PRESENTATION 2015 RESPONSIBLE MEDIA BUYING. Your sustainable commitment makes sense POSITIVE AND CREATIVE COMMUNICATION
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1 PRESENTATION 2015 POSITIVE AND CREATIVE COMMUNICATION RESPONSIBLE MEDIA BUYING Your sustainable commitment makes sense
2 About Planète-Verte «Planète-Verte Régie» is more than an on-line advertising network. It relies on the expertise of Planète-Verte, a Sustainable Development consulting agency specialized in renewable energy and clean mobility. The activities and expertise of Planète-Verte are recognized at the french and international level since By utilizing the power and dynamism of its partner network, Planète-Verte wanted to expand its expertise. Today she does this by providing an innovative service, highlighting the sustainable and responsible involvement of organizations on the internet, directly from a readership who is concerned by the sustainable and responsible development. Since it was launched in January 2013, the on-line advertising network «Planète-Verte» currently has more than 5 million unique visitors and 22 million page views each month on websites of reference such as Terra Eco, Néo-Planète, BioAddict or ConsoGlobe. The pack «Planète-Verte Sustainable Development» is the only one to be referenced by Mediametrie/Net Ratings on this topic. For the first time, all the themes are grouped in one on-line advertising network : sustainable mobility, new energies, organic food, well-being, responsible consumption, eco-tourism, sustainable housing, recycling or waste treatment. Our exclusive offers meet the needs of sustainable communication advertisers adapting their goals and strategies, while providing maximum visibility with a qualified audience and affinity. Planète-Verte, The advertising agency of eco-labels 2
3 The advertising agency Planète-Verte The first on-line advertising network dedicated exclusively to sustainable development Communicate your commitment towards the websites referenced in sustainable development in the french market 5 MILLION UNIQUE VISITORS PER MONTH High income 25 / 40 years Very interested in clean technologies Urbain Ethical consumers 50% Female public Communication B2B and B2C Consumers of biological products Traveller's The only ones to be referenced as sustainable development by Mediametrie OUR AUDIENCE High income, quality, interested in innovative brands and advertisers, sending a positive message inviting to consume more responsibly way. First Mediametrie Pack 100% Sustainable Development unique visitors per mouth (1) page views per month Coverage rate of the population : 3,3 % Up to date information on the social networks : Subscribers on the newsletters Likes on Facebook (1) : According to Mediametrie/Net Ratings, june WEB-SITES SUSTAINABLE DEVELOPMENT AND RESPONSIBLE CONSUMPTION Neo planète Terra Eco Consoglobe Notre planète.info Bio addict Enerzine BabelVoyage Voyageons autrement Automobile Propre Technologic Vehicles and many others MILLION AD VIEWS Followers on Twitter and Tweets videos and vews on Youtube 3
4 The only offer of reference in sustainable development websites Planète-Verte gives you the opportunity to communicate your sustainable engagement on the most prestigious websites and offers solutions appropriate to your communication strategy unique visitors page views Geolocation Sponsoring of columns (website) Advertorials / Sponsored News Rich-Media Target Display Renting of Database Sponsoring of newsletters Targeted ing 4
5 Our communication packages by theme unique visitors views unique visitors views unique visitors views unique visitors views unique visitors views unique visitors views unique visitors views unique visitors views unique visitors views unique visitors views B2C, B2B, Luxe, Masculin, etc... Nous consulter Please contact us for more information about our packages. 5
6 Smarphone & Tablette audience Connected & nomad high income target Ad Views : / mois Banner footer Intersticiel Medium rectangle Typographie d'origine : Americana 6
7 Newsletter sustainable transport and mobility Presentation Monthly newsletter and large public. Containing all the news about the latest innovations, new ways of mobility, on the road, on sea and in the air! Readership Subscribers (Business-to-Consumer) Opening ratio of 20 % Reactivity of 20 % National Scale Public 50 % male, 50% female High income Interested in sustainable mobility, clean transports new technologies and sustainable development User or potential buyer of clean vehicles Content 7 articles written by specialists in sustainable mobility «Measure the impact of your publicity on a targeted audience» Your advertizing space 300 x 600 px here Formats and prices of the publicity banners Formats Details written + lay out in column ecomobility + mailing newsletter In partnership with Subscribe to the newsletter INSCRIPTION Prices Ex. Tax Leaderboard 728 x 90 px Medium Rectangle 300 x 250 px Half Page 300 x 600 px Video Newsletter skins Sponsored content fixe image 300 x 175 px redirection to Youtube skins + leaderboard + Medium rectangle : header 755 px and sides 40 px Partnership with :
8 Targeted ing campaigns Use our Direct Marketing database More than 4 million B2B and B2C contacts who feel an affinity with Sustainable Development segmented by criteria : Location : national level, regional level, habitat, climate. Social : gender, age, household. Demographic : profession, income level, educational level, function. Psychographic : hobbies, lifestyle, moral and ethical values. Behavior : purchasing situation, user status, role in the buying process. Deduplication Database 8
9 Special Operations Product testing Quiz Survey Contest Community management Brand Platform Video report with : 9
10 Analysis of results Our professional tools allow us to analyze precisely the effectiveness of campaigns and to offer only premium advertising spaces. Because we care about your ROI issue, we strive to provide you with tailored campaigns, perfectly adapted to your development strategies and communication. Our tracking system analyzes the post-click and post-view performance to calculate accurately the ROI of your campaign D +1 to D +30. Anti-clickbot technology - Certified Clicks 10
11 Our publishers 11
12 Our references 12
13 Our partners 13
14 Contact us Marion MELOTTO Advertising Manager Pierre GIRAUD Head of Advertising Thibaut DENOS Account Manager Follow us :
Organic Authority Advertising
2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:
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