How To Run An Lb Distribution Conference

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1 PRESENT ATTENDEE PROFILE COMPANY TYPE Other 10% The LBM business is coming back strong. Housing market statistics show increases in new starts and remodeling expenditures, with positive growth forecast into next year. The opportunity is there for companies who have the right playbook, a talented team roster, and an ability to consistently convert in the red zone. LBM Distribution 2015 will bring together owners and business management from the lumber and building materials industry, with thought leaders from inside and outside the industry to discuss the latest developments as well as proven strategies to increase top and bottom line performance. If you are looking for ways to win in the market, set a game plan for profitable growth or help your company score big in LBM distribution, this conference is for you. WHO YOU WILL REACH The communications reach some of the most influential audiences in the industry including those responsible for making purchase decisions. Projected attendees include company ownership, senior management, and key personnel in sales & marketing and operations from pro dealers and lumberyards, plus specialty one-step and wholesale distributors. FIVE REASONS TO SPONSOR AND EXHIBIT Reach senior decision makers for top-down selling Introduce your latest product and service innovations Network and reinforce relationships Build brand awareness Engage at an affordable price; sponsorships at all levels Pro dealers 45% Business Management 60% Executive (VP and up) 70% JOB TYPE Other 5% JOB LEVEL Manufacturers Distributors 25% Operations 15% Intermediate 10% Sales/Marketing Upper / Middle

2 KICKOFF PRESENTATION Join us to hear former college and NFL pro football champion Lee Roy Jordan kick off LBM Distribution Lee Roy will share his views on success both on and off the football field. Lee Roy brings a unique Lee Roy Jordan perspective as he learned what winning means from two of football s legendary coaches Alabama head coach Bear Bryant and Dallas Cowboys head coach Tom Landry. Lee Roy also leads the industry as one of the largest suppliers of redwood and other fine specialty woods in eight states. A successful businessman and former Dallas Cowboy, Lee Roy Jordan's determination to be the best continues into the 21st century. In fourteen years as a Dallas Cowboy, Lee Roy Jordan competed in three Super Bowls, was named All-Pro twice and participated in the Pro Bowl four times. As a member of the Alabama Sports Hall of Fame, the National College Hall of Fame, and the Senior Bowl Hall of Fame, Lee Roy was also inducted into the Dallas Cowboy Ring of Honor in After a successful career in football, Lee Roy purchased Redwood Lumber of Dallas, the largest exclusive dealer of redwood in the Southwest that began in In 1977, after the purchase, the name was changed to Lee Roy Jordan Redwood Lumber. A proven leader in redwood products, the company has maintained the quality and diversity for not only redwood, but other specialty woods as well. In 2003, Lee Roy made the decision to expand the facility and services offered at the company s Hillsboro, Texas distribution center and re-manufacturing plant. Currently the Hillsboro facility handles all wholesale distribution of specialty products while the Dallas facility is focused on providing builders and contractors with all their lumber needs. Lee Roy Jordan Lumber is committed to providing customers with great service, quality products and competitive pricing. PROGRAM OUTLINE Revenue Sales/ marketing Branding/ merchandising Customer/ community Productivity Hiring/ training employees Managing physical yard layout Fleet/ logistics management The conference game plan will focus on the X s and O s of how to win in LBM distribution. Formal presentations on increasing revenue, improving productivity and enhancing margin will be delivered, along with two interactive panels. More details will be provided as the program is developed. Margin Product mix/ assortment Buying practices Inventory management (through IT) Front Office Panel Identifying/ retaining top talent Box Office Panel Financial planning/ access to capital / succession planning

3 LBM DISTRIBUTION 2015 OFFERS A VARIETY OF SPONSOR PACKAGES FOR TARGETED MARKETING DIAMOND SPONSOR Only 1 available at $30,000 Your company sponsorship enables you to gain the maximum amount of marketing exposure prior to, during, and after the event through an integrated conference promotion strategy. In addition to individual sponsorship opportunities, all sponsors receive the benefit of overall promotion planned for the conference. Print Advertising Full-page print ad and postcard inserts promoting the conference in LBM Journal; sponsor logo included (January to September 2015 issues) Exclusive sponsor of the evening reception at College Football Hall of Fame Promotion Promotional blasts and LBM Alert e-newsletters to 23,000+ opt-in contacts; sponsor logo and URL link included in HTML (2X per month from January to September 2015) Online Advertising Online banner ads promoting the conference rotating on lbmjournal.com homepage (January to September 2015) Logo placement on dedicated LBM Distribution 2015 conference website Two full-page ads, (individual pages or 2-page spread) in conference program 10 x 10 booth space 5 complimentary conference registrations for Sponsor EVENING RECEPTION at the Hall of Fame A private reception for all attendees will be held the first night of the conference at the College Football Hall of Fame. The Hall of Fame captures the stories and accomplishments of the greatest legends in college football history; players and coaches who broke records and won our hearts, cementing their legacy in a one-of-a-kind experience that pays homage to the tradition and heritage of the game. Attendees will be treated to a personalized experience in the Hall through 10 augmented reality displays where they can select video and images of players and coaches from their favorite school. TRANSPORTATION SPONSOR 3 available at $7,500 Promoted as transportation sponsor to evening reception at College Football Hall of Fame Customized bus wrap on shuttle to promote your brand

4 PLATINUM SPONSOR 2 available at $20,000 each Two full-page ads (individual pages or 2-page spread) in conference program 10 x 10 booth space 4 complimentary conference registrations for Sponsor KICKOFF SPONSOR / $10,000 1 available Promoted as the keynote sponsor logo on signage and general session screen Opportunity to provide standing signage at general session entrance before keynote session GOLD SPONSOR 3 available at $15,000 each Full-page ad in conference program 8 x 8 booth space 3 complimentary conference registrations for Sponsor BREAKFAST SPONSOR / $7,500 2 available Promoted as sponsor for breakfast on Day 1 or 2 Opportunity to provide standing signage at entrance during breakfast on the day of your sponsorship SILVER SPONSOR 4 available at $12,500 each Full-page ad in conference program 2 complimentary conference registrations for Sponsor LUNCH SPONSOR / $7,500 2 available Promoted as sponsor for lunch on Day 1 or 2 Opportunity to provide standing signage at entrance during lunch on the day of your sponsorship

5 COFFEE BREAK SPONSOR / $5,000 3 available Promoted as sponsor for coffee break for either Day 1 morning / afternoon or Day 2 morning Opportunity to provide standing signage near coffee station during break on the day of your sponsorship Opportunity to provide branded cocktail napkins during assigned break HOTEL ROOM DROP SPONSOR / $2,500 Limited availability Option to provide giveaway or marketing collateral to be distributed to all attendees' guest rooms (staying at the host hotel) EXHIBITOR OPPORTUNITY / $4,500 Limited availability logo in conference signage and conference program 1 complimentary conference registration for Exhibitor To secure your sponsorship or for more information, contact: Northeast & Southeast Jodie Cook Jodie@LBMJournal.com Ph: Fax: Central & West Michele Randazzo Michele@LBMJournal.com Ph: Fax: