Contents. 01 Portfolio. 02 Spektrum.de. 03 Online & mobile advertising options. 04 Targeting. 05 Rates & contact details

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1 Mediadata 2015

2 Contents 01 Portfolio 02 Spektrum.de 03 Online & mobile advertising options 04 Targeting 05 Rates & contact details 2

3 Your digital target audience Our digital brands Quality reach Online & Mobile Net reach digital: 20,16 Mio. UU 7,87 Mio. UU Mobile: 43% Mobile only Source: AGOF digital facts

4 Contents 01 Portfolio 02 Spektrum.de 03 Online & mobile advertising options 04 Targeting 05 Rates & contact details 4

5 The world of science at spektrum.de Spektrum.de is the major German science portal and the place where researchers and Nobel Prize winners publish their work. The focus is on factual information and on supplying the context for topical scientific themes. Spektrum reports on a diverse range of scientific topics: From archaeology, biology and chemistry through to the latest advances in medicine, physics and technology providing in-depth information for a target group interested in matters of science 5

6 A unique target group for your campaign Your direct line to Germany s scientific and technical elite The target group at Spektrum.de 702,000 unique users Source: AGOF digital facts Above-average share of young users 52% years of age Excellent educational background 54% Uni entrance qualification or degree Extremely high net household income 56% More than 2,000 net per month 6

7 Contents 01 Portfolio 02 Spektrum.de 03 Online & mobile advertising options 04 Targeting 05 Rates & contact details 7

8 The right ad format for your campaign with our online and mobile display ads Use our display ads for both your online and mobile campaign. Our ad portfolio comprises a wide range of positions and sizes to suit your needs. Ad formats integrated in the content enable you to position your advertising message directly in the reading flow of your target group. Flanking ad formats offer additional large-format options for your communication measures. 8

9 The right ad format for your campaign with our standard ad formats You can find the full range of online ad formats in our showroom at: 9

10 The right ad format for your campaign Our mobile ads offer a wide range of (interactive) options You can find the full range of mobile ad formats in our showroom at: 10

11 spektrum.de theme special Showcase your company in an editorial environment Showcase your company in the context of an editorial special as a sponsor ensuring exclusive and large-format presentation of your ad (teasers with editorial look and feel, wallpaper or medium rectangle). Potential specials that might be of interest to you: Medicine Biology Brain research 11

12 Integration of your content on Spektrum.de With an advertorial as the perfect showcase Present your key topics in the theme-focused environment of Spektrum.de. The focus is on the integration of the advertorial produced by you. Alternatively, you can take advantage of our creative services, and we ll produce the advertorial for you*. Traffic measures throughout the Spektrum.de website publicise your presence. * Production costs for an advertorial: 4,500 12

13 Your direct line to users mailboxes with the Spektrum newsletter Communicate directly with over 20,000 subscribers by sending the Spektrum newsletter to their personal mailboxes. Five times a week, from Tuesday to Saturday, the newsletter reports on the latest news and topics in the world of science. You can book a banner to position your advertising message directly between the content areas of the newsletter. 13

14 Crossmedia integration with the print media of Spektrum der Wissenschaft Ensure your crossmedia presence and roll out your campaign message across all Spektrum channels. You can use the print edition of Spektrum der Wissenschaft, spektrum neo, Spektrum Die Woche or the numerous themed specials to present your company to the desired target group even more effectively. You can find more information on our website at 14

15 Contents 01 Portfolio 02 Spektrum.de 03 Online & mobile advertising options 04 Targeting 05 Rates & contact details 15

16 iq target Precision communication with your target group Based on the proven, leading technologies of AdAudience, DoubleClick and many other providers and underpinned by exclusive iq digital optimisations Systematic targeting based on criteria like company sector, department, size of company or position in the company a unique service in the German advertising market Intelligent combination of your campaign with high-quality booking environments deep targeting right down to editorial keyword level or based on stock market/company data Wide range of tools and special solutions to reach even exotic and narrow advertising target groups 16

17 Contents 01 Portfolio 02 Spektrum.de 03 Online & mobile advertising options 04 Targeting 05 Rates & contact details 17

18 Spektrum.de 2015/2016 rate card You can find our updated rate card on our website at You can find all the media data for our proposals in our Download Centre, along with current offers and the technical specifications for our ad formats 18

19 Please contact us for more information! iq digital media marketing gmbh Kasernenstraße Düsseldorf Telefon Telefax Web Technischer Service Telefon Nielsen 1, 5-7 iq digital media marketing gmbh Brandstwiete 1 (Neuer Dovenhof) Hamburg Telefon Telefax hamburg@iqdigital.de Nielsen 2 iq digital media marketing gmbh Kasernenstraße Düsseldorf Telefon Telefax duesseldorf@iqdigital.de Nielsen 3a iq digital media marketing gmbh Eschersheimer Landstraße Frankfurt Telefon Telefax frankfurt@iqdigital.de Nielsen 3b, 4 iq digital media marketing gmbh Nymphenburger Straße München Telefon Telefax muenchen@iqdigital.de Sales Manager Mobile André Krämer Kasernenstraße Düsseldorf Telefon Mobil andre.kraemer@iqdigital.de Key Account Manager Finanzen Christoph Tiede Kasernenstraße Düsseldorf Telefon Mobil christoph.tiede@iqdigital.de International Sales Christine Pakendorf Kasernenstraße Düsseldorf Telefon Telefax international@iqdigital.de 19

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