2014 Meetings Media Kit LEARN NETWORK INNOVATE INSPIRE

Transcription

1 2014 Meetings Media Kit LEARN NETWORK INNOVATE INSPIRE

2 2 advertising with us Advertising with us Collinson Media & Events is the leading source of actionable intelligence for meetings professionals in every group market segment. Our products, events and services provide education, leadership, insights and business solutions that give an edge to key decision makers and influencers. Integrated advertising programs web, tablet, mobile, video, live events and print provide audience quality, brand engagement and content excellence to our clients. Together, we are revolutionizing the business of meetings and events. To speak with a representative regarding opportunities at Collinson, please contact us. INSIDE 3 INTEGRITY AND LEADERSHIP > 4 CONTENT EXCELLENCE > 5 AUDIENCE QUALITY > 9 MARKET PENETRATION > 11 INTEGRATED PLATFORMS > 21 TESTIMONIALS > 23 SPECIFICATIONS > Contact Us >

3 3 integrity and leadership INTEGRITY AND LEADERSHIP More than 38 years of personalized service in the destination marketing and hospitality business from the same family An investment and commitment to innovation, education and inspiration to advance the business of meetings and events We ve been reinventing ourselves since we began our business. We ve added new events and magazines in response to the support and enthusiasm of our clients and customers. We ve expanded into digital and social media, extending our brands and mission to new markets and audiences. Throughout these advances, we ve remained committed to authoritative quality content and our relationships with our planner and supplier communities. Chris Collinson, President

4 4 content excellence CONTENT EXCELLENCE Progressive, thought-provoking coverage Authentic stories from passionate readers Business and personal development advice Engaging, entertaining and informative Award-winning editors and designers Creative, talented video team Leading industry bloggers and columnists

5 5 audience quality AUDIENCE QUALITY Access to high-level decision-makers qualified by our in-house planner development team members, who help build authentic relationships with specific user groups Proprietary database insights available to advertising partners who want to reach each or all of our niche audiences User profiles qualify planners and introduce partners to the right audience Innovative matchmaking services that are a hallmark of our Marketplace trade shows and other events Advertising partners who understand and meet the needs of our planner communities 100% Decision- Makers 73,000 Total Audience (2.2. Readers per Subscriber) 15,000 Association and Specialty Group Meetings Professionals 2,000 Sports Events Organizers and Rights Holders 10,000 Corporate Meeting Planners 5,500 Faith-Based Planners 5,000+ Marketplace Attendees 100% Decision-Makers

6 6 AUDIENCE QUALITY Planner Development Program Lead generation beyond lists, qualified by dedicated staff researchers and networking specialists Average more than 4,500 documented calls a week, plus 10,000 touch points Internet Research Circulation Database Cvent List Social Media & LinkedIn Groups Knowland & Insight Hotel Resources List Other Databases CVB/Hotel List Industry Events Pre-Qualify Phone/Internal Research Collaborate Team Connect Team Rejuvenate Team Connect Sports Team Build Relationships Recruit for Events Collect Data Provide Lead Gen Custom Projects Circulation Surveys Research FAMs

7 7 AUDIENCE QUALITY Our Planner Profile 96.4% Move Events Location 96.4% 3.6% 0% Have meetings/events that move around the country or region Have meetings only in Florida, Texas or California Have meetings that do not move locations Peak Rooms No Hotel Rooms (use local social or 0% meeting space only) 100% At least 50 Peak Rooms 51.5% Peak Rooms Number of Meetings or Events 45.5% % % 10+ Annual Room Revenue Budget for Meetings 11.5% Less than $99K 48.5% $100K-499K 26.5% $500K-999K 13.5% $1,000, % Peak Rooms 17.5% 501+ Peak Rooms Responsibility 98.5% Site Selection 78% Initial Contact 88.5% Planning 100% Meetings/Sports Events Professionals 0% Supplier

8 8 AUDIENCE QUALITY Partners More than 1,100 major brands around the country trust Collinson to connect them with top-notch decision-makers within every meetings and events market segment including Delta Air Lines, Gaylord Hotels, Hilton, Hyatt, Marriott International, Starwood Resorts, United Airlines and many more. CVBs, conference centers, resorts, special venues, attractions, tech companies, travel providers and other industry suppliers are among our advertising partners and sponsors, including: Atlanta Convention and Visitors Bureau, The Atlantic City Convention and Visitors Authority, Experience Grand Rapids, Hilton Head Island, Illinois Tourism, Los Angeles Tourism and Convention Board, Plano Convention and Visitors Bureau, San Diego Tourism Authority, Visit Denver, Visit Florida, Visit Savannah and many more.

9 9 market penetration MARKET PENETRATION Products and services connecting partners to target customers Covering every niche market defining large group business Providing year-round opportunities to connect and brand Reaching opinion leaders, business influencers, decision-makers Aligning brands with innovation, quality and leadership Market Segments Our numbers might not be legion, but the following we command is legendary, accomplishing profitable engagement with ultra-niche group markets. Collaborate Corporate Meetings Professionals Connect Association and Specialty Group Meetings Professionals Connect Sports Sports Association Events Professionals, Sports Organizers and Rights Holders Rejuvenate Faith-Based Meetings Professionals

10 10 Market Penetration Products Print Collaborate Magazine Connect Magazine Rejuvenate Magazine Online/Mobile collaboratemeetings.com connectyourmeetings.com connectsports.com rejuvenatemeetings.com Video Insider Series Destination Focus Series Collinson TV Social Media Outlets Facebook Instagram Pinterest Twitter YouTube Events Collaborate Marketplace Connect Marketplace Connect Sports Marketplace Rejuvenate Marketplace Diversity Summit Advisory Boards Webinars Custom Meetings Professionals Guides Special sponsored print and digital guides for meeting planners covering cities, regions or states including area profiles, recent developments and highlights, noteworthy local features that tie in to trends, optional grid listings and other sponsor opportunities. Other Sponsored white papers; sponsored destination photo galleries; special advertising sections and co-ops; sponsored blogs, case studies and columns

11 11 integrated platforms Integrated Platforms Leverage six integrated media platforms for access to your preferred audience throughout their entire buying cycle 75% of B2B marketers say multimedia is more effective than one media type; print, online and in-person events lead the cross-media buy. Events Appointments Sponsorships Ads in Guides Banners Print Display Ads Co-ops Custom Columns Special Sections Inserts Custom Meeting Guides Marketing Services Data Media Business Audience Meeting/Event ProfessionaLs Events Information Online Advertising Promotions Websites Tablet Mobile Device Year-Round Community Webinars Chats/Blogs Social Video

12 12 Integrated Platforms Live Events Appointment-only trade shows with a solid reputation for matchmaking that leads to ROI for buyers and sellers Interactive education sessions and concentrated workshops with industry heavy hitters and trainers that meet the needs of the changing business environment (CEUs) Keynote sessions and receptions with business, sports, entertainment and industry leaders CSR activities, live interviews, panels, workshops and other innovative formats offer unique sponsorship opportunities Marketplace format: Pre-scheduled, one-on-one planner/supplier appointments; targeted education sessions; multiple receptions and networking opportunities As a result of our presence at Collaborate Marketplace last year, we contracted six programs for 2013 and 2014 with 2,989 room nights for estimated revenue of $507,746. Darik Malone, Tropicana Las Vegas

13 13 Integrated Platforms Portland, Oregon Convention Center: June 12-14, 2014 Attendees: 1,000+ corporate meetings professionals and destination representatives Description: A networking and education conference for corporate meetings professionals and an appointment-only reverse trade show collaboratemeetings.com/marketplace Orlando, World Center Marriott: August 21-23, 2014 Attendees: 1,100+ association professionals, specialty group meetings planners and destination representatives Description: A networking and education conference for association and specialty meetings professionals and appointment-only reverse trade show connectyourmeetings.com/marketplace Orlando, Marriott World Center: August 21-23, 2014 Attendees: 500+ sports events rights holders, sports association professionals, and destinations and sports commission representatives Description: A growing education and networking conference for sports events professionals with an appointment-only reverse trade show connectsports.com/marketplace Atlanta, Marriott Marquis: October 28-30, 2014 Attendees: 1,000+ faith-based meeting professionals and destination representatives Description: A networking and education conference for faith-based meetings professionals of all religions and denominations and an appointment-only reverse trade show rejuvenatemeetings.com/marketplace Partnerships with appointments and sponsorships available for all events. For current opportunities, contact your Collinson representative or visit the event website.

14 14 Integrated Platforms Live Events Diversity Summit Washington, D.C., Marriott Wardman Park: January 21-23, 2014 Attendees: 300+ meetings professionals and destination representatives Description: A small, intimate event co-sponsored by Marriott International with appointments, networking opportunities, targeted education and intelligent conversation around diversity and multicultural events Limited Event Sponsorship Advisory Boards Webinars Destinations /Venues Change Attendees: Leading meetings professionals from specific market segments Description: Designed to encourage an exchange of ideas and build collaboration among active planners to solve some of their business and event challenges Exclusive Event Sponsorship Twice Monthly+ Attendees: Meetings and events professionals across all markets or market-exclusive Description: Hour-long education session with one or two experts; CEUs available Exclusive Event Sponsorship with Brand Activation: Contact your Collinson Media representative Partnerships with appointments and sponsorships available for all events. For current opportunities, contact your Collinson representative and visit the event website.

15 15 Integrated Platforms Digital Engaging customers on whatever screen they re on, wherever they are desktops, tablets or smartphones Wide range of custom sponsorships including monthly featured video episodes, embedded video ads, photo galleries, Instagram and Pinterest albums, and destination posts Digital newsletters with current blogs, news and event updates, and partner opportunities Digital blasts for timely value offers and announcements Content value, performance and competitive advantage Branded content delivered in highly relevant environment Award-winning video team Online/Mobile Video Social Media collaboratemeetings.com connectyourmeetings.com connectsports.com rejuvenatemeetings.com Insider Series Destination Focus Series Industry Chats Collinson TV YouTube Channels Facebook Instagram LinkedIn Pinterest Twitter YouTube E-blasts E-newsletters

16 16 Integrated Platforms Featured Video Sponsorships Our Web series offer exclusive sponsorships of association, corporate, faith-based and sports segments episodes ranging from three to seven minutes produced by our video team and distributed on YouTube and the video channels of all our magazines. Exclusive sponsorship opportunities exist in the following featured categories: The Insider Series Exclusive monthly sponsorship of four weekly videos featuring a different meetings or events professional within each audience. Personal and professional perspectives on planning successes, valuable lessons, venues, lifestyles, travel habits and preferences. Sponsor provides pre-roll and closing shot with logo. Destination Focus Series Our team showcases sponsor s destination with a visual site visit. Sponsor chooses five locations to highlight; we help tell a compelling story that resonates with planners and attendees. Most people agree video is where consumers are heading. Video ads are delivering higher margins than other types of digital ads, with how-to videos among the fastest-growing categories. Our move to video supports our mission to provide the best information to our planner communities; to support our advertising partners by adding this key opportunity to our mix; and to be at the forefront of the changing business of meetings.

17 17 Integrated Platforms Print Collaborate Magazine Connect Magazine Rejuvenate Magazine

18 18 Integrated Platforms Editorial Themes 40 UNDER 40: Industry leaders and innovators under the age of 40 nominated by our readers, partners, contributors and others. From planners to hoteliers to chefs to entrepreneurs, these go-getters are driving change in the meetings industry. Our editors make the final selection, but everyone gets in on the action on our social media pages and websites. GROUNDBREAKERS: A collection of interviews with the industry s most innovative, creative and seasoned leaders calling for change. They offer their critical insights into the future of meetings and events. GIVEBACK ISSUE: An issue that celebrates the impact meetings and events can have in their host cities and beyond. It also features the top nonprofits and CSR programs planners can partner with to help multiply the giveback effect. RETHINKING MEETINGS: A series that looks at the changing nature of meetings: physical design from venues and connectivity to workspace and seating; programing from disappearing keynotes, flipped sessions, reverse trade shows and work-and-play events to pitchfests, fishbowls, pecha kucha and the death of PowerPoint; and changing attendee expectations. TECHNOLOGY ISSUE: Examines the future of social media, the greening of meetings, cost controls and the pacesetters reinventing the technology of meetings. The issue also features the apps, maps, platforms and devices making meetings more mobile, social and engaging. THINK-TANK ISSUE: A pioneering issue that looks at the way attendees learn, how they retain information, the colors they respond to, the speakers they prefer and what kinds of teambuilding activities work (and which ones should be set aside for good). PROMISING NEW COMPANIES: A list of the most exciting new organizations and the products and services they re delivering that alter the future of the meetings industry, from tech companies to destination marketing organizations to meetings management firms. Editorial themes and departments provide special sponsorship opportunities from premium positions to social media tie-ins and downloadable PDFs of popular articles. Talk with your Collinson representative about the possibilities.

19 19 Integrated Platforms Editorial Departments EDITOR S LETTER: Commentary on the changing state of meetings, current events and subjects covered in each issue. HOW TO: Targeted, step-by-step columns by industry and subject experts on skills that can improve meetings, careers and lifestyle management. Subject topics include F&B, design, legal, programming, negotiations, budgets, marketing, audiovisual, health, career and personal development, and more. FACE TO FACE: Scene photos of recent industry events featuring prominent keynote speakers, innovative programming and giveback activities. INDUSTRY MOVES: New hires, transfers, appointments and other job news about suppliers at destination marketing organizations, convention and visitors bureaus, resorts, hotels, convention centers and other organizations. CASE STUDY: An in-depth look at the challenges, successes and planning strategies from related industry events as told from the event planner s perspective. THE MIX/BRIEFINGS/FRONTLINES: Our front-of-book sections cover news, notes and quotes from industry experts, planner communities, business, entertainment and the world at large. Regular story types include Trend Watch, Then and Now, Pick Your Product, What We Like, Book Review, Planning Tip, Editor s Picks, People Are Talking About, Idea Spotlight and Event Spotlight. TALKING MEETINGS: Industry planners give their opinions on hot topics in the events industry in short, digestible quotes. WHERE THEY RE MEETING: A collection of upcoming meetings and events and the locations in which they re meeting. PLACES: A comprehensive destination resource for meeting planners to help them locate the best cities and venues for their meetings and events. Regular story topics include Regional Guides, City Spotlight, Site Visits, Now Open, In the Works and In the News. Q&A: Frequent one-on-one conversations with meeting planners, executives, creatives, speakers and other industry influencers. Editorial themes and departments provide special sponsorship opportunities from premium positions to social media tie-ins and downloadable PDFs of popular articles. Talk with your Collinson representative about the possibilities.

20 20 Integrated Platforms 2014 Editorial Calendars Collaborate Features Destination Reports Sponsored Sections February/March 40 Under 40 West Coast Great Lakes Focus on: Florida April/May The Technology Issue Where to Plan Now: Caribbean Destination Resource Guide June/July The Think-Tank Issue Where to Plan Now: North America Marketplace Program Guide August/September The Incentives Issue Rocky Mountains Mid-Atlantic/Mid-South Focus on: Texas October/November The Giveback Issue Northeast Southwest Focus on: California December/January The Career Issue Midwest, Southeast Where to Plan Now: International Industry Leaders Connect Features Destination Reports Sponsored Sections January/February The Think-Tank Issue West Coast Great Lakes Focus on: Florida March/April The Technology Issue Rocky Mountains Mid-Atlantic/Mid-South Focus on: Texas May/June 40 Under 40 Northeast Southwest Focus on: California July/August The Money Issue Where to Plan Now: Caribbean Destination Resource Guide September/October The Sports Issue Where to Plan Now: North America Marketplace Program Guide November/December The Career Issue Midwest, Southeast, Where to Plan Now: International Industry Leaders Rejuvenate Features Destination Reports Sponsored Sections February/March The Think-Tank Issue West Coast Great Lakes Focus on: Florida April/May The Technology Issue Rocky Mountains, Mid-Atlantic/Mid-South Focus on: Texas June/July The Youth Issue Where to Plan Now: Caribbean Destination Resource Guide August/September 40 Under 40 Northeast Southwest Focus on: California October/November The Giveback Issue Where to Plan Now: North America Marketplace Program Guide December/January The Money Issue Midwest, Southeast, Where to Plan Now: International Industry Leaders

21 21 testimonials testimonials Connect Marketplace is hands down one of the best shows we attend each year. Collinson Media & Events has earned a reputation for putting on innovative shows that lead to solid business. They create a perfect blend of networking opportunities, dynamic one-on-one appointments and education sessions that generate a tremendous return on investment. Jason Aughey, Tampa Bay Sports Commission I have been to Connect Marketplace twice and found the show a great time-saver! Being able to meet venues in one trip and have suppliers come to me is great. I can quickly judge if a city or hotel will potentially work for my group of 3,000 or my regional meeting of 150. I get a vibe for the people I d be dealing with and I m able to connect again at social functions during the event. Connect is a very valuable event for planners. I highly recommend it. Steve Tolman, LogiCom LLC I thought Collaborate s education sessions were wonderful. I ve been planning in-house corporate meetings for years and thought I knew everything until I attended the education sessions. I was fooled now I can take back what I ve learned and apply it to my meetings. Joyce Covington, The Kroger Co. Collinson Media has managed to identify a Marketplace formula that really works for planners, suppliers and sponsors. The energy, pace and opportunities to network and do business are extraordinary, and we have been delighted by the sales activity and results. David Zunker, Hilton Head Island-Bluffton Visitor and Convention Bureau

22 22 testimonials testimonials Collaborate was the best trade show I have attended in my 12 years in the industry! I personally came back with 14 leads. It was a great event and we are so excited for the next two. Danell Trenholm, Caesars Entertainment The conference was phenomenal and the staff of Collinson Media & Events was outstanding. Connect Marketplace was amazing I met so many wonderful people who have accomplished extraordinary educational and professional goals. I enjoyed the top-notch education sessions, appointments and especially the overall networking. Debbie Autman, Centers for Disease Control and Prevention We had a wonderful experience with Connect and as a result, I m going to be a very busy guy for quite some time. In fact, I can t remember the last time I received this number of qualified leads from one particular trade show. Paul R. Moore, Louisville Convention & Visitors Bureau Connect Marketplace was by far the most enjoyable of the trade shows I attended this year. I loved the reverse trade show format I no longer had to weave through a maze of booths carrying brochures, business cards and giveaways trying to make it to my next appointment on time. Connect profiles your events and matches you with the people that meet your requirements, so my appointments were more worthwhile. The location of our 2013 National Championship, our biggest event of the year, was the direct result of an appointment at Connect Marketplace in Joe Sibley, USA Fencing

23 23 live events Specifications Live Events Our planner development team and proprietary data software support the success of both buyers and sellers by screening and matching every participant s preferences for appointments at our events. Event rates for attendance with appointments are specially priced for magazine advertising partners. Non-advertisers also may attend. Please contact us for rates. Sponsorships* Partner Platinum Lunch Platinum Breakfast Build a Buddy Planner Boot Camp Planner Orientation Registration Refreshment Relaxation Station Gold Level Silver Level *No appointments with sponsorships. Please ask about custom sponsorships. Please ask your Collinson representative about pricing and custom sponsorships Marketplace Events Collaborate Connect/Sports Rejuvenate Diversity Summit June 12-14, Portland, Oregon August 21-23, Orlando, Florida October 28-30, Atlanta, Georgia January 21-23, 2014, Washington, D.C. Visit event websites for current information and new opportunities: collaboratemeetings.com/marketplace, connectyourmeetings.com/marketplace, connectsports.com/marketplace, rejuvenatemeetings.com/marketplace

24 24 digital advertising Digital Our websites and social medial platforms now enable content creators, consumers and marketers to participate more than ever. Besides our sponsored video series, new video opportunities from Collinson allow advertisers to deliver their branded content in a highly relevant environment. Video produced by CME Video stories produced by us, sponsored by clients The Insider Series Exclusive one-month packages on preferred website include: 15-second pre-roll with each weekly video episode Closing shot with logo and 40-character sponsor message Medium rectangle ad Monday morning sponsored e-blast with logo Weekly featured post on social media outlets One sponsored webinar (limited availability) Full-page print ad in related magazine 2014 Collaborate Connect Professional Associations Connect SMEF Connect Sports Rejuvenate January/July Medical/Pharma Washington, DC Multicultural USOC Multicultural/ International February/August Government Texas Social Youth/Indoor General Conferences March/September Technology Chicago Government Competitions Alternative April/October May/November Finance/ Insurance Incentive Washington, DC Multicultural Youth/Outdoor Service Midwest/ Southeast Social Sports Associations Large/Arena Meetings June/December International Northeast Fraternal NCAA/Professional Youth Select from months and corresponding themes above. Limited availability. Unit Materials Needed Media Accepted File Size Sponsored Insider Series 15-second destination pre-roll; Logo, click-through URL, 40-character sponsor message B-roll: MOV, MP4, WAV; Logo: EPS, AI (with embedded or outline fonts) Preferred Video: 1080p, h.264 or ProRes compression, HD; Accepted: 720p, SD; Logo: 300 dpi Destination Focus Series Site visit video produced by our video team highlighting the key selling points of your city relevant to audience Showcased in prominent position on home pages for two weeks Available on our channels and yours Archived on our destination Web pages Sponsored e-blast with logo announcing video Featured post on social media outlets Unit Materials Needed Media Accepted File Size Destination Focus Feature Series; CME created 3-6 minute video produced and edited by CME with sponsoring advertiser on-site or with provided B-roll B-roll: MOV, MP4, WAV; Logo: EPS, AI (with embedded or outline fonts) Preferred Video: 1080p, h.264 or ProRes compression, HD; Accepted: 720p, SD; Logo: 300 dpi

25 25 digital advertising Additional Online Advertising Medium Rectangle: Banner ad that directs interested users to advertiser s website is run-of-site, tied to specific content or designated to appear on certain departments on the website. Destination Video: Advertiser-created video ad runs in place of traditional banner advertising in the medium-rectangle space. Destination Spotlight Blog: Advertorial copy with images, video, contact information and links provided by the advertiser and edited by our staff is posted in the destination department of preferred website and promoted through social media and e-newsletters. Sponsored Content: Sponsor provides audience-related content; logo links to the sponsoring advertiser s website at the bottom of the post or a horizontal graphic over a section or feature. CME custom creative available. Unit Materials Needed Media Accepted File Size Medium Rectangle Creative; click-through URL JPG, PNG, GIF, SWF, DoubleClick tag 300x250 px online/mobile; 228x190 px tablet; 45kb Destination Video Creative; click-through URL WebM, MPEG4, 3GPP, MOV, WMV, FLV 720p (1280x720 px) Destination Spotlight Blog Embedded links; advertorial copy provided by client Embedded video code, PNG, JPG, PSD, EPS 500 words; Web-ready images Sponsored Content Logo, click-through URL at bottom of a post, or banner across feature PNG, JPG, PSD, EPS 72 DPI

26 26 digital advertising Advertising partners can participate in the following opportunities across products or target specific segments. Unit Materials Needed Media Accepted File Size Leaderboard Creative; click-through URL GIF, JPG 728x90 px; 30 kb Medium Rectangle Creative; click-through URL GIF, JPG 300x250 px; 30 kb Destination Spotlight Logo, click-through URL, excerpt for newsletter, advertorial blog, destination images or embedded video, embedded links, contact information Images and logo: PNG, JPG, PSD, EPS; embedded video code 36-word excerpt, 500-word blog; 72 DPI logo and images Meetings Incentives Package information and embedded links posted to website; included in e-newsletter Images: PNG, JPG, PSD, EPS 50 words describing offer Custom E-Blasts HTML creative; click-through URLs; subject line HTML 600 or 728 px wide Social Advertising partners can participate in the following opportunities across products or target specific segments; some offers limited to packages. Custom opportunities are available. Post Type Materials Needed Action Social Network Destination Spotlight Destination Twitter handle, Facebook page, materials previously mentioned with package A post linking back to spotlight blog on Collinson website will mention the advertiser on coordinating social media Twitter, Facebook General Sponsored Post Destination Twitter handle, Facebook page A post linking back to editorial content already in place (not created for purchase) on Collinson website will mention the advertiser on coordinating social media Twitter, Facebook Link to Advertiser Content suggestion, image for Facebook, URL Social media post identified as sponsored within the text links to outside source Twitter, Facebook Sponsored Tip Logo Logo placed on lower right corner of graphic "Planner Tip" Instagram, Twitter, Facebook Pinterest Board Pinterest account Collinson publication will create a sponsored board in coordination with the advertiser; can be destination focused or meetings related Pinterest, publicized on Facebook, Twitter Instagram Take Over Images and captions sent every 2 hours for one day A destination can take over an Instagram account for the day, posting meetings-related highlights of city with captions Instagram, publicized on Facebook, Twitter

27 27 digital advertising Webinars Collinson Media s monthly webinar series provides meetings professionals with relevant information presented by leaders and experts in and outside the industry. A combination of lecture, dialogue and Q&A provides an open forum for participants to engage with experts and earn continuing education credits toward their CMP. Speakers develop their presentations with the guidance of Collinson editors to a combined audience of corporate, association, sports and faith-based meetings professionals. Webinars can be customized and scheduled for preferred market segment. We prefer a casual, professional dialogue between two or more presenters, which engages the audience as much as possible. Sponsors can select months and topics from the list below, and Collinson editors will schedule the presenters. Availability is limited Webinar Topics* Trends and Forecasting Hybrid Meetings Sustainability Social Media Incorporating Diversity Mobile Apps Engaging Attendees Health and Wellness Risk Management Recruiting and Training Volunteers Event Technology/Meetings Software CSR Creativity on a Budget Environment Design Food and Beverage Audiovisual International Meetings Branding and Theme Marketing and Managing the Press Safety and Security Contact your CME representative for sports specific webinars. Materials Needed Action Receive File Size Logo, click-through URL; 2-minute live welcome by advertiser representative, visuals allowed Logo used on promotional s and website description Full list of registered attendees Web-resolution logo

28 28 Print Print Ask about co-op advertising, advertorial special sections, polybag inserts and other special advertising treatments; your creative or request a quote for CME creative. Specifications* Full Page 8.5 x Full Page Bleed 9.25 x 11 (Area for live matter 8.5 x ; Bleed area is.125 ) 1/2 Horizontal 7 x /2 Horizontal Bleed 9.25 x 4.75 (Area for live matter 8.5 x ; Bleed area is.125 ) 1/2 Vertical 4.5 x 9.5 *Advertising partners will receive complete submission instructions from our production department upon order. Full- page Half- page (horizontal) Half- page (vertical) Collaborate Space Reservation Materials Due February/March 12/15 12/28 April/May (Destination/Hotel Showcase) 2/15 2/28 June/July (Marketplace Show Issue) 4/15 4/30 August/September 6/14 6/28 October/November 8/15 8/31 December/January (Industry Leaders Insert) 10/15 10/31 Connect Space Reservation Materials Due January/February 11/1 11/15 March/April 1/1 1/15 May/June 3/1 3/15 July/August (Destination/Hotel Showcase) 5/1 5/15 September/October (Marketplace Show Issue) 7/1 7/15 November/December (Industry Leaders Insert) 9/1 9/15 Rejuvenate Space Reservation Materials Due February/March 12/1 12/15 April/May 2/1 2/15 June/July (Destination/Hotel Showcase) 4/1 4/15 August/September 6/1 6/14 October/November (Marketplace Show Issue) 9/2 9/16 December/January (Industry Leaders Insert) 10/1 10/15

29 The ability to understand the intentions of our niche audiences helps us give them what they want, when and how they want it delivered. It provides a more direct and deeper access for brands seeking to do business with these groups, and allows us to filter out the clutter of unwanted information that bombards all of us.