2 is one of the most prestigious digital marketing consultants in Latin America. We focus on web advertising, SEO and web content.
3 Contents A bit of History Who we are Successful cases Our services Contact us
4 A bit of History 13 years in the digital marketing area. First company to offer SEO services in Cordoba. Clients in the US, Mexico, Colombia, Brazil, Chile and Argentina. Interdisciplinary technical teams experienced in Digital Marketing, Design, Programming, Communications and Advertising.
5 Contents A bit of History Who we are Successful cases Our services Contact us
6 Who we are Mr. Marcos Marchetti Managing Partner Mr. Eduardo Romero Managing Partner
7 Contents A bit of History Who we are Successful cases Our services Contact us
8 Successful cases: Objective: - To develop web content strategies for ibazar s blog of classifieds website, thus putting new energy into the information on the website and attracting an audience interested in the brand. What we did: - We created an original, responsive design; easily visible for any device on vivedf.ibazar.com.mx domain. - We hired editors and experts in different topics related to Mexico, to develop the content strategy. - We developed special graphics. Results: - The blog traffic increased 2412 % in 12 months.
9 Successful cases: Objective: - Management of advertising campaigns through Google Adwords in search engines and display advertising, to optimize the conversion rates within the website. What we did: - We designed a far-reaching campaign in terms of keywords and markets, with high segmentation according to localities and preferential devices to display the ads. - We carried out a detailed analysis of the historical record of number of clicks and impressions in the most convenient categories in terms of CPC and conversions, to make a strategic budget allocation. - We optimized the daily budgets according to the conversion charges generated by each ad group. Results: - Around 130% increase of the total conversion rates in 5 months.
10 Successful cases: Objective: - Management of SEO campaigns taking offsite and onsite actions. What we did: - We worked on all the website pages and re-optimized all the onsite criteria, adapting to the constant changes that Google sets on its algorithm. - Offsite strategy: we do permanent monitoring of the website s linking profile to attack negative SEO. - We developed the official website to attract a specific traffic with a Long-Tail keywords orientation. - In the last 3 years, we have generated 14,000 tourism web contents for the site. Results: - SEO traffic on the website has increased more than 45% in the last 4 years.
11 Casos de éxito: Successful cases: - Promotion of the video Si defendés a Córdoba, Córdoba no para. (If you back Cordoba, Cordoba keeps moving) What we did: - We launched video campaigns in YouTube and Facebook. - We did an exclusive segmentation of the video according to interests and regions, as it was directed only at Cordoba province. - We developed 2 saturation campaigns (Blast) in YouTube for 3 days. - De developed specific banners of the video to promote it through Google Display Network. Results: - More than 100 million Facebook impressions and around 440 thousand views.
12 Successful cases: Objective: - Search engine optimization (SEO) of the hotel s website and development of an online content strategy through the official blog. What we did: - We worked on all the website pages and re-optimized all the onsite criteria, adapting to the constant changes that Google sets on its algorithm. - We developed the official website to attract a specific traffic with a Long-Tail keywords orientation. Results: - Around 200% increase in the number website visits in organic-search traffic.
13 Successful cases: Objective: - Development of content for Argentina and Colombia, directed at improving the company s SEO. Actions taken: - We selected 80 different contents and editorials originally written in Portuguese; and developed said contents in Argentinean and Colombian Spanish. - The new content was produced by Argentinean and Colombian tourism experts. Results: - Location of the contents at the bottom of the list of search results made on a particular destination, thus improving their relevance in the browsers.
14 Successful cases: Objective: - Promoting enrollment applications for the 2014 school year. What we did: - We created promotional campaigns in Google Adwords, YouTube and Facebook Ads to promote an institutional video inviting those who were interested, to enroll at the institution. - We made an exclusive market segmentation including Cordoba and other nearby cities. - We created special Landing Pages for Adwords and Facebook in order to obtain interested visitors information. - Queries received via Facebook were moderated and directed to Admissions. Results: - Location of the contents at the bottom of the list of search results made on a particular destination, thus improving their relevance in the browsers.
15 Contents A bit of History Who we are Successful cases Our services Contact us
16 Our services SEM AdWords AdWords drives quality traffic to the sites and helps us to measure the Return on Investment (ROI). Budgets are made on a flexible basis, allowing us to capture clients immediately. Social networks We develop the social network apps required by our clients in order to favor the contact between people and the brand. How we do it? By keeping the main considerations in clear perspective: consultancy, training, management, technical set-up of accounts, content creation and moderation.
17 Our services Content marketing marketing Content marketing is highly sought after by important companies that seek to address their target audience in a committed way, by offering relevant and valuable information. In MKE, we are focused on providing our clients with original, high-quality contents so that their prospect clients may modify or improve their buying behavior. In MKE, we can help you to create marketing campaigns to drive traffic to your website, attract new customers and build customer loyalty.
18 Our services SEO Web Technology Our aim is that our customers web pages receive the highest number of visits possible and we do this through web positioning; so that when people use search engines, our customer s websites are the first options available. Web technology is the set of services and solutions that we offer in MKE by counseling, creating and consolidating projects in an intelligent way. We use our customer s website as part of a comprehensive strategy based on our joint work. We provide our customers with ongoing counseling, and with those products and services related to their present and future needs.
19 Our services Sponsored ads on Facebook Be it by pay-per-click or impressions, Facebook ads offer detailed market segmentation that helps us to define the target audience in a precise way for our campaign to achieve the best results.
20 Contents A bit of History Who we are Successful cases Our services Contact us
21 Contact us twitter.com/mkedigital plus.google.com/+mkedigitalcórdoba
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