2016 Marketing and Media Kit

Transcription

1 2016 Marketing and Media Kit INFLUENCE REACH PERFORMANCE RESULTS At Collinson Media & Events, we collaborate and connect with our clients, listening and learning from them to develop solutions that lead to results. With our awardwinning content, full complement of digital services, top-rated Marketplace events, dedicated in-house Planner Development Team and intelligence on meeting professionals in every market segment, we ll work with you to fill your group business goals. Together, we are revolutionizing the business of meetings and events. 15 Technology Pkwy S #250 Norcross, GA collinsonmedia.com

2 CME Audience Why CME? Access to high-level decision-makers qualified by our in-house planner development team members, who help build authentic relationships with specific user groups. Proprietary database insights available to advertising partners who want to reach each or all of our niche audiences User profiles qualify planners and introduce partners to the right audience Innovative matchmaking services that are a hallmark of our Marketplace trade shows and other events Advertising partners who understand and meet the needs of our planner communities Our Partners More than 1,100 major partners around the country trust Collinson to connect them with top-notch decision makers within every meetings and events market segment, including Delta Air Lines, Gaylord Hotels, Hilton, Hyatt, Marriott International, Starwood Resorts, United Airlines and many more. CVBs, conference centers, resorts, special venues, attractions, tech companies, travel providers and other industry suppliers are among our advertising partners and sponsors, including: Atlantic City Convention and Visitors Authority, Experience Grand Rapids, Hilton Head Island, Illinois Tourism, Los Angeles Tourism and Convention Board, Plano Convention and Visitors Bureau, San Diego Tourism Authority, Visit Denver, Visit Florida, Visit Savannah and many more. Our Planner Profile Location 96.4% Have meetings/ events that move around the country or region 3.6% Have meetings only in Florida, Texas or California 0% Have meetings that do not move locations Peak Rooms 0% No Hotel Rooms (use local social or meeting space only) 100% At least 50 Peak Rooms 51.5% Peak Rooms 31% Peak Rooms 17.5% 501+ Peak Rooms Responsibility 98.5% Site Selection 78% Initial Contact 88.5% Planning 100% Meetings/Sports Events Professionals 0% Supplier Annual Room Revenue Budget for Meetings 11.5% Less than $99K 48.5% $100K-499K 26.5% $500K-999K 13.5% $1,000,000+ Number of Meetings or Events 45.5% % % 10+ Our Reach PRINT 73,000 Total Audience (2.2 Readers per Subscriber) 15,000 Association and Specialty Group Meetings Professionals 5,500 Sports Events Organizers and Rights Holders 10,000 Corporate and Incentive Meeting Planners 5,900 Faith-Based Planners 6,000+ Marketplace 100% Decision Makers DIGITAL 75,000 75,000 50,000 35,000 SOCIAL MEDIA 7,000 7,200 5,800 6,800 2 Collinson Media & Events Marketing Opportunities

3 2016 Marketing & Advertising Opportunities Print (corporate and incentive) (association and specialty) (sports event organizers and rights holders) (faith-based) 4x 3x 2x 1x Full page: $4,200 $5,000 $5,600 $6,000 Half page: $3,000 $3,800 $4,200 $4,500 Premium page: $8,500 (ask about availability) * net rates Ask about co-op advertising, advertorial special sections, sponsored content opportunities, polybag inserts and other special advertising treatments, including new print options. Provide your own creative or request a quote for CME creative. Live Events 6 shows rate: $3,350 (per event) 3 shows rate: $3,750 (per event) 1 show rate: $3,950 (per event) *Additional registration is $1,750 Diversity Marketplace Hawaii Marketplace Forum Hawaii Marketplace Marketplace & USOC Sportslink Association Marketplace Specialty Marketplace Florida Texas Marketplace The Marketplace Forum Hawaii: $7,495 Event Sponsorships Ask your representative for more information and rates Digital Advertising Package A: $3,500 (one month) E-Newsletter (banner ad or advertorial story) Website Advertising (Banner ad) Social Media Activation Package B: $7,500 (one month) E-blast (choice of custom blast or sponsored destination post) E-Newsletter (banner ad or advertorial story) Website Advertising (option of Leaderboard or Banner ad) Social Media Activation Home Page Take-Over (one week on home page) Minimize to Leaderboard /: $4,000 peak time $1,500 non-peak time /: $3,500 peak time $1,000 non-peak time Destination Focus Video Package: $30,000 Video creation and placement on all four Collinson websites E-blast (of video segment) Website Advertising (2 weeks of video posted on website) Social Media Activation Webinar: $4,500 (limited availability) Customer Acquisition Programs Customer Experiences: $15,000 Custom Lead Generation: $30,000 For more information, contact your region s representative: Northeast Emily Crowley ecrowley@collinsonmedia.com Midwest Travis O Donnell todonnell@collinsonmedia.com Southwest Katherine Peery kpeery@collinsonmedia.com Western Adam Smith asmith@collinsonmedia.com Southeast Derek Rodriguez drodriguez@collinsonmedia.com Collinson Media & Events Marketing Opportunities

4 2016 Digital s E-Newsletter Choose from a horizontal banner ad or client provided advertorial content, based on inventory availability. Ads run one time in one or more of our newsletters once a week that are ed to targeted subscribers. Banner ad will be your advertisement linking back to your site of choice Advertorials are sponsored content that link back to the CME website for the full story Leaderboard/Banner Ad Advertorial Website Advertising Reach your desired customers by choosing specific market segments or cross-market segments. Average page views are 94,000 per month. Options include: Leaderboard: Top-of-site banner ad (one month purchase) Banner Ad: Run-of-site banner ad (one month purchase) Leaderboard Banner Ad Social Media We ll share, videos or graphics twice across Collinson s social network (Facebook, Twitter and Instagram) with links to the site of your choice. Social Media Blast Reach your desired customers by choosing specific market segments or across market segments. Options include: Sponsored Destination E-Blast: Client-produced copy (500-word limit) with one image, contact information and links posted on our website home page; promoted with e-blast sent to our digital newsletter recipients and via a share on our social media networks. Custom E-Blast: Client-produced is sent to subscribers based on target preferences. Home Page Take-Over Your advertisement will be the first thing visitors see on our website, literally taking over the home page of your selected market segment. Customers will click the X to close, and the ad will be minimized to a banner ad on the page. Your Take-over pop-up ad will run for one full week (7 days) Home Page Take-Over 4 Collinson Media & Events Marketing Opportunities

5 2016 Digital s (continued) Video Destination Focus Video Our editors work with you to develop a powerful video presentation specifically for meeting planners. You pick six sites you want to feature that highlight your destination s local character. We ll do the storytelling, creating a compelling visual documentary that makes the case for why your destination adds up to a powerful meetings experience, helping planners sell it to their management and attendees. We ll also handle interviews, script development, location shoots, voice-over talent and post-production editing. You receive: Sponsorship of Destination Focus video on website(s) of your choice: collaboratemeetings.com (corporate and incentive) connectyourmeetings.com (association and specialty) connectsports.com (sports event organizers and rights holders) rejuvenatemeetings.com (faith-based) Including: Two weeks on home page of selected websites, then archived on the video page for on-demand viewing 15-second, pre-roll opener Closing shot with your logo and 40-character sponsor message Sponsored e-blast with your logo introducing your video segment Shared on our social media networks (Facebook, Twitter, Instagram) Webinar We deliver an educational series to meetings professionals eager to learn from industry leaders and trainers (limited availability). also can earn continuing education credits toward the CMP designation. You receive: Leads from a combined audience of corporate, association, sports and faith-based meeting professionals who register for the live presentations and view archived webinars on-demand throughout the year Your representative introduces each 60-minute webinar Your brand logo appears in on-screen and webinar promotions You may add a question to registration survey Customer Experiences We recruit 15 targeted, qualified planners to attend your destination experience (FAM) Program Includes: Research and list development based on your unique qualifications Promotion and branding Custom Lead Generation Let us do the work for you Program Includes: Research and list development based on your unique qualifications Contact with over 1,000 pre-qualified planners Data capture 5 Collinson Media & Events Marketing Opportunities

6 2016 Live Events Collinson Media & Events Marketplace events continue to grow based on a reputation for delivering solid ROI to both buyers and sellers. Our innovative, appointment-only trade shows, supported by our approach to matching sellers with qualified buyers on an ideal 1.5 -to-1 ratio, is a major reason for our customers success. Another is our strong conference program and highly popular keynote speakers leaders in politics, sports, business and entertainment. For upcoming dates, locations and more information, visit the websites. Diversity Marketplace 400+ meeting professionals An intimate event with appointments, networking opportunities, targeted education and intelligent conversation centered around diversity and multicultural events connectyourmeetings.com/diversitymarketplace Marketplace 1,200+ corporate meeting professionals A networking and education conference for corporate and incentive meeting professionals, and an appointment-only reverse trade show collaboratemarketplace.com Hawaii 100+ meeting and destination professionals including pre-qualified corporate/incentive planners who produce or have the potential to do events on the Hawaiian Islands. A networking and education conference for luxury corporate and incentive meeting professionals, and an appointment-only reverse trade show Marketplace Forum 40 executive directors, chief executive officers and other executive leadership from the association, religious, sports and specialty markets. You will build relationships with the decision-making executives who have the ability to book events in your destination, all in a relaxed environment. Marketplace & USOC SportsLink 850+ sports planners and rights holders; destination and sports commission representatives The fastest-growing sports tourism industry trade show is now a partner with Olympic SportsLink, bringing the country s largest collection of NGB decision makers to one show in the country: Marketplace, Olympic Sports Link and NGB Best Practices Seminar. The show is an education and networking conference for sports events professionals and an appointment-only reverse trade show with better than 1.5-to-1 seller-to-buyer ratio connectsports.com/marketplace Association Marketplace 800+ association meeting professionals A networking and education conference for association meetings professionals and an appointment-only reverse trade show connectmarketplace.com Specialty Marketplace 500+ specialty meeting professionals A networking and education conference for specialty meetings professionals and an appointment-only reverse trade show connectmarketplace.com Florida State and regional association meetings professionals A hosted buyer, appointment-only reverse trade show bringing together the most active Florida association planners, suppliers and industry experts for three days of general sessions, workshops, pre-scheduled appointments and networking Texas State and regional association meetings professionals A hosted buyer, appointment-only reverse trade show bringing together the most active Texas association planners, suppliers and industry experts for three days of general sessions, workshops, pre-scheduled appointments and networking collinsonmedia.com/connect-texas-2015 Marketplace 1,000+ faith-based meetings professionals : A networking and education conference for faith-based meetings professionals of all religions and denominations, and an appointment-only reverse trade show rejuvenatemeetings.com/marketplace 6 Collinson Media & Events Marketing Opportunities

7 2016 Editorial Calendars Most articles are also posted on our websites, along with our major newsletter stories, and shared on our social media sites. This calendar includes only major features and special reports, and is subject to change. Winter The i Issue Winter The i Issue Inventive industry trends, instruction, imagination, making events personal *City Guides & Citywides LGBT-Inclusive Cities 40 Under 40, incentives, international events, industry trends, instruction Special Sections *City Guides & Citywides LGBT-Inclusive Cities Spring The Next List 40 Under 40, future forecasting, trends, sharing economy, Millennials Summer The Wired Issue Latest technology, industry tech stars, AR, beacons Fall Decor, Design & Dine Money and menus, best of event design, F&B trends Winter Sports Facility Guide Spring The Biz of Sports AAU Athletics, money LGBTQ, NFL Hotels Summer The Olympics Issue Future of the industry, amateur athletes, Olympic venues Fall The Numbers Issue 30 Rock Star Rights Holders, Salary Report Gaming Marketplace Guide West, Northeast and Canada *Medical Meetings *Sports Facility Guide LGBT-Inclusive Cities Marketplace Guide West, Northeast and Canada Spring Decor, Design & DIne Money and menus, best of event design, F&B trends Summer The Wired Issue Latest technology, tech stars, AR in events, beacons Fall The Ambition Issue Climbing the ladder, bigger and better events, Millennials Winter The Purpose-Driven Issue Who to partner with, how to do good, is your event effecting the world in a positive way? Spring The Youth Issue Religious youth sports, faith-based children events, dynamic kids, college campus ministry Summer Faith & Work Issue Passion and career, 40 Under 40 Fall The Music Issue Gospel, hip-hop, contemporary, electronica influencing events International Gaming Marketplace Guide West, Northeast and Canada *Medical Meetings *City Guides & Citywides College Towns/Campuses Millennial Cities Marketplace Guide West, Northeast and Canada All Magazines 4x 3x 2x 1x Full Page $4,200 $5,000 $5,600 $6,000 Half Page $3,000 $3,800 $4,200 $4,500 Premium Page: $8,500 (ask about availability) *Matching Advertorial Special Section **Advertising Supplement Specifications and more information about advertising with Collinson Media are available from your Collinson regional sales director. Ask about co-op advertising, advertorial special sections, sponsored content opportunities, polybag inserts and other special advertising treatments, including new print options. Provide your own creative or request a quote for CME creative. 7 Collinson Media & Events Marketing Opportunities