Media Kit Media solutions to reach Canada s high net worth legal professionals quickly and effectively.

Transcription

1 Media Kit 2015 Media solutions to reach Canada s high net worth legal professionals quickly and effectively.

2 The Lawyers Weekly Print and Digital Profile Now in its 33 rd year as Canada s premier national weekly legal news source, The Lawyers Weekly, available in digital and print, provides lawyers with information essential to building and maintaining a successful practice in today s competitive business environment. The Lawyers Weekly is published 48 times each year and is read by lawyers, judges and other legal professionals across Canada each week. With 27,844* copies distributed throughout Canada each week, The Lawyers Weekly is one of the most highly recognized brands in Canada s legal industry, read by both private practice and corporate lawyers. Readership is enhanced with over 8,435* site licences seats in for major law firms, government departments, academic institutions and research libraries. The Lawyers Weekly s hard-hitting news, opinion and feature articles give legal professionals the information they need to make key decisions in their business lives. Each issue contains: Informative analysis of significant decisions from all levels of court across Canada, with commentary from legal experts and the lawyers involved in the proceedings. Timely coverage of law firm mergers, law firm and judicial appointments, legal seminars and conferences, law society proceedings and bar association activities. A Digest of recent decisions, featuring summaries of the most important recent court rulings. A Business & Careers section, offering articles and commentary on the business of the practice of law and career advice for lawyers at all stages, from associates to partner. This section features the latest developments in technology, management, marketing, recruitment and professional development. A Names in the News section, dedicated to keeping readers up-to-date on the movers and shakers in the Canadian legal world through in-depth profiles and a weekly column. Profiles of key players in the Canadian legal profession. As an advertiser, take advantage of frequency and multiproduct discounts that give you cost-effective ways to achieve a consistent presence. Advertise in The Lawyers Weekly and increase your brand s exposure and top-of-mind awareness. *CCAB Circulation Brand Report September The Lawyers Weekly Media Kit 2015

3 The Lawyers Weekly Print and Digital 2015 Editorial Calendar (48 Issues) Issue Date Booking and Material Closing Date Focus Topic 1 Focus Topic 2 January 16 January 2 Insurance Energy Law January 23 January 9 Intellectual Property Environmental Law January 30 January 16 Business Law Civil Litigation February 6 January 23 Personal Injury Personal Injury February 13 January 30 Alternative Dispute Resolution Health Law February 20 February 6 Family Law Securities Law February 27 February 13 Real Property Criminal Law March 6 February 20 Labour & Employment Wills, Estates, Charities & Trusts March 13 February 27 Business Law Intellectual Property March 20 March 6 Tax Law Labour & Employment March 27 March 13 Insurance Media Law April 3 March 20 Alternative Dispute Resolution International Trade April 10 March 27 Family Wills, Estates, Charities & Trusts April 17 April 3 Mining Law Health Law April 24 April 10 Real Property Aboriginal Law May 1 April 17 Personal Injury Personal Injury May 8 April 24 Intellectual Property Insurance May 15 May 1 Business Law Cross-border Law May 22 May 8 Labour & Employment Immigration May 29 May 15 Family Law Civil Litigation June 5 May 22 Information Technology Criminal Law June 12 May 29 Insurance Municipal Law June 19 June 5 Alternative Dispute Resolution Environmental Law June 26 June 12 Personal Injury Personal Injury July 3 June 19 Real Property Intellectual Property July 10 June 26 Labour & Employment Privacy Law July 17 July 3 Business Law International Trade July 24 July 10 Family Law Mining Law August 14 July CBA Conference 2015 CBA Conference August 21 August 7 Energy Law Insurance August 28 August 14 Real Property Constitutional Law September 4 August 21 Civil Litigation Biotechnology Law September 11 August 28 Personal Injury Personal Injury September 18 September 4 Alternative Dispute Resolution Intellectual Property September 25 September 11 Family Law Labour & Employment October 2 September 18 Information Technology Bankruptcy and Insolvency October 9 September 25 Real Property Environmental Law October 16 October 2 Business Law Media Law October 23 October 9 Criminal Law Immigration October 30 October 16 Alternative Dispute Resolution Legal Aid & Pro Bono Law November 6 October 23 Personal Injury Personal Injury November 13 October 30 Family Law Cross-border Law November 20 November 6 Information Technology Bankruptcy and Insolvency November 27 November 13 Health Law Intellectual Property December 4 November 20 Wills, Estates, Charities & Trusts Civil Litigation December 11 November 27 Alternative Dispute Resolution Administrative Law December 18 December 4 Personal Injury Personal Injury December 25 December 11 Real Property Criminal Law Please forward all artwork for The Lawyers Weekly to: tlwartwork@lexisnexis.ca and your sales representative 3 The Lawyers Weekly Media Kit 2015

4 Inserts and Polybags Classified Advertising Reach your target audience with personally addressed, highly visible direct mail solutions. Announcement cards, catalogues, postcards, flyers, newsletters and brochures can all be inserted into the pages of The Lawyers Weekly. For additional impact, place your insert on the outside of the publication, wrapped in a polybag. Your message is sure to get noticed! Inserts and polybags are an efficient, affordable alternative to list rentals. Select full-run distribution, or targeted postal code areas to reach your audience. Word ads: $66 for the first 15 words and $1.75 for each word after. Box Number: $60 per advertisement. All advertising copy subject to approval of the publisher. To book your classified advertisement in The Lawyers Weekly, please us at: classified@lexisnexis.ca For maximum impact, combine inserts and polybags with on-page advertising and teasers the affordable alternative to direct mail. Full Run Zoned Insert $185 per 1,000 $237 per 1,000 Polybag $299 per 1,000 $345 per 1,000 (includes one insert piece) Maximum Size: 8 1 /2 x 11 (folded to 8 1 /2 x 5 1 /2 ) piece. Weight: Maximum 5 grams. Overweight charges apply. Booking Deadline: Inserts must be booked at least three weeks in advance. Material Deadline: Your inserts must arrive no later than the Monday, 11 days prior to the issue date. Shipping Instructions: Please ship sufficient quantities directly to: Reliable Bookbinders 20 Rolark Drive Scarborough, ON M1R 4G2 Tel: Fax: All boxes must be marked THE LAWYERS WEEKLY with issue date and quantities. Note: Rates do not include applicable taxes. Please forward all artwork for The Lawyers Weekly to: tlwartwork@lexisnexis.ca and your sales representative 4 The Lawyers Weekly Media Kit 2015

5 2015 Display Advertising Rates (48 Issues per Year) Rates per Issue and Frequency Discount Schedule Size (width x height) 1 3 times 4 11 times times times 31+ times FULL PAGE 10 1 /4 x 14 (980 agates / 5 x 196 agates) MAGAZINE PAGE 8 x 10 (560 agates / 4 x 140 agates) $7,345 $6,510 $5,950 $5,385 $4,720 $4,190 $3,715 $3,395 $3,080 $2,700 HALF PAGE 10 1 /4 x 7 (500 agates / 5 x 98 agates) $3,745 $3,325 $3,025 $2,740 $2,420 ONE-THIRD PAGE 6 x 7 (300 agates / 3 x 98 agates) $2,255 $1,985 $1,815 $1,640 $1,465 ONE-QUARTER PAGE 4 x 9 (252 agates / 2 x 126 agates) $1,895 $1,670 $1,535 $1,390 $1,215 ONE-SIXTH PAGE 4 x 6 (170 agates / 2 x 84 agates $1,265 $1,115 $1,035 $965 $820 ONE-EIGHTH PAGE 4 x 4 1 /2 (120 agates / 2 x 63 agates) $865 $770 $705 $635 $570 PROFESSIONAL CARD 4 x 2 1 /8 (60 agates / 2 x 30 agates) $460 $395 $360 $330 $295 EAR LUG 2 x 1 $905 $800 $730 $660 $590 BASEBAR 10 1 /4 x 2 1 /8 (150 agates / 5 x 30 agates) $1,790 $1,600 $1,451 $1,335 $1,155 Agency Commission 15% of gross billings to accredited agencies only. Surcharge for guaranteed position 10%. Typesetting Fee 18% (if applicable). All advertising copy subject to approval of the publisher. Process Colour One Colour $965 Extra $385 Extra Note: Rates do not include applicable taxes. Please forward all artwork for The Lawyers Weekly to: tlwartwork@lexisnexis.ca and your sales representative 5 The Lawyers Weekly Media Kit 2015

6 Ad Sponsorship Package Digital Edition Only (See Digital Production Requirements, page 8) Notification Available to a single advertiser per issue $900 per issue Package includes: 1. Exclusive ad presence on that week s notification 2. Landing page navigation bar top right, with logo throughout issue 3. Prominent cover landing page ad Solutions Bundle for Career Advertising With so many print and online advertising possibilities, we have simplified the decision-making process. Combine the power of Ontario Reports, The Lawyers Weekly and TotalLegalJobs.ca to reach a regional, national and worldwide audience and find the perfect candidate. The Solutions Bundle includes: Ontario Reports print and digital editions reaching over 51,000 lawyers, judges and paralegals in Ontario each week Cover Landing Page The Lawyers Weekly print and digital editions, Canada s national legal newspaper LawyersWeekly.ca, the online destination for the legal community in Canada A 30-day posting on TotalLegalJobs.ca, the online site dedicated to legal jobs in Canada Maximize audience reach and frequency through the effective combination of online and multiple print insertions. These bundles often save customers 20% or more. For rates, please contact your Account Executive Note: Rates do not include applicable taxes. Please forward all artwork for The Lawyers Weekly to: tlwartwork@lexisnexis.ca and your sales representative 6 The Lawyers Weekly Media Kit 2015

7 The Lawyers Weekly Web Site The Lawyers Weekly Web Site Profile 2015 Banner Advertising Rates Online advertising is one of the most efficient ways to increase exposure to your brand message. Updated with each issue, LawyersWeekly.ca contains current news stories and other important information that encourages the legal community to visit the site regularly. Bold graphics, compelling content, and an easy-to-read format make LawyersWeekly.ca a destination for legal professionals across Canada, and a must for your advertising program. Size (width x height) Rate* (per month) WIDE SKYSCRAPER 2.2 x 8.3 (160 pixels wide x 600 pixels high) $1,055 remains until refresh or new viewer TOP LEFT OR RIGHT TILE 1.67 x 0.83 (120 pixels wide x 60 pixels high) $465 remains until refresh or new viewer BOTTOM HORIZONTAL FOOTER/BASEBAR 6.5 x 0.83 (470 pixels wide x 60 pixels high) $580 appears when scrolling to lower portion of the page BOTTOM LEFT OR RIGHT TILE 1.67 x 0.83 (120 pixels wide x 60 pixels high) $350 appears when scrolling to lower portion of the page *Minimum 4-month requirement. Links: All advertisements include a hotlink to your website. Production Details: Advertisers to supply creative in final GIF or JPEG format. Advertisement files must not exceed 150K. All advertising copy subject to approval of the publisher. Note: Rates do not include applicable taxes. Please forward all artwork for The Lawyers Weekly Web Site to: tlwartwork@lexisnexis.ca and your sales representative 7 The Lawyers Weekly Media Kit 2015

8 Production Requirements Print Production Requirements Digital Production Requirements This checklist serves as a guide for agencies and in-house art departments to prepare artwork for our print publications. Artwork that fails to conform to these requirements may result in inferior reproduction. Please feel free to contact us to discuss any artwork concerns you may have. Preferred file format High-resolution, properly prepared PDF Line Screen Values Halftones 300 dpi Background Screen Tints Not less than 10% File Compatibility Platforms and file formats: Windows Platform Adobe Indesign CS2 CS4 QuarkXPress Adobe Illustrator Adobe Acrobat 5.0 / 9.0 Microsoft Office Line Art 1200 dpi (minimum) File Format.indd.qxd.eps.pdf.doc We are able to uncompress files packaged with StuffIt and Zip. Please do not submit files in Photoshop. Ad Sponsorship Package* Ontario Reports Notification Ad 150 pixels wide x 180 pixels high Landing Page Navigation Bar logo up to 200 pixels wide x 28 pixels high Tile ad (below Table of Contents) 180 pixels wide x 150 pixels high Ad Sponsorship Package* The Lawyers Weekly Notification Ad 150 pixels wide x 180 pixels high Landing Page Navigation Bar logo up to 200 pixels wide x 28 pixels high Cover Landing Page Ad submit a PDF file, 300 dpi, the width to be 5.5 inches Leaderboard Sponsorship Package Notification Ad 660 pixels wide x 90 pixels high Supported Media.jpg,.gif, animated gif * We are unable to accept animated.gifs for the Ad Sponsorship Package Submit all ads in high resolution (min. 300 dpi). Submit digital ads for Ontario Reports and The Lawyers Weekly to: dgartwork@lexisnexis.ca. Video Material Specifications 15 MB or smaller Under 2 minutes of playing time We accept the following video formats: Movie Picture Experts Group.mpeg Embedded Fonts and Graphics Embed all fonts in PDF files. We cannot accept MAC fonts. Please ensure they are compressed prior to transmission. Preflight Files Prior to submitting files, please verify that all fonts, logos and graphics (i.e., all support files) are included with the final assembly file and that all images are at a minimum resolution of 300 dpi and all text at a minimum of 800 dpi. Windows Media Video QuickTime Movies Flash Video Real Media Video Object.wmv.mov.flv.rm.vob Layout Ensure ads conform to the proper ad size as per the respective media kit and that files are constructed on one page. Image Files Ensure only the files being used for print are supplied and clearly marked. Avoid using hairline rules. Colour Variances and Registration Colour density some variance of +/- 10% may occur. Registration +/ between colours is standard tolerance (e.g., paper stretch across press, press movement, etc.) Print Artwork Submission Addresses Send your advertisement as an attachment via Ontario Reports orartwork@lexisnexis.ca The Lawyers Weekly tlwartwork@lexisnexis.ca The Bottom Line tblartwork@lexisnexis.ca AudioVideo Interleave For videos, you must submit two files as follows: Video file Identify the video file with firm or company name, issue date and ad title in the subject line of your . Submit the video file to FTP site: uploads.texterity.com username: lexisads password: ad1nf0 Ad file Submit a properly prepared PDF to orartwork@lexisnexis.ca or tlwartwork@lexisnexis.ca and your sales representative LexisNexis Canada Inc. 123 Commerce Valley Drive East, Suite 700 Markham, Ontario L3T 7W8 CANADA Tel.: Toll-Free Tel.: Fax: avi 8 The Lawyers Weekly Media Kit 2015