Integrated Marketing Solutions

Transcription

1 Integrated Marketing Solutions

2 Supermarket News Offers The MOST Strategic Communication Platforms For Leading Suppliers It is now even easier to effectively plan and execute your marketing campaign with Supermarket News. This easy to navigate tool can help you determine which Supermarket News products are right for you.

3 Sales Contacts The key to reaching potential customers beyond traditional means is to use highly customized solutions. Supermarket News s customized online products take your marketing campaign to the next level delivering in depth information about your products and services, driving traffic to your website, generating leads and most importantly growing your business. Bill Dooley, Bill Pettit, Stephanie Reid, bill.dooley@penton.com bill.pettit@penton.com stephanie.reid@penton.com Joy Kulick, Courtney Woofter, Inside Sales, joy.kulick@penton.com courtney.woofter@penton.com VP, Penton Food Group, Publisher Online Sales Development Director Marketing Manager Jerry Rymont, Dannielle Kent, Erin Elkind, jerry.rymont@penton.com dannielle.kent@penton.com erin.elkind@penton.com

4 Editorial Information LETTER FROM THE EDITOR Supermarket News (SN) is the leading publication and media operation for the food retail industry. SN magazine is the only nationally circulated, paid, weekly trade publication edited for executive decision makers in the food industry. A winning lineup of annual features includes: Power 50 list of executives; Top 75 list of companies; award issues focused on Retail Excellence, Community Service, Marketing, Supplier Category Excellence, and Technology. SN Whole Health is a magazine supplement geared to the health and wellness business in mainstream food retailing. Special features include Whole Health Enterprise Award; Fit List of companies that are progressive in health and wellness; annual WH Asks Poll, and companion blog Refresh at whrefresh.com. SupermarketNews.com is a comprehensive website that is increasingly the industry's one stop offering for information online. Valuable tools include real time news throughout the day; profiles and feature stories; opinion columns; data and resources; photo galleries, and video. Users can receive news headlines and links to stories through a free daily e newsletter. MEET THE EDITORS SN s MISSION SN operates with the largest and most experienced editorial staff in the industry. Mark Hamstra Retail, Financial Editor mark.hamstra@penton.com Supermarket tn News (SN) is ddi dedicated tdto bi being the leading information source in print and online for the food retail industry, including coverage of news, trends, product categories and technology. Jenna Telesca Fresh Market Editor Jenna.telesca@penton.com Julie Gallagher Center Store Editor julie.gallagher@penton.com SN Mobile: SN s industry leading app provides users the latest news in food retailing and access to breaking industry news throughout the day, along with images. David Orgel Editor in Chief; Content Director Penton Food Group Robert Vosburgh Fresh Market, Center Store, Whole Health Group Editor bob.vosburgh@penton.com Michael Garry Technology Editor michael.garry@penton.com

5 Integrated Online Marketing Online Branding and Online Lead dgeneration Web site marketing/advertising geared toward reaching and engaging the targeted audience seeking information and/or perusing business/market related content. Marketing Marketing/advertising with the goal of reaching and engaging the targeted audience who prefers to receive business/market related information and content. Audience Engagement Video the fastest growing online medium today! Powerful because it is demonstrative and the information provided is retained longer because it is visual. Polling, Quizzes, Webinars, etc. engage as well as generate leads

6 Online Branding ROS Sponsorships BUILD YOUR BRAND AND DRIVE TRAFFIC TO YOUR WEBSITE Supermarket News website offers high impact banner options for the most cost effective way to strengthen your print advertising campaign and build your brand. An online banner connects you with your potential customers, drives traffic to your website and provides quantifiable results which means better ROI for you. features articles segmented by: News Retailers Store Formats Product Categories People Rankings & Research Opinions

7 Online Branding One Stop Sponsorships Supermarket News One Stop website category pages quickly connect our readers with critical news, commentary, research and information in their area of interest. t PROMINENT POSITIONING: As a One Stop website sponsor your messages occupy all advertising positions on the One Stop category landing page and all pages linking from that category. ALWAYS THERE: Your messages stay with readers as they navigate category content. HIGHER CLICK THROUGH RATES: Since readers are in their area of interest, metrics have shown that click through rates are higher. SPONSORSHIP EXCLUSIVITY: Only a single sponsorship is available monthly for each One Stop category. You can own the category with efficient frequency rates available for extended contracts. AD UNIT SIZES ARE: 1. Two LEADERBOARD BANNERS (728 x 90) Attention grabbing top banner position integrated into the site s horizontal navigation bar. 2. Two BOOMBOXES (300 x 250) Integrated into the core of the freshest content, this Premium position provides impact for larger creative options. 3. One SMALL BOOMBOX (180 x 150) This space is integrated within the category articles. ONE STOP CATEGORIES: Specialty One Stops: Latest News Retail & Financial Profiles, Awards & Rankings Category One Stops: Center Store Viewpoints Executive Changes Marketing Technology Health and Wellness and more!

8 Online Branding Retailer One Stop Sponsorships RETAILER PAGES: Wal Mart Kroger Safeway Ahold USA Delhaize America Pages include company information, executive listings, financial performance and breaking news AD UNIT SIZES ARE: 1. Two LEADERBOARD BANNERS (728 x 90) Attention grabbing top banner position integrated into the site s horizontal navigation bar. 2. Two BOOMBOXES (300 x 250) Integrated into the core of the freshest content, this Premium position provides impact for larger creative options. 3. One SMALL BOOMBOX (180 x 150) This space is integrated within the Retailer articles.

9 Online Branding Website Skins/Homepage Takeovers PAGE SKINS IMPROVE BRAND EXPOSURE GIVING YOUR BRAND INCREASED OWNERSHIP High impact Homepage Roadblock with custom Page Skin enveloping SNs premium Homepage content. BENEFITS: Complete and absolute coverage ofsns Homepage Expanded landscape for more creative and dominant messaging Higher level of engagement and clickthrough rate All Homepage ad units and left and right gutters Booked on a weekly basis

10 Online Branding Floating Interstitial COMMUNICATE WITH YOUR CUSTOMERS BEYOND TRADITIONAL ADVERTISING Site introduction advertising BENEFITS: Your ad will serve over the content on entry page up to 10 seconds for every unique visitor who visits (one unique visitor counted per 24 hour period) Booked on a weekly basis

11 Online Branding Rich Media RICH MEDIA EXCELS Online ad campaigns using "rich media" are generally twice as effective as traditional GIF/JPG campaigns in their ability to lift a key branding metric: Message Association. Message Association is the ability to link a specific brand with a specific message * Sample for this report based on 338,184 interviews for over 320 online advertising campaigns. The Control and Exposed groups are recruited simultaneously to remove any potential impact of alternate channel marketing efforts. Exposure data were recorded when the creative appeared on the web properties used in the actual campaign. Lift is defined as the relative difference between the branding level of the Control and Exposed groups. All differences are statistically significant at 99%.

12 Online Branding Rich Media Rich Media Retractable Run of Site Exhibits dynamic motion Graphic element pops out over site editorial content once for every unique visitor (one unique visitor counted per every 8 hours) On subsequent visits only the boombox ad is visible

13 Online Branding Rich Media Rich Media Expandable Leaderboards and Boomboxes Rich Media with Video

14 Social / Interactive Media Total Access Blog Sponsorship: Traditional A BLOG BY THE EDITORS OF SN & SN WHOLE HEALTH SN s Total Access Blog is THE destination for retail decision makers seeking up to the minute news & coverage of all that s happening at the food industry s biggest shows. BENEFITS: Live coverage from: Natural Products Expos East & West FMI Conferences & Events United Fresh Produce IDDBA AND MORE!!! Sponsor receives the following ad units, which appear on SN s Total Access bloghomepage and all linked pages: 728 x 90 and 300 x 250 ADDED VALUE: 1x eblast ($6695 value) Daily enewsletter sponsorships per show run ($3500 value) ROS promotional banners per show run ($4000 value) ½ page, 4 C ad in print ($13,000 value) 12 month archive of blog sponsorship Facebook and Twitter mentions

15 Social / Interactive Media Total Access Blog Sponsorship: Video Be part of the most watched broadcasts in food retailing! BENEFITS: Live video coverage from: Natural Products Expos East & West FMI Conferences & Events United Fresh Produce IDDBA AND MORE!!! Sponsor receives: Verbal blacknowledgement and logo presentation prior to each video 728x90 and 300x250 ad units on each article page and video player page Inclusion in significant promotional campaign ADDED VALUE: 1x eblast ($6695 value) Daily enewsletter sponsorships per show run ($3500 value) ROS promotional banners per show run ($4000 value) ½ page, 4 C ad in print ($13,000 value) 12 month archive of blog sponsorship Facebook and Twitter mentions

16 Social / Interactive Media SN Quick Poll Sponsorship COMMUNICATE YOUR MESSAGE WHERE VISITORS ENGAGE AND PARTICIPATE Sponsor an area of our site where users participate in a weekly poll with questions concerning popular, on trend topics relevant to retailers today. BENEFITS: SN s Quick Poll appears on the homepage and rotating article pages. Sponsorship Exclusivity: Only a single sponsorship is available for each SN Quick Poll. Sponsor s receive the following ad units, which appear on the SN Quick Poll results page: Two Leaderboards (728 x 90) Two Boomboxes (300 x 250) Two Boomboxes (300 x 250) One Small boombox (180 x 150) Sponsor can also submit Quick Poll questions to editorial for review SN s Quick Poll is promoted weekly in the SN Daily News Update enewsletter

17 Social / Interactive Media Ask The Experts BRAND YOUR COMPANY AS AN EXPERT Promotes advertiser as an expert on a given topic/field. Located on a custom built landing page that features exclusive ad units, company and expert bio info. A leadgeneration form collects demographic info for every visitor who submits a question. BENEFITS: Exclusive rights to sponsored category on for 3 months Exclusive landing page Promotion on the Supermarket News website via display advertising Logo and headshot on the Supermarket News homepage ADDED VALUE: 1x per quarter eblast ($6695 value) 1 week enewsletter sponsorship per month ($3500 value) ROS promotional banners per month ($5000 value) ½ page, 4 C ad in print ($13,000 value) Facebook and Twitter mentions

18 Mobile Marketing SN Mobile App Reach top retail decision makers through sponsorship of SN s Mobile Smartphone Application giving retail executive mobile users a customized user experience. BENEFITS: Align your brand with SN s Top Stories, Grocery and Frozen Foods coverage within the SN App ad units will run ROS on title page and all article pages Ability to leverage rich media technologies Available for download on ALL Smartphone platforms Ad sizes 120x20, 168x28, 216x36, 300x50

19 Online Lead Generation Webinars POSITION YOUR COMPANY AS A THOUGHT LEADER Multimediaplatform tolaunch new products, educate on expandedproductproduct capabilities or reinforce your company s industry expertise to a geographically diverse, highly qualified audience. BENEFITS: All webinars hosted by senior SN editorial staff Content development with our editor s participation In demand presenters on hot industry topics SN s in house production team facilitates attendee registration monitoring and reporting Online registration form with up to 3 custom questions and sponsor s ads Event archived and online posting for 24/7, on demand viewing for 1 year Unique market research opportunity real time online polling and Q&A Excellent lead generation resource ADDED VALUE: 3x eblast invitation/registration communication ($20,085 value) 3 weeks enewsletter promotion pre event ($10,500 value) 1 week enewsletter promotion per month for 3 months post event ($10,500 value) ROS promotional banners for one month pre event ($5000 value) ROS promotional banners per month for 3 months post event ($15,000 value) ½ page, 4 C ad in print ($13,000 value) Facebook and Twitter mentions

20 Online Lead Generation White Paper Postings GENERATE QUALIFIED LEADS WHILE COMMUNICATING SOLUTIONS OR BEST PRACTICES Located on a custom built landing page that features exclusive ad units and provides visitors with an executive summary of the white paper as well as a lead generation form that collects demographic info. BENEFITS: Hosted on for 1 year Gated behind a registration page Registration form can contain 3 custom questions Leads provided weekly to client Archived White Papers on SN web site ADDED VALUE: 1x per quarter eblast ($6695 value) 1 week enewsletter sponsorships per month ($3500 value) ROS promotional banners per month ($5000 value) 50K minimum at $100 cpm ½ page, 4 C ad in print ($13,000 value) Facebook and Twitter mentions

21 Video Sponsor Video Hosting and Promotion DELIVER THE QUALITY, IMPACT & ELEGANCE OF TV STYLE ADVERTISING IN AN INTERNET SETTING. PROVIDE YOUR COMPANY WITH EXTRA VISIBILITY, CREDIBILITY & BE SEEN AS A LEADER BY HOSTING YOUR PRE PRODUCED VIDEO ON SUPERMARKETNEWS.COM Online video is the fastest growing medium today educate SN s decision making audience on your company s products and services. BENEFITS: Video is powerful because it is demonstrative, can clearly depict procedures and techniques or visual info such as charts & graphs. The information provided is also retained longer because it is visual. SN can create branded messages designed to integrate with SN s tone and content while delivering a clear call to action on behalf of the advertiser. 728x90 ad unit on video player page Promotional exposure within our E newsletters and Web site

22 Video Phil Lempert Video Sponsorships Sponsor Supermarket Guru, Phil Lempert s, weekly video segments on what s new and innovative in the food and retail landscape. Sponsors receive prominent banner placement and promotional exposure within our E newsletters and Web site Choose to sponsor: THE LEMPERT REPORT The Lempert Report is a weekly 5 minute marketing analysis of the issues and trends that impact the food and retail environments. PHIL LEMPERT S NEW PRODUCT HITS AND MISSES Weekly videos with Phil s comments and reviews of new food and retail products. PHIL LEMPERT S FOOD NEWS TODAY A live weekly webcast capturing the most relevant food trends of the week.

23 Marketing eblasts and epostcards YOUR CUSTOM MESSAGE DELIVERED TO OUR TARGETED AUDIENCE e Blastsand and e Postcards arean an effective way to keep in touch with customers and prospects quickly and efficiently. Timely delivery let s you address immediate issues and solutions. E Blasts and e Postcards are a great way to drive traffic to your website, microsite and/or clients. E postcard Example BENEFITS: Economical unit costs are efficient compared to direct mail. Results are quick and measurable unlike direct mail, you ll know in a matter of days, not weeks or months, how many readersopened andtookaction action. e BLASTS: We work with your production team to make sure your e Blast meets mailing and anti spamming requirements. Delivery, open rate and clickthrough h metrics are fully measurable. Yesmail is our deployment and measurement software. e POSTCARDS: Use this online vehicle to showcase a new product, make a special offer, send prospects to your website and more the possibilities are endless. Customize your message now! E blast Example Up your response by re deploying your blast to non opens for a small additional cost.

24 Marketing Video E Blast PROVIDE YOUR COMPANY WITH EXTRA VISIBILITY, CREDIBILITY & BE SEEN AS A LEADER BY HOSTING YOUR PRE PRODUCED VIDEO ON SN TV Take your e Blast and give it a boost by incorporating one of the most popular mediums today video. BENEFITS: Video player landing page Video player Company logo 728 x 90 display ad Display up to 5 minutes of video

25 enewsletter Sponsorships Supermarket News daily enewsletter delivers the latest retail news and insight into the latest technology and trends shaping the sectors of the food retailing industry. enewsletter sponsorships enable your to increase market awareness, while driving traffic to your website, microsite or research initiatives. FREQUENCY: Daily OPT IN SUBSCRIBERS: Over 37,000 RESEARCH: 63% of SN s print subscribers also receive SN s daily e newsletter 35% Average Open Rate w/ peaks up to 58% 75% find SN s enewsletter most useful when making food industry decisions! More than half visit the SN website daily They re an e savvy audience 88% visit business websites to keep up with industry news Nearly half of subscribers are from companies with annual sales of $500+ million

26 Refresh: The Week in Whole Health A BLOG & WEEKLY E NEWSLETTER BY THE EDITORS OF SN WHOLE HEALTH SN Whole Health s REFRESH offers unique content on the subjects of supermarkets, wellness and sustainability. BENEFITS: The interactive format attracts retail food industry professionals, lifestyle advocates and everyday consumers. We invite you to read on and get REFRESHed! Targeted health & wellness website and weekly enewsletter ADDED VALUE: Additional promotion includes quarterly eblasts, weekly enewsletter advertisements and exposure within our print edition SN WH REFRESH Blog whrefresh.com: The WH website that tkeeps you in the know on a vital retail sector! Ad units are: Leaderboard (728 x 90) Boombox (300 x 250) REFRESH Blog Example REFRESH Weekly E Newsletter Example SN WH REFRESH Weekly E Newsletter: Weekly enewsletter offers attention grabbing banner options to align your brand with unique content on all subjects health & wellness. Ad units are (300 x 250 or 180 x 150) and are sold by position: Position 1 Position 2 Position 3 Position 4 FREQUENCY: Weekly, Every Wednesday OPT IN SUBSCRIBERS: Over 10,700

27 Stand Out With Custom: Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage our deep industry knowledge and customer relationships. We work closely with clients to analyze theirbusiness needsanddevelop develop strategic marketingsolutions to realize their goals. OUR SERVICES INCLUDE: Research Lead Generation Lead Nurturing & Scoring Mobile Video Website Development Search Engine Marketing Social Media elistening Paid Search Engine Marketing

28 For Advertising Effectiveness, It Doesn t Get Any Better Than This! You ll know the power of SN as a media platform by the company we keep. For the fifth time in the past eight years, Supermarket News has been named to the prestigious Crain s B to B Media Power 50 list. This recognition puts SN in the company of other powerhouse media outlets all 2011 honorees: The Wall Street Journal, The New York Times, Forbes, USA Today, Google, Facebook, Twitter, and the NFL. SN is one of only 11 trade properties to be honored this year, and the only publication in food retailing to ever be recognized. IN PRINT. IN PERSON. Whether it s print or web, SN gives your corporate message the clout and reach that ranks with the best of the best. ONLINE.