EPP Elektronik Produktion + Prüftechnik

Transcription

1 Media Kit 2015 Contents Page Trade magazine Portrait Circulation Analysis 7 Readership Analysis 9 Editorial schedule Rate card 13 Newsletter Website Dialogue-Marketing Applications-Video 21 Leads Webinar Whitepaper 22 Lettershop address rental ing 28 InnovationsForum 31 EPP EUROPE 33 Service Industry-Portfolio 36 Multichannel Marketing 37 Contacts 39 Discover the new faces of EPP Elektronik Produktion + Prüftechnik Dialogue with your target group Media partner of

2 Media Brand The new EPP: Modern, clearly structured layout based on a contemporary design aesthetic (flat design) Scanability before readability through stringent, logical structure and reader guidance The new EPP language comes straight to the point The combination of content, language and layout facilitates accelerated reader orientation Infobox provides those interested with additional information or special instructions Designated Jumps will direct to pertinent online multimedia content: Downloads, Links, Videos, Image Galleries, Whitepapers, recorded Webinars and much more Visually enhanced User and Event Reports: the cover story receives even more weight within the magazine 2

3 Media Brand Trade magazine E-Paper Newsletter InnovationsForum The long-established EPP stands out due to the acknowledged quality of its soundly based industry and market focused reporting within the fields of sub-assembly production, chip packaging & mounting, testing & quality assurance. Website The online meeting point for the production of electronics epp-online.de. Users are offered industry news, product highlights, opinions & interviews, dossiers and much more. epp-online.de EPP-News has established itself as the essential weekly industry Newsletter. Readers enjoy the user-friendly look & feel alongside topical contents. Your text and image advertisements will by-pass default settings and internet blockers to successfully deliver your targeted information. In the course of a single day the visitor experiences everything that will make the production of electronics in Germany more competitive. There is enough time for visitors and sponsors to forge contacts and network in a relaxed atmosphere. All sponsors benefit from an extensive crossmedia marketing package promoting the event. Now available as an e-paper Read all editions in Digital form! International tool We offer you access to the EMEA region through EPP EUROPE magazine, the epp-europe.eu website and the EPP EUROPE-News newsletter. For a crossmedia approach to your target groups epp-online.de/innovationsforum 3

4 Trade Magazine Magazine Structure Electronics EPP is aimed at skilled workers and managers in general and works management, production and quality management in companies that produce their own electronics. It keeps this target group abreast of current technology and helps them to meet the daily challenges they face in development and design, planning/project management, system integration, etc. through coverage of new products and their applications. EPP inspires the electronics manufacturer/tester of tomorrow with challenging ideas and a broad overview The foward looking concept offers an ideal editorial environment for your message. Production EPP observes market developments, researches on the spot, identifies trends and innovations and conveys what is worth knowing about new technologies and processes. EPP offers a window on tomorrow s world of technology. Testing technology EPP provides background knowledge and possible solutions for technical management and supports corporate decision-making processes. The clear, easy-to-grasp structure of each issue combined with an attention-grabbing design supports communication objectives such as advertising impact, profile enhancement and reader attention. 4

5 Studie der Deutschen Fachpresse Informationsverhalten und Mediennutzung Professioneller Entscheider Das B2B-Network B2B Decision Analysis B2B-Decision Analysis, 2013/14, Verein Deutsche Fachpresse (Association of German Press) B2B-Entscheideranalyse 2013/14 Journals are the most important source of occupational information for professional decision-makers in Germany and provide significant guidance in their decision-making process. Journals are the most used type of media by 83% of professional decisionmakers. (A similar result is also confirmed by the LAE 2014, Reader Analysis for Decisions Makers in Business and Management, e.v.). The second most important source of information is Digital Media, and these strengthen the leading position of professional trade media as a whole. Specialist Trade Media is the primary source of information for professional decision makers to find out about products and suppliers. A total of 606 professional decision makers were surveyed, representing 7.6 million throughout Germany. B2B decision makers use specialist Trade Media Specialist Trade Journal/s Digital content from Trade Media Digital content from Manufacturers 64% 58% 52% 83% 77% 74% Trade Show (domestic / international) Customer Magazines of Manufacturers Sales / Sales calls Personally addressed Direct Mail 37% 29% 30% 24% 53% 53% 50% 47% Specialist Trade Print + Digital Media (net) 81% 94% in last 12 months regularly in total Advertising in Trade Media welcome! Specialist Print/Online Trade Media informs B2B-Decision Makers 3 34% % 1 8% 2 43% Advertising in specialist trade media strengthens the positive image of both the advertising company and their products. 85% of decision makers agree with this statement. obtained further information from the Homepage of the Supplier discussed this information with others, such as Colleagues made personal contact with the Supplier requested trade brochure from Supplier 83% 77% 68% 57% visited Supplier at a Trade Show 41% 1 = totally agree 6 = do not agree attended a Conference or an Event 40% in last 12 months 5

6 Studie der Deutschen Fachpresse Informationsverhalten und Mediennutzung Professioneller Entscheider Das B2B-Network B2B Decision Analysis B2B-Decision Analysis, 2013/14, Verein Deutsche Fachpresse (Association of German Press) B2B-Entscheideranalyse 2013/14 Specialist trade media is adopted extensively by a younger demographic There are good reasons to use Print Journals Printed Journal 90% 91% I use them to keep abreast of current developments in the industry 81% 86% Newsletter 67% 65% To keep me technically competent, as part of my training 78% 85% Website of the Journal Archives (older articles via the Internet etc.) Product and Manufacturer database Specialist media events, seminars/conferences Reader Community Forums Mobile content/apps for Smartphones Videos Social Media offerings Mobile content/apps for Tablet-PCs Journal as E-paper utilised 54% 55% 45% 49% 65% 83% 65% 70% 27% 32% 27% 33% 25% 30% 20% 27% 17% 23% 16% 13% total up to 39 Years study for in-depth coverage and background information Provide reasoning for internal company discussions/innovation. applies to more Is deemed credible, i.e. the information is neutral and reputable Specialist Trade Journal/s Digital content from Trade Media Trade Show (domestic / international) Digital content from Manufacturers Sales / Sales calls Personally addressed Direct Mail true score, Note 1+2 of 6 total 78% 75% 70% 74% up to 39 Years 61% 73% 42% 51% 52% 45% 28% 27% 33% 34% 17% 22% total up to 39 Years 6

7 Trade Magazine Title Portrait 1 Title: EPP Elektronik Produktion & Prüftechnik 2 In brief: A high level of expertise in terms of industry and application focused reporting on everything that matters in electronics production. Featuring regular interviews with leading market figures. EPP is the trade magazine for the German market with the highest circulation in the area of electronics manufacturing and testing. 3 Target group: The core target group comprises technical and general managers from senior management teams, operational management, production and quality management in companies with their own electronics production plus design and development engineers and those involved in planning/project management, systems integration etc., all of whom require detailed knowledge of electronics production. 4 Frequency: 7 issues per anum 13 Editor: Doris Jetter, Editor-in-Chief doris.jetter@ 14 Pagination analysis 2013 = 7 issues Total pages: 460 pages = 100.0% Editorial: 337 pages = 73.3% Advertising: 123 pages = 26.7% loose inserts: 8 pieces 15 Content analysis of the 2013 editorial section 337 pages = 100.0% Technical articles and product information 242 pages = 71.8% concerning the topics Printed Circuit Boards and Components 126 pages Chip Packaging and Assembly 29 pages Testing, Quality Assurance 87 pages Editorial 16 pages = 4.8% News & Highlights 79 pages = 23.4% 5 Formats: DIN A4 6 Year: 40. Year Reference Price: Annual subscription: inland Made available to qualified recipients 8 Organ: 9 Media partner: bvik Bundesverband Industrie Kommunikation e.v. 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Andreas Hugel, Advertising Manager 7

8 Trade Magazine Circulation Analysis 1 Audited by: The IVW is an independent, non-commercial and neutral inspection body. It audits and controls the circulation of newspapers, magazines and other periodical press products. 2 Circulation analysis: Average copies (July 01, 2013 to June 30, 2014) Circulation: 9,200 Actual circulation: 9,136 comprising abroad: 256 Copies sold: 952 comprising abroad: 12 Copies: 102 of them Members: Retail sale: Other sales: 850 Free copies: 8,184 Residual / archive copies: 64 3 Geographical Analysis: Share of total distributed copies Economic Area % copies Germany ,880 Foreign comprising Austria/Switzerland Great Britain Scandinavia Benelux (B. NL. L) Asia North and South America other foreign countries Actual circulation , Circulation by post code regions: Percentage of actual circulation zip code 2 9.2% = 817 copies zip code 4 7.5% = 666 copies zip code 5 8.9% = 790 copies zip code 6 9.4% = 835 copies zip code % = 1,865 copies Dortmund Düsseldorf Köln PLZ 5 PLZ 4 Osnabrück Mainz Saarbrücken PLZ 2 Hamburg Bremen Frankfurt PLZ 6 Stuttgart PLZ 7 Hannover PLZ 3 Kassel Nürnberg Schwerin Magdeburg PLZ 8 München Summary of the survey method: 1. Method: File-based recipient-structure-analysis total circulation 2. Population: Actual circulation) 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media group Contact: Andrea Stegemann, Market-/Media research, Erfurt PLZ 9 PLZ 1 Berlin Potsdam Leipzig Dresden PLZ 0 zip code 1 7.0% = 622 copies zip code 3 9.5% = 844 copies zip code 0 2.8% = 249 copies zip code % = 924 copies zip code % = 1,268 copies 8

9 Trade Magazine Readership Analysis 1.1 Industry/Branch of the economy: Recipient groups Share of circ. WZ Code based on 2008 classification of branches of economy % copies 26, 27 Electronics/electrical engineering ,428 28, 29 Mechanical engineering/systems and motor vehicle manufacturing Research, laboratory Trade and wholesale Metal production/working Chemical industry Other industries Actual circulation , Company size: Share of circ. % copies 1 49 employees , employees employees , employees , and more employees , Job function: Share of circ. 1 Area of responsibility % copies Management/Production/Test ,565 comprising: Company management ,672 Technical management ,184 Production/manufacturing ,320 Testing/quality assurance ,389 Other functions Development/design engineering Commercial management Purchasing/materials business Research Actual circulation ,136 2 Position in Company Share of circ. % copies Owner/Director/CEO ,640 Head of Department/Area Manager ,334 Division Manager/Group Leader ,463 Skilled labour/specialist ,699 Actual circulation ,136 Actual circulation 100,.0 9,136 9

10 Trade Magazine Editorial Programme 2015 PCB & Board Assembly Selective/Conformal Coating: Gear, materials, surface treatment, curing and drying In issues 1 2, 3 4, 10, 11 Assembly: Production processes (SMD, THT), systems, maintenance, printed circuit boards, components, component preparation and feed, process optimization, quality management, Embedded Technologies In issues 1 2, 3 4, 7 8, 9, 10, 11 EMS/Contract Manufacturing: Outsourcing and competitive strategies, printed circuit boards, assemblies, consulting, prototyping In issues 1 2, 3 4, 11 Production automation: Line transport and handling systems, boardhandling, loading and unloading, linking, storing, inline solutions, software, production control, lean management, Smart Grid, RF Technologies, Industry 4.0, Cyber- Physical System In issues 3 4, 5 6, 11 Cable processing: Tools and systems for cutting, stripping, feeding, contacting or production of wiring and cable harnesses In issues 3 4, 10, 11 Soldering: Reflow, selective, wave, soldering materials and supplies, flow agents, process analysis, therm. section production, AVT, efficiency In issues 1 2, 3 4, 7 8, 10, 11 Depandelling: Automatic, semi-automatic and manual machines, aids, processes (laser, etching, milling ) In issues 3 4, 5 6, 11 Cleaning technology: Systems and devices for cleaning and drying of PCBs, substrates, cleaning agents, recycling, environmental protection, laser In issues 3 4, 5 6, 9, 11 Rework: Repair work stations and processes, reballing, hand soldering tools, materials, solder fume extraction, heat management In issues 3 4, 9, 11 Screen/paste printing: Systems, Solder paste application and adhesives, squeegee, screen, stencils, tension frames In issues 3 4, 5 6, 9, 11 Traceability/Logistics: Marking/RFID, contactless processes, laser technology, scanners, lettering, labels, barcodes, production and fitting logistics, supply chain management, packaging, transportation, portfolio management In issues 3 4, 7 8, 11 Packaging & Bonding Die and Wire Bonding: Bonding systems and wires, packaging, micropositioning, testing bondability, shear force and bond strength In issues 1 2, 3 4, 7 8, 10, 11 Dispensing/Dosing: Systems and processes, underfill and curing, dousing, wrapping, handling, materials In issues 3 4, 7 8, 10, 11 Hybrid and Multi-Chip Production: Components, thick layer technology, LTTC, hybrid printing, thick layer pastes, substrates/ceramics, lighting, etching, vacuum technology, micro assembly In issues 1 2, 3 4, 11 3D-System Integration: 3D WLP, 3D-Chipsystem, Stacking, Laser, 3D-MID In issues 3 4, 11 Test & Quality Assurance Workplace equipment: Furniture, tables, fitting devices, Lighting, EMV/ESD In issues 1 2, 3 4, 7 8, 11 Electrical assembly testing: Board tester (MDA, in-circuit test, function, combination, flying probe, boundary scan), VXI test platforms, board handling, test pens and adapters In issues 3 4, 5 6, 9, 10, 11 Optical/X-Ray inspection: AOI, AXI, SPI, CT, image processing, microscopy, visual control, optical means of measurement In issues 1 2, 3 4, 7 8, 10, 11 Reliability testing: shock and temperature testing, controlled climate cabinets, environmental simulation, wear and lifespan testing In issues 3 4, 5 6, 9, 11 10

11 See page 9 for detailed breakdown of themes Trade magazine Editorial schedule 2015 Issue Focus Show/Events 1-2/2015 Publication date: Advertising deadline: Editorial deadline: Focus: Manufacturing Automation PCB & Board Assembly Assembly Soldering EMS/Contract Manufacturing Selectiv/Conformal Coating Packaging & Bonding Die and Wire Bonding Hybrid-/Multichipmodule production Test & Quality Assurance Optical/X-ray inspection Workplace equipment LOPE-C Munich, InnovationsForum EPP Böblingen, /2015 Publication date: Advertising deadline: Editorial deadline: Fair issue PCB & Board Assembly Packaging & Bonding Test & Quality Assurance SMT Hybrid Packaging Nuremberg, parts2clean Stuttgart, /2015 Publication date: Advertising deadline: Editorial deadline: Focus: Testing/Quality Assurance Workstation Setup SMT Exhibition Report PCB & Board Assembly Screen & Stencil Printing Cleaning technology Production automation Depaneling Test & Quality Assurance Electrical assembly testing Reliability testing LASER WORLD OF PHOTONICS Munich,

12 Issue Focus Shows/Events 7-8/2015 Publication date: Advertising deadline: Editorial deadline: Focus: LED Manufacture PCB & Board Assembly Assembly Soldering Traceability/Logistics Packaging & Bonding Die and Wire Bonding Dispensing / Dosing Test & Quality Assurance Optical/X-Ray inspection Workplace equipment 9/2015 Publication date: Advertising deadline: Editorial deadline: Focus: Dispensing/Coating PCB & Board Assembly Screen & Stencil Printing Rework Cleaning technology Assembly Test & Quality Assurance Electrical assembly testing Reliability testing 10/2015 Publication date: Advertising deadline: Editorial deadline: Focus: Manufacturing flexible Assemblies PCB & Board Assembly Assembly Soldering Selective/Conformal Coating Cable Processing Packaging & Bonding Dispensing / Dosing Die and Wire Bonding Test & Quality Assurance Optical/X-Ray inspection Electrical assembly testing Bondexpo Stuttgart, Motek Stuttgart, Semicon Europa Dresden, /2015 Publication date: Advertising deadline: Editorial deadline: Fair issue PCB & Board Assembly Packaging & Bonding Test & Quality Assurance Productronica Munich,

13 Trade Magazine Rate Card No. 38 (Prices valid as of , in, plus VAT) Page 1 of 4 Magazine format: Type area: Printing and binding: Charges: Position: Colour: 210 mm wide x 297 mm high, DIN A4 untrimmed: 216 mm wide x 303 mm high 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Web offset, perfect binding No discounts on special position charges price for guaranteed position (from 1/4 page) additional on the relevant b/w-price 10% Colour charges see rate card colours (CMYK) in accordance with ISO , other colours treated as spot colours. Price per special colour 1,010, Metallic and phosphorescent colours on request Formats: see table on page 13 Series discount: For orders within any 12 months (insertion year) 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Classified Advertising Basic rate Situations vacant 1 column, 44 mm wide, per mm b/w 5, Situations wanted 1 column, 44 mm wide, per mm b/w 2,80 Box number including response postage 17, Crossmedia Partner Entry per year 1,950, more see page 17 Contact: Data delivery: Conditions: Payment conditions: Bank account: Advice, booking: see contacts on page 38 Order confirmation, Invoices, vouchers: Josephine Linseisen, Order management Take advantage of our advertisement portal to deliver via the Internet to Prior to digital transfer of advertising artwork the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified within the editorial schedule. A full size print out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (display, bound supplement, loose insert, etc) may contain only the offer of an advertiser. In the case of Advertising Specials or Special Formats, specific placement and/or technical specifications may also apply. For further information please visit: mediaservicemediaservice For direct debit or advance payment 3% discount, for payment within 10 days of invoice date 2% discount payment in full no later than 30 days from invoice date.vat No.: DE Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and condition are available on the Internet at www. We would be happy to send you a copy on request. 13

14 Trade Magazine Rate Card No. 38 (Prices valid as of , in, plus VAT) Page 2 of 4 Ads: Standard format Formats Basic rates b/w Surcharge 2c Total rate 2c Surcharge 3c Total rate 3c Surcharge 4c Total rate 4c Bleed surcharge Format: Wide x High in mm Trimm: add 3 mm to each side Type area Trimmed 1/1 page 3, , , , x x 297 Juniorpage 2, , , , col 140 x x 205 1/2 page 2, , , , wide high 4col 2col 188 x x x x 297 1/3 page 1, , , , wide high 4col 2col 188 x x x x 297 1/4 page 1, , , , wide high high 4col 2col 1col 188 x x x x x x 297 1/8 page , , wide wide high 4col 2col 1col 188 x x x 133 not possible No discounting is applied to the colour surcharge. Price by 1-Column for Referral Ads is 6.90 per Millimeter. For Special Formats and Ad Specials please see overleaf. For more information and technical details please visit 14

15 Trade Magazine Rate Card No. 38 (Prices valid as of , in, plus VAT) Page 3 of 4 Ads: Special sizes and Placement Basic rate b/w Surcharge 2c Total rate 2c Surcharge 3c Total rate 3c Surcharge 4c Total rate 4c Bleed surcharge Format: Wide x High in mm Trimm: add 3 mm to each side 2nd and 3th cover page 4, , , , Type Area Bleed 188 x x 297 1/3 page next to editorial 1/2 page next to table of contents 2, , , , Type Area Bleed 2, , , , Type Area Bleed 60 x x x x 297 Panoramic 2 x 1/4 page 2 x 1/3 page 2 x 1/2 page 3, , , , , , Panoramic Spread over 2 pages, including gutter. Placement at the foot of the page. 420 x x x 150 Text format 44 mm wide 60 mm wide per mm plus surcharge colour 4c Maximum 50 mm high, minimum 20 mm high, surrounded by editorial on at least 3 sides, placement in the magazine section. 44 x spec. 60 x spec. Advertorial Powered by 5, /1 page, 4-colour, Production at Konradin, layout adapted to EPP, for details see page 16 15

16 Ad Specials More on Ad Specials: epp-online.de/mediaservice Trade Magazine Rate Card No. 38 (Prices valid as of , in, plus VAT) Page 4 of 4 Spezifikationen Prices More Options / Technical Notes Quantity/Formats: Wide x High in mm, plus 3 mm Bleed Cover Band Wrap 105 mm high 1 Single sided printing plus processing inc. production. 7, per thou. Paper: 200g matt art paper, 2 x fold grooves with adhesive dot Quantity 465 x 105 9,200 cop. Title Flap 2 105mm wide, positioned on the left side with magazine title featured on the front 7, Partial front, full back printable. Advertising space approx. 0.8 Page 105 x 297 Bound inserts gsm Bound inserts gsm 1 leaf = 2 pages g/qm 2 leaf = 4 pages g/qm 1 leaf = 2 pages g/qm 2 leaf = 4 pages g/qm 4, , , , Front page marked. Other weights and sizes on request, with sample. Insert format: Delivery: Quantity: 210 x 297 untrimmed 9,400 cop. Loose inserts up to 25 g With inserts in all copies of magazine. Partial coverage is possible after first digit of Postcode per thou. Min. run 3,000 cop. Other weights and sizes on request, with sample. Supplement format max: Quantity: 200 x 290 9,400 cop. Tip-ins Postcard 3 Postcard, Automatic gluing Minimum size of backing advertisement: 1/1 page per thousand per thousand plus Display Advertising Manual gluing (i.e. precise gluing) 74 per thousand. Quantity: 9,400 cop. Partial allocation not available Edition: 9,200 cop

17 Trade Magazine Powered by (Prices valid as of , in, plus VAT) Showcase your know-how, problem solutions, success stories. Presented with enthusiasm and relevance for high impact advertising. EPP offers you an attention-grabbing and exclusive special advertising format to achieve just that: Powered by is a double page spread with the look and feel of EPP that is marked as an advertisement. You choose the theme and date of publication. You send the text, company logo, image/graphics by the relevant copy deadline to auftragsmanagement@ We handle the design in accordance with your instructions and ideas. Your price: 5, incl. 500 personal copies that you can use for your advertising purposes. Increase the success of your communication! Use a QR code to guide interested purchasing decision-makers directly to you: Partner-Entry crossmedia promotion, presenting yourself in the service database on qe-online.de (details on Page 17). Whitepaper/Webinar on qe-online.de, consequently generating new and valuable sales leads (details on Page 21) Application video on epp-online.de. You have the subject, we have the technology and market access (details see page 19). Further crossmedia opportunities and package prices are available upon request. We would be happy to advise you! 17

18 Partner-Entry Crossmedia Supplemental to Price List No. 33 (Prices valid as of , in, plus VAT) Promote yourself as a partner in Electronics Production! The crossmedia Partner Entry links both print with online to offer lasting presence. Attract the attention of potential customers with your business card reproduced in all 7 issues of epp. You will be directly located via the appropriate Category assignment! You can use a QR-Code to route interested partners directly to your online Partner Profile on With one click, the potential customer receives the most important facts about your business, services and special offers. You benefit from guests users too, with those searching by appropriate keyword and topic also directed to your profile page. Business Card (Print) Permanent presence Intelligently linked information channels Unbeatable Price The combined Print + Online perform doubly: Media epp Term 7 Issues 12 Months Entry Category Available within each Issue Freely selectable Format Package price Business Card 60 mm wide x 82 mm high, four colour, with QR-Code 7 lines for name, 9 lines of 50 characters inc. spaces 1,950, * Partner Profile Up to 5,000 characters including spaces, logo and images. * Only available exclusively as a combined print-online package with a single record format. QR-Code and link to PartnerProfil will be created by the Publisher. Data delivery: Text as DOC/TXT. Logo and image as JPG, CMYK/RGB. Partner Profile (Online) Your tags: Company profile Core competence Performance References Partners Special features You can also implement this advertising solution with the trade journals Beschaffung aktuell, elektro AUTOMATION, Industrieanzeiger, medizin&technik, Pharmaproduktion and Quality Engineering. 18

19 epp-online.de Website Portait (Prices valid as of , in, plus VAT.) INFORMATION and INSPIRATION in electronics production 1 Web address:: 2 In brief: Concise, topical news from the industry. Clear and easy to understand, expertly researched content. The years of expertise and detailed market knowledge of the EPP editorial team guarantees high quality content focused on electronics production. epp-online.de offers its users: Articles from the current issue as well as the complete EPP archive. Besides products and news items, the online contents also include interesting Whitepapers, Webinars, Application Videos and key industry dates. 3 Target Group: The core target group comprises technical and general managers from senior management teams, operational management, production and quality management in companies with their own electronics production plus design and development engineers and those involved in planning/project management, systems integration etc., all of whom require detailed knowledge of electronics production. 4 Publishing House:: Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Str Leinfelden-Echterdingen 19

20 epp-online.de Website Formats Prices (Prices valid as of , in, plus VAT) 5 Advertising formats and prices: See table for overview, other advertising formats on request. * Size and position in illustration indicative; rotating position Advertising format*/ website position Size in pixels (W x H)/(Type) Price per week Hockeystick On all pages 728 x 90 and 120 x 600 (I) 728 x 90 and 160 x 600 (II) Data delivery: 7 days before start of campaign by to auftragsmanagement@ Format: GIF, JPG, SWF, HTML, DOC, tracking code and redirect are permitted. File size: max. 60 KB. Video: format FLV, MPEG3/4 Skyscraper On all pages Leaderboard On all pages FullsizePlus Home page and sections 120 x x 600 (Wide) 728 x x 90 (Large) x Crossmedia increases success You can generate synergy through a creative and well-timed linkage of print and online. This increases the impact of your advertising and deepens the impression you make on customers. We have a powerful media network to help you achieve this objective. Ask for an individual proposal Fullbanner Home page and sections Rectangle Home page and sections Button III On all pages in the toolbar 468 x x 200 (Medium I) 716 x 200 (Large I) x More information and technical details, see 20