2015/2016 CPSA Media Kit

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1 2015/2016 CPSA Media Kit

2 The Canadian Professional Sales Association (CPSA) has been serving business travelers since For over 140 years, CPSA has been helping sales professionals and business executives through travel and business discount programs, as well as essential professional development and training. If you re looking at reaching sales professionals and executives that spend a significant amount of money on travel then CPSA s various member communication vehicles should be your primary source for communicating to this audience. The most efficient method of reaching travel-heavy sales professionals, and business executives across Canada is by advertising with CPSA print, digital and online. 1

3 Some of Our Current Partners: 2

4 What Our Members Are Saving: CPSA members look to their association for savings on the costs of business travel, and other business expenses such as: Hotels Home, Auto, Business Insurance Lead Generation Car Rental Travel, Disability, Health/Dental Insurance Digital Document Management Airport Parking Fitness Services Financial Services Fuel & Vehicle Maintenance Courier Training and Assessments 3

5 Unlock Your Perfect Combination Web Banners Dedicated Benefits Bulletin Hotel Promotions Sales Connexion E-Newslettter Mailing Inserts 4

6 CPSA.com/ACPV.com Run of Site Primary Side Box Primary Side Box 300 x 250 This dynamic website enjoys more than 130,000 impressions via 70,000 unique monthly visitors. Secondary Side Box Secondary Side Box 300 x 250 Run of site ad placement is available on both English & French sites at one competitive rate. If French creative is not provided, your ad may not appear on acpv.com. Maximum of 4 advertisers per position. 5

7 Sales Connexion: Monthly E-Newsletter Primary Side Box Secondary Side Box Primary Side Box 300 x 250 Secondary Side Box 300 x 250 Custom Advertorial Sales Connexion is delivered directly to the inbox of more than 27,000 engaged sales and business professionals on a monthly basis. This cost effective method of delivering your message to this audience is a great investment. The cost of your ad includes placement in both English and French, member and non member versions of the newsletter. 6

8 Quarterly Benefits Bulletin Primary Side Box Secondary Side Box Primary Side Box 300 x 250 Secondary Side Box 300 x 250 CPSA s Benefits Bulletin is ed exclusively to 17,000 CPSA Members quarterly providing focused updates on many travel savings initiatives and programs. The savings information focuses specifically within four key areas: Travel, Business, Auto, Insurance. These quarterly Benefits Bulletins which provide detailed savings information and tips is highly anticipated and enjoyed by members. *Creative to be provided by advertiser and is subject to CPSA approval. Ad specifications, placement and rates may change at CPSA's discretion. 7

9 Login Page CPSA s login page offers an exclusive advertising opportunity to communicate your message to members, uninterrupted and uncluttered. This prominent location ensures visibility to all CPSA members who are actively engaged and return regularly to access their benefits. Box 300 x 250 *Creative to be provided by advertiser and is subject to CPSA approval. Ad specifications, placement and rates may change at CPSA's discretion. 8

10 Payment Page CPSA s payment page is the direct gateway to accessing members in the height of the decision making process. Viewed by those checking-out on CPSA.com, this advertising space is a great way to reinforce your offerings and draw purchasers to your page directly. Box 300 x 250 *Creative to be provided by advertiser and is subject to CPSA approval. Ad specifications, placement and rates may change at CPSA's discretion. 8

11 Online Hotel Directory Featured Listings Primary Banner: 613x350 Secondary Box: 375x300 CPSA s online hotel search page is accessed exclusively by over 25,000 engaged members while searching for accommodations. These ads offer a prime opportunity for hotels and other partners to reach an audience actively making purchase decisions. Pricing available for shared (rotating) or exclusive placement. Tertiary Tile: 270x195 *Creative to be provided by advertiser and is subject to CPSA approval. Ad specifications, placement and rates may change at CPSA's discretion. 9

12 Dedicated Blasts Access our members and newsletter subscribers with an providing a dedicated focus on your brand and message. s are priced per 1000 contacts, subject to a minimum distribution. Contact us to discuss targeting capabilities and available deployment dates. 10

13 2016 Membership Guide Back Cover 2-Page Spreads Single Page Ad Our new re-designed Membership Guide will be distributed to all existing CPSA members in late 2015 and will be sent to new members, in addition to distribution at industry events throughout The guide features all essential information used by members to access their benefits, ensuring its longevity and your presence for a full 12-months. Consulted by decision makers and sales professionals on a regular basis, the guide provides you with the ability to remain top of mind with our engaged membership. Placement options include: - Back cover - Inside back cover 2-page spread - 2-page spreads - 1-page ads 11 *Availability is limited on a first-come, first-served Print inserts will be included in all renewal notices. basis. Creative to be provided by advertiser and is subject to CPSA approval. Ad specifications, placement and rates may change at CPSA's discretion.

14 Custom Print Inserts Inserts are priced per insertion, subject to a minimum distribution. Contact us to discuss targeting capabilities and available deployment dates. Reach CPSA members with a dedicated insert included in a CPSA mailing. Insert options include: - New Member Kits - Renewal Notices *Printed inserts to be provided by advertiser based on specifications outlined by CPSA and are subject to CPSA approval. Insert specifications, and rates may change at our discretion. 12

15 CPSA Member Demographics

16 CPSA Members By Gender 19% Female 81% Male 14

17 CPSA Members By Location YT 0.04% NT 0.13% NU 0.005% BC 11.22% AB 12.67% SK 1.97% USA 0.83% MB 3.17% ON 51.63% QC 12.38% NL 0.38% NB 2.30% SAMPLE NS 2.97% PEI 0.23% 15

18 CPSA Members By Age Range 17

19 Reported Years of Sale Experience 30+ Years (15.07%) Years (15.71%) Years (37.01%) 6-10 Years (20.01%) <5 Years (12.20%) 18

20 Reported Industry by Members Accommodation and Food Services Administrative and Support Services Agriculture, Forestry, Fishing and Hunting Arts, Entertainment and Recreation Construction Educational Services Finance and Insurance Food Services and Drinking Places Health Care and Social Assistance Information and Cultural Industries Management of Companies and Enterprises Manufacturing Mining, Quarrying and Oil and Gas Extraction Other Services (except Public Administration) Professional, Scientific and Technical Services Real Estate and Rental and Leasing Retail Trade Transportation and Warehousing Utilities Waste Management and Remediation Services Wholesale Trade

21 Business Title VP 9% VP 9% President 17% Business Owner 18% Sales Rep & Sales Manager 56% 20

22 Contact Us for Solutions Your dedicated advertising sales representative will assist in customizing the right solution for you based on your needs and budget. Simply contact to get started. 21

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