Welcome to The Wealth Scene The Affluent Lifestyle Guide. Digital Advertising that Works. The Wealth Scene.

Transcription

1 Welcome to The Wealth Scene The Affluent Lifestyle Guide Digital Advertising that Works The Wealth Scene Media Pack

2 About The Wealth Scene The Wealth Scene is an independent online lifestyle publication aimed at high net worth individuals (HNWI s) and affluent consumers who like the finer things in life. We aim to produce content that people will find interesting and informative. To achieve this we publish news and information on the following: Luxury and Affluent Lifestyle that encompasses all aspect of luxury and high quality goods and services including; News and reviews on the world s most luxurious products and services, including prestige cars, luxury travel and holiday resorts, yacht and private jet charters and other lifestyle events. More online consumers than ever are taking to the internet to find information and purchase goods and services via desktop, The Property Market including Property Investing, Luxury Property, UK & Overseas Lifestyle Property. Wealth Management that includes a combination of financial planning,investments, Accounting Services and Tax Planning. An Interview With. In this section we interview aspiring entrepreneurs, established business leaders and prestige brands. These interviews help our readers to get an insight into how successful people and brands have achieved and maintained their success. This is one of our most popular and well-read sections. tablet or smartphone. 2

3 About The Wealth Scene (cont) As well as producing our own content, we source news and information from experts that work with the industries that we cover, this ensures that the content that we publish is factual and up to date. Users of our website are also able to download various property, investment and lifestyle guides. There is also the opportunity for them to subscribe to our monthly e-newsletter that contains a curated selection of the best articles and interviews each month direct to their inbox. Advertising your company or brand on The Wealth Scene is a very effective way to enhance your profile, build brand awareness and generate new sales enquiries. We have several advertising and marketing packages available to enable you to reach your target audience. Smart marketers and advertising agencies are clearly and wisely investing their marketing budgets to reach digitally connected consumers. Digital media captures consumer s imaginations by using interactive advertising to successfully speak to them and get the advertisers message across. 3

4 Full-Page Advertorial Feature If you provide luxury or high quality products or services this is ideal for both brand and product awareness. With a full page advertorial feature you can provide information about your company, its services and the products you supply. We will also add you to our The Luxury List directory as a supplier of high quality goods and services. All advertorials appear on the main site and are indexed by the search engines and will stay on the site indefinitely. If you have a twitter account we ll also include you in our Luxury List social media output so your marketing messages are amplified by us on an ongoing basis. Get a free listing in our Luxury List directory when you book your full page advertorial. Advert can include; Approx words of unique text, 8 images, your company logo, full contact details, social media page links/ handles. Click here to see example Cost: 250 one off payment 4

5 Monthly Featured Promotion This form of advertising is ideal to initially showcase your company, brand or product by way of a full page advertorial (as above) and then further promote it on a regular basis via monthly updates and press releases. This platform is suitable if you regularly launch or list new products/services and also for property agents and developers that want to promote themselves via the advertorial and then add a featured Property of the Month or Development Update or provide regular news/market updates and information about your services each month. Promote your company or brand with a full editorial feature, backed up by regular monthly updates and press releases. Each new monthly update will be shared out to our large social media following and will be continually promoted. Advert can include; Minimum 1000 words of unique text, 8 images, your company logo, full contact details, and social media page links/handles for both the initial advertorial and the subsequent monthly updates. Cost: 500 per annum 5

6 An Interview with... The Wealth Scene has an extensive section dedicated to interviews with individuals in the luxury market sector. We have interviewed Yacht manufacturers Blohm+Voss, Current CEO of Rolls Royce Torsten Muller Otvos and the BBC s property pundit Henry Pryor to name a few. These interviews allow you to put a face to your brand and get your message across in a more personal fashion. These interviews often get picked up and published by other news and media agents, hence they are an excellent way to enhance your brands reputation and exposure across the internet. If your company is a leader in its field or there is an unusual story behind your brand or product contact us about conducting an interview. Examples Blohm + Voss World Leading Superyacht & Ship Builders Torsten Müller-Ötvös CEO of Rolls-Royce Motor Cars Henry Pryor BBC Property Expert Cost: POA Enhance your company or brands reputation and exposure across the internet with one of our in-depth business leader interviews. 6

7 Website Banners We have several banner advertisement placements on each page. These banners are available on a quarterly or yearly basis. The banner links directly through to your website increasing traffc and enquiries. Visitors who choose not to click through to your website will still see your advert, which will further help to build brand awareness. Prices Homepage Only Site Section Sizes One Month Three Months One Month Three Months 300 x x x Banner advertising is available in both monthly and quarterly packages section sponsorship and homepage options monthly, quarterly prices available - ask about discounts for longer term placements. Luxury List List your company and contact details in our Luxury List Directory. Listing can include; Company logo, description and contact details. Click here to view example Cost: 99 for the year 7

8 Marketing Campaigns Put your product or message in front of over 140,000 opted in Wealth Scene subscribers with a dedicated solus campaign. Because our database has been built via double opt in process, our open rates can be up to 60% higher than the industry average with higher than average click through rates. Making a difference A professionally coded and designed creative can make a massive impact to the number of click-throughs to your website or landing page. We also have industry specific lists tailored to match your product resulting in higher than average conversions. Our creatives are fully responsive and compatible with Outlook and over 40 different web based and mobile clients. A top quality professionally designed creative means that you ll reach the maximum number of people and will boosts confidence in your company and your product leading to an increase in your conversion figures. Because we are a full service agency there is no need to source separate companies for websites, landing pages, creatives or brochures. Cost: 15 CPM - Minimum send size 50,000 8

9 Full Service Digital Marketing Services Our in-house digital marketing team can also produce a full online marketing suite for your product or brand. We can produce professionally designed responsive and coded creatives, landing pages and digital brochures. Our creative team have over 15 experience in the design and development industry. We can create the perfect, bespoke and profitable landing page for your product. Our landing pages are fully Google optimised and mobile responsive giving much higher conversion rates that non compliant sites. Our creatives are designed to get results. Clients using our full marketing suite have experienced a 62% increase in conversions. Cost: POA 9

10 The Wealth Scene Northbridge House Elm Street, Burnley Lancashire BB10 1PD tel: info@thewealthscene.com web : thewealthscene.com