmund Düsseldorf Postcode % = Köln PLZ 5 1,619 copies Postcode 6 9.1% = 1,151 copies Postcode % = 2,138 copies Mainz Saarbrücken PLZ 2 Hamburg Bremen Frankfurt PLZ 6 Stuttgart PLZ 7 Hannover PLZ 3 Kassel Nürnberg Schwerin Magdeburg Erfurt PLZ 9 PLZ 8 München Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group PLZ 1 Berlin Potsdam Leipzig Dresden PLZ 0 Postcode 1 4.1% = 519 copies Postcode % = 1,341 copies Postcode 0 6.6% = 835 copies Postcode 9 9.2% = 1,164 copies Postcode % = 1,442 copies 5

6 Trade Magazine 3 Readership Analysis 1.1 Industries/industrial sectors: Recipient groups Share of actual circulation Industry code acc. to classification of industrial sectors 2008 % Copies C Production of adhesives C Production of other chemical products not mentioned elsewhere C Prod. of chemical fibres C.22.1 Production of rubber goods C.22.2 Production of plastic goods ,845 C.27.1 Prod. of electric motors, generators, transformators, electricity distribution and switching equipment 8.1 1,037 C.27.2 Prod. of batteries and accumulators C.27.3 Prod. of cables and electrical insulation material C.27.4 Prod. of electric lamps and lights C Prod. of combustion engines and turbines (not including engines for aircraft and road vehicles) C.28.3 Prod. of agricultural and forest machines C.29 Prod. of motor vehicles and motor vehicle parts ,314 M , Engineering offices for technical planning 71.2 and engineering design ,761 Actual circulation , Company size: Share of actual circulation % Copies 1 49 employees , employees , employees 4.4 1, employees , employees , and more employees ,461 Actual circulation , Position in company Share of actual circulation % Copies Corporate management 8.1 1,031 1st management level ,514 2nd management level ,016 Employees, skilled workers, specialists ,165 Actual circulation , Area of responsibility Share of actual circulation % Copies Corporate management / techn. lead ,603 Research & development ,258 Design, engineering ,803 Maintenance, repair Quality management, quality assurance Marketing & Sales Actual circulation ,726 6

7 Trade Magazine Subject Overview Research news Engine development, drive concepts, materials research, light-weight design, sustainability, vehicle safety, driver assistance, autonomous driving Electronics + software Control units, bus systems, sensors, actuators, on-board diagnostics, ABS, EPS, ASR, EDS, ADR, light technology, navigation, software, batteries, embedded systems, camera systems, touch screens, voice control, driver assistance CAD + simulation CAD, CAE, FEM, virtual reality, testing + measurement, multi-physical applications, graphics + visualization, sample inspection/approval, wind tunnel, NVH analysis, structural mechanics, fluid mechanics, CFD, multi-body simulation Body + interior Seats, trim covers, linings, airbags, seat belts, air conditioning, windows, interior lighting, lights, trunk, chassis, indicator lights, steels, plastics, ceramics, adhesives, fasteners, textiles, design Drive systems Combustion engines, e-motors, generators, range extender, hybrid drives, fuel cells, exhaust technology, bearings, seals, filters, valves, pistons, crankshafts, cooling, intake manifolds, covers, tanks, batteries, turbochargers, compressors, e-mobility, charging systems, energy management Testing + inspection Test benches, safety checks, diagnostics, crash test, software, measuring instruments, measurement data acquisition, rapid prototyping, transducers, function and performance tests, quality control, exhaust gas measurements, axle alignments. Drivetrain Clutches, transmissions, differential, bearings, propshaft, sensors, seals, filters, springs, V-belts, coatings, forging, fluid technology, chain control Chassis Wheels, tyres, brakes, suspensions, shock absorbers, axles, wheel bearings, steels, castings, sensors, pedals, power steering, tyre pressure monitoring, coil springs These themes will be covered in every issue with different weighting. See editorial schedule on page 8 for focus and details. In every issue: Industry news, people, fairs, education and training 7

8 Trade Magazine Editorial Schedule 2016 Issues Technical fields Shows 1/2016 Publication date: Advertising deadline: /2016 Publication date: Advertising deadline: /2016 Publication date: Advertising deadline: /2016 Publication date: Advertising deadline: Electronics + software Control units, sensors, embedded systems, on-board electrical systems, camera systems, lighting technology Drivetrain Clutches, transmissions, controls, differential, filters, springs, propshafts Body + interior Chassis, materials, lights, bumpers, joining technology Testing Test rigs, crash tests, simulation, measuring instruments, measurement data acquisition, emission measurements, diagnostics, functional and performance tests Trade fair issue IAA commercial vehicles Drive system + drivetrain Combustion engines, hybrid drives, e-mobility, transmissions, clutches, crankshafts, pistons, bearings, seals, cooling, sensors Chassis Steering, wheel bearings, brakes, bearings, tyres, axles Testing + inspection Crash tests, test benches, measuring instruments, diagnostics, data management, software, measurements, safety checks, quality control CAD + simulation CAD, CAE, FM, graphics + visualisation, wind tunnel, NVH analysis, fluid dynamics, rapid prototyping Electric mobility + light-weight desing Drive concepts, batteries, inductive charging technology, test rigs, composite materials, technical textiles, light metals Chassis Wheels, tyres, brakes, suspension, axles, springs, shock absorbers Drive system Combustion engines, e-mobility, valves, hybrid drives, fuel cells, batteries, cylinders, pistons, bearings, seals, filters CAD + simulation CAD, CAE, FEM, virtual reality, multi-body simulation Driver assistance systems Recognition and classification, ultrasonic, radar, lidar, sensors, navigation Body + interior Trim panels, seats, trim covers/linings, interior equipment, materials, technical textiles, surface engineering, styling Research & development Low-emission drive concepts, materials research, light-weight design, composite materials, vehicle safety, concept cars, sustainability Electronics + software Driver assistance systems, on-board diagnostics, sensors, control units, ABS, EPS, ASR, EDS, software embedded world Nürnberg, Hannover Messe Hannover, Sensor + Test Nürnberg, automotive testing expo engine expo Automotive Components Stuttgart, mtex/lima Chemnitz, IAA Commercial Veh. Hannover, ecartec Munich, IZB Intern. Zuliefererbörse Wolfsburg, K Düsseldorf, Composites Europe Dusseldorf, Aluminium Düsseldorf,

9 Trade Magazine Trade Show Planner (Details in the editorial schedule on page 8) Selected shows in further industry magazines of the Konradin Publishing Group elektro AUTOMATION Sicherheitsbeauftragter Aluminium , Düsseldorf automotive testing expo , Stuttgart Composites Europe , Düsseldorf ecartec/materialica/smove , Munich embedded world , Nürnberg Euroblech , Hannover IAA Nutzfahrzeuge , Hannover IZB Internationale Zulieferbörse ,Wolfsburg K , Düsseldorf mtex/lima , Chemnitz Sensor+Test , Nürnberg

10 Trade Magazine Rate Card No. 10 Page 1 of 4 (Prices valid as of , in, plus VAT) Magazine format: DIN A4, 210 mm wide x 297 mm high Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, perfect binding Charges: No discount on colour and bleed surcharges Contact: Advice, booking: See contacts on page 27 Order confirmation, bills, vouchers: Order management Annemarie Olender Position: Price for guaranteed position (from 1/4 page), 10% surcharge on respective b/w price Colour: Print colours (CMYK) in accordance with ISO , see rate card for colour surcharges Formats: see page 11 ff. Series discount: For orders within any 12 months (insertion year) 2 ads 3 ads 4 ads 5% 10% 15% Basic rate Recommendation advertisements 1 col., 44 mm wide, per mm b/w 5.60 Classified advertisements 1 col., 44 mm wide, per mm b/w 5.40 Job market see page 30 Data delivery: Utilise our advertisement portal for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. In the case of advertising specials or special formats, specific positioning and/or technical specifications may also apply. See page 12 for further information or visit: Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no.: DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and condition are available on the Internet at www. We would be happy to send you a copy on request. 10

11 Trade Magazine Rate Card No. 10 Page 2 of 4 (Prices valid as of , in, plus VAT) Ads: Standard formats Ads: Special positions Formats Total rate 4c Format: width x height in mm Trim: add 3 mm to each side Type area Trimmed Formats Total rate 4c Format: width x height in mm Trim: add 3 mm to each side Type area Trimmed 1/1 page 4, x x 297 2nd and 4th cover page 5, x x 297 Junior page 3, col 140 x x 205 1/3 page next to editorial 2, x x 297 1/2 page 2, land. 4col port. 2col 188 x x x x 297 1/2 page next to table of contents 3, x x 297 1/3 page 1, land. 4col port. 2col 188 x x x x 297 No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit 1/4 page 1, land. port. port. 4col 2col 1col 188 x x x x x x 297 1/8 page land. land. port. 4col 2col 1col 188 x x x 133 not possible 11

12 Trade Magazine Rate Card No. 10 Page 3 of 4 (Prices valid as of , in, plus VAT) Ad specials Belly band 105 mm high Cover flap Bound insert gsm Bound insert gsm Specifications Prices Further options/ technical notes Single-sided printing incl. production, handling not included 105 mm wide, attached on left-hand side with title logo featured on front 1 leaf = 2 pages g/qm 2 leaves = 4 pages g/qm 1 leaf = 2 pages g/qm 2 leaves = 4 pages g/qm 5, per thsd.* Paper: 200 g matt art paper, 2 x fold grooves with adhesive dot 6, Front partially, back fully printable. Advertising space approx. 0.8 pages. 4, , , , Front page marked. Other formats and weights on request, with sample. Quantities/formats: width x height in mm, plus 3 mm bleed Format: Quantity: 465 x ,400 cop. Format: 105 x 297 Insert format: Delivery: untrimmed Quantity: 210 x x ,400 cop. Loose insert up to 25 g With insert note in magazine. Partial allocation by first digit of postcode is possible per thsd. Min. run 3,000 cop. Other formats and weights on request, with sample. Max. format of insert: Quantity: 200 x ,950 cop. Tip-on Postcard Postcard Automatic gluing Minimum size of carrier ad: 1/1 page per thsd per thsd.* plus carrier ad Manual gluing (pin-point accuracy) per thousand Quantity: Must accompany all copies Quantity: 13,750 cop. 12,726 cop. Tip-on Post-it Post-it Manual gluing Minimum size of carrier ad: 1/2 page per thsd per thsd.* plus carrier ad Booklets and other tip-ons (such as product samples) upon request. Quantity: Must accompany all copies Quantity: 13,750 cop. 12,726 cop. * no agency commission on technical costs More on ad specials: 12

13 Trade Magazine Rate Card Page 4 of 4 Technical Requirements for Ad Specials Prior to order acceptance and confirmation, it is necessary to submit a binding sample, or at least a dummy sample with size and weight specifications. The final positioning depends on the technical possibilities. Materials other than paper are only available on request. Tip-ons: adhesive edge 70 mm Einsteckrichtung Insertion direction Postcards: Automatic gluing with variable height is possible when the adhesive edge is parallel to the magazine binding with a minimum clearance of 1 cm and a maximum clearance of 7 cm. In all other cases, including an oblique placement, gluing costs for manual gluing are charged. Advertising media including product samples, CDs/DVDs etc.: Gluing with variable height is possible when the adhesive edge is parallel to the magazine binding with a minimum clearance fold of 2 (gutter) cm and a maximum clearance of 7 cm. Gluing costs upon request. 4-sided Belly bands: In the layout, folds (variable magazine thickness) and rear overlapping must be taken into consideration. The belly band is produced at Konradin. 216 mm untrimmed 127,5 mm 210 mm 127,5 mm 297 mm trimmed 305 mm untrimmed 105 mm 3 mm cutting edge 3 mm each 432 mm Bound insert: Possible with perfect binding. Delivery untrimmed, trim layout diagram: 210 mm trimmed 5 mm 3 mm 297 mm trimmed 305 mm unntrimmed 6-sided 216 mm untrimmed 3 mm 297 mm trimmed 305 mm untrimmed 210 mm trimmed fold (gutter) 5 mm 4-sided 6 fold (gutter) 216 mm untrimmed 3 mm cutting edge 3 mm each 432 mm 209 mm 195 mm 206 mm cutting edge 3 mm each 620 mm fold 210 mm trimmed 195 mm 3 mm 5 mm 3 mm 297 mm trimmed 305 mm unntrimmed mm untrimmed Bound inserts and loose inserts: They must be delivered in such a manner that no further treatment or processing will be required. The front is to be clearly marked. Multi-page bound or loose inserts must be folded appropriately and be closed towards the collar, i.e. in the direction of insertion. Complications and additional folding and gluing work will need to be charged separately, as appropriate. Inserts must be in one piece and will be inserted loosely. Delivery note for ad specials: Addressed to "AutomobilKonstruktion", edition (no.), euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) Delivery address for bound inserts and tip-ons: Konradin Druck GmbH, Kohlhammerstraße 15, Leinfelden-Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. 6:00 p.m. Delivery address for loose inserts: Lettershopservice GmbH, Steinbeisstraße 16, Fellbach, Germany. Delivery times: Monday to Thursday 08:00 a.m. 5:00 p.m., Friday 08:00 a.m. 4:00 p.m. 13

14 Website autokon.de News from automotive engineering Information and inspiration for components, systems and solutions in automotive engineering autokon.de offers a balanced selection and overview of the latest product and system developments in automotive engineering. The range of themes covers everything installed in automobiles, grouped together in the following categories: Research Knowledge CAD+simulation Drive systems Drivetrain Chassis Electronics+software Body+interior Testing+inspection Website address: In brief: From the first brush stroke to testing before the start of series production, the "thinkers and doers" in automotive engineering will find constantly innovative products, solutions and applications. Target group: Specifically for development engineers and design engineers in the automotive industry and its suppliers. Latest news from the industry and interviews with opinion formers round off the portfolio. The "Compass" provides swift navigation to important content: Newsletter Motor vehicle tests Whitepaper Light-weight design Dates Video tips 14

15 Website autokon.de (Prices valid as of , in, plus VAT) Advertising formats and prices See table for overview of standard formats, other advertising formats on request. Advertising format Position on website* Size in pixels (W x H) Price per week Hockeystick On all pages 728 x 90 and 120 x x 90 and 160 x Data delivery: 7 days before start of campaign by to auftragsmanagement@ Skyscraper On all pages 120 x x 600 (wide) Format: GIF, JPG, SWF, HTML, tracking code and redirect are permitted. File size: max. 60 KB. Video formats: FLV, MPEG3/4 Cross-media increases success Campaigns that utilise more than one media channel are more successful, as they intensify contacts and increase the impact of your advertising. We have a powerful media network to help you achieve this objective. Ask for an individual quotation! For more information and technical details, see Leaderboard On all pages FullsizePlus Home page and sections Full banner Home page and sections Rectangle Home page and sections Button III On all pages in the toolbar * Size and position in illustration indicative; rotating position. 728 x x 90 (large) x x x 200 (medium I) 716 x 200 (large I) x

16 Newsletter Automotive News (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (W x H) Prices** Text/image ad Image: 200 x 100, text: 300 char. (incl. spaces) + link Full banner 468 x 60 or 590 x Leaderboard above header 728 x Skyscraper 120 x Title: Automotive News In brief: The newsletter for automotive development informs about components, systems, trends and innovations in the automobile Frequency: Up to two times per month, usually on Thursdays , , , , , , , , , , , , , , , , , , Circulation: 6,000 personally named and qualified addresses. Target group: Recipients in the automotive and supplier industry who inform themselves about the latest developments and solutions in the automobile. * Size and position in picture illustrative. **Price per edition/ad Data delivery: 7 days prior to online distribution date via to auftragsmanagement@ Format: GIF, JPG, (DOC additionally for text/image ad), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. Please do not submit animated images as these will only be displayed correctly in the web view. To view the current newsletter and subscribe, please go to: or use QR code 16

17 Newsletter Editors' Special Newsletter (Prices valid as of , in, plus VAT) Ad form*/position Size in pixels (W x H) Price 3 x text/image ad or Image: 200 x 100, text: 300 char. (incl. spaces) + link 3 x full banner 468 x 60 or 590 x x leaderboard above header 728 x 90 Your benefits: 1 x skyscraper 120 x 600 Attractive pricing. Your advertising message receives the complete attention of the subscribers, all of the ad placements are exclusively at your disposal. We present your topic to the market. You benefit from a strong media brand. Contents: The range of editorial topics will be agreed with you in advance and compiled by our editors, including a personal message from your organisation. Recipients: 6,000 recipients of Automotive News Send dates: on request Availability: on request Maximum of 5 positions * Size and position in picture illustrative. 4, Data delivery: 7 days prior to online distribution date via to auftragsmanagement@ Format: GIF, JPG, (DOC additionally for text/image display), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. Please do not submit animated images as these will only be displayed correctly in the web view. 17

18 Extras Address Rental ing (Prices valid as of , in, plus VAT) Address rental Make use of our professional addresses to attract new customers for your company. Select addresses for your ings from our qualified database using criteria such as: Region Industry Company size Function Position Communicate successfully with professional print and ings. Talk to us! Tip: ings are highly suitable for invitations to roadshows, open houses and events, exhibitions, webinars, webcasts, product launches and much more. ing We distribute your ing to interested and potential customers! Example of ing Print mailing Lettershop Our Lettershop handles your complete print-mailing service from print to dispatch. Samples of print mailing ing Benefits and prices Print mailing Benefits and prices Processing of your s incl. sending and reporting Minimum order value (No agency commission on price) from 0.75 per address plus handling Handling of your print mailing via our Lettershop Minimum order value (No agency commission on price) from 0.55 per address excluding print, handling, postage Other options at additional cost: Template, registration page, landing page, multiple shots for more success on request 18

19 Lead Generation (Prices valid as of , in, plus VAT) A professional partner for qualified leads. What is a 'lead'? A person is interested in receiving information on your products or services and releases their personal contact information (name, job function, company, mailing address, phone or ) to your company in exchange for this information. You can now use this valuable contact information. Which information services are suitable for generating leads? Whitepaper Software demo version Training video Exclusive presentations Vouchers Webinars/webcasts How does lead generation work with Konradin industry? Success factors for your lead campaign The achievable number of leads depends on several factors: Topicality of the subject High relevance of the topic for the target group Attractive benefits of your information services Exclusivity of the download offer Size of the defined target group Benefits of 'leads with Konradin Industry' Your lead campaign is individually planned and managed so as to achieve its goals. Wide-reaching presence of your information within our media channels. Precise targeting with no wastage. Explicit interest in your offer. You receive valuable business contacts including opt-in for your sales contact and save on acquisition costs. Our portfolio for generating leads We develop individual measures with you, based exclusively on your specific goals. Individual solutions Benefits and price You offer demand-driven content that presents your target group with an attractive benefit. Prospective customers register online for your presented offer. You are provided with the contact information of those interested in your offer your leads. Project set-up from 1, Price per lead (minimum order volume 50 leads) from (No agency commission on price.) Any questions? We are happy to help! Defined offers for generating leads via webinar and whitepaper can be found on the following pages. 19

20 Lead Generation Webinar (Prices valid as of , in, plus VAT) Webinar convey worldwide expertise and generate leads The advantages of a webinar package Webinar you appoint the speakers, we will take care of the rest. Competent implementation based on our unrivalled webinar experience. Image enhancement modern forms of media for modern people. Cost and time savings regardless of location, no travel expenses or accomodation costs. New contacts get to know potential customers who are specifically interested in your product/solution. Multimedia knowledge transfer of your product/solution share audio and video content or files with your audience. Direct contact with the participants in the form of a Q&A chat session. Plus poll: Present up to 3 questions to the participants for feedback. Detailed reporting including the results of the poll, the attention rate and the average length of stay during a webinar. Webinar recording We record your webinar and put it online as an on-demand webcast on our websites additional lead generation. Webinar Benefits and price (minimum lead time 6 weeks) Announcement of your webinar on the website Image text registration page Promotion via teasers in trade magazine newsletter website and further appropriate media of Konradin Industry ing of invitations, reminders and follow-ups Online webinar space and live transmission (approx. 60 minutes), Poll during the live broadcast Professional moderator, inclusion of up to two speakers (live test before the broadcasting). On-demand webcast after live transmission available in the Media Center and on the website, with image and text. Package price including up to 60 leads 7, (No agency commission on price.) Options at extra charge: Each additional 10 registrations Leads from webcast and downloads (after live broadcast) English version of on-demand webcast from 70.00/lead on request Data delivery: content summary for webinar DOC/TXT, logo, photo (JPG) and presentation of speaker(s) to: industrie.online@ 20

21 Lead Generation Whitepaper (Prices valid as of , in, plus VAT) Whitepaper Fixed running time Concept and benefits 3 months presence in the Media Center with access via our website. Teasers ensure traffic and you receive all leads generated. Your proof of competence: Position yourself as proficient business partner with your whitepaper. Potential business contacts: Find the people who are really interested in your technologies or products. Direct qualified leads to your sales team. Whitepaper Pay-per-lead Concept and benefits You define the target group and the target quantity of leads. You have an interesting whitepaper which will be released exclusively via Konradin, or which will only be available elsewhere subject to prior registration. Lead guarantee! Based upon this whitepaper offer, we generate qualified leads within the specified target group and at the specified quantity. Whitepaper Fixed running time Benefits and prices Integration of your whitepaper in the Media Center and on the website with picture and text Promotion via teasers in trade magazine newsletter website and further appropriate media of Konradin Industry Running time of 3 months, including leads (No agency commission on price.) Options at extra charge: Extension of running time by a further 6 months Drafting of whitepaper by specialist editor, English language version Data delivery: whitepaper as PDF, introductory text as DOC/TXT and image/logo as JPEG 7 days prior to start of campaign to: industrie.online@ 1, from 70.00/lead on request Whitepaper Pay-per-lead Benefits and prices Integration of your whitepaper in the Media Center and on the website with picture and text Target-group-compliant selection from our database (2 selection criteria: function and industry) Audience targeting via ings to achieve your guaranteed leads. Promotion via teasers in trade magazine newsletter website and further appropriate media of Konradin Industry Project set-up 1, Price (minimum order volume 50 leads) from 70.00/lead (No agency commission on price.) Options at extra charge: More than 2 selection criteria for the target group, additional questions for lead generation, drafting of whitepaper by specialist editor, generation of mailing text, creation of mailing template... on request 21

22 fachjobs24.de (Prices valid as of , in, plus VAT) The job portal for your success! 37 online partners with 6.48 million page impressions per month 3.521,000 monthly visits 31 print partners with 672,100 print editions per month One address! As of January 2015 fachjobs24.de is the job portal of the Konradin Publishing Group. Fachjobs24.de is a unique media network built upon 68 print and online brands with the highest level of professional competence. The magazines and websites are used by readers and users predominantly as a source of professional information and cover the most important industry sectors. With your job advertisement in one of our six Industry channels, you will directly address the future specialists and executives within your precise target group. Industry 469,000 PIs, 278,500 visits, 239,700 print run copies The Industry channel comprises a total of 26 trade magazines and professional online portals for the industry's decision-makers, making it one of the most diverse brands in German-speaking markets. With your job advertisement in the Industry channel, you will reach an unprecedented functional array of qualified specialists and managers. 22

23 Double combo package print 30% discount on advertising rates for placement in two magazines Triple combo package print 40% discount on advertising rates for placement in three magazines The job portal for your success! Industry title 1 / 4 page 1 / 2 page PRINT JOURNAL ONLINE 1 / 1 page Circulation/frequency p.a. Channel Automationspraxis 1, , , ,100 cop. 10x AutomobilKonstruktion , , ,800 cop. 4x Beschaffung aktuell 2, , , ,100 cop. 10x cav chemie anlagen verfahren 1, , , ,700 cop. 18x dei die ernährungsindustrie , , ,100 cop. 10x develop³ systems engineering , , ,000 cop. 4x elektro AUTOMATION 1, , , ,100 cop. 13x EPP Elektronik Produktion & Prüftechnik , , ,200 cop. 9x Industrieanzeiger 1, , , ,100 cop. 32x KEM Konstruktion Entwicklung Management 1, , , ,600 cop. 12x mav Innovation in der spanenden Fertigung 1, , , ,100 cop. 10x medizin&technik , , ,000 cop. 6x Pharmaproduktion , , ,100 cop. 4x QUALITY ENGINEERING 1, , , ,700 cop. 5x All print advertisements set to type area, specific formats are available upon request. All print rates indicated are valid for 4-colour print. Above publication rates are provided by the publisher and valid as of January Price for 4 weeks 199. in the Industry channel of fachjobs24.de With print booking, the respective online channel is complimentary for 4 weeks! 23

24 Konradin Industry The Network for Industry Communication The Konradin Industry portfolio comprises 17 industrial media brands. The range of trade magazines is complemented by individual websites and newsletters for each respective title. In addition to this, there are focused online portals. Trade events, which are carried out by individual media brands or in collaboration, round off the consummate brand portfolio. Our cross-media brands The professional trade media of Konradin Industry primarily reach audiences within the sectors electrical engineering, food and nutrition industry, automotive engineering, precision mechanics/optics, mechanical and plant engineering, medical technology, metal production/working and the pharmaceutical and chemical industries. mav Innovation in der spanenden Fertigung FOR: Production managers, technical managers, CEOs IN: Metal working and processing, mechanical engineering, automotive 20,000 copies Automationspraxis FOR: Managing directors, plant managers, production managers, master craftsmen, planning engineers IN: Production companies in all industries 15,000 copies AutomobilKonstruktion FOR: Development engineers and design engineers in automotive development IN: Automotive and supplier industry 12,700 copies develop³ systems engineering FOR: Managing directors with development responsibility, heads of design engineering/ development IN: Mechanical engineering, manufacturing of data processing equipment 10,900 copies elektro AUTOMATION FOR: Technical management, automators, heads of design engineering/development, system integrators IN: Mechanical engineering, electrical engineering and other automation-intensive industries 18,000 copies medizin&technik FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology 9,900 copies medicine&technology FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology International/in English 10,000 copies 24

25 Beschaffung aktuell FOR: Heads of area/department in purchasing, materials management and logistics. IN: All industries, focus on companies with 500 employees and more 18,000 copies cav chemie anlagen verfahren FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment 21,600 copies cpp chemical plants & processes FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment International/in English 21,600 copies dei die ernährungsindustrie FOR: Managing directors, technical managers, production managers IN: Food and beverage industry 9,000 copies EPP Elektronik Produktion & Prüftechnik FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics prod./testing 9,100 copies EPP EUROPE FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics production and testing International/in English 18,000 copies Industrieanzeiger FOR: Managing directors, techn./commercial managers IN: SMEs in mech. engineering, metalworking and processing, automotive, plastics processing and electrical engineering 40,000 copies KEM Konstruktion Entwicklung Management FOR: Heads of design/ development, design/ development engineers, technical management IN: Mechanical and electrical engineering 23,100 copies Pharmaproduktion FOR: Plant/production managers, technical management, IN: Pharmaceutical industry, suppliers/manufacturers of plants and equipment 11,000 copies QUALITY ENGINEERING FOR: Persons responsible for quality in management and production IN: Manufacturers with focus on mechanical engineering, metals, plastics, automotive 20,600 copies Sicherheitsbeauftragter FOR: Managing directors, safety officers, specialists for occupational safety, safety engineers IN: All industries 13,000 copies Sicherheitsingenieur FOR: Managing directors, specialists for occupational safety, safety engineers IN: All industries 3,800 copies Number of copies in tva rounded

26 Konradin Industry The Network for Industry Communication Media consultancy and campaign planning Our sales team will advise you competently and comprehensively on all your media planning needs within the network of Konradin Industry. Working closely with you, we select the appropriate channels and media brands from our portfolio to reach your precise target group. We support you in developing your customized campaign, helping you to achieve your specific communication objectives. With our unparalleled experience in advertising efficacy research, we also assist you in optimising your advertising materials to ensure your message is delivered to the market in the best possible manner. Extras such as Lead Generation, Video or Address Rental are just a few of the media channels available to reach your target group. Market research Whether you are considering advertisement tests, brand image or notoriety studies, we have extensive experience in B2B market research and work closely with qualified institutes. We can conduct efficient and affordable surveys Print on your behalf. KonradinHeckel is your specialist for the complete production of catalogues. Corporate publishing We will produce corporate communication tailored to your target group in print and online, from customer magazines to specialist portals or events 100% individually. Order print easily and conveniently via: PRINTSHOP.de Talk to us! We are happy to help you. 26

27 Your contacts Your quick link to us: , Fax , General Advertising Manager Andreas Hugel Heike Durz Fellbach Julia Knapp Clemens Scheffler Langenhagen Helmut Bolldorf Würzburg Michael Hannemann Martina Lebherz Pfullingen Walter Schwager Manuela Bumler Angelika Hörmann Wolfgang Loppe Wegberg Martin Sellig Irena Dantele Katrin Kleberg-Schwarzkamp Neuss Ralf Politz Frank Stoll IFF Media AG Technoparkstr. 3 CH-8406 Winterthur f.stoll@iff-media.ch Tom Duley tom.duley@ Ann-Kathrin Klemmer ann-kathrin.klemmer@ Walter Rojan Schwifting walter.rojan@ Carla Stahel IFF Media AG Technoparkstr. 3 CH-8406 Winterthur c.stahel@iff-media.ch

28 The Network for Industry Communication 17 media brands for the industry with more than 150 publication dates per year and more than 250,000 copies distributed monthly. WEBSITE The online magazine TRADE MAGA- ZINE NEWSLETTER The regular e-newsletter 15 industry websites with about 470,000 page impressions every month! 42 webinars as of June With up to 280 registrations! elektro AUTOMATION 747 videos (as of June 2015) on the YouTube channel Konradin Industry. With more than 74,500 views. Circa 14 trade events per year. Experts from the profession for the profession. With up to 1,000 participants. 30 newsletters per month, with a total of around 120,000 opt-in recipients. Use our comprehensive market presence for your dialogue with the industry and your target audience and benefit from practical experience and unrivalled communication skills. LEAD GENERATION Webinars, whitepapers and so on EXTRAS Videos, market research, address rental, corporate publishing and much more TRADE EVENTS... including collaborations Sicherheitsbeauftragter 28