media information 2015

Transcription

1 media information 2015 e Laborjournal online e-paper version incl. all ads of the print issue at

2 Dates and deadlines 2015 media information 2015 issue publishing date ad closing product overviews / specials shows / conferences Product overview Cell Culture Media VAAM Meeting Baby bottles for baby cells Marburg, Product overview Benchtop Flow Cytometer DGZ Annual Meeting Handy cell measurer Cologne, Special Single-Cell Omics Product overview RNA Extraction Kits Molecular news-hunters Product overview Upright and Inverted Light Microscopes Above or below the stage Special Lab Automation Product overview Manual Micropipettes Manageable, precise and accurate Special issue: Players from research and the bio industry present their own hot topics Product overview PCR and qpcr Disposables MipTec Use once and destroy Basel, Preview issue Biotechnica/Labvolution Product overview Mutagenesis and Gene Biotechnica/ Editing Kits Labvolution Tipp-Ex for genes Hannover, Exhibition issue Biotechnica/Labvolution Product overview Platforms for microrna Medica Expression Profiling Düsseldorf, (Arrays, Sequencers,qPCR) mirna Profiler... Special Cell Biology: Analysis, Isolation and Identification of Cells Product overview Real Time PCR Thermocycler Warm up with Taq and co Special deadline (up to seven days later) offered for recruitment and congress ads. Please contact us by phone +49(0) or stellen@laborjournal.de 3

3 media information 2015 Rate card # 21 valid from October 1st Back format mm (width) x 297 mm (height) 2 Type area 180 mm (width) x 260 mm (height) 3 Print process, binding, mechanical data Adhesive binding, webprinting, 3 mm trimming. For detailed file requirements see page 7. 4 Dates publishing: 10 times / year publishing dates and deadlines: see editorial schedule 5 Advertising department Product and image advertising Phone: +49(0)6201/ Fax: +49(0)6201/ info@top-ad-online.de Recruitment advertising Phone: +49(0)761/ Fax: +49(0)761/ stellen@laborjournal.de Surcharge for special sizes bleed advertisements (no discount possible) Visible print format is DIN A4 (210 mm width, 297 mm height). All pages are trimmed (3 mm) mechanically to avoid white edges. Please set your files corresponding to the following dimensions. Printing size (width x height) 3 mm trim file size 1/1 page: 210 x 297 top, bottom, right & left 216 x 303 1/2 page vertical: 102 x 297 top, bottom & right 105 x 303 1/2 page horizontal: 210 x 148 bottom, right & left 216 x 151 1/3 page vertical: 70 x 297 top, bottom & right 73 x 303 1/3 page horizontal: 210 x 99 bottom, right & left 216 x Discount within 12 months on b/w rates: 3 insertions = 5 % 6 insertions = 10 % 9 insertions = 15 % 12 insertions = 20 % 12 Bound insert 2 pages 5, pages 6,680.- Bound inserts are to be delivered uncut. Paper weight must not exceed 135 g. Technical details by receipt upon order. 4 6 Terms of payment Net payment upon receipt of invoice 7 Advertising rates in Euros size width x height in mm basic rate b/w 1/1 page 180 x 260 3,960.- Junior page 135 x 190 2, /2 page 90 x 260 or 180 x 130 2, /3 page 60 x 260 or 180 x 85 1, /4 page 90 x 130 or 180 x 65 1, /6 page 60 x 130 or 180 x /8 page 90 x 65 or 180 x 32, Special positions 2., 3., 4. cover page: 4,380.- other fixed positions: 10% surcharge on b/w rates 9 Colour surcharge (no discount possible) each colour euro-scale colour (cmyk) 1,100.- Surcharge 4 colour advert ( ¼ page and smaller) special colour (A special colour, is printable with the 4 colour printing process, incurs a surcharge of 390.-) Regardless of the scope 1 insert will count as 1 advert. 13 Loose inserts (no discount possible) max. 6 inserts per issue, max. size: 205 mm width, 290 mm height up to 25 g 6,090.- up to 50 g 7,490.- Please send a sample before order acceptance. 14 Address for inserts (bound and loose) Please send bound and loose inserts 10 days before the ad closing date to our printer. After placing your order we will let you know you the address for shipment. 15 Rates for recruitment and casual ads ads with frame and logo size width x height in mm basic rate b/w 1/1 page b/w 185 x 260 1, /2 page b/w 90 x 260 oder 185 x 130 1, /3 page b/w 90 x /4 page b/w 90 x /6 page b/w 90 x /8 page b/w 90 x millimetre rates* 90 mm wide mm wide text ads (no frame, no logo): 12.- per line (1 line with app. 65 signs) Recruitment ads with frame and logo will be published free of charge at our website for a period of 4 weeks. We offer free advert composition, just send a text file and the required photos or graphics. For further information please request our recruitment flyer. * Valid only for recruitment ads; bookable from 75 mm height 5

4 Editorial Publisher media information Short characterization: 6 Laborjournal informs in a critical but refreshing tone about life science business topics. Background information, research results, company portraits, commentaries, product summaries, publication statistics, comics and cartoons with an underlying element of wit are the reason for Laborjournal s sweeping success. Readers of the widely circulated 28,900 copies are scientists and laboratory technicians in industry and universities. Laborjournal is published 10 times a year and boasts one of the largest recruitment markets in the biotechnology industry. 2 3 Distributed free to public and private research institutes Laborjournal is an independent journal Advertising: Product and image ads top-ad Bernd Beutel, Schlossergässchen 10, D Weinheim Phone +49(0)6201/ , Fax +49(0)6201/ , info@top-ad-online.de, Web: Recruitment and event ads LJ-Verlag, Merzhauser Strasse 177, D Freiburg, Phone +49(0)761/ , Fax +49(0)761/35738, stellen@laborjournal.de 7 Volume: volume 21, 2015; frequency: 10 issues / year 8 Publisher: LJ-Verlag, Merzhauser Strasse 177, Freiburg, Germany 4 Publisher: LJ-Verlag 5 Editorial Staff: Dipl. Biol. Kai Herfort, Dipl. Biol. Winfried Köppelle, Dr. Ralf Neumann, Dr. Harald Zähringer LJ-Verlag, Merzhauser Strasse 177, D Freiburg Phone +49(0)761/ , Fax +49(0)761/357 38, redaktion@laborjournal.de 9 Phone/Fax: Phone +49(0)761/ , Fax +49(0)761/ Internet: 11 Publishing dates and deadlines: see editorial schedule 12 Copy price: Free of charge for German non-profit institutions. Private subscribers: 28 / year (Germany), 33 / year (Europe) 39 / year (Overseas) 6 media information 2015 Digital advertisement requirements 1 Printing material is required by the advertising closing date. 4 File requirements 2 Delivery address for product and image ads: top-ad Bernd Beutel Schlossergässchen 10 D Weinheim PDF to info@top-ad-online.de 3 Delivery address for recruitment ads: LJ-Verlag Merzhauser Strasse 177 D Freiburg Fax +49(0)761/ stellen@laborjournal.de We are happy to offer our assistance in arranging your job or conference advert. Either send a pdf file of the composed advert or a text file (please add the required phtos and/or grephics). We will send you an offer without obligation. Product and image ads: only pdf files - Please send printable PDF files only (preferably PDF X3). Transparency is possible. - Please add 3 mm at the edges in bleed advertisements. - Ensure that all figures and colors are separated into its CMYK components. - Pictures should have a resolution of 300 dpi. - Color application should not exceed 320 percent. We recommend profile ISOcoated_v2_ A double-page should be one pdf file. - It is recommended to create double-page spreads without doubling the gutter. - All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 7

5 media information 2015 Circulation and spread analysis 1 Circulation analysis: copies Printrun (2nd quarter 2014): 28,200 Total spread circulation: 28,032 Subscribers: 2,849 Free copies: 25,183 Rest / archive copies: Geographic spread / distribution: Germany 25,204 Switzerland 1,517 Austria 1,311 3 Branches: University institutions 29.8 % Non university institutions 15.2 % (Max Planck Institute, Leibnitz Society, Research Centres, national institutes, ) University clinical centre 16.7 % Related fields 7.7 % (pharma, chemistry,...) Industry (pharma, biotech, ) 29.6 % Others (library, press, ) 1.0 % 4 Target group: Our readers are: graduates doctorands post doctorands heads of laboratory heads of institutions medical directors employees of clinical research departments scientific employees in industry company founders technical employees Biological scientists and medical staff in: Universities University clinical centres Free institutions Research departments Bio-tech companies 5 e-paper: Run (2nd quarter 2014): 1,767 per month Since December 2013 Laborjournal is available as e-paper. In the 2nd quarter 2014 Laborjournal e-paper reached an average of 1,767 visits per month. 8 5 Print run (development) copies (incl. e-paper) year 9

6 media information 2015 online Rate card # 12 valid from October 1st Head banner: Page position size Starting page, editorials or Lj blog left, middle, right 300 x 100 pixel 1,180.- Other pages left, middle, right 300 x 100 pixel Button: Page position size Starting page, editorials or Lj blog right 200 x 150 pixel 1,180.- Other pages right 200 x 150 pixel Premium Package 1: Head banner or button A choice of 2 pages: starting page, Lj blog or editorials 1, Premium Package 2: Head banner or button Starting page, Lj blog or editorials 2, Special Package: Head banner or button Current issue, methods, lab tricks, rankings, catchword of the month, product surveys, seminars, conferences, training courses, lab files, Forscher Ernst, lab disaster 2, Complete Package: Premium Package 2 and Special Package 3, Video of the month: Starting page 1, Utilisation development: From January to June 2014, Laborjournal online had an average total of visits per month, out of these were unique visits (66,5%) an extraordinarily high quote. 9 Discount: annual sales > 5,000: 5 % annual sales > 15,000: 10 % annual sales > 15,000: 15 % annual sales > 20,000: 20 % All prices are without VAT. 10 media information 2015 online Access rates 1 Visits: 2 Unique Visitors: 80,000 78,000 76,000 74,000 72,000 70,000 68,000 66,000 64,000 62,000 60,000 54,000 52,000 50,000 48,000 46,000 44,000 42,000 40,000 38,000 36,000 34,000 January February March April May June January February March April May June

7 media information 2015 online Editorial Office / Webmaster 1 Short characterization: Laborjournal online presents stories, reports and commentaries relevant to the life sciences that flow directly from the Laborjournal editorial office. In addition, the platform offers A diverse selection of Laborjournal ccontents from previous issues: methods, tips and tricks, rankings, product overviews and other popular series. It also provides an extensive range of services: The job market, the lecture and conference calendar, Laborjournal online ordering, LJ-shop and many other conveniences. 2 Webmaster: Dr. Carsten T. Rees, F & R Internet-Agentur, Zikadenweg 4, D Freiburg, Germany, Phone +49(0)761/ webmaster@laborjournal.de 3 Editorial staff: Dr. Ralf Neumann, Dipl. Biol. Winfried Köppelle, LJ-Verlag, Merzhauser Strasse 177, D Freiburg Phone +49(0)761/ , Fax +49(0)761/357 38, redaktion@laborjournal.de 4 Advertising: Product, image ads (banner, button) top-ad Bernd Beutel Schlossergässchen 10 D Weinheim, Germany Phone +49(0)6201/ Fax +49(0)6201/ info@top-ad-online.de Recruitment ads LJ-Verlag Merzhauser Strasse 177 D Freiburg Phone +49(0)761/ Fax +49(0)761/ stellen@laborjournal.de 5 Internet: 12 media information 2015 online Recruitment adverts Technical Details 1 Recruitment ads (no discount): PDF format (with logo and frame) or HTML format: 350.-/month Text ads per line (80 characters per line): 9.-/month 2 Premium job LJ premium jobs (4 positions at most) are given prestige attention at the head of the Job Section for the entire period of placement. PDF format, HTML format or text ad: 480.-/month 3 Recruitment ads: pdf file The pdf should be on one page with a maximum page size of DIN A4 (210 mm width, 297 mm height) and maximum file capacity of 120 kb. 4 Recruitment ads: text file Recruitment ads without frame and logo can be entered directly on our homepage. Maximum 4,000 characters. Minimum rate: 80.-, maximum rate Blank lines will be charged with 80 characters each. 5 If you would like to place a pdf or an HTML ad, please send the files by to stellen@laborjournal.de or call Please state the requir ed online period (in months, minimum 1 month) and your billing address. We offer free advert composition, just send a text file and the required photos or graphics. Composed print ads are published additionally 4 weeks at our website without extra charge (see page 5). 1 Deadlines and file delivery (banner, button): Product and image ads at least one week before appearance per to info@top-ad-online.de. The customer is responsible for contents, production and timely delivery. 2 File format (banner, button): file: jpg or gif, maximum file size: 120 KB Banner: 300 x 100 pixel Button: 200 x 150 pixel 3 Video format: It s your choice: To link your video at with either YouTube (please send us the YouTube web link) or your server. Furthermore, we are happy to set up an additional link to your website for further information. 4 Delivery address (banner, button): top-ad Bernd Beutel, Schlossergässchen 10, D Weinheim, Germany Phone +49(0)6201/ , Fax +49(0)6201/ info@top-ad-online.de, Web: 5 Terms of payment: Valid are the terms of business set out by the LJ-Verlag ( Payable immediately after rendering of account without reductions. 13

8 The publishing house media information 2015 Good old-fashioned journalism What started out as a small but feisty local venture has evolved into a mature and strong global publishing enterprise, which is read in all German speaking countries and beyond. More than 30 freelance jour nalists write for Laborjournal and the number of life science researchers who admit to not knowingthis magazine, is fast approaching zero. What is the reason for this success? Perhaps this is the wrong question. Instead we should be asking what distinguishes Laborjournal from other Life Science magazines? The answer is that Laborjournal makes journalism, real journalism, magazine style. This means well investigated articles, background stories, interviews, portraits and all written in plain German. Johannes Doehmer, former Professor of Toxicology and founder of the biotechnology company GenPharmTox wrote: Despite solid editorial work, Laborjournal has established an image as the Simplicissimus of science and research and continues to present itself as fresh, free and merry, whilst helping the underdogs and kicking the domineering! These are the ingredients to Labjournal s success. Researchers are appreciative. Wherever Laborjournalists call or appear they receive approval, consent and encouragement. The researchers at the bench know that Laborjournal is on their side. Proof of this statement is exhibited by the abundant information on scientific misconduct or mismanagement which reaches our editorial office on a confidential basis. To grasp hot potatoes in research and to present critical news to the public this has been the core of Laborjournal s business over the last ten years. (Peter Gruss, President of the Max Planck Society) In addition, we invite you to read the (sometimes) hot and critical news of Laborjournal at Laborjournal online. We recommend the archive which contains a multitude of useful articles. The ever increasing number of site clicks shows that this facility is frequently used by Laborjournal readers. Obviously they can t await the next issue! 14 15